*The 12 Personalities of Humanity

Carl Jung was a philosopher who studied the psychology of the Self. Having studied
under Sigmund Freud, he became an authority on concepts relating to our existence as
humans. He was one of the first to articulate the commonalities between all personalities and
group them based on archetypes. Many companies use his studies today when developing their
branding and marketing since he taught so much about the motivations and fears of these
groups. If you want to know more about yourself or why others do the things they do, a great
place to start are these archetypes or personas. Here we will discuss the 12 Archetypes and
who each one is at the core. I am certain you will find your personality wrapped up in one or
more of these identities.

Youll find that people who match each persona have goals, desires, pitfalls, and fears
based on their archetype. The idea is to understand that we all share common identities that
have their positives and negatives. If you look deeply, you will find moments when you
completely identify with certain fears or anxieties and times when your strengths will shine
through based on your archetype. You may even share signs of more than one. Others around
you exhibit tendencies based on their archetype as well so realizing this can give you a frame of
reference. Youll be able to appreciate people and situations a lot more, just by linking them to
things that you understand. Over time, youll gain control of interactions and circumstances
because you will see patterns unfold in front of your eyes.

Marketing and advertising companies aim their branding efforts at these archetypes. To
invest millions of dollars in, outcomes have to be predictable and measurable. The 12
Archetypes give them control over the mindsets, opinions, and desires of people through
targeted magazines, tv ads, and sponsorship campaigns. To streamline your marketing and
branding, you need to understand these archetypes.

Action movies embody a rebel or hero archetype then draw audiences of rebels and
heroes. A different company that sells a product aimed at rebels and heroes such as Burger
King pops up on the screen during the movie. This is all by design, a specific branding effort to
align products with belief systems and images. These magicians work behind the scenes with
the powerful understanding of these universal archetypes. So whether you are a future
entrepreneur or someone searching for a better understanding, this is indeed something you
should embark upon!

Lets discuss these archetypes. The first four deal with the Ego, who we see ourselves
as or think we are in reality. We shall call them The Utopian, The Everyman, The Champion,
and The Custodian. The Utopian is thinks of themselves as innocent and does good things to
avoid bad things. The Everyman sees themselves as the regular guy who can get along with
anyone and has no enemies. The Champion is the hero who thinks of himself as powerful and
uses this power to save the world around him, even if it brings their own downfall. The
Custodian feels they are a natural caregiver and will do everything in their power for those in
need, even sacrifice. The ego is a strong part of consciousness; these individuals feel
satisfaction when doing things that match their self-image. They typically fear the opposite of
their ego-identity, whether it is a perception in their own eyes or others. Their pitfalls arise from
over indulgence in their ego enhancing activities.

The next set is a group of people with strong desires to act on certain ideals that bring
satisfaction. The sets of ideals for this Archetype deal with the Super-Ego. The Trailblazer, The
Valentine, The Dreamer, and The Radical. In other words, The Trailblazer is at their best when
they are able to enact the explorer within. The Valentine longs to manifest passion and express
love for others. The Dreamer is in heaven when they are able to create visions of the future.
The Radical is good at judging when change is necessary and are willing to organize rebellions.
In this group, regardless of perception, they are who they are at the core, and will act on their
ideals from a very deeply rooted place. When they restricted from acting on their archetype,
they are usually not themselves to those around them, and may often seem to have a dimmer
light or aura. In a way, the deeds of their archetype help them to find themselves.

The last set of archetypes are born with a penchant for expressing their archetype
naturally and think in a very apparent way. The Comedian, The Virtuoso, The Enchanter, and
The Majestic are the Archetypes of the Self or Id. Their Archetype comes out in their personality
and can usually be detected early on. They cannot really separate themselves from who they
are in this respect. Since they do not necessarily aspire to be these personalities, they may
seem to be born that way. The Comedian is always going to bring laughter or joy to the crowd
and no matter what they do in life, people will always have that to say about them. A Virtuoso is
a knowledge seeker who can apply what they learn in seemingly effortless ways, be it through
pursuits of art, mathematics, science, performance, or academics. The Enchanter is a natural
manipulator who develops a mastery over situations and society by learning the ins and outs of
anything. And lastly, The Majestic is a charismatic leader of people who seems to have a
supernatural ability to create a following.
*Ego Archetypes

