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ANNUAL

REPORT
2015-16

MINISTRY OF TOURISM
GOVERNMENT OF INDIA
Contents
Chapter Page
Title
No. No.
1 Tourism An Overview 4-11
2 Ministry of Tourism and its Functions 12-15
3 Ministry of Tourism- Role, Synergy and Convergence 16-17
4 Development of Tourism Infrastructure 18-23
5 Accessible Tourism 24-25
6 New Tourism Products (Niche Tourism) 26-41
7 Hotels and Travel-Trade 42-53
8 Human Resource Development 54-61
9 Publicity and Marketing 62-67
10 International Cooperation 68-73
11 North-Eastern Region and Jammu & Kashmir Special Emphasis 74-77
12 India Tourism Development Corporation (ITDC) 78-89
13 Statistics, Surveys and Studies 90-93
Chapter Page
Title
No. No.
14 Gender Equality 94
15 Welfare Measures 95
16 Vigilance 96
17 Court Cases 97-99
18 Departmental Accounting Organisation 100-106
19 Important Audit Observations 107
20 Implementation of Right to Information (RTI) Act, 2005 108-109
21 Progressive use of Hindi 110-113
22 Swachh Bharat Mission 114-117
Annexures
I List of Surveys / Studies 118-120
II ,QGLDWRXULVP2IFHVLQ,QGLD 121
III ,QGLDWRXULVP2IFHV$EURDG 122
IV 6HQLRU2IFHUVRIWKH0LQLVWU\ 123
Annual Report
2015-16

Chapter-1
Tourism - An Overview
1.1 Tourism plays an important role in sections of the society and poverty
employment generation and economic eradication. The main objective of the
growth of the country. It is accepted as tourism policy in India is to position
the potent engine for inclusive social tourism as a major engine of economic
economic progress at universal level growth and harness its direct and
through its forward and backward multiplier effect on employment and
linkages and ability to create employment poverty eradication in a sustainable
in the economy. Tourism sector has manner by active participation of all
a very high employment potential with segments of the society Apart from
approximately 90 jobs creation per Marketing and promotion, the focus
Rs. 10 lakhs of investment. There is of tourism development plans is also
high scope for profuse employment on integrated development of tourism
generation and related activities in the infrastructure and facilities through
form of accommodation projects, food effective partnership with various
oriented projects, amusement parks stakeholders. The role of Government
and water sports etc. in tourism development has been re-
GHQHG IURP WKDW RI D UHJXODWRU WR WKDW
1.2 Tourism sector is one of the largest of a catalyst.
employment generators in India and
SOD\VDYHU\VLJQLFDQWUROHLQSURPRWLQJ 1.3 The year 2015 witnessed a growth of
inclusive growth of the less-advantaged 4.5 % in Foreign Tourist Arrivals (FTAs)

4
Ministry of Tourism

in India, this growth is equivalent to the January- December, 2015 a total of


medium growth rate of 4.5 % witnessed 4,45,300 tourist arrived on e-Tourist
in International Tourist Arrivals, globally1. Visa. 150 countries are eligible for
FTAs during 2015 were 80.27 lakh as e-tourist visa as on 26.02.2016 . This
compared to the FTAs of 76.79 lakh facility is now available in 16 airports
during 2014. The Foreign Exchange as on 26.02.2016. The Government of
Earnings (FEEs) from tourism in rupee India, w.e.f November, 2015, has also
terms during 2015 were Rs.1,35,193 revised the e-Tourist Visa (e-TV) fee in
crore with a growth of 9.6 %. four slabs of 0, US$ 25, US$ 48, and
1.4 The Ministry of Tourism supported the US$ 60. Presently e-TV application fee
initiative regarding the implementation is US$ 60 and bank charge is US$ 2
of Tourist Visa on Arrival enabled with which is uniform for all the countries.
Electronic Travel Authorisation (ETA) The revision of Visa fee has been done
(renamed as e-Tourist Visa) strongly on the principle of reciprocity. Bank
and committed all support to Ministry of charges have also been reduced from
Home Affairs and Ministry of External US$ 2 to 2.5 % of the e-TV fee. There is
Affairs and Ministry of Civil Aviation for no bank charge for zero visa fees.
implementing the programme. 1.6 The Ministry of Tourism has launched
1.5 The Government of India launched the the 24x7 Toll Free Multi-Lingual
e-Tourist Visa on 27.11.2014. During Tourist Help Line in 12 International
1
UNWTO Barometer, January, 2016
5
Annual Report
2015-16

