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To cite this article: Susan P. Ashdown (2013) Not craft, not couture, not home sewing: teaching creative patternmaking
to the iPod generation, International Journal of Fashion Design, Technology and Education, 6:2, 112-120, DOI:
10.1080/17543266.2013.793747
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International Journal of Fashion Design, Technology and Education, 2013
Vol. 6, No. 2, 112120, http://dx.doi.org/10.1080/17543266.2013.793747
Not craft, not couture, not home sewing: teaching creative patternmaking
to the iPod generation
Susan P. Ashdown
Department of Fiber Science and Apparel Design, Cornell University, Ithaca, NY 14850, USA
(Received 24 October 2012; nal version received 7 March 2013 )
Students in apparel programmes today are denizens of a world of computers, social media, and popular culture manifestations
such as Project Runway. They have a dierent focus and dierent expectations and skills than students from previous
generations. Current textbooks and teaching methods for apparel patternmaking were developed by and for these previous
generations, and are rooted in the era of home economics. As educators we need to rethink how we introduce students to
creative technical apparel design. The methods discussed here were developed over the last 30 years and evolved based on
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frequent student feedback. Teaching methods that resonate best with current students emphasise the conceptual, visual, and
practical; they focus on the creative process and individual development. Exercises are important, but only to introduce basic
concepts. Assignments quickly shift to individual creative projects. Technology skills are increasingly important, but the
teachers role is to guide and assess the learning process.
Keywords: teaching technical design; teaching creativity; digital native; apparel patternmaking; apparel construction
Email: spa4@cornell.edu
dierent approach in order to introduce them to a new world to engage and apply these enhanced capabilities in our own
of serious learning. The class of 1996 (born in 1978) was eld of apparel technology; a dicult task for those of us
described as a cohort for whom There have always been raised in a dierent reality.
57 channels and nothin on (television) and Analog tech- Fecho (2011) describes the issues as a need to shift
nology is as quaint to them as horse-drawn carriages were to from the banking model of education, rst expressed by
their grandparents (McBride & Nief, 2011, p. 182). When Freire (1970) whereby the teacher deposits information in
they were born computers were primitive tools, generally the students heads with regular withdrawal of informa-
without monitors and only used by government agencies, tion through testing, to a new system designed to prepare
researchers, or businesses. By the time they were in middle students for a world that is evolving at the speed of imag-
school home computers were the norm, and the Internet was ination. He frames this as a process whereby we teach
introduced when they entered high school (McBride & Nief, meaning making instead of meaning inheriting.
2011, p. 186). Eighteen years later, the characterisation of Prensky (2010) discusses attention spans in reference to
the class of 2009 (born in 1991) is even more disruptive of students experiences outside the classroom. These extra-
the norms of their professors. Most of them have never actu- curricular experiences consist of interactions with expen-
ally dialed a telephone, few of them have ever written sively produced media focused on providing individual
a letter, and they cannot gure out why anyone would ever experiences. This results in a lack of interest in the kinds of
bother to print out a whole set of encyclopedias (McBride experiences a teacher can provide in the classroom, includ-
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& Nief, 2011, p. 219). ing a lack of tolerance for telling and testing models of
Generation AO, those born at the turn of the twenty-rst teaching. In an extensive series of informal interviews with
century, who will reach college age within the next decade, students he explored their expectations; students want an
are predicted to be skillful multitaskers, will use the Internet education that addresses real issues. They want to con-
as an external brain, and be conditioned to expect instant nect, to cooperate, to share control and to make decisions,
response to their needs and quick xes to problems. If cur- to create with their own tools, to discover and follow their
rent attitudes continue they will be perceived as lacking own passions, to be respected, to be trusted, and to have
patience and deep thinking ability that will impede their their opinions valued. They do not want to be lectured to.
ability to learn (Wikipedia. Generation). Prensky also talks about students as rockets, and the teacher
Prensky, an innovator in the eld of education who pop- as a programmer who sends students o into a future that
ularised the terms digital natives (modern students) and will continue to change at ever increasing rates. In his view,
digital immigrants (those of us who grew up in a non- the job of the teacher is to ask good questions, to provide
digital world) maintains that modern students are indeed context, to set standards and to evaluate the quality of the
dierent. He believes that due to the inuences that shaped work. He sees student responsibilities as nding and follow-
them they may even think and process information fun- ing their passion, learning to use technology, doing research,
damentally dierently from their predecessors (Prensky, answering questions and sharing, practicing skills, and com-
2010, p. 3). He has conducted extensive interviews with stu- municating their work eectively. He cites the commonly
dents, and believes that there is a mismatch between current quoted estimate that it takes roughly 10,000 hours (or alter-
teaching methods and the expectations shaped by students natively10 years) to become an expert, and therefore that
digital immersion. He believes that students choose not to the ability of a student to nd their passion and apply them-
pay attention to an educational process perceived as not selves to this eort is essential to sustain them through this
worthwhile to them, compared to the way they experience process of learning to the point of expertise in their eld
life outside the classroom. He points out that they will often (Prensky, 2010).