Ego archetypes include personalities that deal with the question who or what am I? and
youll find that their perspective is highly involved with how others view them as well as how they
view themselves. In the following four archetypes, well discuss their world view, self view, sense
of joy, sense of pain, strengths, & weaknesses. Then well discuss the brands or media that
companies target to each archetype. By the end of this section, youll start to understand clearly
how corporations are able to use an individuals ego to form an alignment with brands through
commercials, product placement, and media production.
 *The Utopian

The Utopian, also known as The Innocent, views the world as a generally good place
filled with nice people who also want to do good. They view themselves as good people who just
want to be happy and do the right thing. Their optimism is like the eternal virgin in nature. Their
outlook borders on navet at times especially if they repress their feelings of being mistreated to
maintain their faith and optimism. They fear punishment for wrongdoing, so they strive to do
things right, all the time. They have a tendency to place their hardest decisions on others,
relying on others to protect them from dealing with a reality thats too harsh for their standards.

World View- The world is a good place and paradise is real and attainable. Everyone should be
free to be themselves.
Self View- That they are good persons themselves and always strive to do the right thing for
them and everyone else.
Sense of Joy- The feeling that their decisions and actions were good and right. The recognition
for doing something positive.
Sense of Pain- Being caught doing something bad or wrong. The embarrassment of punishment
or negative public opinion.
Strength- Their ability to trust people and be resilient throughout harsh realities, moving forward
with the notion that peace and happiness is the norm and the opposite is temporary.
Weakness- Potential to be taken advantage of; navet. May shrink from hard choices and
encourage others to make tough decisions for them.

Products & Brands Targeted to The Utopian:

Fairy Tales Barbie

Ivory Oil of Olay

Disney Theme Parks LOreal

Ben & Jerrys Superman

Captain America Seventeen Magazine

There is a trend with many of the things that Utopians value in brands and products. The
first is childhood. Childhood is a time where ideals are at a high and innocence is esteemed. As
a child grows, their sense of right and wrong solidifies and they learn to follow patterns that end
in recognition for doing the right thing. Another trend is beauty. Beauty is alluring, beauty is
coveted, but most of all, beauty is innocence. Many fairy tales feature the damsel in distress
that alludes to the innocence of the beautiful princess and the utopian world from which she
 comes. Obviously cosmetics, beauty bars, and many other beautifying products are sold to the
Utopian persona that resides in millions of customers who want to live in a perfect and beautiful
world. Justice is another trend in the Utopian archetype. In order for utopia to exist, there must
be a line between right and wrong and justice is a concept that attempts to balance the scales.
There is no question why certain superheroes cater to this persona. Products that are marketed
towards Utopian personalities are bound to use keywords such as paradise, nostalgia,
happiness, peace, beauty, romance, innocence, and justice in the tag lines, copy, or reasoning.

*The Everyman

The Everyman, also known as the guy next door, is the person who enjoys connecting
with others, and essentially wants to belong. They do not like to be left out or even stand out
from the crowd. They pack a ton of empathy for others, rarely putting themselves first; however
they are vulnerable to lose themselves in an effort to blend in and be like everyone else. They
may be susceptible to peer pressure.

World View- That all men and women are created equal.
Self View- That they are down to earth and able to connect with others on a personal level.
Sense of Joy- To feel connected to others and belong in groups; to generally fit in.
Sense of Pain- To be left out or to stick out like a sore thumb; to stand out from the norm.
Strength- Empathy for others, solid virtues, and a realistically common touch in relationships.
Weakness- The potential to blend in so well that they potentially lose themselves and their
sense of individuality

Products & Brands Targeted to The Everyman:

VISA Kit Kat

State Farm Wal-Mart

Wrangler Arm & Hammer

IKEA GAP

MetLife Planet Fitness

Companies that aim to form an impression on the Everyman typically use average
looking models and spokespeople to create the image that anyone should feel comfortable
using their products/services. Testimonials and typical customer lifestyles are a great way to
disarm an Everymans pretenses. This is often called the Jones Effect. Encouraging customers
to share their experience is also a technique that reaches out to the Everyman. These products
are typically very attainable and come low to moderately priced in an attempt to capture large
market share and reinforce the idea that their offerings are for everybody. Keywords or
phrases that coincide with this archetype are the guy/girl next door, good neighbor, silent
majority, equality, and friendship.

