Supply Chain In the mid-90s there was already talk of changes in Brazil, of Glob

alization and a huge range of systems and techniques of materials management and
production. People did not know, but nowhere near the speed that would be print
ed over the years and would come under current needs and logistical complexities
of supply in a country of continental dimensions like ours. In recent seminars
I have heard several speakers and participants are wondering where we're going a
nd how we get to be competitive globally? And "the problem with the future is th
at it arrives before we are ready for him." The Internet enabled e-Commerce and
is an unquestionable reality. Although we are just beginning in the B2B (Busines
s-to-Business transactions between companies) and B2C (Business-toConsumer, tran
sactions between businesses and consumers) as compared with the financial volume
s of the old economy. But the growth potential is really impressive. Today, info
rmation moves much faster than the material, causing major bottleneck in distrib
ution and logistics. The Marketspace name given to the area of business via the
Internet (the distribution channels are purely logistical) is beginning to worry
businesses, because upset and somewhat competes with traditional sales channels
called Marketplace. The big challenge is the integration of the two spaces. The
provision of goods and services domestically and worldwide certainly are challe
nging logistics systems. Until then when it launched a book, CD (Vinyl? Also alr
eady part of history) or any other product, its introduction and acceptance curv
e was slow. guess that quickly became a huge success in sales and got to miss, y
ou were informed to go to shop or retail outlet. Who broke the inertia to leave
your house, walk hundreds of meters or take your car in the garage and go to a s
tore or shopping center, sometimes miles, minutes or about an hour away. Today t
he distance that the buyer or consumer is the Marketspace? We can say that is ju
st a click away! All very fast, as are the predictions (forcasting)? Forecasts t
hat are already considered almost impossible to hit, despite the technical diffe
rences, imagine now! The demands can with e-commerce, go causing bottlenecks and
irritation to customers and consumers, exploding even more impressive, we have
significant cases internationally (Amazon) and national (Submarino, Americanas a
nd Cultura, at first, just to name a few). The e-Procurement, cyclical process t
hat begins with the purchase requisition and ending with the payment provider, i
s now a new trend. Includes shopping, transportation, storage and receipt of mat
erials. I'm trying to use the smallest possible number of foreign words, but now
I can not help: e-Business, e-Commerce, e-Procurement and even e-etc.. " All ne
w work tools available today, replacing the old, traditional ways of managing ma
terials? They may even move from one big customer for their suppliers or subcont
ractors some of these functions, but most of them at some stage or some group of
goods or materials, of course still be used. We can say without any fear that i
s very important to know the fundamentals of
Materials Management, Negotiation and Procurement of course complemented by the
new systems, techniques and programs (software) known and available today. Then
there comes another very common question, which is Logistics? "The process of Pl
an, Implement and Control the Flow and Storage, effective and efficient in terms
of costs, raw materials, materials in preparation of the products and the relat
ed information from point of origin to point of consumption, in order to meet th
e demands of customers. " What then does the user expects the service provider i
n logistics? We can summarize: "Optimizing supply to meet demand and deliver a h
igher value than the consumer". We must strive in pursuit of efficiency and effe
ctiveness and measuring results through three types of performance measures: ü
ü ü Based Costs, guiding the financial performance. Based on quality, examine
how well the products or services meet customer needs. Time-based, focus on spee
d in responding to external influences, from customer orders to care for the dat
es promised.
All these new forms of trade combined traditional forms of trade leads to a nece
ssary and agile change of operating logistics systems. What actually do? How? Ho
w to act in an increasingly globalized and competitive? We can say that to achie
ve the competitiveness needed in this integrated environment and Marktetplace Ma
rketspace need to change the current paradigms for the Organizations of c: Ã Ã Ã Ã Ã
From Functions to Processes for Profitability Profit From Products to Customers
From Transactions to Relationships In Stock Information for
May/2003
Gilberto Viviani Pepper, Consultant of Associated Consultants AC www.caconsultor
es.hpg.com.br