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Writing Workshop and Speaking

Motivational Marketing Consultant Communicator
Writing Workshop and Speaking
Concentration
Look at the picture for a few seconds in the four core issues and then close you
r eyes.
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Did you see the image?
Now, concentrate. Be aware during the workshop. Because if it is conscious and a
ware, you see. If you see learning
1. Ask another participant in what you have. 2. Discover, express or make known
to any one thing. 3. Chat, deal with any verbal or written. 4. Correspondence or
passage from one thing to another. 5. Union established between certain things.
6. Each resource that connects things.
Writing Workshop and Speaking
Communication
CONCEPT
The word communication comes from the Latin communis common meaning. Also in Cas
tilian the radical "common" is shared by the words communication and community.
In short, it is "community" because "it puts something in common" through "commu
nication."
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Human Communication
Can be defined as the exchange of information between people. Until recently the
most common definition was: to communicate something to someone. Today has been
incorporated as a central element in the concept of communication, the idea of
understanding.
Communication
ACTION
It is the sharing of a message.
Communication
PROCESS
It is the process by which performs the exchange of ideas, thoughts, opinions an
d general information
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Content and Forms
Written Communication: Writing Verbal Communication: Public Presentation
Writing Workshop and Speaking
Reading
It is the main source and the most accessible, of human knowledge. Need a method
ology to facilitate analysis and understanding and interpretation of information
. to successfully achieve the highest level of writing
Stages of Reading
physical process that takes place when the word is received by the eye and then
transmitted by the optic nerve to the brain. refers to link all parts of the inf
ormation contained in a text to understand it.
1. Assimilation: the
2. Understanding: the
Stages of Reading
3. Extraintegración: it is
stage in which all knowledge is used prior to reading and includes the selection
, analysis, critique and evaluation of information.
basic storage of information we read. get the information you need from what we
have stored.
4. Retention is
5. Memory is the ability
Stages of Reading
5. Communication:
is the use that is given to understanding the communication of information writt
en and oral thus including the important role of thinking.
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Drafting
Writing Workshop and Speaking
Drafting
Dictionary of the Real Academia de la Lengua write is: "put in writing something
happened, agreed in advance." Then: Writing is a creative process whereby a doc
ument embodied in what we have thought and imagined.
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Differences between
Composition:
is an act more aesthetic, more creative. In this field stars the words are poeti
c and literary field.
Editors:
Has a more utilitarian. Words are vehicles of thought are committed to reality.
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Communication
Editors:
Taught to speak in a clear and accurate, conform to certain established guidelin
es.
Types of texts
I: Expressive
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II: Information-referential III: Informational-journalistic IV: Creative V: Info
rmational-argumentative
I: Expressive Journal Autobiography Charter Travelogue Trivia Report Writing Wor
kshop E-mail
and Speaking
II: Informativoreferenciales Note Outline Agenda Review Summary Report
III: Information Note Informativoperiodísticos Chronicle Feature Interview Colum
n
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IV: Creative Poetry Fairy Tale Joke Proverb V: InformativosGuión Argumentative E
ssay Fiction Editorial Comment Monograph Thesis Scientific article
Stages of Writing
Collection of Pre-Writing Generating ideas ideas ideas Documentation Organizatio
n of the Paragraph Style Writing Questions linguistic Score
Editorial Review Written Post-final
Pre-Writing
Gathering Ideas
List generation or brainstorming ideas The cluster associative ideas Levels Anal
ogies Number Opposed Flow writing Relations Review Causes vs. consequences repro
cessing Extension Precedence Sequence Types Generalization Exemplification Anecd
otes
Pre-Writing
Techniques of organizing ideas
Layout Concept Maps Maps Maps mental conceptual semantic networks Other commonly
used Schedules Organizational Charts Flowcharts specialized engineering drawing
s mapping various systemic models, etc.).
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Drafting
1.Párrafos: They constitute the structural basis of the text 2. Types of Writing
: Comparison-Contrast Sequence Enumeration Concept development 3. Introduction P
roblem-solution 4. Cause-effect conclusions 5. Score 6. Vocabulary
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Post-Writing
Review Order of Elimination of superfluous words forms (active, passive) repetit
ions of sounds Avoid Asymmetries final Written Conventions Notes Quotes Charts,
tables, references Consistency
Importance of having an external reader
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Paragraph
1.Párrafos: They constitute the structural basis of the text 2. Statement: finit
e sequence of words
The essential qualities of the paragraph are as follows: Unit: development of a
single idea. Coherence: logical relationship between sentences and between parag
raphs. Emphasis: order of statements. Style: selection of vocabulary.
