x

present

A BESPOKE TRUNKSHOW

SPRE Z Z A TU RA :
ESSENTIALLY ITALIAN

with

liverano & liverano - sartoria, firenze

nackymade - eyewear, kobe
lapas - leather goods, bangkok
saint crispin - bespoke shoes, vienna

24-26 MARCH 2017

at minotti showroom, THONGLOR - bangkok
 x

present

A BESPOKE TRUNKSHOW

S P R E Z Z A T UR A :
ESSENTIALLY ITALIAN

with

liverano & liverano - sartoria, firenze

nackymade - eyewear, kobe
lapas - leather goods, bangkok
saint crispin - bespoke shoes, vienna

24-26 MARCH 2017

at minotti showroom, THONGLOR - bangkok
 You are cordially invited to

THE SOMCHAI
x
CHANINTR LIVING

Presents

A Bespoke Trunk Show

SPREZZATURA:
Essentially Italian

at Minotti Showroom, Thonglor

Bangkok, Thailand

24 to 26 March 2017
Bespoke tailoring session
Introduction to Bespoke
10:00-19:00

March, 25
SPREZZATURA
Essentially Italian Workshop
by Liverano & Liverano Atelier
+ after party
17:00-19:00

To make a reservation for bespoke tailoring session or for further information

T : +6681.915.3464 thesomchai.com
E : thesomchaiofficial@gmail.com FB/IG : thesomchaiofficial

* No dresscode required
 Somchai is the most common male
name in Thailand, meaning being a
man. Our symbol brings together the
male X and Y chromosomes to form
a simple icon of a shirt and tie.
The Somchai represents the modern
man. Chivalrous in his everyday life,
1 2
he works, he drinks, he loves, he
travels. He enjoys life by living it. His
attire conveys sophistication; an ap-
preciation for fine quality and style.
The Somchai is keen to bring cultural
products of the finest quality and so-
phistication to those who seek them.
 This will be our third trunk show
and since from the very beginning
we have promised that there will be
THE SOMCHAI X CHANINTR LIVING more and more to come.
PRESENTS First of all, we collaborated with
Chanintr Living to host our trunk
ESSENTIALLY ITALIAN show at Minotti showroom on
Thonglor. We simply cannot imag-
ine a better synergy with any brands
other than Chanintr Living or Khun
Chanintr himself who truly under-
stands the value of quality products
and craftsmanship.
For our third trunk show, we decided
to add another very very special
brand in addition to Liverano &
Liverano, Nackymade Eyewear and
Lapas: Saint Crispins Bespoke Shoe-
maker. We named this event
Sprezzatura: Essentially Italian
since the event will be hosted at
Minotti showroom and this time we
would like to go deeper into the sense
of our core value of our brands A
certain nonchalance, so as to conceal
all art and make whatever one does
or says appear to be without effort
and almost without thought
From left to right, Lapas Mekraksavanich (co-founder of the Somchai ),
Takahiro Osaki (Liverano & Liverano), Qemal Selimi (Liverano & Liverano),
Liverano & Liverano is definite-
Pongpakorn Thamsubhong ( co-founder of the Somchai)
ly amongst the top ateliers in the
bespoke world, all eyes are on them
at Pitti Uomo years after years.
Representing the legendary atelier by
Mr. Takahiro Osaki and Mr. Qemal
Selimi.
Nackymade needs no introduction
3 4
in the world of bespoke as they
have been regularly invited by trunk
shows curators across the globe. As
the eyewear brand expands from
New York, San Francisco to London,
Hong Kong, the fan base of its unique
design grows exponentially.
Lapas himself is a partner of The
Somchai, so it was not easy for the
team to convince him to include his
brand in this second trunk show. Af-
ter his decision to join The Somchai,
Lapas aims to offer exclusive bespoke
service for the first time. Now, cus-
tomers can request made-to-order
rucksacks and other leather goods
with specific materials, size and style.
The Saint Crispins company employs
25 highly trained crafts people and
has an output of approximately 1.500
pairs per year only. Saint Crispins is
one of the worlds smallest shoe man-
ufacturers, but they are renowned
amongst shoe and fashion aficiona-
dos for their impeccable craftsman-
ship and design.
We are continuously working to
expand our portfolio for forthcom-
ing trunk shows. As we stated from
the beginning, The Somchai has a
strong conviction to become South-
east Asias leading lifestyle curator
for gentlemen. And we will never
stop improving our services for our
customers.
sprezzatura :
essentailly italian

One of the most misused words in

the so-called world of fashion and
most of the time its being used in
the wrong context. According to the
dictionary, the literal meaning is;

Studied carelessness, especially as a

characteristic quality or style of art or
literature.

