FlexStream Business

Diagrams
FlexStream: a streaming service for live sporting events that allows viewers
to watch wherever they want, without having to pay for cable.

Prepared by: Brian Holzer

 FlexStream creates value for
subscribers by giving them access to
Live Stream of live sports in their own home Proportion of $$$
without the hassle of having to be Network A
Sports Broadcasts locked down in a cable contract.
Subscribers

Permission/Access to
stream broadcasts to Proportion of $$$
Network B
subscribers
$$$
*For the purpose of space, only

FlexStream 85% of $$$

used four networks to show how
networks will be compensated
based on their proportion of
total views from FlexStream
users.

Proportion of $$$
Network C

Proportion of $$$
Network D

Investors

Developers/Employees
Transactional Diagram
Customer and Sales Diagram
Customer Customer Potential
30 days, given a
Marketing/ Initial
30-day free trial
Word of Exposure to 116.4 million cable users in 2015
offer leading to a
Mouth FlexStream
longer time from
initial contact to 10% of cable users move away from
revenues, and cable each year for other options.
exposure through
another subscriber
leads to less time 12% is the percentage of viewers
Subscriber First
chooses to to revenue. getting rid of cable that FlexStream
purchase of
subscribe to hopes to attract in the next two
monthly
FlexStream subscription years.
for months to After the initial startup
of their FlexStream phase and launch of a 2,650,000 is the number of
choice. product, along with
subscribers FlexStream hopes to
considering the
Subscriber amount of subscribers gain within 2 years of launch.
enjoys FlexStream hopes to (conservative estimate from 2,653,920
benefits of gain, it should on based off of numbers listed above).
FlexStream average take around 90
service minutes per FTE to $14.99-19.99/month is the first glance
acquire a customer. monthly subscription price to successfully
pull customers away from cable
The target market customer, an average sports fan moving away from
cable, will want to watch in-season sports for 8/12 months of the
year. This means repeat customer potential of around 8 times/year.
Development Diagram
Important Milestones
Get more Flex
Finalize Get financing Develop first Have a Reach Reach investors on Reach Stream
Concept to fund first version of market-ready 25% of 50% of board to 70% of fully
and stages of app and test version of potential potential increase potential functional
Strategy development it on market Flex Stream customers customers service customers ready for
potential expansion

Risk

Value

Time
Costs mostly associated with R&D, no revenue streams Costs from streaming expenses, site maintenance. Revenues from subscribers growing.
 Competition Diagram As of right now, the only choice
Live Sports/Events viewers have to watch live
broadcasts of sporting events is
Unoccupied through a cable contract or to
space offers an leave their homes to find
opportunity for somewhere (such as a bar) to
FlexStream! watch the game.

Subscription It is for this reason that cable

Cable providers are the biggest source of
Streaming
Contract competition for FlexStream.
Service
Packages aimed towards sports
fans such as DIRECTV's Sunday
NFL Ticket offer a similar sports
streaming service as FlexStream.

However, packages like these are

only offered as add-ons to cable
contracts. FlexStream offers a pure
subscription streaming service
TV Shows, Movies, Programs
(like Netflix or Hulu Plus) for live
sporting events.
Business Model diagrams
-Samridhi Shoor
Transac4on 1: Investors

% Ownership
NOTE: This is the primary Value Creation:

$$$
transaction as it adds most value. Fh.com makes $ as referral fees
Hence, it will be considered for from advisors. Customers pay
analysis. The other two advisors for financial advise.
transactions are also listed on the
next pages.

2
1
3
7

6
Transac4on 2: Investors

% Ownership

$$$
2

1
3

Advisors Customer
Transac4on 3: Investors

% Ownership

$$$
1

Customer
Sales Diagram:

Customers
Log in and Schedule
3 days 1st free
Find
mee4ngs
Advisors

Schedule
Online Customer follow ups
Adver4sing & pay $$ to
Acquisi4on advisors

Feedback 6 days Advisors

from pay $$
customers E.com
Number of FTE needed:
Number of Stakeholder (Customers, Advisors, Employees)

50
Customers
employees
Acquired
1000

25
employees

600
75 Advisors
15 Acquired
employees
7
300
5 employees
50
employees 250
200 25
10
5
1