*The Champion

The Champion, also known as the hero, is one who readily employs their courage in an
effort to save or improve the world, proving his or her worth. This person sets out their plans
with a very simple goal, to win. They tend to see things in absolute terms: strong or weak, good
or bad. They are always seeking a battle to fight or a way to test their worth and may even lose
sight of their reasons along the way. Highly skillful and determined, they run the risk of
becoming the villain of their own story if they either compromise their principles or lose sight of
whats good for the group in order to win.

World View- That problems and negative situations are really tests to prove ones worth.
Where theres a will, theres a way.
Self View- That they are worthy to compete in any contest and will often come out the victor.
Sense of Joy- The feeling of worthiness and competence; the readiness to respond.
Sense of Pain- The feeling of vulnerability or weakness; the inability to win.
Strength- The courage to act in the moment and perform; the desire to improve themselves
and the world.
Weakness- The risk of becoming arrogant, reckless, or too brash. The need to always
compete or battle can create enemies.

Products & Brands Targeted to The Champion:

Nike Porsche

Playstation Tag Heuer

BMW Gillette

Wheaties Marvel

Duracell FedEx

Companies that want to sell their products to a Champion must pose themselves as
winners, competent above all competition, and capable to do the unthinkable. Most people who
buy items from this brand increase their esteem as a result of their ownership of this brands
values. People who identify with this archetype look for companies that are typically at the top of
their industry; #1 people want to buy from #1 companies. You may find some underdogs due to
their size but these companies still claim to be the best in their industry through other metrics.

*The Saint

The Saint, or the caregiver, is the generous helpful spirit of the 12 Archetypes. They
want to help others and manifest compassion and selflessness. They are great for raising
children, nurturing those in need, and building or sustaining structures to sustain life and health.
They abhor selfishness in others as well as themselves, and they live by the motto love thy
neighbor as yourself. They run the risk of becoming martyrs and controlling others through the
infamous guilt trip; they are very willing to sacrifice but there may be times when they are prone
to the compulsive need to smother or take care of others who may not even need or deserve
such treatment.

World View- That the world could be a better place if everyone lent others a helping hand.
Self View- That it is their job to be generous, care for, and protect others.
Sense of Joy- The fulfillment from helping others and the their effect on their lives.
Sense of Pain- To appear selfish to others or not be able to assist those in need.
Strength- Their willingness to do everything they can for others who they feel need help.
Weakness- The risk of their kindness being exploited or sacrificing to the point of martyrdom.

Products & Brands Targeted to The Saint:

Volvo Amnesty International

Toms Salvation Army

Gerber Johnson & Johnson

Kickstarter Colgate

Pampers Hooked On Phonics

Saints are associated with altruism more than any other archetype. However, these
individuals are similar to Champions in that they gain esteem when they are able to exhibit their
character. When peoples lives are saved, benefitted, or improved by their actions, they feel
better about themselves and the world. Products and brands that want to gain the trust of Saints
typically herald themselves on being able to save, help, or benefit people in some way. Mothers
who make purchases for their family, philanthropists who want to help humanity, and educators
who expand their students mind are all members of this group.
*Soul Archetypes

The part of us that we call the soul is what manifests our desires. What we want to do,
what activities we enjoy, what we want others to do with us, or how we want them to feel all
starts with our soul. Youll see that the four soul archetypes are built on life mottos and core
desires. These mottos and desires are deeply held thoughts and feelings that also come up in
the regular discourse of these individuals. When they carry out their desires, they experience a
true sense of fulfillment and freedom. Companies who aim at the souls of their target market are
able to capitalize on concepts that have a strong hold such that these brands and products
themselves create a sense of fulfillment and freedom.

*The Trailblazer

The Trailblazer is a freedom seeker who would like to journey out and experience new
things, escaping from boredom. They are ambitious types who dont mind the go it alone life.
They may take actions to flee from reality or wander aimlessly through life; they fear conformity
and the feeling of emptiness or being trapped. They may suffer from the inability to stick to a
something they set out to do or become such a perfectionist that they can never live up to any
ideal they set for themselves.

Motto- Dont fence me in

Core Desire- To be free to explore the world and find out who they are.
Sense of Joy- The fulfillment and freedom of experiencing new and better ways of living.
Sense of Pain- Feeling trapped and empty. Conformity is a lifestyle that feels boring and
burdensome.
Strength- The willingness to venture out and seek new things; ambition.
Weakness- The risk of becoming aimless or a misfit.

