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Course Section: 15122

Team Number: 6

Monks Coffee Shop Packaged

Whole Bean Coffee Performance
Review
Zeyu Li, Justin Jacobson, Andrew Fagin, Noah Kaplan, Jared Kovach

Purpose
The purpose of this report is to give a detailed analysis and description of
trends associated with whole bean coffee sales. Sales data is important in order to
analyze and make accurate predictions and decisions for the future of the shop. This
report will help Monks Coffee Shop get an accurate idea of the companys business
and the demand for whole bean coffee.

Summary
Detailed in this report are our findings through the research of Monks sales
and product data over the last four years. Through this research we found that
whole bean coffee sales account for 7.95% of Monks total sales, and that since
opening the shop, Monks has sold a total of 6,500 pounds of packaged whole bean
coffee. Furthermore, these sales are compiled of various products that include 8oz,
12oz, and 1 pound bags of both house blend and single-origin packaged coffees. In
terms of these specific products, the 1 pound bag of house blend is by far the best
seller accounting for nearly $55,000 of the $123,574.71 in packaged coffee sales,
whereas 8oz bags of single-origin were the second best seller at about $35,000
total. Those two products represented a majority of the whole bean sales, and
house blend and single-origin were similar in total sales throughout the years. We
noticed several trends that identify trends in Monks business, most important and
alarming, the drop of whole bean sales in 2016. Although whole bean sales dropped
last year, the drop in sales percentage was slightly less than the drop in total sales
percentage of Monks in general.

Findings and Analysis

The source of the data for the review came from Monks Coffee Shops caf
data file. The data was accumulated over the course of four years from 2013-2016.
The data includes several attributes of various products as well as key information
about Monks transactions
throughout its operation. In order to
clean and transform the data we
initially defined multiple tables,
creating unique identifiers and a
sales revenue column. Afterwards,
we created relationships between the
tables in order to create a bond that
would transfer to pivot charts and
tables. These steps allowed our team
to analyze and review several
aspects of Monks business.
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Course Section: 15122
Team Number: 6

An important aspect of Monks is the sales makeup of the company. Figure 1

gives a representation of whole bean coffee sales in comparison with Monks other
products. With a wide range of products, it is essential for Monks to keep track of
how products preform. Whole bean coffee sales account for 7.95% of Monks total
sales. In other words, whole bean coffee sales account for $123,574.71 of the grand
total of $1,554,398 that Monks has done in sales throughout the course of its
operation. Whole bean coffee remained at a consistent rate of roughly 8% of totals
sales every year since Monks began business.

Monks two types of whole bean coffee include House Blend and Single-
Figur
Origin, as displayed in figure 2. Each type is sold at a variety of different weights
including 8oz, 12oz, and 1 pound respectively. This gives customers a total of six
different options of whole bean coffee products.

Figur

We looked further into the details of coffee bean sales in order to give more
contextual information of Monks specific packaged coffee products. Since opening
the shop, Monks has sold a total of 6,500 pounds of packaged whole bean coffee.
We will discuss later the variety of weights offered for each whole bean product;
however, it is
important to note
that the weight
house blend
products sold
significantly
outweighs the total
pounds of single
origin products sold.
The total pounds
sold per year in
shown figure 3. It Figur
increased from 2013-2015, but had a drop off in 2016 to below the total weight sold
in 2014, Monks second year of operation.

Whole bean coffee sales

trended upward from 2013-
2015, as shown in figure 4.
Monks total sales in packaged
coffee grew from about
$15,000 in 2013, to over
$36,000 in 2014, and to just
over $46,000 in 2015.
Unfortunately 2016 saw a drop
of nearly $20,000 in packaged
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Course Section: 15122
Team Number: 6

coffee sales as Monks ended the year with just over $26,000 in whole bean sales,
the worst year since 2013.
We further analyzed the performance of each specific product in order to
discover trends. House Blend has outsold Single-Origin 2013-2016; however, the
margin has stayed relatively
slim. As you can see in figure 5,
the widest margin of sales
between the two products
was approximately $7,000 in
2015 and slimmed back down to
about $2,500 in 2016. Figur

In order to get a true

representation of each
product, it is important to look at
how each weight has
performed over the years. For
example, the 1 pound bag is Figur
the best-selling house blend option, but it is in fact the worst
preforming option in the single-origin department. Figure 6 provides an interesting
look into how house blend and single-origin packages have opposite sales
performances. Single-origin has success with 8oz bags, a product that house blend
struggles to sell. Overall, the best-selling product in the packaged coffee
department is the 1 pound house blend package.

Figur

Conclusion
In conclusion, the data collected and analyzed provides several indicators of
the performance of Monks both overall and specifically in the packaged coffee
department. We will continue to research, test, and examine the data in order to
give Monks a better idea of the current situation. We can conclude, however, that
Monks has seen a severe drop off in packaged whole bean coffee sales in 2016
(mirroring the drop in total product sales) and will need to take steps in order to
increase sales in the future.