Languages including Hindi and English in the development of tourism in


on 08.02.2016. This service will be the country. The members of the
available on the existing toll free Committee are: Chairman, Railway
number 1800111363 or on a short code Board, Home Secretary, Foreign
1363. This will be operational 24X 7 (all Secretary, Secretary, M/o Civil Aviation,
days) in a year offering a multi-lingual Secretary, M/o Environment, Forests &
helpdesk in the designated languages Climate Change, Secretary, M/o Urban
to provide support service in terms of Development, Secretary, M/o Culture,
providing information relating to Travel Secretary, M/o AYUSH, Secretary, M/o
& Tourism in India to the domestic and Textiles, Secretary, M/o Road Transport
International tourists/visitors and to & Highways, Secretary, M/o Information
assist the callers with advice on action & Broadcasting, Secretary, M/o
to be taken during times of distress while Development of North Eastern Region,
travelling in India and if need be alert the Secretary, Ministry of Tourism is the
concerned authorities. The languages Member Convener of the Committee.
handled by the contact centers include Meeting of the IMCCTS was held on 5th
ten International languages besides October, 2015 under the Chairmanship
English and Hindi, namely Arabic, of the Cabinet Secretary. Important
French, German, Italian, Japanese, Inter-Ministerial issues relating to
Korean, Chinese, Portuguese, Russian development of tourism were discussed
and Spanish. The calls made by tourists in the meeting.
(both international and domestic) while
in India will be free of charge. 1.9 Augmentation of infrastructure is the
key to the expansion of tourism sector.
1.7 The International Cooperation Division The major portion of the Ministrys
of the Ministry holds consultations and expenditure on planned schemes go into
negotiations with other countries for the development of quality infrastructure
signing of Agreements / Memorandum relating to tourism at various tourist
of Understanding (MoU) for bilateral/ destinations and circuits spread around
PXOWLODWHUDO FRRSHUDWLRQ LQ WKH HOG RI the States/UTs. The Government of
tourism, organizes Joint Working Group India has launched two new schemes;
Meetings with other countries and Swadesh Darshan and PRASAD in a
attends Joint Commission Meetings, Mission Mode. The broad objectives of
in coordination with the Ministries of the Swadesh Darshan scheme are to
Commerce, Culture, Civil Aviation, develop circuits having tourist potential
External Affairs, Finance, Petroleum, in a planned and Integrated development
etc. for development and promotion of RILQIUDVWUXFWXUHLQWKHLGHQWLHGWKHPH
tourism. India has signed 8 bilateral / based circuits, promote cultural and
tripartite Agreements/ MoUs/ Protocols heritage value of the country, enhance
with other countries to widen the links of the tourist attractiveness by developing
friendship and promote cooperation in world class infrastructure in the circuit
tourism sector during the Financial Year destination, follow community based
2015-16 (up to 31st December 2015). development and pro-poor tourism
approach, promote local arts, cultural,
1.8 The Inter-Ministerial Coordination handicrafts, cuisine etc. Besides
Committee on Tourism Sector objectives under Swadesh Darshan
(IMCCTS) has been re-constituted Scheme, the National Mission on
under the Chairmanship of the Cabinet Pilgrimage Rejuvenation and Spiritual
Secretary. The terms of reference of Augmentation Drive (PRASAD) scheme
the Committee is to facilitate resolution also aims to achieve the objective of
of Inter- Ministerial issues involved Integrated development of pilgrimage
6
Ministry of Tourism

destinations in a planned, prioritized QDQFLDO \HDU   7KHUH LV QR


and sustainable manner to provide budgetary support for the scheme for
complete religious tourism experience the states, however, a provision of
and harness pilgrimage tourism for Rs. 20 crores has been made for the
its direct and multiplier effects on UTs only during 2015-16.
employment generation and economic
development. During 2015-16 the 1.11 In 2015-16, the development of niche
Ministry has sanctioned an amount of tourism is sought to be achieved by taking
Rs 150.77 Crore and Rs.1330.82 crore various steps, such as; constitution of
under the schemes of PRASAD and National Medical & Wellness Tourism
SWADESH DARSHAN respectively. Board on 5th October 2015, with the
Honble Minister (Tourism) as its
1.10 7KH*RYHUQPHQWDOVRSURYLGHQDQFLDO Chairman, constitution of Task Force on
assistance to Central Agencies. Cruise Tourism on 24th November 2015,
The objective is to ensure tourism approval of 08 golf events by India Golf
infrastructure development through Tourism Committee (IGTC) during the
Central Financial Assistance of the year 2015-16 (till December 2015) and
Ministry by the Central agencies release of an amount of Rs.281.71/-
like Archaeological Survey of India, lakh. The Ministry also provided a
Port Trust of India, ITDC, Ministry of QDQFLDO DVVLVWDQFH RI 5V ODNK
Railways, etc. who own the assets. The during 2015-16, till December, 2015 to
Scheme for Products/ Infrastructure the Medical Tourism Service Providers
Development of Destinations and under MDA scheme.
Circuits (PIDDC) has been delinked
from the Union support from the current 1.12 With a view to bring in more transparency

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Annual Report
2015-16

and accountability, this Ministry has professional education, with necessary


introduced online system of receiving, infrastructure support, capable of
processing and conveying/ granting JHQHUDWLQJ PDQSRZHU VXIFLHQW WR
approvals for hotel project, Hotel meet the needs of the tourism and
FODVVLFDWLRQ  UHFODVVLFDWLRQ VWDWXV hospitality industry, both quantitatively
to functioning hotels and project level and qualitatively. As of now, there are
approval for hotel under construction. 42 Institutes of Hotel Management
This online process has also been (IHMs), comprising 21 Central IHMs
integrated with payment gateway. and 21 State IHMs, and 9 Food Craft
Institutes (FCIs), which have come up
1.13 Ministry of Tourism has set up a Web-
with the support of the Ministry. These
based Public Delivery System for
institutes were set up as autonomous
recognition of the Travel Trade Service
VRFLHWLHV ZLWK WKH VSHFLF PDQGDWH WR
Providers with the objective to ease the
impart hospitality education/ conduct
SURFHVV RI OOLQJ DSSOLFDWLRQV E\ WKH
training in hospitality skills.
Travel Trade Service Providers seeking
recognition from this Ministry and also 1.15 In order to develop and promote
to bring in transparency in granting the tourism in the North Eastern Region,
approvals This online process has 4th International Tourism Mart was
also been integrated with payment organized from 14th to 16th October,
gateway with effect from January, 2015 at Gangtok in Sikkim. 52
2016. foreign delegates from 23 countries
1.14 It has been the endeavour of this Ministry participated in ITM -2015 and one-to
to put in place a system of training and one business meetings between the

