Escolar Documentos
Profissional Documentos
Cultura Documentos
on John
Deere
India
Private
Limited
By Rahul Bansal
Contents
1. Company Overview............................................................................................ 2
2. Company Profile................................................................................................. 3
3. John Deere India Private Limited........................................................................7
4. Transmission Factory.......................................................................................... 8
5. Engine Factory................................................................................................... 8
6. Vehicle Factory................................................................................................... 9
7. IT at the Workplace............................................................................................ 9
8. Vehicles............................................................................................................. 9
9. Key Facts........................................................................................................ 10
10. Technology................................................................................................... 10
11. Tractor sales in India in 2012- 2013.............................................................11
12. Major Competitors........................................................................................ 14
13. Future Plans................................................................................................. 15
Questionnaire...................................................................................................... 18
References........................................................................................................... 23
1
1. Company Overview
John Deere India Private Limited is a subsidiary of Deere &
Company, USA in India. Its factory, located near Pune, manufactures 5000
Series agricultural tractors. The Indian operations of Deere & Company
include a technology center located at Magarpatta City Pune and John
Deere Water Vadodara. The technology center provides services in the
areas of Information technology, engineering, supply management,
embedded systems and technical authoring for companys operations
worldwide. John Deere Water, formed by the acquisitions of Plastro
Irrigation Systems, T-Systems International, and Roberts Irrigation
Products, is one of the leading irrigation companies in the world today.
The new world-class facility offers the opportunity for careers in technical
areas, including Information Technology, Mechanical Engineering, Product
Engineering, Embedded Systems, Strategic Sourcing, and Technical
Authoring. The facility includes multiple functional organizations, with a
focus on delivering the highest quality global shared services to
John Deere business units worldwide.
The John Deere Technology Center - India (JD TCI) started in February 2005
in incubation facility. Soon after, a new building started rising as Tower XIV
of Cybercity in Magarpatta City. After moving into the building in
mid - December 2005, the facility was inaugurated on January 11, 2006.
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Information Technology
Engineering Services
Manufacturing Services
The group leverages the vast pool of world class manufacturing service
talent in India to increase the organizational speed, and simultaneously
provides shared service resources to offset peak and variable resource
requirements, benefiting John Deere businesses worldwide.
2. Company Profile
3
President, Agricultural Division - North America, Australia, Asia
and Global Tractor and Implement Sourcing : David Everitt
INDIA DIVISION :-
BOARD OF DIRECTORS:
4
Vance D. Coffman, Retired Chairman, Lockheed Martin
Corporation
Charles O. Holliday, Jr. , Chairman , Bank of America
Corporation
Dipak C. Jain , Dean , INSEAD (France)
Clayton M. Jones , Chairman, President and Chief Executive
Officer , Rockwell Collins, Inc.
Joachim Milberg, Chairman, Supervisory Board, Bayerische
Motoren Werke (BMW) AG
Richard B. Myers, Retired Chairman, Joint Chiefs of Staff ,
Retired General, United States Air Force
Thomas H. Patrick ,Chairman , New Vernon Capital, LLC
Aulana L. Peters , Retired Partner , Gibson, Dunn & Crutcher
LLP
Sherry M. Smith , Executive Vice President and Chief Financial
Officer , SUPERVALU INC.