Products & Brands Targeted to The Trailblazer:

Columbia Jeep

Bounty Chevy

Marlboro Timberland

North Face Nasa

Amazon Land Rover

 All of these brands that fit in with the Trailblazer fulfill a promise of escape, exploration,
and journey. They are also products or brands that one would close to someone who was in the
act of escaping or exploring. Many of their logos, spokespeople, or product lines use keywords
that directly relate to Trailblazers. A brand that wants to target these individuals is ambitious and
creates durable products that last throughout their customers journey.

*The Valentine

The Valentine is a person who enjoys deeply fulfilling relationships with people,
environments, and their occupation. Many decisions they make are based on the experience,
the feeling, and the intimacy derived from such experiences. They fear being alone, awkward,
unloved, or forgotten so they work hard to make themselves physically and emotionally attractive
at all times. They are very passionate and committed to euphoria and bliss, but this makes
them susceptible to addictions of all sorts especially drugs, sex, & relationships, putting people
on a pedestal, and even devastation if they are let down or a relationship ends.

Motto- Youre the one/Youre the only one

Core Desire- To be intimate and experience love in relationships.
Sense of Joy- The bliss of true and fulfilling connections with people, work, & environment.
Sense of Pain- To feel alone, unwanted, or unnoticed; unrequited love.
Strength- Commitment to their physical & emotional attractiveness; appreciation & gratitude.
Weakness- The risk of losing themselves and their identity through attempts to please others.

The Products & Brands Targeted to The Valentine:

Hgen Dazs Zara

Mot Chandon Victorias Secret

Hallmark Facebook

Kay Jewelers Whitmans Sampler

Godiva Romeo + Juliet

All the brands that gain the loyalty of Valentines create passion and the sense of
euphoria with their offerings. These companies align themselves with the love that couples
experience or peoples innate desire to connect to friends, family, and the world around them,
there are many people who enjoy their relationships in intense ways. It should come to no
surprise that these products feature some sort of pseudo-addictive quality that makes people
long out for them. The marketing teams behind these machines have a strong understanding of
a persons need to be liked or loved.
*The Artist

The Artist is the visionary of the personas. They have what it takes to visualize an idea
and bring it to reality for the world to see. They have very developed artistry and skill that
prevents them from not being able to execute a plan or vision. In the quest to create a world that
before them did not yet exist, they work hard to find themselves and their identity in relation to
the universe around them. They fear mediocrity and are often considered to be perfectionists in
this respect. These individuals can become workaholics and those who attach their creative
visions and goals to their own self. This can be problematic if they have a tendency to feel
empty or even obsessive, seeking project after project without completely fulfilling or finishing
the previous mission. These are the ones that get called prima-donnas from time to time.

Motto- If it can be imagined, it can be done

Core Desire- To create things of enduring value
Sense of Joy- The fulfillment of self expression, establishing their vision, and creating culture.
Sense of Pain- The discomfort of mediocrity in vision or execution.
Strength- A natural sense of creativity & imagination that is admired by others.
Weakness- A tendency to become too perfectionistic or immersed in ideas that lack quality.

Products & Brands Targeted to The Artist:

Volkswagen Lego

Canon Swatch

Adidas M.A.C.

Swarovsky Samsung

Trader Joes Adobe

Artists are very inspirational people due to the fact that their creations inspire many
people and may even last throughout generations. Companies that want to tap into the inspiring
quality have to create products of enduring quality along with a design that could be clearly seen
as artistic. The people whose desire it is to create art are fulfilled by purchasing products that
increase their own sense of self expression; so design is just as important as utility. This is a
great main target audience since the influence that these people have on others correlates to
the influence that these products will have on others. Brands that cater to these individuals tend
to last for generations and become household names.

*The Radical
 Radicals are the rebels who are ever ready to revolt or overturn something that isnt
working. They have oodles of charisma and the ability to captivate audiences with an
outrageous courage to see things in new ways. Their desire is to inspire or affect change, and
in that, they may put their own safety and others on the back burner for a greater cause. If
society still upholds an antiquated way of life, Radicals may embody the mindset of a destroyer
who is always apt to rage against the machine. Sometimes these guys can get wrapped up in
the rebellion to such an extent that they become self-destructive either allowing the machine
to destroy them in the fight or taking actions that undermine their humanity. They may have
good intentions but commit crimes or justify other negative behaviors for the cause. This
reflects an existing paradox. Although their true desire or original goal is to preserve life or their
version of a life worth living, they are willing to annihilate the current way of life or anything
standing in the way of that vision.