8
Ministry of Tourism

tourism service providers from the 16.50 crore. In-principle approval has
North Eastern Region and West Bengal also been accorded for setting up of two
and tour operators from overseas and Food Craft Institutes (FCI) at Dholpur
other regions of the country were held and Baran (Rajasthan) with the Central
on the 16th October 2015 with an aim Financial Assistance of Rs. 7.50 crore.
to establish business contacts between
the business fraternity of the region with 1.17 A 10 days training programme has
their counterparts from other regions been launched to inculcate appropriate
of the country and other countries with tourism traits and knowledge amongst
a view to increase the foreign tourist the trainees to enable them to act / work
arrivals in the region. as Tourist Facilitators (Prayatak Mitra).
Young men and women so trained
1.16 As of now, there are 42 Institutes of acts as catalyst/ resource persons in
Hotel Management (IHMs), comprising turn for similar effort. To gradually work
21 Central IHMs and 21 State IHMs, towards a tourism-sensitive citizenry for
and 9 Food Craft Institutes (FCIs), college going students including those
which have come up with the support enrolled with NCC & NSS in the age
of the Ministry. During the year 2015- group of 1828 years. This programme
16, in-principle approval has been is implemented by IITTM. 59 candidates
accorded for the setting up of three new have been trained till January 31, 2016.
State Institute of Hotel Management
(SIHMs) i.e. one each at Ramnagar 1.18 A 4 days sensitization programme has
(Uttarakhand), Jhalawar (Rajasthan) been launched for the existing service
and Sawai Madhopur(Rajasthan) with providers to eventually achieve an
the Central Financial Assistance of Rs. LPSURYHGWRXULVWVSHFLFDPELHQFHDQG

9
Annual Report
2015-16

a furtherance of the Swatchh Bharat Awards at the awards function. Ministry


Abhiyan. This programme will cover of Tourism was also designated as the
the sensitization of Boatman, Rickshaw nodal Ministry for the event Bharat
Pullers, Pandas, Porters, Shopkeepers Parv organized by the Government of
and Street Vendors (in and around Ghats India at the Red Fort, Delhi from 26th
and Kashi temple). This programme to 31st January 2016, as part of the
is implemented by IITTM. 50 boatmen Republic Day Celebrations.
have been trained till January 31, 2016.
1.20 In-house Quarterly Hindi Journal of
1.19 The Ministry participated in events the Ministry of Tourism, namely Atulya
and exhibitions such as; GITB (The Bharat has been published beginning
Great Indian Travel Bazaar) held from from the quarter ending 30th September,
April, 19-21, 2015 at Jaipur, Global 2015 onwards with a view to enhance
Exhibition on Tourism (GET) held at WKHXVHRI+LQGLLQWKHRIFLDOZRUNDQG
Pragati Maidan from 23rd 25th April, WRSURYLGHRSSRUWXQLW\WRWKHRIFLDOVWR
 HWF )RXU VRFLDO DZDUHQHVV OPV express their literary and creative skills.
were released by Ministry of Tourism in
a function held in Ashok Hotel on 19th 1.21 Shri Arun Jaitley, Honble Finance
June, 2015 along with the release of Minister laid the foundation stone for
India Land of Yoga brochure. State a dedicated building for the Ministry
Centric Food Festival titled Bharat of Tourism with the nomenclature
Parv was organised at different as Pandit Deendayal Upadhyaya
locations from 3rd 15th August, 2015. Paryatan Bhawan on 03.09.2015,
It showcased folk dances and culinary opposite to Birla Mandir, New Delhi. The
traditions from different states of India. building will be constructed by NDMC
National Tourism Awards Function was and is likely to be handed over to the
organized on 18th September, 2015 at Ministry within two years.
Vigyan Bhawan. Honble President of 1.22 A separate Project Monitoring Unit
India gave away the National Tourism (PMU) has been set up in the Ministry
of Tourism from December 2015 for
implementation of initiatives of Ministry
of Tourism under Swachh Bharat
Abhiyan/Campaign Clean India.
1.23 The Ministry of Tourism launched a
mobile application called Swachh
Paryatan on 22 February 2016 which will
let citizens to report unattended garbage
piles at various tourist destinations
across the country. In the pilot phase, 25
PRQXPHQWVLGHQWLHGDV$GDUVK6PDUN
by ASI have been taken up. A Nodal
2IFHUDWHDFKRIWKHVHPRQXPHQWV
is made responsible to ensure clearing
of the garbage piles reported. The ASI
QRGDO RIFHU ZLOO XSGDWH WKH GDWDEDVH
on completion of the task so that
the system can send an SMS to the
complainant that his /her complaint has
been attended 8successfully.

10
Ministry of Tourism

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Annual Report
2015-16

Chapter-2
Ministry of Tourism and Its Functions
2.1 The Organisation of Skiing and Mountaineering (IIS&M)
within the country and 14 overseas
Ministry of Tourism is the nodal agency RIFHV 7KH RYHUVHDV RIFHV SURPRWH
to formulate national policies and Indian tourism in the market abroad.
programmes for the development and
promotion of tourism. In the process,  7KH GRPHVWLF HOG RIFHV DUH VRXUFHV
the Ministry consults and collaborates of tourist information. They are also
with other stakeholders in the sector responsible for monitoring the progress
including various Central Ministries/ RILPSOHPHQWDWLRQRIHOGSURMHFWVE\WKH
agencies, the State Governments/ State Governments in their respective
Union Territory Administrations and the jurisdictions.
representatives of the private sector.
India Tourism Development Corporation
Dr. Mahesh Sharma is the Minister of (ITDC) is the only public sector
State (Independent Charge) for Tourism. undertaking under the charge of the
Ministry of Tourism.
Secretary (Tourism), who is also the ex-
RIFLR'LUHFWRU*HQHUDO '* RI7RXULVP The Ministry also has the following
is the executive chief of the Ministry. autonomous institutions:
The Directorate General of Tourism
KDV  HOG RIFHV DQG D *XOPDUJ (i) Indian Institute of Tourism and
Winter Sports Projects (Indian Institute Travel Management (IITTM).