David B. Speer , Chairman and Chief Executive Officer ,Illinois
Tool Works Inc
5
Tel : 020-67264510
AHMEDABAD
o John Deere India Private Limited. 606,6th Floor,Venus
Atlantis, Nr. Reliance Petrol Pump,Prahladnagar Road,Satellite,
Ahmedabad-380015, Gujarat Tel : 079 - 40009696 Fax : 079
40009697
BHOPAL
o John Deere India Private Limited,Z-18,1st Floor, Opposite
Chittod Complex , Zone-1,Maharana Pratap Nagar , Bhopal-
462011 - Madhya Pradesh Tel: 0755 -4098200/1/2/3 Fax: 0755
4271270
BANGALORE
o John Deere India Private Limited, 2nd Floor "NANDANA" ,
108/7,1st Main Widia Layout,Vijay Nagar , Bangalore - 560 040
, Karnataka. Tel.: 080-23217093 / 23391572 , Fax.:080-
23216881
BHUBANESWAR
o John Deere India Private Limited, Plot No. 2132/5131
(A) , Nageswar Tangi , Near NCC Directorate , Bhubaneswar-
751002 , Orissa, Ph. No. 0674 2431040
CHANDIGARH
o John Deere India Private Limited, SCO 62, 1st & 2nd
Floor , Sector -47 C , Chandigarh - 160 047 . Tel:0172-
2633462, 5069871 Fax: 0172 2608113
CHENNAI
o John Deere India Private Limited, 4th Floor, Block
No.'3',Shakti Tower , Next to Spencer Plaza Building , 766
Anna Salai, Chennai-600002. Tamil Nadu. Tel.: 044 -42078080
Fax: 044 - 42057578
HYDERABAD
o John Deere India Private Limited,102, Olbee Centre,
Rajbhavan Road, Somajiguda, Hyderabad - 500082, Andhra
Pradesh . Tel: 040 66775103 Fax: 040 66775203
JAIPUR
o John Deere India Private Limited, A - 622, Govind Marg,
Malaviya Nagar, Jaipur - 302017, Rajasthan . Tel: 0141 -
5127800 Fax: 0141 2521581
6
KOLKATA
o John Deere India Private Limited, "ARIHANT" 5 - B, 5th
Floor,53 - A, Mirza Galib Street, Kolkata-700016 . Tel: 033
32948596 Fax: 033 - 22275044
LUCKNOW
o John Deere India Private Limited, , CP-5/I, Anurag Plaza,
Sector 1, LDA Colony, Near Vishal Mega Mart, Aashiana -
Lucknow- 226012, Uttar Pradesh. Tel.:0522-3290864 /
3090870 Fax:0522 - 2309021
PATNA
o John Deere India Private Limited, 1E - 106, New
Patliputra Colony, Patna - 800013 . Tel: 0612 - 3200858
PUNE
o John Deere India Private Limited, G2 / G3, Metro Estate,
Mangaldas Road, Pune 411001, Maharashtra . Tel: 020 -
26054116 Fax: 020 - 26050664
RAIPUR
o John Deere India Private Limited, "SHANTA PRAFULL
KUNJ" , L-15,SECTOR -1 EXTENTION, Near Power House ,
AVANTI VIHAR , RAIPUR (C.G.)-492001 Tel.:0771-
2443840/41/42
UDAIPUR
o John Deere India Private Limited, The Paradise, 242 Hirin Magari,
Sector 11 , Udaipur -313002 , Rajasthan . Tel.: 0294 - 5122029, 6453774 Fax:
0294 - 5122028
VIJAYWADA
o John Deere India Private Limited, Plot No. 248, Srinivas Nagar Bank
Colony, Vijayawada 520008, AndHra Pradesh
BURDWAN
o John Deere India Private Limited,Kesabganj Chatti G.T
Road, Burdwan, West Bengal. Ph: 0342 - 2557540
PUNE
7
o John Deere India Private Limited,Gat No: 751/1 , Katke
Vasti,Off-Pune Nagar Road, WagholiPune, MaharashtraPin Code
412207Phone No - 020 66425631
YAMUNANAGAR
o John Deere India Private Limited, C/o Yamuna
Automobiles, Buria Chowk, Jagadhari, Yamunanagar, Haryana
135003 . Tel: 01732 - 247970
ACHARAPAKKAM
o John Deere India Private Limited, Thirumukkadu Village,
Madhuranthakam Taluka, Acharapakkam , Dist Kanchipuram,
Tamil Nadu Pin : 603301
In 2005, Deere & Company acquired nearly all the remaining shares in this
joint venture. The new enterprise, John Deere India Private Limited,
Sanaswadi, Pune, operates through a network of 18 area offices, 4
divisional offices and more than 400 authorized dealers spread across the
country. The factory currently produces modern tractors of 35, 38, 40, 41,
42, 45, 50, 55, 60, and 75 Hp capacities for domestic markets. Tractors
manufactured in Sanaswadi are also exported to the USA, Mexico, Turkey,
North and South Africa, and South East Asia. The company has received
awards for export excellence in 2005 and 2006 from the Engineering
Export Promotion Council.