5
Years
Development Diagram:
18000

16000
Start R&D in
W. Laeye[e
Have
Revenue
14000 Have 60 from 15
Customers customers
Burn Rate/ Month

List 5 signed in
Advisors from
Hire 4 to 5 Indianapolis
12000 marke4ng
Complete employees
First Round
Complete of Funding
Research and
Development
10000

8000

6000
0.3 Years 0.6 Years 0.9 Years 1 Year 1.3 Years 1.6 Years 1.9 Years 2 Years 2.3 Years 2.6 Years
Compe44on Diagram

Listed cer4ed (CFP) Advisors

Cost ecient

Free rst visits

+
Business
Diagrams

Ashley Martinez
11.25.15
+
Transactional Diagram
Coffee
Credit/Debit
Shops
Card
Networks

QuickCup ack, cre

d ibility Bakery
Ma $, feedb
3rd Party Quic nufacture Cafes
kCup s
mach
es,
Manufacturer ines
Leaser of hot beverage uic k Cu p machin
g,
dispensers with Lease Q ance servicin
m ain te n e n ts
$, fee automated payment te paym
dbac
k software automa

$, fe
ed
cred back,
ibili
ty

University
Cafes
Investors (not food courts)

Company Value: enhanced customer experience for preexisting

coffee vendors due to shorter lines and shorter wait times
+
Customer Diagram

53987 1387 2968

Coffee Shops Bakery Cafes Universities/

Colleges

1/3 19447 Potential Customers

At ( $250/month
leasing fee
5% commission
per cup sold )
Min Lease Term Renew every
3 months 3 months
+
Sales Cycle Diagram Total Time
1 month

New 3 month
lease contract
signed Marketing &
Advertising

1 week Avg. Time to

Acquire New
Customers 2 weeks

Free Test Cycle

(one week lease)
Phone
2 days Consultation
+
Development Diagram
Milestones
Build Sign 100
Seed Acquire 30
Prototype & VF Funding
Funding test Fix Initial
leasing
customers Issues contracts

Hire
Risk FT
Sales
Team

Sign
200
new
contracts

Value
Time
+
Competition Diagram
Luxury
(single brand) Grindmaster
PI5

Primo
Cappucino

Starbucks Grande
Seattles Best
Express Saronno Milano
(partnership
Station with Coin Star)
High Low
Price Price

Differentiator: These all

sell systems (no leasing)
and only serve a single
brand of coffee.

Convenience
(non brand specific)
 This is the point
at which value is
Transactional Diagram created. The
company sells the
phone charging
Personal stations to
Customers institutions as
well as the
companion cases
Investors to customers, and
gives institutions
a means of
The Company creating more
value for their
consumers.
Institutional
Customers

Supplier
 Customer and Sales Diagram
Initial marketing and first
sales could be anywhere from
318.9 Million 204 Million 3% 30,000 $15 and $29.99 1 week to 2 months apart as
The population The number of The amount of Number of Prices, people adopt the product.
of the United US adults with the market we venues or respectively, of
States of smartphones can expect establishments the charging
America would be in the US that case and
interested in would be compatible
our product interested in charging pad
Venues People
installing a purchase purchase
charging charger individual
station pads cases

If an FTE works sales to stores to carry our cases and charger pads
as well as selling and advertising online, it could be up to a week
before the first customer jumps the gun and adopts the product. Phone
Marketing
After introduction into stores and advertising it could be only 30 and
upgrades
annually to
minutes to an hour for an FTE to acquire a customer. advertising
bi-annually

There is repeat customer potential when since the average person Purchase
new case for
gets a new phone every 1-2 years and needs a new case for it. upgraded
phone
 DEVELOPMENT DIAGRAM
Risk

Milestones
Value

Get into vendors Peer to peer

Develop the product, and stores Begin marketing Make initial sales Make sales of marketing and
testing, and initial website inventory, campaign online of cases and charging pads to references lead to
setup and sales to vendors introduce online and elsewhere pads establishments more sales of
sales on our site cases
 COMPETITION DIAGRAM
There are currently cord chargers for
most all smartphones, clearly this
product differentiates itself by being
cordless, as well as allowing for
multiple phones to charge at once.