12
Ministry of Tourism

(ii) National Council for Hotel g. Growth Strategies


Management and Catering (ii) Planning
Technology (NCHMCT); and the
Institutes of Hotel Management (iii) Co-ordination with other
(IHMs). Ministries, Departments, State/
Union Territory Administrations.
2.2 Role and Functions of the Ministry of
Tourism (iv) Regulation:
2.2.1 The Ministry has the following main a. Standards
functions:-
b. Guidelines
(i) All policy matters including: (v) Infrastructure & Product
a. Development Policies Development:

b. Incentives a. Central Assistance


c. External Assistance b. Distribution of Tourism
Products
d. Manpower Development
(vi) Research, Analysis, Monitoring
e. Promotion & Marketing
and Evaluation
f. Investment Facilitation
(vii) International Co-operation and
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Annual Report
2015-16

External Assistance: D $SSURYDODQGFODVVLFDWLRQRI


hotels, restaurants, Incredible
a. International Bodies
India Bed & Breakfast (IIB&B)
b. Bilateral Agreements units
c. External Assistance b. Approval of Travel Agents,
d. Foreign Technical Tour Operators and Tourist
Collaboration Transport Operators, etc.
(viii) Legislation and Parliamentary (v) Inspection & Quality Control:
Work a. Guide service
(ix) Establishment Matters b. Complaints and reddresal
(x) Overall Review of the Functioning
RIWKH)LHOG2IFHV
(vi) Infrastructure Development:
(xi) Vigilance Matters
a. Release of incentives
[LL  2IFLDO/DQJXDJH,PSOHPHQWDWLRQ b. Tourist facilitation and
RI2IFLDO/DQJXDJH3ROLF\ information
(xiii) VIP References c. Field publicity, promotion &
marketing
(xiv) Budget Co-ordination and Related
Matters d. Hospitality programmes
(xv) Plan Co-ordination e. Conventions & conferences
(vii) Human Resource Development:
(xvi) Integrated Finance matters
a. Developing HRD Institutions
(xvii) Overseas Marketing (OM) Work
b. Setting standards and
(xviii) Welfare, Grievances and Protocol guidelines
2.2.2 The Directorate General of Tourism (viii) Publicity & Marketing:
is responsible for the following
functions a. Policy
b. Strategies
(i) Assistance in the formulation of
policies by providing feedback c. Coordination
IURPWKHHOGRIFHV d. Supervision
(ii) Monitoring of plan projects and (ix) Assistance for Parliamentary
assisting in the plan formulation Work
(iii) Co-ordinating the activities of the (x) Establishment Matters of the
HOGRIFHVDQGWKHLUVXSHUYLVLRQ Directorate General of Tourism as
well as of the Ministry of Tourism.
(iv) Regulation:

14
Ministry of Tourism

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Annual Report
2015-16

Chapter-3
Ministry of Tourism- Role, Synergy and Convergence
3.1 ROLE: Marketing and promotion, the focus
of tourism development plans is also
3.1.1 The activities of this Ministry revolve
on integrated development of tourism
around the concept of projecting
infrastructure and facilities through
the country as a 365 days tourist
effective partnership with various
destination. Further, positioning tourism
stakeholders. The role of Government
as a major engine of economic growth
in tourism development has been re-
and harnessing its direct and multiplier
GHQHG IURP WKDW RI D UHJXODWRU WR WKDW
effect on employment and poverty
of a catalyst.
eradication in a sustainable manner by
active participation of all segments of 3.2 Synergy and Convergence
the society is the main objective of the
3.2.1 Collaboration with various Ministries
tourism policy of Government of India.
Departments, State/UTs and
Tourism sector is one of the largest
Stakeholders:
employment generators in the Country
DQG LW SOD\V D YHU\ VLJQLFDQW UROH LQ The Ministry works in close collaboration
promoting inclusive growth of the less- with the various Ministries and
advantaged sections of the society Departments of the Government of India
and poverty eradication. Apart from viz. Finance ,External Affairs, Culture,

16
Ministry of Tourism

Civil Aviation, Urban Development, (FHRAI), Hotel Association of India


Road Transport & Highways, Railways, (HAI), Indian Heritage Hotel Association
Port Trust of India etc.; various State/ (IHHA), Indian Convention Promotion
Union Territory Governments and Bureau (ICPB), Experience India
various stakeholders and associations Society, India Tourism Development
namely- Federation of Indian Chambers Corporation (ITDC), World Travel
of Commerce and Industry (FICCI), & Tourism Council India Initiative
PHD Chamber of Commerce & Industry (WTTCII), World Wildlife Fund (WWF),
(PHDCCI), Associated Chambers Indian Railway Catering and Tourism
of Commerce & Industry of India Corporation(IRCTC), Federation of
(ASSOCHAM), Confederation of Indian Associations of Indian Tourism and
Industry (CII), Travel Agents Association Hospitality (FAITH),and All India
of India (TAAI), Indian Association Resort Development Association
of Tour Operators (IATO), Indian (AIRDA)etc.
Tourist Transport Association (ITTA),
Association of Domestic Tour Operators
of India (ADTOI), Adventure Tour
Operators of India (ATOI), Federation of
Hotel & Restaurant Association of India
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Annual Report
2015-16