concentrate very well on extra-curricular activities, such as The Buck Institute for Education lists the skills that
computer games. According to Prensky Theyve been net- they consider critical for a twenty-rst century citizen
worked most or all of their lives. They have little patience on their website. These critical skills are media literacy,
for lectures, step-by-step logic, and tell-test instruction technological literacy, critical thinking (problem solving),
(Prensky, 2010, p. 3). creative thinking, communication and collaboration, cross
Prensky (2012) also conceives of the emerging rela- cultural skills, leadership and social skills, the ability to self-
tionship between the individual and the digital world as monitor, project management, ethics, and accountability for
introducing a major change in the way we think and store high standards. They advocate project-based learning as a
information. In his book, Technology and the Quest for Dig- method to engage the modern student, and to develop these
ital Wisdom Prensky hypothesises: . . . our brains power skills (Buck Institute for Education, 2012).
is growing externally, through a new symbiosis with our
technology (Prensky, 2012: Kindle location 73 of 5818).
Humans can now concentrate more, calculate more, ana- 3. Design theory and teaching technical apparel
lyze more, connect more, communicate more, and create design
more than ever before all because of technology (Prensky, According to fashion designer Galliano The most excit-
2012: Kindle location 97 of 5818). We need to nd ways ing discoveries, the marvelous moments arent with the
114 S.P. Ashdown
sketchbook, but in the making (McDowell, 1997). The pro- of teaching, including use of animation software (Boorady
cess of creative design, in any eld, is similar. Wallas (1926) & Hawley, 2008; Boorady, Hawley, & Schoeld, 2011)
describes four stages in the creative process: research, and use of 3D virtual simulation of garments (Park, Kim,
incubation, illumination, and verication. Adams (1986) & Sohn, 2011) in teaching patternmaking. Work has also
describes the creative process as the ability to think and see been done on understanding essential skills and capabili-
from dierent perspectives. This process is often charac- ties needed and learned in technical apparel design such as
terised as something not accessible through rational thought special visualisation skills (Gitmiu & Workman, 2008).
processes, but relying on an intuitive leap without a clear Students often approach technical design classes with
source of knowledge. The creative process will often not excitement and anticipation, only to be bogged down by
be clear to the designer, who will not be consciously aware activities that they nd tedious and unrewarding. With no
of the source of the idea (Genter, 1989). Lieberman (1977) prior experience in how to learn technical skills (unrelated to
emphasises the combination and re-combination of knowl- their familiar digital world), they lose interest and miss the
edge in the creative process, and describes a process of opportunity to develop these skills. If they can be introduced
imaginatively twisting facts into dierent combinations, to this process in a way that encourages their initial excite-
the way a kaleidoscope shifts objects. Lacroix and Mau- ment the development of appropriate skills will reward them
ris (1992) characterised the design process as a complex with a feeling of competence and eventually an ability to
alchemy of rich oppositions, in which one creates by engage creatively in the apparel design process.
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combining things that are normally contrasted. Labat and Digital technologies such as computer-aided design
Sokolowski (1999) characterise the apparel design process (CAD) patternmaking can be poorly understood and mis-
and creativity, placing the stage of creative exploration and trusted by the professor who is a digital immigrant with
ideation after problem identication and research into user habits and understanding developed in a dierent reality.
needs. When a technology is unfamiliar, it is easier to focus on
Teaching creativity is a dicult (perhaps impossible) what can be lost in the translation from manual methods,
task, but introducing students to a variety of perspec- instead of how to maintain quality and reap the benets
tives, showing them where they are limited by their own of the CAD process. When new technologies are taught,
preconceptions, teaching them the value of research, and the teaching methods are frequently lecture based. Digital
encouraging their imagination can help them foster their technologies are perceived as additional material that must
natural creativity. Keeping project challenges open and be taught in an already crowded curriculum instead of an
encouraging them to continue to think beyond their rst essential tool of the emerging generation.
