BACK TO BASICS

As we celebrate our 5th anniversary this spring, I wanted to make a concerted effort to focus on
our brands core philosophy. Our strengths have constantly been colour, proportion and silhouette
while being attentive in creating clothes that are both simple and strong. This season allowed
me to reflect on what makes our label distinctive, as well as the learning that comes along with
building our brand from its early days in our living room five years ago.

As a philosophy we have never focused on trends or even fashion for that matter, because my
impetus to establish the distinct grammar of our label has always come from within. External
factors do not drive or inform my design decisions. In this regard our garments have always
maintained a very personal point of view, shapes are both free spirited yet classic and remain
easy but luxurious.
This is a point of view that is not born of references but instead comes from a more intimate
requisite. A need to offer stylish clothes that can be worn in several ways and comfortable clothes
that can take you from the morning at work, right through a night out.
It is this honesty, and therefore consistency in the brand that allows our clothes to maintain a
timeless elegance that favours personal style over fashion.
Ive always maintained that I design these clothes because this is what I know best and this is
what I wear, not because its what the market wants, because it belongs or because its edgy.
So my focus still continues to be on how to innovate, within the constructs of drape and structure,
colour and neutrals, form and function.

As a painter I love the idea of a strong visual to communicate a concept.

So this season the starting point of our print story was a cluster of roses - a simple thought, but
a strong reference. A motif that is central to the perceived dichotomy of femininity and strength.
Yet I conceived them as an antithesis of how we typically see flowers in spring, fragile, in full
bloom and in colour. So when I penciled the artwork, the theme was gentle in theory but bold
in execution. Devoid of pigment and defined by a strong line; I kept the illustration minimal yet
very graphic. The pattern was drafted freehand on paper and I played with scale and placement
to cement this idea, with a motif that is both fierce but still rooted in something feminine, much
like the clothes themselves. In a stark contrast to our masculine lion motif last season, our rose
is its counterpart this time around.

In addition to our palette of coffee, crimson, citrine, indigo and leaf green our layered separates in
pleats, linens, cottons and light silks, also make an appearance in black and white. A first for our
label otherwise synonymous with a rich jewel toned palette.

This collection marks our five year journey - from the inception of the brand, to the launch of
our label, our two flagship stores in Mumbai, our third store in store in Delhi, and everything in
between.
In a way this collection is also a tribute to all the various indispensable elements that form our
visual vocabulary and what precisely separates us from the rest.
s p r i n g s u m m e r 1 7
408-DR-SL - Maxi - Rs. 24,500

1
426-JS-LN - Zipper Jumpsuit - Rs. 14,500

2
152A-WR-PS/P - Pleated Printed Origami Wrap - Rs. 9,500
193-TR-CB - Pleated Trouser - Rs. 12,800

3
413-JS-SC - Jumpsuit - Rs. 12,500

4
332A-SH-SC - Full Sleeve Shirt - Rs. 7,800
415-KR-SL - Kurta - Rs. 14,800
126-PJ-LN - Lounge Pants - Rs. 7,800
5
 411A-KR-SL - Side Placket Kurta - Rs. 13,800
215B-CP-PS/P - Pleated Short Kimono Cape - Rs. 9,500
126-PJ-LN - Lounge Pants - Rs. 7,800
6
414-JS-SC - Colour Blocked Jumpsuit - Rs. 11,800

7
407-SH-SC - Drop Shoulder Shirt - Rs.7,800
429-JK-LN - Jacket - Rs. 13,800
263-TR-LN - Drop Crotch Pants - Rs.11,500
8
404A-SD-SC - Shirt Dress - Rs. 14,800
126-PJ-PA - Lounge Pants - Rs. 5,200

9
422-TP-PS/P - Pleated V-Neck Kurta - Rs. 9,500
126-PJ-SC -Lounge Pants - Rs. 5,800

10
228C-SH-SC - Drop Shoulder Yoke Shirt - Rs. 7,800
431-SR-SL - Printed Sari - Rs. 18,500

11
 416-KR-SC - Kurta - Rs. 10,800
287-BL- SC - Blazer - Rs. 15,000
126-PJ-SC - Lounge Pants - Rs. 5,800
12
228C-SH-SC -Drop Shoulder Yoke Shirt - Rs. 7,800
401-TR-SL - Pleated Palazzo - Rs. 16,500

13
406-TG-LN - Asymmetrical Toga - Rs. 14,500
237-CL-SC - Culottes - Rs.9,500

14
407-SH-SC - Drop Shoulder Shirt - Rs. 6,800
398-SK-LN - Asymmetrical Skirt - Rs. 16,800

15
 407-SH-SC - Drop Shoulder Shirt - Rs. 6,800
405-DR-LN - Asymmetrical Dress - Rs. 13,800
126-PJ-PA -Lounge pant - Rs. 5,200
16
418-DR-SL - One Shoulder Maxi - Rs. 24,800

17
218A-TP-PS/P - Printed Long Poncho - Rs. 11,800
417-TR-CB - Triangle Pants - Rs. 9,800

18
 228C-SH-LN - Drop Shoulder Yoke Shirt - Rs. 8,800
421A-TP-PS/P - Printed Slim Slit Jacket - Rs. 12,500
396-CL-LN - Single Pleat Culottes - Rs. 12,500
19
228C-SH-SC - Drop Shoulder Short Sleeve Shirt - Rs. 7,800
204A-TR-LN - Oru Pants - Rs. 15,800

20
 410-KR-LN - Kurta - Rs. 13,500
126-PJ-SC - Lounge Pants - Rs. 5,800

21
407A-SH-SC - Drop Shoulder Shirt - Rs. 6,800
430-DG-LN - Dungaree - Rs. 13,500

22
419-DR-SL - Pleated Maxi - Rs. 24,800

23
412-SD-SC- Printed Shirt Dress - Rs. 19,500

24
410A- JK-LN- Kurta Jacket - Rs. 14,800
417-TR-LN - Triangle Pants - Rs. 11,500

25
420A-KA-PS/P - Pleated Printed V-Neck Kaftan - Rs. 12,500
126-PJ-LN - Lounge Pants - Rs. 7,800

26
 125A-TP-LN - Box Top - Rs. 10,500
396A-CL-LN - Single Pleat Culotte - Rs. 12,500

27
411-KR-SC - Slide Placket Kurta - Rs. 12,800
126-PJ-SC - Lounge Pants - Rs. 5,800

28
 427-DR-LN - Egg Dress - Rs. 13,800
126-PJ-SC - Lounge Pants - Rs. 5,800

29
400-TU-SC - Printed Drop Shoulder Tunic - Rs. 10,800

30
424-TP-LN - One Shoulder Poncho - Rs. 12,500

31
 169- KR-SL- Kurta - Rs. 17,800
126-PJ-PA - Lounge Pants - Rs. 5,200

32
423-TP-PS/P - Pleated V-Neck Top - Rs. 7,500
11-PL-LB - Pleated Pallazzo Pants - Rs. 11,500

33
info@payalkhandwala.in
www.payalkhandwala.in
+91.22.2283.0326