Annexures

Questionnaire (Customer)

To know customers perception towards Khaitan Electricals as a Brand in Home appliances and
factors influencing their buying decision during purchase of Home appliances

Dear Respondents,

We would be grateful if you could spare some of your time to response to the
following questions needless to say your response would be treated as confidential and
would be used only for the purpose of study.

Thank you for your time,

Year 2016

1. What is your gender?

MALE
FEMALE

2. Which category below includes your age?

Between 15-25
Between 25-35
Between 35-45
Above 45

3. Which of the following best describes your current relationship status?

Married
Unmarried
 4. Which of the following best describes your profession?

Student
Self Employed
Employee
Others

5. Which company products you prefer most?

Usha
Philips
Khaitan
Maharaja

5. Are you aware about khaitan home products?

Yes
No
.

6. How do you come to know about Khaitan home appliances?

T.V.
Internet
News paper
Others
 7. Is khaitan successful in satisfying consumer demands?

Yes
No

8. Does celebrity endorsement influence you to buy a particular product?

Yes
No

9. While purchasing any home appliances what factor you look into the product?

Price
Quality
Design
Features
All of the above

10. Which retail outlet you prefer most for the purchase any electrical appliances?

Authorized dealers
Company showrooms
Modern retail chains
Nearby retailers
Online retail
11. In general, who makes the purchasing decision for household appliances in
your home?

Parent
Joint decision
Myself
Other

12. Would you recommend others customers about Khaitan products?

Yes
No

13. Do you have any suggestions? If Yes, please specify.

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