solution can also provide an environment in which they can An important factor that must be addressed is continual
learn how to approach technical tasks creatively. assessment of which topics are real and current in the mod-
ern world. Information needs to be well connected to topics
that relate to students ultimate goals. This is a signicant
4. Current practices in technical apparel design
issue because I think you need to know this does not,
Topics encompassed in technical apparel design include and should not carry much weight given the complexity of
traditional patternmaking, computer-aided patternmaking, the modern world students have more demands on their
grading, an understanding of apparel t and proportion and time and attention and should be ltering their own need
how to achieve it, material properties and performance, to know. This ltering process itself is an increasingly
product development processes, industrial sewing methods important skill in their world.
and manufacturing processes, and appropriate communica-
tion methods for product development. The curriculum is
not perceived as real by students. It is often derived from 5. Teaching technical design to the digital native:
earlier Home Economics initiatives designed to enable thoughts for a new approach
women to provide clothing for their families aordably, Some of the teaching methods discussed here have been
through a combination of consumer skills and the develop- developed over a teaching career of 30 years, based on fre-
ment of sewing skills that allowed women to make and alter quent student feedback (sometimes mid-semester). Meth-
garments for their families. Patternmaking often focuses on ods have been changed in response to student comments
custom t only, using a couture model that is seen as the over the years, new educational theories, and emerging tech-
key to maintaining quality. Knitting, dying, surface design, nologies. This is not intended to be a proscriptive set of
and ber art techniques are taught using the model of a teaching methods, but as a suggestion of ways to resonate
craftsperson making one-of-a-kind objects. Product devel- better with current student skills and expectations.
opment skills and more relevant industry concepts are often
taught separately in a classroom setting, rather than a studio.
Current methods used to introduce students to these 5.1. Teaching visually
skills are primarily teach and tell methods. Some work The current student is exposed to an endless array of
has been done in our eld to explore and test other methods images that convey powerful emotions, comprehensive
International Journal of Fashion Design, Technology and Education 115
information, and a variety of experiences with a force and properties and garment silhouette. The newest edition of
clarity far surpassing images from previous decades. These this book also has instructions for using new technologies
images are created by professionals who devote their lives to duplicate patterns in the book for development and exper-
to this process in moviemaking, game development, and imentation. Integrating Draping, Drafting, and Drawing by
advertising using enormous budgets and powerful and e- Abling and Maggio (2009) is a visually oriented book that
cient technologies. It is no wonder that students have little shows the 2D pattern, the process of draping on a 3D form,
patience with lessons from a traditional patternmaking book and the 2D illustration in the form of a at of many gar-
with two dimensional, obscure line drawings, or a product ment styles. This addresses issues of communication using
development textbook that is dense on text, and is often the croquis at, and shows the direct relationships between
outdated by the time it is published. The quandary for the the 2D and 3D form. A new publication, Patternmaking by
professor is how to compete with the rich visual world the Lo (2011) includes many visual images that illustrate basic
student experiences. One strategy is to bring as many pow- concepts with an appealing directness and an eective con-
erful images as possible into the classroom from the work ceptual viewpoint. Pattern shapes are related to the body
of current designers from the Internet or fashion journalism, with line drawings superimposed over photographs, a clear
relating them to current topics of discussion. and eective visualisation.
However, it is a time consuming process to locate eec-
tive images for the specic topics under discussion. In this
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case having students do the research to locate images may 5.2. Teaching conceptually
be an eective strategy, and will also teach them to look The individual technique or sampler method of teaching
beyond the overall eect of a design to the technical struc- skills one-by-one and in isolation, in a sampler strategy
ture that creates the eect. This involves the student actively has other problems. Students only have the instructors word
in the learning process, rather than feeding them with those that these are indeed important skills. Many of them have
examples considered appropriate by the professor. Provid- been passed down in textbooks and syllabi from year to year,
ing context to the images brought in by the students will with little thought to their relevance to current practice, and
give them information about the history and structure of no thought to the conceptual basis of the techniques.