On the other hand we found a quote

from Castiglione of which we found
very well-explained A certain non-
chalance, so as to conceal all art and
make whatever one does or says ap-
pear to be without effort and almost
without thought

From our understanding, sprezzatura

is perhaps something one cannot
see or even meant not to be seen but
surely one can somehow feel it. It is
something particularly and essen-
tially Italian, it is the feeling you get
when you see the works of Raphael;
when you walk around the architec-
ture of Renzo Piano; when you lay
down on a fine Italian furniture; it
looks so simple and effortless but
theres something very special about
it that is not quite simply to explain.
Most certainly, sprezzatura is not
something out of randomness, one
cannot just decide to step outside the
shade of norm, one may find oneself
in strangeness or ends up appearing
desperate for attention, far from the
definition of effortless. Rules must
be learnt before they can be twisted
with sophistication. Sprezzatura takes
in-depth understanding, attention
to details; Take the guys at Liverano
& Liverano for instance, sprezzatura
comes out so naturally from them.
8
Back to our first Liverano & Liverano
suit; it looks simple, it looks effort-
lessly elegant, it doesnt make a big
statement, shouting out manifesto
nor crying out for attention but it
feels so deeply and essentially very
special. 60 years of tailoring experi-
ence and 70 hours of craftsmanship;
those are what it takes to make them
looks so simple but feels particularly
special and that is for us, a definition
of sprezzatura.
 LIVERANO & LIVERANO NACKYMADE
Sartoria, Firenze Eyewear, Kobe
Italy Japan
Established in 1940 Established in 2004

PRESENTS

LAPAS SAINT CRISPINS

Leather goods, Bangkok Bespoke Shoes, Vienna
Thailand Austria
Established in 2013 Established in 1985
Liverano & Liverano are one of the
last remaining Florentine tailoring
houses, and are widely recognised as
one of the finest bespoke tailors in
the world. From its humble begin-
nings, the Liverano & Liverano
12
atelier has become an iconic sartoria
for gentlemen across the world. The
Florentine brand continues to work
with some of the best international
mens clothiers.
 liverano style

Florence has always maintained a

relationship with beauty. Home to
some of the worlds greatest artists,
architects and writers, the city con-
tinues to inspire us and symbolises a
lineage that we can pay homage to.

With its authentic house cut, careful-

ly-selected cloth archives and curated
accessories, the Liverano & Liverano
blend distinctive Florentine features
with wearers individual needs.
 DISTINCTIVE DETAIL

A H
B
A | Soft sloped shoulder that is slightly extended
B | Clean sleeve head
C | The house style is three button rolled to two configuration
D
D | The breast pocket sits lower on the chest to compliment our collar and lapel
E | The jacket meets only at the central button due to their distinctive
J K
cut away style
C
F | Curved sleeve
G | Open quarters or cut away, jacket opening. Typical of the Florentine style F
I
H | Generous collar and laple, classically proportioned with a low notch
E
I | Jackets can be side vented or un-vented
J | A light hand stitched canvas is used at the chest, an even softer gauge is used
L
for the rest of the jacket
G
K | Rich chest for a masculine shape
L | Pockets can be patched, jetted or flapped

PHOTO COURTESY OF LIVERANO & LIVERANO

15 16
 liverano & liverano
BESPOKE PRICE
Suit 235,000 baht
Jacket 189,000 baht
Trousers 49,000 baht
Waistcoat 32,900 baht
Shirt 15,000 baht
Tie 6,900 baht
Outterwear 249,000 baht
Tuxedo 289,000 baht

** Please note that the price above is a starting price of each category.
** The price may vary due to the selection of material.

FITTING SCHEDULE TERMS AND CONDITION

1st Fitting 24 - 26 March 2017 - Total amount must be paid in full at the
2nd Fitting 16 - 19 June 2017 1st fitting.
Final Fittint 10 - 11 September 2017 - Walk - in customers are welcome however
Delivery 10 - 11 December 2017 bespoke session is likely to be unavailable
without reservation in prior.
** In the case of reschedule the fitting dates,
customer will be notified 30 days in prior.

Takahiro Osaki - Shop front of Liverano & Liverano Atelier. 18

Naoki Nakagawa, also known as Na-
cky, is an eyewear connoisseur from
his young age. Nacky searched, tried,
and tested every glasses brand for
many years only to come to the reali-
sation that his ideal pair of glasses in
terms of style and fit did not exist.
19
In consequence, he decided to
reinvent the entire glasses-making
process, starting from designing to
manufacturing. Pulling it all together,
Nacky opened his first shop in Kobe
in 2004.
16
 craftsmanship

Nackymade is all about glasses that

fit well. They are a combination of
creative design and articulate artisan-
ship. Nacky respects the traditional
way of making spectacles using the
best materials such as Japanese plas-
tic acetate and European antiques.
 Naoki nakagawa

Nacky has one and only one policy The brand has become international-
for serving customers: to find and ly-renowned fashion name through
recommend the most suitable pair its regular trunk shows in Hong
of glasses for each individual. Nacky Kong, New York, San Francisco and

PHOTO COURTESY OF ETHANDESU

offers unique eyewear that fits com- London.
fortably.

