TOUR of ICONIC BRANDS

Building a Foundation for Collaboration

Build a Movement

Brands have the power to

drive movements.
Iconic Brands Unequivocally Address Four Areas

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Address Fears and Anxieties

Iconic brands answer fundamental

questions, addressing the fears and
anxieties of the public.
Understanding a Unique Moment in Time

To truly address fears and anxieties,

a brand needs to resonate with a
unique moment in time.
Sitting at an Inflection Point

Today, we are witnesses to the

dawn of a new age. Five shifts have
created an inflection point, marking
a new era.
A Unique Moment in Time

1. The Necessary Revolution

A Unique Moment in Time

1. The Necessary Revolution

2. The Future of Capitalism
A Unique Moment in Time

1. The Necessary Revolution

2. The Future of Capitalism
3. The Collaboration Imperative
A Unique Moment in Time

1. The Necessary Revolution

2. The Future of Capitalism
3. The Collaboration Imperative
4. Open Source Democracy
A Unique Moment in Time

1. The Necessary Revolution

2. The Future of Capitalism
3. The Collaboration Imperative
4. Open Source Democracy
5. Humanity 2.0
Building Behaviors

Iconic brands build behavior and

act as mechanisms to move from
behavior to identity.
Universal Appeal

The greatest icons are able to offer

something for everyone, appealing
to a wide array of individuals.
The World’s Greatest Band

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The Altruism Framework
Creating Market Forces

Iconic brands create market forces,

redefining the marketplace.
Connecting Human and Business Needs

An iconic brand reconciles its

market and its people.
Economy, Ecology and Ethics

Today, we see the convergence of

economy, ecology, and ethics and the
adoption of the triple bottom line.
Depth and Simplicity

People are now looking for brands

that offer depth and simplicity.
They are no longer interested in the
superficial.
The Importance of Happiness and Well-Being

There is a growing importance for

brands that promote and cultivate
happiness and well-being.
Shaping Cultural Shifts

Iconic brands also shape

cultural shifts.
A New Place

The new dream is a place of

optimism, a place of happiness and
well-being, a place of BeDo.
Sitting at an Inflection Point

This new dream is moving

the world...
Scarcity Abundance
Isolation Interdependence
Self-Interest Altruism
Apathy Empathy
Intent Action
Become an Icon

A brand with foresight, beliefs, and

a point of view can transcend the
traditional trappings of a brand and
become an icon.
Simple Moments of Happiness

Iconic brands are like balloons—

democratic and able to generate
simple moments of happiness.
What’s on your balloon?