the industry that they lack, and will make the images they Students taught in this manner are not introduced to
locate more meaningful. Indeed, if they are in control of the creativity of technical apparel design. Students who are
nding images they will gravitate to the ones that are per- guided to understand the conceptual basis of the eld have a
sonally meaningful and can be guided to nd relevant better opportunity to understand the importance of the inter-
historical pattern sources, even books that they would reject action of the moving body, the garment silhouette (formed
if introduced as a textbook. by the pattern), the fabric, and the fabrication method. They
Creating a set of teaching videos that the students can can then begin to understand the great complexity, the need
review, fast forward to points that they missed, and follow for creative solutions, and the enjoyment inherent in solv-
as they experiment with a technique can be an eective ing technical challenges. Quotes from the great designers of
visual strategy for teaching draping or construction meth- the past and present that express these conceptual issues can
ods. Students can use this technology engendered resource also help them to understand the place of technical apparel
in the place of notes taken in class, or the line drawings and design in the creative process.
words from a textbook. However, the creation of a set of A better strategy for teaching, rather than the laundry
videos that is used over again can quickly engender a loss list of techniques developed by the professor, might be
of interest, as they will lose relevance to a specic class. A a guided discussion at the beginning of the semester on
better strategy is to video a demonstration and discussion what techniques the class feels are important, exploring
of the technique during the class, drawing on specic stu- the conceptual basis for each one along the way. Though
dent responses and interactions with the class, creating a the class might not opt to explore every technique, they
personal resource which students can relate to and refer to will be invested in the ones that the class adopts, and if
as they try the technique on their own. they learn how to learn, they can teach themselves other
When choosing textbooks, we often look for compre- techniques as needed. Having each student discover, learn,
hensive texts that detail every technique that we wish our and demonstrate a technique to the class as a whole could
students to master, but this encyclopedic information is also foster this process. Teaching conceptually, instead of
often presented at the cost of a more eective presenta- just presenting techniques in isolation invests each tech-
tion for the student. Books that emphasise basic concepts, nique with importance beyond the present example, and
and that trace relationships and that emphasise the gar- helps students learn the context of each example. Some
ment/body relationship may resonate more with current ideas for patternmaking concepts might include: follow-
students than compilations of techniques. Some exam- ing the contours of the body (adding darts and seams),
ples include Fabric, Form, and Flat Pattern Cutting by capturing shape and maintaining it through the construc-
Aldrich and Aldrich (original edition 1996, newest edition tion process (truing, notches, and seam allowances), tting
2007), a book that explores the relationship between fabric the body or dress form (ease, line, grain, balance, and set),
116 S.P. Ashdown
maintaining the garment silhouette while choosing dierent teaching university students antiquated skills that do not
style lines (shifting darts and seams), tting active body relate directly to modern patternmaking and construction?
parts (creating sleeve and pants patterns), adding fullness Should they be drafting on paper from body measurements,
(gathers, air, pleats, and cowls), creating shape within the and pinning seams to sew? These techniques tend to foster
fabric panels (eased seams and tailoring techniques), and little understanding of garment t, grain, fabric proper-
interactions between fabric and form (bias cut and fabric ties, and how to create a quality result with the minimum
properties). Construction concepts might include joining of handling. They are also tedious skills to teach and to
fabric (various seaming techniques), nishing the edges learn. Instead, why not let them learn to manipulate fab-
from which the garment falls (facings and interfacings), ric by draping, and use industry construction methods and
creating edges that fall from the garment (hems), fasten- machines, handling the fabric as they create seams without
ing the garment (zippers, buttons and buttonholes, hooks pins? Industry techniques are perceived as more relevant,
and eyes, and snaps), care and durability issues (nish- and facilitate learning of necessary construction skills in
ing seams and creating linings), etc. Of course, these ideas a reasonable time frame. Domestic techniques could be
can be then extended into product development concepts reserved for dicult fabrics and those techniques that are
that address issues such as grading for ready-to-wear siz- not easy to learn using industry methods.
ing, marker making for resource use and cost control, and One strategy to engage student understanding of this
seam and stitch identication for manufacturability and process is to set up a Saturday Factory a one day project
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Figure 1. CAD and the availability of half-scale forms that reect true dimensions of the full scale form reduce the time and materials
needed to experiment with dierent pattern shapes.
Figure 2. Second semester freshmen students designs in a hallway runway show, showing a range of design concepts each reecting
the individuals passion.
to invest more time and energy into their projects. Even done by students, and this is a key concept for developing
a simple hallway show, in which students model for one technical designers. It is important to teach quality at every
another and for an audience of their peers, can give the stage of the process. If a draping student is taught to pin-test
projects an added level of relevance and excitement that their draped pieces for correct grain and balance, for correct
drives learning, increases involvement and feeds student seam angles, and for correct ease on the mannequin, then
passion for creation and display (Figure 2). the modications needed to achieve good t will be second
nature to them when they t their designs in nal fabric onto
a live model.
