Affirmed Integrated Communication Budget

Nestl Philippines Choose Wellness, Choose Nestl is going to be used as the unifying
message for all the campaign elements. The allotted budgets for each campaign in different
medium are as follows:

Television Commercials: Nestl Philippines will launch 5 new television commercials for each
product under the Choose Wellness, Choose Nestl campaign. Nescafs 30s TVC will be
entitled Harvest, Milos 30s TVC as Champs, Nidos 30s TVC as Simple Science, Nesvita
Pro-Hearts 30s TVC as Spin and Nestl Fruit Selections 30s TVC as Live and will be
shown interchangeably in the main television companies such as ABS-CBN and GMA during
primetime in Mega Manila and in a number of provinces. A 250,000,000-peso annual budget for
these commercials will be allotted depending on the rates of the networks.

Outdoor Advertising: Nine billboards will be installed in key locations such as Roxas
Boulevard, South Luzon Expressway and North Luzon Expressway, the biggest location for all
nine sites. The Choose Wellness, Choose Nestl logo in each execution will be prominently
displayed in each execution. The apportioned annual budget for these is 40,000,000 pesos.

Broadsheets: To provide more detailed information on the nutrition, health and wellness
messages, Nestl will utilize the top 3 broadsheets in the Philippines namely The Philippine
Daily Inquirer, Philippine Star and Manila Bulletin. They will publish announcements for
promoting Wellness Programs, and mainly of course, their products. The annual budget
dispensed for these advertisements is 35,000,000 pesos.

Wellness in the trade: To share their knowledge in Nutrition and wellness, Nestl Philippines
will conduct seminars and free check up services in various supermarkets around the Philippines
during weekends, which include the distribution of freebies and many more. The budget allotted
for this trade is 1,500,000 pesos.

Packaging: Nestl Philippines is a company known to have been using recycled materials for
their products. In the Choose Wellness, Choose Nestl campaign, Nestl will redesign its
packaging and will add relevant matters onto it. The budget for the rebranding of the products,
particularly those under the Choose Wellness, Choose Nestl campaign is 5,000,000 pesos.

Company Newsletter: Nestl Philippines seeks to provide useful information on wellness to

their employees and their families. The company will allocate a 1,500,000-peso annual budget
for the printing and distribution of the newsletters.

Search for Five Outstanding Health and Nutrition Programs: To recognize outstanding
health and nutrition programs in the country to help disseminate information on nutrition, health
and wellness are the objectives of this search. The program should be initiated and managed by
local government units. Qualifiers must show significant results supported by facts and figures
on the wellness of the community and the program must be at least one year in operation. The
companys assigned budget for this search is 50,000,000 pesos.