RESEARCH QUESTIONS

1. HOW CAN TOYSRUS RE-INSTATE THEIR ENTRY IN TO THE TOY MARKET?

2. HOW WELL WOULD THE CUSTOMERS RECEIVE THEIR EXHIBITION AND POINT
OF DISPLAY IN THE NEW ERA MANNER?
3. WHAT ARE THE CORE CHANGES THEY NEED TO IMPLY TO RESTRUCTURE
THEOR MARKETING STRATEGY
4. WOULD INTRODUCING A NEW MEANS OF ENTERTAINMENT AND PLAY SOLELY
FOR CHILDREN HELP THEM GARNER MORE CUSTOMERS?

CONCEPTUAL FRAMEWORK