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Organisational Structure
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Failure to fill
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Let us return to the Workshop
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Preparation of Synthesis
Synthesis is the process by which they integrate the parts, properties and relat
ionships of a set to form a meaningful whole.
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Preparation of Synthesis
The schema: the structure, the skeleton of the subject (titles, headings, key wo
rds underlined) expressed at the chart. Allows content to express briefly (keywo
rd that synthesizes whole idea), ranking them (the place they occupy in the pape
r determines the importance of ideas left, most important, right child) and rela
tionships (logical sequence of ideas).
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Preparation of Synthesis
The pattern arises from the structural emphasis. We should try to be brief in or
der to cover everything with a single glance, therefore it will only keywords.
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Preparation of Synthesis
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Summary
Summing up, fill in your own words the scheme. Go from idea to idea, from basic
to detail. The summary is like the juice of the subject. Is to express with few,
precise words what most important, consistent and orderly. Therefore, write you
r way (to interpret its own words) has always been emphasized and outlined.
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Foreword Documents
The first thing you should tell the reader what the book in question, their cour
age, their novelty, original ideas it brings. It is not necessary to follow the
order of the author, most effective is to follow the order of interest: the most
important to the most interesting. What will the seek - information technology,
 is attracting the attention of the reader. For this, nothing more useful to fol
low the system down, leaving the ending is of less interest.
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Foreword Documents
The seven key questions: 1. 2. 3. 4. 5. 6. 7. What? Who? How? When? Where? Why?
Why?
White Space
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Practice
Tell me a story
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Motivational Marketing Consultant Communicator
Writing Workshop and Speaking
Practice: Story
Development of a synthesis, a summary and a prologue.
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Consolidation Activity
Development of a synthesis, a summary and a prologue.
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Motivational Marketing Consultant Communicator
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Evaluation
Read the letter and evaluate them:
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Report
Report is the written form is intended to convey accurate information about a sp
ecific issue
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Report
a) Presentation: • This is the survey and identify the parties involved: Client
Company and executing it. b) Objectives: • You must clearly specify the objectiv
es that motivated the implementation of the report.€c) Methodology: • It provide
s a general form of research that includes the main methodological characteristi
cs. Also shown is the process used to obtain the information.
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Report
d) Results: • the bulk of the report. Its development should be logical. We pres
ent the results obtained in each stage. e) Conclusions: • Analysis of results an
d has performed his own experience, identifies the main conclusions. Input with
appropriate recommendations and suggestions. f) Attachments: • Include instrumen
ts or materials used in the process of gathering information, questionnaires, le
tters,
The Successful Presenter
For you "produce public speaking ...
Anguish
Enthusiasm
Indifference
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Verbal Communication
Advantages 1. It is easier to perform than 2 is art. It allows immediate verific
ation of the possible reactions of the three broadcast receiver. In some cases i
t is more persuasive message or because information is accompanied by modulation
of voice, gestures and expressions so understandable to 4. It's faster for comm
unication through sound, and allows individual oral language. mutual clarificati
on of doubts and opinions between the communicating parties
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Effective Presentations
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Submission Process
Stage 1: Planning Stage 2: Implementation Phase 3: Evaluation
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Stage 1: Planning
In planning is necessary to establish four elements: analysis of the situation,
structure, message and visual aids.
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Stage 1: Planning Planning Analysis
Situation
For a successful presentation is to be analyzed the four elements that define th
e situation: the subject, purpose, audience analysis and the exhibitor.
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Stage 1: Planning Planning
Item refers to a specific aspect of a subject. It is that of what is going to ta
lk the matter that is the presentation. Gathering Information
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Stage 1: Planning Planning
Objective is the purpose of the presentation is why it is done, what is to be ac
hieved with the audience.
Writing Workshop and Speaking
Audience Analysis
Ask yourself eight simple questions: Who is my audience? How familiar with the s
ubject? What do I say? What do they expect from me? What material should I study
to develop the theme? How long do I have? What will be the auditorium of what I
say? What visual tools I use?
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Exhibitors
Intellectual Knowledge Physical posture, voice Will Presentation in public pract
ice
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Corporate Structure
Is to arrange your content in such a way that allows the public to more easily u
nderstand and remember the central idea. If we think in the overall presentation
, this structure should include three parts: introduction, body and conclusions.