John Deere translates the farmer's interest into superior product features
through its world-class manufacturing facility at Sanaswadi, Pune. Spread
across 112 acres, the factory has a total built up area of around 50,000 sq.
meters. Manufacturing is carried out at three inter-linked factories -
Transmission, Engine and Vehicle Assembly. Modern manufacturing
practices like JIT, delivery of components at assembly stations and
movement of tractor parts through an overhead conveyor, ensure
streamlined operations. The total manufacturing effort is geared to
provide total value to the customer through high quality standards.
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4. Transmission Factory
5. Engine Factory
6. Vehicle Factory
7. IT at the Workplace
9
A high levels of computerization underlines the operations at
John Deere India. The Company is equipped with state-of-the-art computer
and communication facilities, giving it the interconnectivity and
interactivity imperative in today's increasingly competitive market. The
company has implemented SAP system for sales and distribution as well
as integration of manufacturing processes. Area offices, dealers, depots
and C & F agents are networked to enhance efficiency and customer
service. Training is also provided periodically to employees as well as
dealers to upgrade their skills and perform better.
8. Vehicles
Agricultural Tractors
Farm Equipments
Headquarters:
Sanaswadi, Pune, India
10
Founded - 1999
Revenue 26.005 Billion Dollars
Profit 3.874 Billion Dollars
Total Asset 43.267 Billion Dollars
Employee 55700
10. Technology
11
State Wise Tractor Sales State Wise
Tractor Sales Growth YoY(%)
12
13
14
12. Major Competitors
15
Domestic Wise Indian Tractor Company : Company Wise
Trends
John Deere plans to invest around $80 million for setting up a new tractor factory
in India in addition to its existing plant at Pune.
The proposed facility, the location of which is not yet decided, will primarily
manufacture small 30-40 horsepower (HP) tractors.
The Indian tractor market has seen significant growth in recent years on the back
of remunerative crop prices and rising farm labour shortages. In 2008, 3.1 lakh
units were sold, increasing to 3.47 lakh in 2009 and 4.40 lakh last year. John
Deere & Company proposes to invest, in all, $100 million over the next two years
in the country. Of this, $20 million would be for expanding the engine and
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painting capacity in the existing Pune factory. The rest would go for the proposed
new plant.
John Deere in 2009 launched 35, 36 and 38 HP tractors in India. The new plant is
aimed at further bolstering the company's presence in the small-HP segment.
India and China were crucial to the company's strategy of doubling sales to $50
billion by 2018.
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18
Questionnaire
SVP,
SVP, Manufacturing,
Manufacturing,
President,
President, Worldwide
Worldwide Engineering, and Supply
Engineering, and Supply
Commercial &
Commercial & Consumer
Consumer Management (Worldwide
Management (Worldwide
Equipment
Equipment Division
Division Commercial
Commercial && Consumer
Consumer
Equipment
Equipment Division)
Division)
President, Agricultural
President, Agricultural
Division SVP,
SVP, John Deere Agri
John Deere Agri
Division -- North
North America,
America, Services
Australia,
Australia, Asia and
Asia Global
and Global Services
Tractor
Tractor and
and Implement
Implement
Sourcing
Sourcing
SVP,
SVP, Worldwide
Worldwide
Construction Sales
Construction Sales and
and
Marketing
Marketing (Worldwide
(Worldwide
Construction & Forestry
Construction & Forestry
President, and Worldwide Parts)
and Worldwide Parts)
President, Worldwide
Worldwide
Construction and
Construction and Forestry
Forestry
Chairman,
Chairman, President
President and
and Division,
Division, John
John Deere
Deere
CEO
CEO Power
Power Systems, and
Systems, and
Corporate SVP, Engineering and
SVP, Engineering and
Corporate Human
Human Manufacturing
Resources Manufacturing
Resources (Worldwide
(Worldwide Construction
Construction
and Forestry)
and Forestry)
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Randal Sergesketter : SVP, Manufacturing, Engineering, and Supply
Management (Worldwide Commercial & Consumer Equipment Division)
INDIA DIVISION
2. In todays ever changing world, it is very important for every OEM to come
up with innovation in their technologies they cater to customers. Hence
the importance of R&D Centre is immense. Can you let us know the
strategic location and the manpower involved in your R&D Centres?(Please
highlight all that are appropriate)
a. Pune(Sanaswadi) :
b. Vadodara
c. Bangalore
d. Chennai
e. NCR
f. Any Other (Please Specify: _______________________________________)
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3. How much R&D expenditure is done on Mechanical+ Electrical
approximately with their percentage?