Chapter-4
Development of Tourism Infrastructure
4.1 Augmentation of infrastructure is the prioritized manner;
key to the expansion of tourism sector.
The major portion of the Ministrys x Integrated development of
expenditure on planned schemes LQIUDVWUXFWXUH LQ WKH LGHQWLHG
go into the development of quality theme based circuits;
infrastructure relating to tourism at x Promote cultural and heritage
various tourist destinations and circuits value of the country;
spread around the States/UTs.
x Provide complete tourism
4.2 Two New Schemes:
experience with varied thematic
4.2.1. Integrated Development of Tourist circuits;
&LUFXLWV DURXQG 6SHFLF 7KHPHV 
x Enhancing the tourist
SWADESH DARSHAN: - This Scheme
attractiveness in a sustainable
is proposed to be implemented in
manner by developing world
a Mission Mode. The main Mission
class infrastructure in the circuit
objectives and strategy are as under:-
destination;
Mission Objectives:-
x Follow community based
x Develop circuits having tourist development and pro-poor
potential in a planned and tourism approach;
18
Ministry of Tourism

x Creating awareness among the Mission Strategy:


local communities about the
x To identify themes based
importance of tourism for them
circuits that have potential to be
in terms of increase in source of showcased as world class tourism
income, improved living standards products in consultation with the
and overall development of the stakeholders;
area;
x To ensure that the development
x Promote local arts, cultural, of theme based circuits adhere
handicrafts, cuisine etc to to the sustainability and carrying
generate livelihoods in the capacities of the destinations;
LGHQWLHGUHJLRQV x To create a framework for
x Harness tourism potential for classifying infrastructural gaps
LQ WKH LGHQWLHG FLUFXLWV WKDW
its direct and multiplier effects
have been major roadblocks in
in employment generation and
unlocking the potential of these
economic development;
circuits;
x Leverage public capital and x To plan in an integrated manner
expertise; the development of these circuits
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Annual Report
2015-16

in a sSHFLF WLPHIUDPH HQVXULQJ 2. Buddhist Circuit


full convergence of state and 3. Himalayan Circuit
central government schemes as
well as private sector investments; 4. Coastal Circuit

x To follow a comprehensive 5. Krishna Circuit


area development approach for 6. Desert Circuit
ensuring all the facilities required 7. Tribal Circuit
E\ WKH WRXULVWV LQ WKH LGHQWLHG
circuits. 8. Eco Circuit
9. Wildlife Circuit
Under Swadesh Darshan Scheme
the following 13 circuits have been 10. Rural Circuit
LGHQWLHGIRU,QWHJUDWHG,QIUDVWUXFWXUH 11. Spiritual Circuit
Development of Theme-Based
Tourist Circuits: 12. Ramayana Circuit

1. North-East India Circuit 13. Heritage Circuit

LIST OF PROJECTS SANCTIONED UNDER SWADESH DARSHAN SCHEME


Sanction
Name of Name of Project
State/UT Amount
Sr.No Theme
(Rs.crore)
Year 2014-15

Development of Kakinada Hope Island Konaseema as World


1 Coastal Andhra Pradesh 69.83
class coastal & Eco Tourism Circuit in Andhra Pradesh
Development of Bhalukpong-Bomdila-Tawang in Arunachal
2 North East Arunachal Pradesh 49.77
Pradesh
Buddhist Construction of Cultural Centre adjacent to Maya Sarovar on the
3 Bihar 33.17
Circuit western side at Bodhgaya, Bihar.
Year 2015-16
Development of Tourist Circuit in Manipur: Imphal-Moirang-
1 North East Manipur 89.66
Khongjom-Moreh
Development of Tourist Circuit linking - Rangpo (entry)
- Rorathang - Aritar - Phadamchen - Nathang - Sherathang -
2 North East Sikkim Tsongmo - Gangtok - Phodong - Mangan - Lachung - Yumthang 98.05
- Lachen - Thangu - Gurudongmer - Mangan - Gangtok - Tumin
Lingee - Singtam (exit) in Sikkim

Integrated Development of Eco-Tourism, Adventure Sports,


Associated Tourism related Infrastructure for Development of
3 Eco Circuit Uttarakhand 80.37
Tehri Lake & Surroundings as New Destination-District Tehri,
Uttarakhand

Coastal Development of Coastal Tourism Circuit in Sri Potti Sriramalu


4 Andhra Pradesh 60.38
Circuit Nellore in Andhra Pradesh

Integrated Development of New Adventure Tourism in


North East
5 Arunachal Pradesh Arunachal Pradesh under North East Circuit of Swadesh 97.14
Circuit
Darshan
Development of Pathanamthitta- Gavi-Vagamon-Thekkady as
Eco Tourism
6 Kerala Eco Tourism Circuit in Idduki and Pahanamthitta Districts in 99.22
Circuit
Kerala under Swadesh Darshan scheme.
Development of Sambhar Lake Town and Other Destinations
7 Desert Circuit Rajasthan in Jaipur District, Rajasthan under Desert Circuit in Swadesh 63.96
Darshan scheme.

