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SURABHI TANDON

Contact: +971 566271556 ~ E-Mail: tandon.surabhi21@gmail.com

PLANNING and BRAND MANAGEMENT


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Qualified B.F. Tech. professional with more than 3 years of experience in
contributing to the profitability by increasing volume of products within the
category and improving the speed of inventory turnover

ACADEMIC DETAILS PROFILE SUMMARY


Adaptable professional with in-depth knowledge
B.F. Tech. (Apparel Production) of planning, allocation, fulfilment, pricing,
from National Institute of Fashion shelving, marketing and promotions of the
Technology, Kolkata in 2013 with category's products to make them accessible
7.2/10 and appealing to customers
HSC from Welland Gouldsmith Currently associated with Manyavar, Kolkata as
School, ISC in 2009 with 82% Assistant Manager Regular Requirement
Successfully optimizing sales for a particular
SSC from Welland GouldSmith
group of products and maintaining a productive
School, ICSE in 2007 with 85%
relationship with vendors that is mutually
beneficial
TECHNICAL SKILL
Possess certificate in Managing Fashion and
Luxury Business from University Bocconi
Sound knowledge of:
Oracle, Fast React Server, Lectra Proficiency in negotiating price, delivery and
Systems, AutoCAD, JIRA, CMS, payment terms with vendors resulting in profit
Google Analytics, Pentaho, margin of the products
Ginesys and RDBMS Exceptional organizational, analytical and
VB.Net, Photoshop, CorelDraw communication skills with the capability to
and MS Office establish a rapport with diverse backgrounds at
all levels of employment

SKILL SET

~ Brand Management ~ Pricing & Marketing ~ Inventory Planning &


Control
~ Sales Forecast ~ Strategy Planning ~ Requirement Analysis
~ Vendor Management ~ Branding & Promotion ~ Team Coordination

ORGANISATIONAL EXPERIENCE

Since Feb16 with Manyavar, Kolkata as Asst. Manager Regular


Requirement
(Womens Wear brand Mohey)
Key Result Areas:
Assisting in coordinating and executing the business tactics for
development, marketing & sales of the products in the brand
Preparing financial strategies based on companys competitive and
success elements
Implementing promotional strategies in coordination with the Marketing
Team to achieve sales goals
Detecting & restocking the range gaps in the brand.
Planning sourcing of merchandise for the brand and ensuring availability
of wide variety of products in the store
Balancing projected forecasts and actual sales; creating trend forecasts &
sales plans
Liaising with the logistics team to get the requisite merchandise in store
on time
Acting as a single point of contact of the brand Mohey for internal teams,
stores and so on
Analysing customer requirements and ensuring product availability in line
with trending collection and brand specialties to drive sales
Conducting brand performance analysis such as category wise sales
contribution, category wise sale through performance, best sellers and
slow movers and so on, on a regular basis.
Working closely with the stores to ensure the best display of goods to
maximise sales.
Controlling stock levels based on the forecast for the season
Competitor analysis
Accomplishments:
Achieved 158% six monthly sales growth for the brand
Number of stores being handled grew from 14 to 35
Diversified range for the Mohey to include bags and jewellery

PREVIOUS EXPERIENCE

Sep14-Dec15 Utsav Fashion Pvt. Ltd., Kolkata as Senior Category


Executive

Apr14-Sep14 with Indianroots.com, Kolkata as Senior Buyer

Jun13-Apr14 with TPG Wholesale Pvt. Ltd., Delhi as Quality Auditor


(Apparel, Footwear and Lifestyle)

PROJECTS

Title: Literature Survey


Description:
Executed and presented research on vests, including chronological
evolution, production technology, market & production share and scope of
development
Evaluated & suggested some improvement in the design of stethoscope to
enhance its usability and received appreciation by the jury

IT Related:
Designed a website on sewing thread
Developed:
Library Management System using VB.Net
Cut Order Planning System using MS Access
INTERNSHIPS

Implementation of SOP with Meenu Creation, Noida


Apparel Internship with Turtle Limited, Kolkata
Description: Conducted complete survey of the company.
Feasibility of Implementation of 5S
Description:
Undertook quality control using SPC tools
Developed:
Training module for a quality control operator
Defect recording list for shirts, trouser, t-shirts, ironing & packaging
Textile Internship with Vardhaman Group, Baddi
Description: Performed holistic analysis of the production process (including
spinning, weaving, dyeing and finishing) and suggested
remedies for the problems.

SD International, Kolkata
Description: Analyzed the production system and recommended corrective
measures for bottleneck prone areas.
PERSONAL DETAILS

Date of Birth: 21st December 1990


Languages Known: English, Hindi and Bengali

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