23 24
 nackymade

BESPOKE PRICE READY-TO-WEAR PRICE

Acetate plastic 21,900 baht Acetate plastic 17,900 baht
Metal front 32,900 baht Metal front 26,900 baht
Cherry wood 32,900 baht Cherry wood 26,900 baht
Prescription lenses 9,900 baht Prescription lenses 9,900 baht

DELIVERY SCHEDULE TERMS AND CONDITION

Delivery 16 - 19 June 2017 ** Please note that the price above is a starting
price of each category.
** In the case of reschedule the delivery date, ** The price may vary due to the selection of
customer will be notified 30 days in prior. material.

25 26
Founded in 2013, LAPAS is a mens
accessories brand specialising in
leather goods such as card holders,
briefcases and rucksacks. With its
philosophy of blending all facets of
human life into one unified work of
art.
28
LAPAS was widely praised by fashion
critics after its debut at Paris Fashion
Week 2014. Known for its artisanship
and attention to detail, the design
team and craftsmen work meticu-
lously together at its atelier in the
suburb of Bangkok.
 COMBINED CRAFTS
Lapas is known for its combination of
various techniques and internation-
ally sourced materials. Reflecting its
profound brand philosophy, Lapass
metalwork, leatherwork and special
fastener represent the signature
30
pieces that are unique to the brand.
It consists of folded copper structures
and calfskin held together by plated
brass screws. The special fastener
provides a simple fastening system
with a unique look.
 LAPAS MEKRAKSAVANICH
Lapas Mekraksavanich is a mens ac-
cessories designer based in Bangkok,
Thailand. To pursue his interest in
fashion, he embarked on a jour-
ney to Milan, Italy where he found
himself surrounded by exquisite and
high-quality products. Started his
31
own mens accessories label in 2013,
he presented his debut collection
(Spring/Summer 2015) at the Paris
Fashion Week. Moreover, Lapas also
joined Pitti Immagine Uomo in Italy,
one of worlds most well-known fash-
ion tradeshow for men.
32
 lapas

MADE-TO-ORDER PRICE READY-TO-WEAR PRICE

Rucksack 32,900 baht Rucksack 28,900 baht
Folder 21,900 baht Folder 17,900 baht
Wallet 12,900 baht Wallet 9,900 baht
Card Holder 6,900 baht Card Holder 4,900 baht

DELIVERY SCHEDULE TERMS AND CONDITION

Delivery 16 - 19 June 2017 ** Please note that the price above is a starting
price of each category.
** In the case of reschedule the delivery date, ** The price may vary due to the selection of
customer will be notified 30 days in prior. material.

34
The beginnings of Saint Crispins go
back to approximately 1985 when we
began to produce our first hand made
bespoke shoes alongside our activ-
ities as shoe designers for various,
international shoe manufacturers.
35
In the year 1992 the name Saint
Crispins was registered, the com-
pany founded, and the first bespoke
shoes were sold in Germany and Italy
to a few gentlemen.
16
 bespoke walk
The Saint Crispins company in
Brasov, Romania employs 25 highly
trained crafts people and has an
output of approximately 1.500 pairs
per year only. Our business model is
based on the single pair order, which
allows us to provide excellent service
to customers.
37
Due to limited output, the company
works with only a handful of select
international partners. Saint Crispins
is one of the worlds smallest shoe
manufacturers, but we are renowned
amongst shoe and fashion aficiona-
dos for their impeccable craftsman-
ship and design.
PHOTO COURTESY OF SAINTCRISPIN.COM
 Phillip car

In 2003, Phillip Car joined the The combination of modern business

company as partner and took over
managerial functions. Coming from
the worlds of consultancy and IT he
was since ever fascinated by crafts-
manship and mens shoes.
PHOTO COURTESY OF SAINTCRISPIN.COM
ship tools together with high end
craftsmanship to be able to make
some of the finest shoes in the world
seems to have worked out.

39 40
 saint crispin
BESPOKE PRICE
Basic model 149,000 baht
DELIVERY SCHEDULE
Delivery 16 - 19 June 2017
** In the case of reschedule the delivery date,
customer will be notified 30 days in prior.
PHOTO COURTESY OF SAINTCRISPIN.COM
42
MADE-TO-ORDER PRICE
Basic model 49,000 baht
(hollowed tree included)
Personal last 12,900 baht
Sole monogram 1,500 baht
Metal sole plates 1,500 baht
TERMS AND CONDITION
** Please note that the price above is a starting
price of each category.
** The price may vary due to the selection of
material.
THE SOMCHAI

27/32 Baan Chan Condominium

Thonglor 20, Sukhumvit Road 55
Klongton Nua, Wattana Bangkok
10110, Thailand

t. +6681.915.3464
e. thesomchaiofficial@gmail.com
W W W. T H E S O M C H A I . C O M