Writing Workshop and Speaking
Corporate Structure
In the body, it is recommended no more than three sections, they must keep a log
ical, easy to understand. For example: Past - Present - Future Situation - Probl
em - Cause Solution - Development - Effect World - Continent - Country
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Stage 2: Realization
Writing Workshop and Speaking
Stage 2: Realization
Verbal and Nonverbal Communication Verbal communication includes what we pass th
rough the content of language and words. Nonverbal communication refers to all t
hat we communicate without using words.
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Stage 2: Realization
Promote Public Participation In planning the presentation, we choose the form an
d amount of participation we expect the audience
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Stage 3: Evaluation
Some things you should include the following: a. Objectives: extent to which sta
ted objectives were achieved b. Content: The amount of information in accordance
with the time available, material interest to the audience, use of sound argume
nts and reasons.
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Stage 3: Evaluation
c. Structure: The degree to which the organization of the information provided u
nderstanding, the impact of the introduction, the effectiveness of the completio
n d. Visual aids: quantity and quality of support e. Action: Management of verba
l and nonverbal communication in the time of completion
Writing Workshop and Speaking
Effective Presentations
WHAT TO DO
Speak clearly and property Talk Use simple examples Catch your audience, use a g
ood introduction Keep eye contact with the públicoVaríe tone of voice when you w
ant to emphasize a point. Make changes in intonation
DO NOT
Avoid or irreverent expressions that may hurt sensibilities not stay still or st
atic or not talk too fast or too slow, word by word. Use it as a guide and expla
in
Writing Workshop and Speaking
Effective Presentations
WHAT TO DO
Use a good voice volume, but do not shout Move naturally, approach the auditoriu
m Maintain a relaxed posture Demonstrate energy and enthusiasm
DO NOT
Use them to reinforce the words Do not give back to the audience by reading the
material designed not worry too much about the nervousness. Usually the audience
does not notice. Avoid fidgeting or do things that would distract the public, s
uch as moving a pen
Presentation Structure
Start / Introduction / Opening: • Report • Thank you for coming • Report what yo
u say and tries to demonstrate or report
Intermediate / main body • Brief description of all problems • Detailed descript
ion of each problem • Summary at the end of each problem • List signals that ide
ntify the following issue • Summarize all the problems
Presentation Structure
Offer solutions: • Describe each solution solutions • Detail • Summary • Identif
y signals Final / findings identify solutions • Make summaries • Have all feasib
le solutions Please consider the advantages: • Describe the advantages
Rest ten seconds
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Arrangements for Speaking
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Arrangements for Speaking
a. B. The oral report The conference c. The speech group dynamics techniques wit
h selective participation: Symposium (Symposium) Panel Panel, public debate, pub
lic interview, group interview.
Writing Workshop and Speaking
Arrangements for Speaking
Group dynamics techniques with mass participation: Forum (forum): Phillips 6-6:
Commission: Sociodrama Seminar
Writing Workshop and Speaking
The oral report
This is a presentation intended to present it clearly and in detail the facts su
rrounding an issue, with the ultimate aim of drawing conclusions or making a dec
ision. . In general, complying with the following schedule:
• Brief introduction to motivate the interest of
auditorium. • Exhibition organized the events, with examples and facts. • Conclu
sions and objective deductions, or proposals to be considered.
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Consolidation Activity
Writing Workshop and Speaking
Consolidation Activity
Product Presentation
Each workshop participant will choose a product
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Consolidation Activity
1. Name of product 2. Product Features 3. Benefits to consumers in April. Benefi
ts for the Company in May. Promotion 6. Value 7. Slogan
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Consolidation Activity
1. Introduce yourself 2. Thank to the public in March. Report on what he said in
April. Try to call attention to public interest. 5. Say what you have to say 6.
