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Harvard Business School
Assignment Help
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Jackson Bird
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In present times managing customer relationships has become has
become the single most important element of a firms overall strategy
and planning (Harvard Business School, Working Knowledge
Publication). In light of this fact following is the solution to tasks
assigned to the recently appointed Sales Manager of The Software
Corporation.
Task 1: Review the current objectives and strategic planning
Sales objectives are aimed at directly supporting the marketing
strategy and indirectly the overall corporate strategy of an enterprise.
Following is an entire review of previous objectives as well as
Statement of new objectives in light of this fact:
Following diagram shows briefly the existing
objectives which are to be reviewd:
The present sales objective in alignment with the marketing
objective is to increase sales and generate more and more
prospective customer. However, these objectives can be reformed in
order to accelrate the entire sales process and planning.
Increase the sale of software estimate from current estimation of
7.5% to 12.5% by the end of year 2016.
Increase the market share in South East Asia from 20% to 30 %
by the end of year 2016
Increase the number of retail outlets by 20% during 2016
covering vital cities in South East Asia.
Strategy:A proactive and robust sales straetegy will be required to
meet the above mentioned objectives. Here is a list of key
componennets of the newly drafted Strategy to be religiously followed
bry the Sales Team:
Focused Approach:The sales team should first clearly identfity
the targeted customer and market segments across locations, both
domestic and international. Once this is done all saless efforts like
client meetings, writeen or verbal communication for sales
As you all are aware we have entered into that session of the year
where we draft a sales plan and strategy that acts as a guiding path
for all of us throughout the year. This plan is intended to constatntly
upgrade the performance of the sales department to contribute in the
achievement of marketing nad organisational objectives. And
ultimately, the plan is aimed to enhance the overall performance of the
sales department.
Thanking you all for your powered performance which has set a strong
pace for the companys growth!
XYZ
Sales Manager
The first two ads tragets the desired candidates, are very
pleasing and catchy for a candidateand contain all necessary
information in an attractive manner. The last copy is simple and to-
thepoint communication which can be alternatively advertised along
with the first two ad copies.
Describes the job concisely and comprehensively.
Captures attention of the reader
Mentions desired qualifications
Is simple and has convincing arguments.
Ice-breaker- introduction
Why did you choose sales?
What are your career aspirations?
What keeps you motivated in order to get through tough job of
sales?
How strong is your convincing power?
2. Induction Program