20
Ministry of Tourism

Sanction
Name of Name of Project
State/UT Amount
Sr.No Theme
(Rs.crore)
8 Tribal Circuit Nagaland Development of Tribal Circuit Peren Kohima-Wokha, Nagaland 97.36
Integrated Development of Eco Tourism Circuit in Mahaboobnagar
9 Eco Circuit Telangana 91.62
district, Telangana under Swadesh Darshan scheme.
Development of Wildlife Circuit at Panna Mukundpur-Sanjay-
Wild Life
10 Madhya Pradesh Dubri-Bandhavgarh-Kanha-Mukki-Pench in Madhya Pradesh 92.22
Circuit
under Swadesh Darshan scheme.
Wildlife Manas Pobitora- Nameri- Kaziranga- Dibru Saikhowa as Wild
11 Assam 95.67
Circuit Life Circuit in Assam.

Development of North East Circuit : Agartala - Sipahijala -


North East
12 Tripura Melaghar - Udaipur - Amarpur - Tirthamukh - Mandirghat 99.59
Circuit
Dumboor- NarikelKunja - Gandachara Ambassa in Tripura.

Integrated Development of New Eco-Tourism under Swadesh


Eco Tourism
13 Mizoram Darshan-North East Circuit at Thenzawl & South Zote, District 94.91
Circuit
Serchhip and Reiek, Mizoram.
Development of Beach Circuit in West Bengal Udaipur - Digha
Coastal
14 West Bengal Shankarpur Tajpur Mandarmani Fraserganj Bakkhlai 85.39
Circuit
-Henry Island.
Coastal Development of Union Territory of Puducherry as Tourist Circuit
15 Puducherry 85.28
Circuit under Swadesh Darshan Scheme

4.2.2. National Mission on Pilgrimage Mission Objectives:-


Rejuvenation and Spiritual x Integrated development of
Augmentation Drive (PRASAD):- This pilgrimage destinations in a planned,
Scheme is proposed to be implemented prioritized and sustainable manner
in a Mission Mode. The main Mission to provide complete religious tourism
objectives and strategy are as under:- experience;

21
Annual Report
2015-16

x Harness pilgrimage tourism for these destinations adhere to the


its direct and multiplier effects sustainability and carrying capacities
on employment generation and of the destinations;
economic development;
x To create a framework for classifying
x Follow community based LQIUDVWUXFWXUDO JDSV LQ WKH LGHQWLHG
development and pro-poor tourism destinations that have been major
concept in development of the roadblocks in unlocking the potential
pilgrimage destinations; of these places;
x Leveraging public capital and x To plan in an integrated manner the
expertise; development of these destinations
x Enhancing the tourist attractiveness LQDVSHFLFWLPHIUDPHHQVXULQJIXOO
in a sustainable manner by convergence of state and central
developing world class infrastructure government schemes as well as
in the religious destination private sector investments;
x Creating awareness among the local x To promote local arts, cultural,
communities about the importance of handicrafts, cuisine etc to generate
tourism for them in terms of increases OLYHOLKRRGV LQ WKH LGHQWLHG
sources of income, improved living destinations;
standards and overall development x To follow a comprehensive area
of the area. development approach for ensuring
x Promote local arts, cultural, all the facilities required by the
handicrafts, cuisine etc to generate WRXULVWVLQWKHLGHQWLHGSODFHV
OLYHOLKRRGVLQWKHLGHQWLHGSODFHV The following 13 cities have been
Mission Strategy:- LGHQWLHG IRU GHYHORSPHQW XQGHU
PRASAD Scheme :
x To identify religious destinations
that have potential to be showcased Ajmer, Amritsar, Amaravati, Dwarka,
as world class tourism products in Gaya, Kamakhaya, Kanchipuram,
consultation with the stakeholders; Kedarnath, Mathura, Patna, Puri,
Varanasi and Vellankanni.
x To ensure that the development of
LIST OF PROJECTS SANCTIONED UNDER PRASAD SCHEME
Sanction
Sl. State Name of the project Amount
No (Rs.crore)
Year- 2014-15
1 Bihar Development of basic facilities at Vishnupad temple, Gaya, Bihar 4.29
2 Uttar Pradesh Development of Mathura-Vrindavan as Mega Tourist Circuit (Ph-II) 14.93
3 Uttar Pradesh Construction of Tourist Facilitation Centre at Vrindavan, Distt. Mathura 9.36
Infrastructure Development at Puri, Shree Jagannath Dham- Ramachandi-Prachi
4 Odisha 50.00
River front at Deuli under Mega Circuit
Year 2015-16
1 Punjab Development of Karuna Sagar Valmiki Sthal at Amritsar 6.45
2 Rajasthan Integrated Development of Pushkar/Ajmer 40.44
Development of Amaravati Town, Guntur District of Andhra Pradesh as Tourist
3 Andhra Pradesh 28.36
Destination
Development of Kamakhya Temple and Pilgrimage Destination in and around
4 Assam 33.98
Guwahati.
5 Bihar Development at Patna Sahib 41.54

22
Ministry of Tourism

4.3 Assistance to Central Agencies: development of tourism in the country.


4.3.1 The objective of the scheme is to ensure The members of Committee are:
tourism infrastructure development
through Central Financial Assistance of i. Chairman, Railway Board,
the Ministry by the concerned central ii. Home Secretary,
agencies like Archaeological Survey of
India, Port Trust of India, ITDC, Ministry iii. Foreign Secretary,
of Railways, etc. who own the assets. iv. Secretary, M/o Civil Aviation
4.4 Scheme for Products/ Infrastructure v. Secretary, M/o Environment, Forests
Development of Destinations and & Climate Change
Circuits (PIDDC)
vi. Secretary, M/o Urban Development
4.4.1 The objective of the scheme is to
identify tourist circuits and destinations vii. Secretary, M/o Culture
in the country and develop them to
viii. Secretary, M/o AYUSH
international standards. Efforts are
made to provide all infrastructure ix. Secretary, M/o Textiles
facilities required by the tourists within
these circuits and destinations. However x. Secretary, M/o Road Transport &
this scheme has been delinked from the Highways
8QLRQVXSSRUWIURPWKHFXUUHQWQDQFLDO xi. Secretary, M/o Information &
year (2015-16). There is no budgetary Broadcasting
support under this scheme for states.
A provision of Rs 20 crores has been xii. Secretary, M/o Development of
made for the UTs only during 2015-16. North Eastern Region