Summarize and conclude with strength and conviction in July. Thank the audience
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Consolidation Activity
FAQ
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Motivational Marketing Consultant Communicator
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Techniques to Improve Diction
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Techniques
Intellectual syllabication: Knowledge Physical Read some text, posture, voice, s
yllable by syllable syllables ", ie with-us-enVoluntad tranches-in-the-ta-llerPr
esentación in public practice
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Techniques
Intellectual Reading word for word knowledge of any text Physics: can be from st
art to posture, voice, purpose or end to beginning, Will efforts by pronouncing
each word in public presentation, practice
Record Vocal
We are on the premises of Bank Training Institute in Surco, where a team of stud
ents is preparing to cross a road five feet, barefoot on hot coals. Thousands of
spectators accompanying the brave in this unique adventure. For American TV inf
orms "...", later studies
We are in the facilities of
Banking Training in Surco€where a team of students is preparing to cross a road
five feet, barefoot on hot coals. Thousands of onlookers accompany
brave in this unique adventure. For American TV later studies informs "------",
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Types of Public Management Auditorium
Assistants
1. Know your audience 2. Get them to know you before you speak 3. Meet important
people attending 4. Meet some of your audience before the talk in May. Get also
the name of others
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Capturing the listener's attention
One or more 1.Revele 2.Formule surprising facts: a rhetorical question (to think
only answer) 3.Cuente a joke or humorous story related to the topic 4.Haga a de
tailed account of a real or hypothetical event reference 5.Click to a specific o
ccasion or reason for presentation 6.Cite a renowned expert
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Strategies
rightly addressing the Four Types of Hearing
1. I Want 2. Think it is fair in March. It could not be indifferent 4. I do not
want
TYPES OF HEARING
ORGANIZATION
PRESENTATION
MATERIAL
"I want"
(Friendly, predisposed to like it and its subject
Any employer-try something new, ask for audience participation
Warm, friendly, frank, good dose of eye contact, smiles, gestures and vocal vari
ety
Humor, examples, personal experiences
TYPES OF HEARING
ORGANIZATION
PRESENTATION
MATERIAL
"I think it is fair" (to be
Present both sides of the issue; patterns considered pros and cons rational solu
tion sedate me: already have decided, problems. but they think they are time Pro
vide objective) answer questions from the audience
Controlled, gentle, nothing "flashy", safely, gesture means
Facts, statistics, expert opinion, comparison and contrast. Avoid humor, persona
l stories and illustrations
TYPES OF HEARING
ORGANIZATION
PRESENTATION
MATERIAL
It could not be indifferent (short attention span, against their will present "
Brief: No more than three points: avoid thematic patterns or pros and cons, whic
h are achievements in the opinion of the hearing
Dynamic and entertaining, circle, grand gestures
Humor, cartoons, animated illustrations, quotations, striking, startling statist
ics
TYPES OF HEARING
ORGANIZATION
PRESENTATION
MATERIAL
"I do not want"
(S Opportunities seeking to terminate the presenter or ridicule, emotional)
Pattern not controversial, and thematic, chronological or geographical
Calm and controlled. Speak slowly and
mildly
Objective data and expert opinion. Avoid anecdotes and jokes
Gone are the tables ufff
If the information is intended to convey a genuine interest not awake, nor awake
n in others.
Writing Workshop and Speaking
Motivational Marketing Consultant Communicator
Writing Workshop and Speaking
Super Tip # 001
Talk, do not read.
Four major systems in Human Communication
1 - distance 2 - Body System 3 - System Para-verbal 4 - The Language System:
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Nonverbal Communication
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Nonverbal Communication Body Language in supporting and supplementing
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Nonverbal Communication Mirada
Eye contact must be established before the hearing Deal gaze around the group be
fore we start talking and throughout the development of my communication This me
ans: look at all, at least once to perceive the reaction of each.
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Look
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Position
The present way of being and must agree with what we mean by "should be" dignifi
ed (respect to the group and our role)-Variable-natural (naturalness opens the d
oors of communication, calm and relax spirits)
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Positions to Avoid
Positions to Avoid
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Stances
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Proxemics
Research field that studies the gap between humans Distance: The distance create
s a different dimension when we communicate, this varies according to social gro
ups and cultures, you know it is not the same as speaking face to face, to be co
mmunicating a message in front of all the company,
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Proxemics
We identify four dimensions.
_ Intimate distance, personal distance that allows physical contact such as gree
tings.€_ Social distance, between 1 and 2 meters preventing physical contact. Di
stance _ public next, which allows you to listen in a group of people _ public D
istance distance, as in a lecture to an audience. What you should know You shoul
d use and develop their skills differently and taking into account these additio
nal dimensions.
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Distances
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Identification of Areas for Improvement
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Question Session
Comments, Suggestions
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Motivational Marketing Consultant Communicator
cj.delarosav @ gmail.com ramasharaka@hotmail.com
Motivational Marketing Consultant Communicator
Writing Workshop and Speaking
Free Books
www.esnips.com / web / SeminarioMotivacion Also in the google search engine: typ
e the name of the exhibitor and unload material.
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