Motto- Rules are made to be broken

Core Desire- To provoke change in systems, traditions, or ways of thinking.
Sense of Joy- To possess the power to bring or influence change in the world.
Sense of Pain- To have no effect on audiences, systems, or things that need to be overturned.
Strength- The freedom of mind and spirit to voice concerns, disrupt, and revolt.
Weakness- To potentially step into dangerous territory with socially unacceptable acts or crimes.

Products & Brands Targeted to The Radical:

Harley Davidson MTV

Sprite Uber

Diesel Guess

Apple E-Trade

Paypal Virgin

Outlaws, activists, gamblers, and reformers are just some of the names youll hear
referring to this archetype of risk taking change seekers. Companies who have garnered the
interest of these individuals engage in some sort of inspiring risk taking strategy themselves, in
effect revolutionizing their industry and changing lives for the future. The CEOs of such
companies may become celebrities for their maverick ways of thinking and tenacious follow-
through. The products that these brands create are significantly tied to this archetype as well, for
they usually add to the radical and rebellious nature of their customers. Many young people
embody the Radical archetype for understandable reason since every new generation is the
generation of change. This is why companies that align themselves with the younger generation
tend to earn the respect of rebels and their dollars.
*Self Archetypes

Know thyself, the great aphorism attributed to many ancient philosophers and scholars,
is a great simple statement for anyone to begin on the journey to understanding who they are at
the core. With this concept of the self intact, it stands to reason that the self is the aspect of an
individual that existed before the impact of environment, experience, or expectations. This part
of you would show itself to you and others on numerous occasions. Many people feel that this
archetype deals with a persons destiny or future; perhaps due to the consistent manifestation of
the nature of these archetypes. Brands, companies, or products that want to target the next four
archetypes have the task of not only aligning themselves with the personality, but have to use
subtle marketing strategies to aim at the part of who we all are at the core, the inner self. They
are similar to the Soul types having inner desires and modes to live by, but they do not have to
seek fulfillment in these activities; its who they are regardless. They are also similar to the Ego
types in that they carry a sense of esteem that builds their character from these activities, but
they do not need to concern themselves with the acceptance of their audience or environment.
These people are just who they are; their activities naturally creates the accurate perception, for
better or worse.

*The Jester

Everybody knows the Jester. Theres a funny guy or trickster in every posse; they see
it as their job to make jokes, play around, and keep everything around them jovial. These
individuals may become real comedians but even if not, they are still good for keeping situations
light and fun. They live with a free spirit that wants to enjoy each moment. They abhor boredom
and would never want to be a drag to anyone else. They may be envied by more serious people
to them, a Jester type never takes anything seriously. In reality, its important for them to just live
life and appreciate it for all its paradoxes and inconsistencies. There is freedom in not needing
to pursue the answers to everything by just letting them be. They are not without vice
however; they may be considered fools, too frivolous, or slackers by many.

Motto- You only live once

Modus Operandi- To live freely and enjoy the moment.
Sense of Joy- To lighten the mood, room, or world through laughter and joy.
Sense of Pain- Any circumstance of boredom or to be an emotional drain to others.
Strength- Their ability to appreciate the moment and make themselves or others feel better.
Weakness- The potential to slip into silliness & frivolity or a tendency to waste time.

Products & Brands Targeted to The Jester:

 7up M&Ms

McDonalds Bacardi

Dave & Busters Fanta

Mardi Gras Universal Studios

Comedy Central Vine

Part of the job of a company who wants to cater to a Jester is easy, and the other is very
difficult. The first part is to bring joy and laughter, but the hard part is packaging something that
can be universally enjoyable that will be funny, witty, or entertaining. Good times are an
important part of everyones life, they create memories, solidify relationships, and empower
people to deal with hard times. Companies that can join the wavelength of enjoyment and
laughter give their customers an escape from their current life, an instant vacation. The
association with candy, jokes, and games is strong with people of this archetype as well as the
companies that cater to them.

*The Philosopher

The Philosopher is someone with an appetite to analyze the world and use their
intelligence to understand everything they can imagine. They seek the truths that may set
themselves or the world free, often dedicating their life or part of it to finding enlightenment,
scholastics, or autodidactic pursuits. They are full of wisdom, attained by perception and their
in-depth studies of various concepts and experiences. They do not like to be deceived; in order
to prevent this, they often detach themselves in hopes that they will find the absolute reality that
births all points of view. They may become so detached that they get cold, dogmatic, heartless,
and overly critical. Being too judgmental can eventually bring about alienation from others and
even further a holier than thou mentality or reputation.