4.5 Inter-ministerial Co-ordination xiii. Secretary, Ministry of Tourism is the


Member Convener of the Committee.
4.5.1 The Inter-Ministerial Coordination
Committee on Tourism Sector Meeting of the IMCCTS was held on 5th
(IMCCTS) has been re-constituted October, 2015 under the Chairmanship
under the Chairmanship of the Cabinet of the Cabinet Secretary. Important
Secretary. The terms of reference of the Inter-Ministerial issues relating to
Committee is to facilitate resolution of development of tourism were discussed
Inter- Ministerial issues involved in the in the meeting.

23
Annual Report
2015-16

Chapter-5
Accessible Tourism
 *XLGHOLQHV IRU &ODVVLFDWLRQ  5H 5.1.2 Bath room should be wheel chair
clDVVLFDWLRQRI+RWHOV. accessible with sliding door suitable
[WXUHVOLNHORZZDVKEDVLQORZKHLJKW
5.1.1 As per the guidelines of the Ministry
WC, grab bars etc.
RI 7RXULVP IRU &ODVVLFDWLRQ5H
FODVVLFDWLRQ RI +RWHOV DOO 6WDU KRWHOV 5.1.3 5DPSZLWKDQWLVOLSRRUVDWWKHHQWUDQFH
shall provide at least one room for of the hotel to allow wheel chair access.
the Differently Abled Guest with Free accessibility in all public areas and
minimum door width of the differently to at least one restaurant in 5 Star and 5
abled persons and bathroom of such Star Deluxe hotel.
rooms should allow wheel chair made
5.1.4 In public Restrooms (unisex), wheel
available by the hotel to enter easily.
chair should be accessible with low
However, for new hotels coming up
height urinal (24 maximum) with grab
after 01.04.2017 the minimum door
bars.
width of such rooms & their bath room
shall be minimum 90 cm. In existing 5.1.5 The almirah in differently abled rooms
hotels the door width of the room for shall be sliding in cases where no
differently abled persons & bath room VXIFLHQWVSDFHLVDYDLODEOHIRURSHQLQJ
of such rooms shall have minimum the almirah doors by the differently
width of 90 cm w.e.f. 01.04.2023. abled person.

24
Ministry of Tourism

5.1.6 Room shall have low height furniture, low peep hole, cupboard with low cloth hangers,
audible and visible (blinking light) alarm system & door bell.

25
Annual Report
2015-16

Chapter-6
New Tourism Products (Niche Tourism)
6.1 Niche Tourism Products following Niche Products have been
LGHQWLHGE\WKH0LQLVWU\RI7RXULVPIRU
6.1.1 Identifying niche products is a dynamic development and promotion:
process. The Ministry of Tourism
has taken the initiative of identifying, i. Cruise
diversifying, developing and promoting ii. Adventure
niche products of the country. This is
done in order to overcome the aspect iii. Medical
of seasonality and to promote India as iv. Wellness
a 365 days destination, attract tourists
v. Golf
ZLWK VSHFLF LQWHUHVW DQG WR HQVXUH
repeat visits for the unique products vi. Polo
in which India has a comparative vii. Meetings Incentives Conferences
advantage. Thus, new products may & Exhibitions (MICE)
be added in due course. The Ministry
viii. Eco-tourism
of Tourism has constituted Committees
for the promotion of Golf Tourism and ix. Film Tourism
Medical &Wellness Tourism. Guidelines x. Sustainable Tourism
have also been formulated by the
Ministry to support Golf, Polo, Medical 6.2 Cruise Tourism
and Wellness Tourism. Accordingly, the
6.2.1 Constitution of Task Force on Cruise
26
Ministry of Tourism

Tourism on 24th November 2015. marketable product. India with its vast
and beautiful coastline, virgin forests and
The coastline and inland waterways undisturbed idyllic islands, rich historical
has enormous potential to develop and cultural heritage, can be a fabulous
cruise tourism, both international tourist destination for cruise tourists.
and domestic. To harness this, there With the Indian economy developing
is a need to provide necessary at a steady pace, middle class growing
infrastructural facilities through its ports in number and increasingly possessing
in terms of berths, terminals and tourist/ disposable incomes which could be
passenger amenities. For promoting spent on leisure activities, Indians could
cruise tourism, joint efforts of Ministry also take on cruise shipping in a big
of Tourism and Ministry of Shipping are way.
required and will act as the catalyst.
Accordingly, it was decided to constitute 6.2.3 Ocean Cruise
a Task Force with Secretary(Tourism) as
the Chairman and Secretary(Shipping) The Cruise Shipping Policy of the
as the Co-chairman. Ministry of Shipping was approved by
the Government of India on 26th June
6.2.2 Cruise Shipping is one of the most 2008. The objectives of the policy are
dynamic and the fastest growing to make India as an attractive cruise
components of the leisure industry tourism destination with the state-of-the-
worldwide. It is fast emerging as a new art infrastructural and other facilities at
27
Annual Report
2015-16

