Slogans

Adidas is all In. (2011)

Impossible is Nothing. (2003)
I kiss football. (2001)
History
Want to play? (2000)
The Feet
originsyou
of thewear. (1998)
brand date back to 1920 when Adolf Dassler,
Performance
the son of a shoemaker,shoes
started afor
small business in the German
city runners. (1997)to produce sports shoes and military
of Herzogenaurach,
bagsForever
and as a waySport. (90s) his family. His mother's old
of sustaining
2
laundry
Werewas quickly
runningconverted into a modest
serious. (1985)18 m workshop,
where Adolf created
Spirit of thehis first shoes.
games. But the young sports fanatic
(1984)
would need to be very creative to work in the difficult post-war
years, without adequate machinery, electricity, or materials.
Initially, the business was similar to that of any other shoemaker,
but he never gave up on his dream and passion for developing
Curiosities
durable athletic shoes to protect athletes from injury. All footwear
was leather and handmade.
Currently, adidas is the second largest sports
equipment
Adolf's industry was growingcompany in the
and as early asworld,
1927,behind
with hisNike, and
leader
brother's help, they madein about
Europe100 where
pairsthe of American
shoes a day. brand is the
In the 1932 Olympics,
second theplace.
brandHowever,
earned prestige
it is the when
largestandistributor of
athlete gained a modality wearing adidas
sports equipment for soccer shoes.withLater,
40% of at the world
1936 Olympics, the brand already had several sponsors and
market.
several players using the adidas equipment.
Handmade
Shortly after the end shoes
of World War II, for some
he had important
some troubles names,
with such as
his brother RudolfDavid Beckham,
Dassler, areRudolf
and then still produced
created intheGermany.
Puma
brand and in August 1949,brand
Some Adolffans
registered
say that the Adidas
adidas is brand,
the initials for
with only 47 employees
All Day I Dream About Sports, which is not true because
the name appeared with the nickname of the founder
The brand has been(Adi)increasingly successful,
and his surname (Das)sler creating
(Adi several
+ Das).
different types of clothing, tennis, such as Stan Smith or
Superstar and even soccer balls that are used in many
competitions.

Currently, adias has more than 53,000 employees, more than

1800 stores in about 160 different countries, and in 2016
generated more than 17 billion euros.