5.5. Setting standards and teaching quality However, the relevance of each quality step should be
According to Prensky (2010), a key task of the educator carefully assessed before adding it as a requirement. Some
is to set standards and to evaluate the quality of the work couture level techniques, though undoubtedly contributing
118 S.P. Ashdown
to a high quality garment, do so at the cost of tedious hours Until recent times, technologies could be taught using
spent with very little gained ultimately in the wearable gar- traditional methods. When programs were DOS based, and
ment. Again, the apparel industry can be a good model for students did not know how to use a mouse, then tell and
setting the appropriate balance between garment quality and test methods were appropriate. Teachers could keep ahead
time spent. Other techniques can be sought to yield eective of the students, and be the technology expert. However,
methods of maintaining quality within a realistic timeframe. now that CAD software is frequently updated making con-
One place to look for creative methods of making gar- tinuous learning the norm for all technology users, and now
ments is in the top costuming shops for theater, movies, or that students are arriving with high-level computer skills
other performances (for example, Cirque du Soleil). Meth- built on years of use in a variety of situations, new strate-
ods used in these shops can contribute ideas that t well in gies are needed. Prensky (2010) discusses this issue. In his
the process of a designers task of prototyping their designs, opinion, it is neither practical nor necessary that the teacher
at an interface between custom creation and manufacturing. be the technology expert that it is the students job to learn
and use the technology, and the teachers job to ask good
questions, provide context, make meaning, and set stan-
5.6. Teaching technology dards. He advocates appointing the most technically savvy
The use of CAD in every stage of the technical designers students in the class as assistants, who can address technical
process is critical to the next generation of apparel prac- problems and teach needed skills to both students and the
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titioners. Every stage of apparel production from design, teacher. Todays students have the skills to learn new tech-
through product development, patternmaking, manufactur- nologies, honed in the real world, often to a greater extent
ing, and distribution is driven by technology. Yet, it can than many of their teachers.
be dicult for those of us who have not grown up with The task of the professor should be to develop an under-
computers to understand the value of these technologies, standing of the place of technology in the industry, while
and to incorporate them into our already crowded curricu- crafting experiences that give it context, demonstrating both
lum. Learning new technologies ourselves can be dicult strengths and weaknesses. For example, printing a digitised
and time consuming. Understanding what students need to and trued pattern and comparing it to the original draped ver-
know about them is even more dicult. sion can show subtle changes that can occur in curves and
Figure 3. This novelty cup from the 1990s still captures the essential truth about computer use the computer cannot substitute for basic
understanding (cup from Russ Companies, led for bankruptcy in 2011).
International Journal of Fashion Design, Technology and Education 119
in the balance of the pattern. Teaching students how to pre- ideas that will resonate with other cohorts of students, or
serve the t of the pattern throughout the truing and grading with new generations. Developing a culture of collaboration
process provides the context that they need to understand in the teaching and learning process will provide a sce-
the use of CAD. The important lesson is that the computer nario in which frequent feedback from students can reveal
cannot create a quality result only the operator can control which methods and projects work well, and which ones
this process (Figure 3). need revision. We cannot know whether the current shift
to ever increasing use of digital technologies will continue
to impact teaching and learning styles. We can only guess
6. Results: responses of students what will shape future students, and how we will need to
Most students have responded well to these teaching meth- respond. Perhaps, the current shift to local, more meaningful
ods, though they were sometimes challenged by the non- and sustainable clothing forms will initiate a change in our
traditional approach. Comments from a draping class in industry. A parallel to the growth of community-supported
response to The best aspect of this course is: show that agriculture and eat local initiatives in the agricultural
they appreciate being taught from a conceptual basis: community is possible. A corresponding interest in local
clothing-making could drive a shift back to a more craft-
(The professor) is a very knowledgeable educator who
based paradigm that could resonate with young people and
pushes her students to understand the basis of draping. She
awaken interest to a dierent culture and dierent values.
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The remnants of the teach and tell style of teaching got the Acknowledgements
most criticism, as this response to the question The worst Many talented undergraduate students and graduate teaching
assistants have contributed to this work.
aspect of this class is: shows:
The lectures that didnt need an hour and a half some
lectures should have been segmented or cut entirely.
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