Motto- The truth will set you free

Modus Operandi- To emphatically ponder and pursue answers to lifes questions.
Sense of Joy- The chance to employ their intelligence and analysis to understand the universe.
Sense of Pain- The thought of being intellectually blind or ignorant. To be misled or tricked.
Strength- The ability to assimilate information and form conclusions; self-reflection.
Weakness- The possible paralysis of too much thought without action; indecision.

Products & Brands Targeted to The Philosopher:

CNN NPR
 Gallup Accenture

PBS Discovery Channel

The New York Times Siemens

Google Virgin

People trust The Philosopher archetype since these people spend a lot of time
answering questions or seeking answers. Companies that want to serve these individuals need
to lend a hand in the pursuit of these answers. Information or consulting companies tend to
provide the most allegiance to The Philosopher in that they also answer questions that many in
the world try to solve. Philosophers appreciate intelligence, deduction, teaching, contemplation,
wisdom, and scholarship.

*The Enchanter

The Enchanter, or the magician, is the one who wants to do what others think is
impossible. In person, they have a transcendental presence that can be both attractive and
manipulative. They spend a lot of time understanding universal laws and metaphysics which
helps them turn situations in their favor and influence people, thereby altering realities. This is
not only intimidating to others, it may cause fear; people can be uneasy around those with the
ability to influence the powers of good and evil. They may considered manipulative, dishonest,
disconnected, and perhaps guru-like to some. Their aura can often fill a room and affect
others for better or worse. This sense of control can be conscious or unconscious, but their
effect on others is immense regardless.

Motto- I make things happen

Modus Operandi- To understand the fundamental laws of the universe in applicable ways.
Love- Manifesting unbelievable events and bringing to life dreamlike experiences.
Fear- The negative ramifications or consequences of their decisions; to see things backfire.
Strength- The ability to visualize, believe, and live by it; the ability to find win-wins.
Weakness- The tendency to become manipulative or disingenuous with actions too contrived.

Products & Brands Targeted to The Enchanter:

Axe Jawbone

Polaroid Twitter

iPhone/iPod Smirnof
 Mastercard Dyson

Toyota Calgon

The companies that enact the archetype of The Enchanter are those whose product or
service is considered transformative. This group of people are attracted to anything that will
expand their conscious as well as transform their lives. Products in this group tend to be user-
friendly and new-age or play into the loftier expectations of people. We perceive many actions to
be magic when they involve a catalyst with the charisma to keep our attention away from whats
going on behind the scenes. Inventors and their inventions belong to this group as they tend to
transform history; companies currently spend a lot on research and development to find the next
iconic creation.

*The Majestic

The Majestic, also known as the ruler, is internally motivated by creating a better society
and life for those around them and the community at large. They take responsibility and exhibit
leadership to become role models, managers, and even politicians. When they allow
collaboration, they can create environments that celebrate the gifts and perspectives of all those
involved. They can be great parents and leaders of their community, focused on order and
efficiency in organizations and systems. They may become self-righteous, rigid, or controlling
through an air of entitlement or elitism which negates their connection to those they lead. This
can make them tyrants or ineffective leaders who value authority by title or less authentic
means.

Motto- Power isnt everything; its the only thing

Modus Operandi- To gain control over any circumstance or situation involving them.
Love- To attain prosperity and success for themselves, their family, and community.
Fear- To not be in control, experience chaos, or lose their authority.
Strength- The ability to galvanize and delegate; the willingness to be held accountable.
Weakness- The impulse to become authoritative or enforce oppressive rules.

Products & Brands Targeted to The Majestic

IBM Cartier

Tifany & Co. Burger King

Mercedes Rolex

American Express Starbucks

 The House of Creed Louis Vuitton

People who are in this group want the best for themselves and for good reason. Those
who find success for themselves through being strong leaders will brand themselves as the
best, and they do this by buying into brands and companies that are at the top of their industries.
Status, prestige, and class are all definitive keywords that speak to the heart of The Majestic.
Many companies also associate with precious metals through emblems that shine or colors like
gold or silver, since its had an association with kings and queens for ages. Crowns are also
found in their symbolism quite often which is an overt reference to the people they most cater to.
Quality, high customer service, and lifetime guarantees typically come along with these products
and brands because just like the people they represent, accountability is a must.