The Nestl logo evolution

Take a look at how it has evolved over the years.

Nestle has well-built business culture which is mirrored by the business logo itself. The logo,
"Good Food Good Life" which is all the time affixed to its merchandise is the major direction
for every activity inside the business. Nestle considers that good food is the chief basis of
good health throughout life therefore it always sets nutrition, health and wellness as the
centre of its business.

Design Elements of the Nestle Logo

The logo of Nestle is undoubtedly the well recognized and one of the most memorable food
logo that ever created in the history of branded products. Regardless of changing the logo for
several times the logo of Nestle is still retains the wisdom of modernity and authority with an
up-dated sense.
Shape of the logo

The shape of the logo is not as simple as we just thought but it will completely convey the
message what actually the Nestle is dealing to serve their customer best all around the world.
In the logo the nest is displayed where the two birds are fed by their mother that represent the
image of the company as they care for their customers and provide the best nutrition as the
mother care for her childrens.

Color of the Nestle Logo

The Nestle logo is designed with the blue color which represents the purity, prosperity,
goodness and care.

Font of the Nestle Logo

The custom type letters are used in the logo of Nestle that derives from the Helvetica.
DESIGN OF THE WEBSITE

The design of the website is very simple yet full off information about the products
and nutrition, health and wellness. It is easy to access. This clearly shows that even though
they are producing good food, they also want the consumer to build a good life and healthy
society.
HISTORY AND MEANING OF THE NESTLE LOGO

The founder Henri Nestle is the first man who actually builds the brand with the help of logo.
The original trademark of Nestle was featured with single bird sitting on the nest which is
based on the familys coat of arms. This was the family orientation to the company which
means in German is nest. Henri added the three young birds being fed by the mother and
adopting the coat of arm to establish the link between the company infant cereal products and
his name Nestle. This sign was used as the trade mark since 1868.

The traditional nest drawing was combined with the name of Nestle in 1938 which is called
the combined mark. In 1966, again the design was simplified. In 1988 it was again modified
the worm in the mother birds bill was removed and the fledglings reduce to two instead of
three birds. Later it was explain that this will illustrate companys activities and we are not
active to provide nutrition only and this is will also reflect the modern family of average two
childrens. The logo is been very simplified and tree is imaginary supposed to symbolize an
oak and the birds thrushes.