To keep ahead of the competition, John Deere spend over $1 billion a year
around 4 percent of sales -- to develop products that set the standard for
productivity and value.
In John Deere Tractors, technology has always played an important role for
the convenience and comfort of driving. Few technologies that John Deere is
using are GreenStar , Hybrid Power and Advanced Energy Solutions and the
most important is John Deere Agri Services that develops and provides
knowledge-based products and services to meet the needs of a wide array of
customer groups in the agri-food and fiber supply chain. John Deere recently
merged several technology-based operating units, including AGRIS, the leading
provider of information technology products and services to the worldwide
agribusiness industry. The embedded applications range from the mechanically
oriented like embedded applications for engine control, transmission control to
the more application oriented embedded applications like tracking the position of
equipment in the field. The advanced machines have as may as fifteen different
electronics controllers on it.
In India, despite an almost two to one cost disadvantage per unit of work
arising from supervisory-cost differentials for family and hired work, larger
farmers have higher profitability per acre and, up to about 10 acres, a greater
return to acquiring land than their smaller counterparts. This profit advantage of
larger farms arises both from scale-dependent mechanization, which displaces
labor, and from lower capital costs and better protection from adverse income
shocks.There is a positive relationship between reservation land rental rates and
owned landholdings are consistent with observed tenancy and sales data from
India whereby small farmers transfer land to larger farmers in the absence of
program interventions or policyrestrictions. However, both tenancy and land
purchases and sales are evidently insufficient to equalize the large disparities in
returns to land across the land distribution. The low incidence of both tenancy
and land sales in the face of large differences in the returns to land investments
suggests that there are significant barriers to land amalgamation in rural India.
Hence, understanding the source of these impediments might have large payoffs
in terms of improving agricultural efficiency in India.
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6. What is the Eco-System view as in the supply chain?
8. How would the digital content technology going to impact the Tractors
market?
A total solution that begins with understanding your needs, and provides a
world-class experience by combining equipment, technology, and your
John Deere dealer. John Deere has incorporated technologies in the
following ways :-
a) WIRELESS COMMUNICATION : Machine information is collected and sent
wirelessly to your computer or smart phone.
b) UPTIME : You and your dealer can proactively monitor equipment to
ensure peak efficiency.
c) JOHN DEERE DEALERS : Having a trusted partner in your corner is more
important than ever.
d) DISPLAYS AND RECEIVERS : Field-proven components from the world
leader in Precision Farming technology.
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9. Is the Tier 4i Engines or Row-crop-configured 4-wds area is the new
trend that would help the industry to earn huge revenues?(Please highlight
all that are appropriate)
a. YES
b. NO
c. MAYBE
10. What are the changes and trends in the industry pertaining to Greener
(more fuel efficient) Tractors ?
The industry is definitely changing and becoming more efficient. Recently,
John Deere launched a new Grain Harvestor W70 that has the following
features:
No belt slippage in wet or undulating fields due to Posi Torque Drive
Self cleaning radiator guards against radiator choking and needs
less frequent cleaning
8 wing beater and beater grate means higher threshing capacity
Header reel speed adjustment from cab makes it easy to operate
Less rusting due to Electro Deposition Paint
Lightweight machine suitable for all field conditions
Adjustable cutter bar for lodged crops
Adjustable steering and operator seat for comfortable drive
Drum type feeder house for minimum choking
Hence, the company is focussed on the Lightweight and also Poweful
threshing capacity. So these are the new trends incorporated and the final
product is the W70 Harvestor.
Competitor Analysis
1. Who are the main competitors of the company in all segments? If your
company is not in any one of these segments, please mention if you have
any plans to enter
23
Ltd.
Ztrak Mowers None
Any Other (Please
mention)
References
http://www.edmunds.com/car-safety/technology-aimed-at-helping-drowsy-
drivers-stay-awake.html
http://www.team-bhp.com
http://economictimes.indiatimes.com/
http://www.business-standard.com/india/
http://www.deere.com/en_IN/about_us/india/india.html
http://www.indiaincorporated.com/news-archive/item/419-john-deere-sets-
up-new-plant-in-india.html
http://www.businessweek.com/articles/2012-07-05/deeres-big-green-profit-
machine
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