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Forecasting techniques.
Honda company use following techniques for forecasting
Qualitative vs. quantitative methods.
1.2 Average approach.
1.3 Nave approach.
1.4 Drift method.
1.5 Seasonal nave approach.
1.6 Time series methods.
1.7 Causal / econometric forecasting methods.
1.8 Judgmental methods.
Nave approach.
Estimating technique in which the last period's actuals are used as this period's
forecast, without adjusting them or attempting to establish causal factors. It is
used only for comparison with the forecasts generated by the better
(sophisticated) techniques.
Judgmental method.
There are many cases where judgmental forecasting is the only option, such as
when there is a complete lack of historical data, or when a new product is being
launched, or when a new competitor enters the market, or during completely new
and unique market conditions.
These are some techniques those are used by Honda company.
Importance of forecasting.
The importance of forecasting cant be ignored in estimating the financial
requirements of a concern. Efficient utilisation of capital is a delicate issue before
the management. No business can survive without adequate capital. But adequacy
of either fixed or working capital depends entirely on sound financial forecasting.
Forecasting of earnings ensures smooth and continuous working of a company,
particularly to newly established ones. By forecasting,company can estimate their
expected profits or losses. The object of a forecast is to reduce in black and white
the details of working of a concern.