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Lesson #1 Minimalism and Graphic Design Through
History
Lesson #2 Text in Design
Lesson #3 Colour and stenciling
Lesson 1: Minimalism and Graphic Design
Through History
Name: Emma Turner and Sarah Olsen
Duration: 60 minutes
Unit: Graphic Design
Level: Art 30
Objectives:
Students will:
Question the relationship between artistic design and
advertising
Identify examples of minimalist of graphic design within
advertisements/logos
Analyze the elements of art within a graphic
Materials:
Sketchbook
Scissors
Magazines
Internet
Introduction: 10 minutes
Slide presentation (PowerPoint) on the history and progression of
graphic design:
-Start with art nouveau advertisements. Moulin
Rouge: La Goulue is an advertisement for a popular
French club, Moulin Rouge.
-This style was the first major artistic stylistic
movement where mass-produced graphics played a
key role in advertising. Colour printing was relatively
newly introduced to Paris in advertising using
lithographs.
Question: Does artistic style play a role in this
advertisement? How big of a role does graphic
design play in effective advertising?
Art Nouveau
-Inspired by the natural world, with long
Moulin Rouge La flowing lines.
Goulue -The colourful, eye-catching and artistic
Henri De Toulouse- posters of this time created by European and
Lautrec American graphic artists were being published
1891, Lithrograph
in various periodical books. This encouraged
corporations to invest more into advertising
because they realized the value in artistic
integrity.
Questions: What do you notice about these
advertisements?
Art Deco
Midnight: The Hours of
- Inspired by geometric shapes, glamorous
the Rat; Mother and Sleepy and luxurious lifestyles. Influenced by
Child, Edo period (16151868), ca. futuristic ideas.
1790 Questions:
What difference or similarities do you see
between Art Deco and Art Nouveau?
Kitagawa Utamaro (Japanese, 1753 Constructivism
1806)
- Originated in Russia. Rejected the idea
of autonomous art. It favored art for social
purpose. This movement had emphasis
on graphic and industrial design. It
influenced artists at Bauhaus.
Questions:
El Lissitzky Minimalism
Beat the Whites with the Red Wedge,
1919
Minimalism is a contemporary art
movement that is inspired by movements
such as constructivism, De Stijl, and the
Bauhaus. It is defined by the reduction of
reducing something to its essentials.
Objectives:
Students will:
Questioning the role of text within
a graphic design/advertisement
Describe the relationship between
text and image
Experiment with typography
Combine text and image to create a
cohesive graphic design
Materials:
Sketchbooks
Fine point felt pens
Various drawing materials
Introduction: 10 minutes
Slide show/discussion on how typography influences design images.
-To create effective type on an ad you
need to say little and convey a lot. You
need to get the readers attention right
away. (Discuss how the text and images
interact with each other)
Questions: What do you notice about
the typography in this image? Why is
this way of creating letters and words so
interesting and effective?
Coke Lemon
Rogaine
Body: 40 minutes
Student Activity: 20 minutes
Students will play/experiment with different fonts in their sketchbook.
Have reference resources available for the students to look at. They
will copy or create their own. Students will be told to play with line
weight, shape, size, and organic and geometric forms.
Activity 2:
Choose your favorite thumbnail design from last class and choose a
font design that will work well with it. Students will play/experiment
with integrating text into image. They will be encouraged to try
different placements, sizes, etc. Their homework will be to come to
class prepared with a finished graphic based on minimalist design that
will be used to make a poster or t-shirt.
Objectives:
Students will:
Assemble a minimalist pallet for their graphic
Design a stencil for their graphic
Create a print of their graphic
Materials:
-Oil pastel, pencil crayon, paint
-Sketchbooks
-Pencils
-Manila paper
Introduction: 10 minutes
Start with a slide and discuss the use of colour in these two images.
Use these images to evoke a discussion comparing and contrasting the
use of colour and how it may or may not reflect the content in the
image.
Assessment: This unit would have one more lesson after this lesson,
where they would be printing out their designs and writing up a
rationale for their final works.