MANG INASAL BACKGROUND

It all started with a vision. Edgar Sia, at the age of twenty six, grabbed the opportunity

to lease a 250 square meter space at the Robinsons Mall Carpark Iloilo in December

2003.

It was there that Mang Inasal, Hiligaynon for Mr. Barbeque, was born.

Early on, he learned the importance of following your instincts, taking risks, strategizing,

negotiating, and motivating yourself and your people. He also knew that the Filipino

barbeque quick service restaurant category still had the potential for growth. He started

a business that had the potential for nationwide expansion. With the support of his

family, he embarked on a journey that changed his life forever.

Mang Inasals authentic fusion of traditional Filipino cuisine with the dine-in concept.

Famous for its native style and nuot-sarap Chicken inasal with its pioneering

unlimited rice, Mang inasal quickly win the hearts of its customers with its distinctive

Pinoy stamp-grilling and special marinade made out of local secret spices.

The restaurant was an instant success, opening close to thirty franchising just three

years. By 2005, confident of the stability and brand recall of the business, he opened

Mang Inasal for franchising concentrating his efforts in Visayas and Mindanao where

Inasal is most popular. Franchise offers for Luzon soon followed.

The primary reason for Mang Inasals success is its wide array of Filipino comfort food,

especially Chicken Inasal with its distinct taste that Pinoys have grown and continue to

love.
By 2009, after only six years after the first branch opened, Mang Inasal had a store

network of one hundred stores. Mang Inasal then drew the attention of Jollibee Foods

Corporation(JFC), the Philippines largest food service company and one of Asias most

admired companies. JFC acquired 100% share of Mang Inasal in April 2016.

Today, Mang Inasal is the leading Pinoy branded outlet in the country, with its strong

portfolio of Chicken Inasal, Pork BBQ, Halo-Halo, and Palabok. Variations in the menu

are constantly being developed to meet the discriminating demands of its growing

customer base.

Mang Inasal has steadily grown ever since its acquisition, making it one of the fastest

growing quick service restaurants in the country. To date, Mang Inasal has over 450

stores nationwide and counting.

The brand has garnered numerous awards over the years including the Outstanding

Fast Growing Local Food Company from the 19th Annual National Consumers Awards in

2008, the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken

Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino

Franchise Award from the 2015 Franchise Excellence Awards.

Mang Inasal now lays the foundation for a new era of prosperity, moving forward to a

horizon of possibilities as the brand continues its winning tradition of excellence.