The only major smartphone to allow

for cordless charging standard is the
new Samsung Galaxy, so there is still
opportunity to take the rest of the
market before it becomes a
standard. There is also potential to
allow for a Samsung Galaxy case
that does not interfere with the
wireless charging station.
 TRANSACTIONAL DIAGRAM
Company coordinates the production and distribution of
the Headphone T-shirt Value
Created
G&A Company
Website
Financial
Investors Stake in Delivers
Company $ Customer Delivery
Orders to Delivery
Headphone T-Shirt Customer Service
7 T shirts
fee
$ Provider
Suppliers Fabric / Raw
Customers
Materials
Collects
Payment Processing Payment $
from
Raw
Customers
Fee Processor
Materials
Manufacturer and $
Finished
on behalf of
Product
Company

Customer
Designs T-
Service/
Health Clubs
Shirt
Sales Rep D
Product Commision/ Display/Sell
Orders Discounts/
Samples
Product
 CUSTOMER AND SALES DIAGRAM
FTE assesses
Customer Base Distribute
potential targets
and distributes
Initial Sales
prototypes to shirts to them
Potential Customers 19,000 local
gyms/health
Cycle
Repeat Purchase; clubs Feedback

Average $ Per $30

around 3
purchases per
provided
back to
5-6 months
consumer Company
Transaction
Anticipated Repeat 3X per year FTE chooses team
and works with
Frequency Establish a team; them to develop
friends who are delivery/payment
Cash in the supply chain and processing and
bank management website
Sales Cycle Subsequent to majors /
informatics majors
Launch of Website Each
customer could take FTE 1 hour via
3 days
website or 3 hours if through a FTE will
personal visit to their gym to consistently
distribute samples. A new FTE must oversee the
Create
be hired after volume hits 32 orders Deliver Website progress on
per day the website

FTE will fulfill FTE will

sales orders by Purchase Launch
order; create
packaging, website and
received advertise advertising
creating through Customer (Facebook,
website locates Twitter)
mailings and
website; price
billing of shirt listed
at $30
 COMPETITION DIAGRAM
FASHION AND FUNCTION
Prevents
headphone
Fashionable wires from
T-shirt in getting in the
popular way
athletic-wear
fabrics and
Competition Wireless headphones
exists from colors and Bluetooth
other styles technology exist to
according to Ancillary eliminate wires
personal function:
preferences
provides
storage for
Regular pocket shirts
small items and small purses also
satisfy this function
 DEVELOPMENT DIAGRAM
RISK

Profitability
Key Hire
New Sales
First
Person
Revenues
Launch
Received
Website
Set up
Payment
Create
MILESTONES Website
and delivery
Raise procedures
Capital
Assess
Prototype
Create Potential
Prototype
Design
Athletic Shirt

Conception
Business Model Diagram: Pl8
What is Pl8?
Pl8 is a food truck farmers market that allows college students to pick up
fresh and healthy meals and ingredients on campus using Meal Points.
 Transactional Diagram for Pl8
Funding/Approval
Key:
Suppliers Cash Inflow
Cash Outflow
Indiana
Investors Supply Inflow
University
Supply Outflow
3rd Party
Vendors
Value Added Here
Customer

Fresh, Healthy Meals and Ingredients

Pl8 IU
Farmers
Payment ($) Students
Market
 Customer & Sales Diagram

WHO: IU College Students

THE FACTS ARE THEY INTERESTED?
47%
2. Ordering/
gathering
groceries
46,146 Have eaten at food trucks 2-10 minutes

students 46 %
enrolled of Millennials will leave their supermarket
to buy specialty ingredients and items
50%
Consider The food truck craze has become
themselves a phenomenon. Theyre a hit with
foodies millennials for a number of reasons, 3. Purchase
1.Marketing
including convenience, low prices, (2 Minutes)

= 23,073
and oftentimes extremely unique
foods.
 Development Diagram
Chart Title
300000

250000

200000
Ideation R&D Begin Acquiring first Acquiring first Scaling
production 100 customers 500 customers business

Developing Feasibility, Leasing Increase Second Leasing a

150000 pl8 Idea customer truck Work Force Round of second truck
inquiry Beginning Funding
First Round operations
of Funding

100000

50000

0
Category 1 Category 2 Category 3 Category 4
Burn Rate Value
 Company Comparison Diagram

QUALITY
- Finchs Brasserie - Chipotle
- Restaurant Talent - Noodles and

PRICE EFFICIENT
- Quaffon Bloomington Company
- Potbelly
LOCAL

- Gresham Food Court

- Wright Food Court
- C-Store

- No competition:
- Local food, high quality,
and on campus ON CAMPUS