various ports in the country to attract the 6.2.5 IDENTIFICATION OF CRUISE


right segment of the foreign tourists to CIRCUITS AND DEVELOPMENT OF
cruise shipping in India and to popularize NECESSARY INFRASTRUCTURE
cruise shipping among Indian tourists.
Some of the major steps of the Ministry x In the meeting chaired by the Honble
of Tourism to promote cruise tourism Prime Minister on 21st June 2014,
include the following: it was decided that the Ministry of
Shipping and the Ministry of Tourism
x An Inter-Ministerial Steering would jointly identify the routes
Committee, comprising members for carrying out cruise tours on
from various Central Ministries, like waterways and also take measures
Shipping, Home Affairs, Finance, with to develop necessary infrastructure.
Secretary (Shipping) as Chairman, x Accordingly, a Working Group was
was constituted in June 2010. The constituted to examine the modalities
Committee acts as a nodal body to of cruise tours connecting religious
address all issues regarding Cruise places and other related issues. The
Tourism. Joint Secretary, Ministry of composition of the Working Group is
Tourism is the Member Secretary of as follows:
this Committee.
(a) IWAI 1 member from HQ and
x The Ministry of Tourism provides Local Director/In charge;
Central Financial Assistance (CFA) (b) Ministry of Tourism 1
to the State Governments/UT member from Ministry and 1
Administrations/Central Government representative from the State
Agencies for development of Tourism Tourism Department;
including Cruise Tourism.
(c) Domestic Tour Operators 1
6.2.4 River Cruise member;

The Ministry of Tourism provides Central (d) Cruise Operators 2


Financial Assistance (CFA) to the State representatives from cruise
Governments/Union Territories for operators operating in each
development of tourist infrastructure waterway.
and promotion of tourism including x In its report, the Working Group
River Cruise. KDV LGHQWLHG  7RXULVW &LUFXLWV RQ
NW-1 and NW-2. The Working
*URXS KDV DOVR LGHQWLHG NH\
issues and challenges pertaining to
development of these circuits which,
inter alia, include:
(i) Development of infrastructure
including all weather navigable
channels with requisite
navigable aids and proper
berthing facilities;
(ii) Provision of tourist amenities
including maintenance of law
and order at terminals, jetties,
river fronts etc., and
(iii) Proper maintenance of tourist
places.
28
Ministry of Tourism

x 7KHGHWDLOVRILGHQWLHG7RXULVW&LUFXLWVDORQJ1:DQG1:DUH
(A). NATIONAL WATERWAY 1 (River Ganga)

&LUFXLWV,GHQWLHG Major Religious Attractions/Places Details

Allahabad has a literary and artistic heritage; Kumbh


Kumbh Mela, Triveni Sangam, All Saints Mela attracts millions from across the globe; Chitrakoot is
Allahabad Circuit Cathedral, Patalpuri Temple and Akshaya Vat, an important pilgrimage site of Hindus approximately 70
Hanuman Mandir, Chitrakoot. kms from Allahabad and connected by road; rest of the
two places are in Allahabad.

The Ghats, Ganga Aarti, Dev Dipawali Varanasi is widely considered to be the second oldest city
Kashi Vishwanath Temple, Sankat Mochan in the world and visited by millions from across the globe.
Varanasi Circuit
Hanuman Temple, Gyanvapi Mosque, Shri All the religious places mentioned here are within the city
Guru Ravidass Janam Sthan. itself.

Apart from the religious places which are in the city, Gaya
and Bodhgaya are connected by road with Patna. They
are situated at a distance of around 100 kms and 110
Harmandir Sahib, Mahavir Hanuman Mandir,
kms, respectively. Similarly, Nalanda and Rajgir are on
Patna Circuit Patan Devi Temple, Padri-ki-Haveli, Bodhgaya,
the same road route and 80 kms and 95 kms, respectively,
Gaya, Nalanda, Rajgir, Vaishali.
from Patna. Vaishali, an important Buddhist tourist place
is at a distance of 35 kms from Patna. Chhat Puja is also
a unique attraction along the ghats of Patna.

Mandar Hill is located about 30 kms from Bhagalpur and


well known for its mythological background. Sultanganj
Bateshwar Sthan, Vaasupujya Bhagwan
is an important religious center for the Hindus, situated
Bhagalpur Circuit Mahavir Jain Mandir, Mandar Hill, Sultanganj,
on the bed of river Ganga at a distance of 26 km from
Deoghar.
Bhagalpur. It is also the starting point for the annual
pilgrimagtetio Shiva temple at Deoghar Sawan.

Ganga Sagar, Belur Math, Dakshineshwar


Temple, Pareshnath Jain Temple, Kalighat This circuit has important religious places related to all
Kolkata Circuit Temple, Nakhoda Mosque, St. Pauls Cathedral, religions and all the places are within 20 kms from the
St. Andrews Church, Old NizamatImambara, river banks.
Katra Masjid.

(B). NATIONAL WATERWAY 2 (River Brahmaputra)


Circuits
Major Religious Attractions/Places Details
,GHQWLHG

Kamakhya Temple, Navagraha Temple,


Bhuvaneswari Temple, Basistha Ashram These religious places are along the Brahmaputra river or
Guwahati Circuit
Temple, Hayagriba Madhaba Temple, within 20 kms by road.
Umananda Temple.

Da Parbatia, Bamuni Hill, Agnigarh, Bishwanath These religious places are along the Brahmaputra river or
Tezpur Circuit
Ghat (Shiva Dol). within 20 kms by road.

Neamati Circuit Sivasagar, Majuli Island. These religious places are along the Brahmaputra river.

29
Annual Report
2015-16

x Suggestions and recommendations of the Working Group:

7KHNH\LVVXHVFKDOOHQJHVDQGUHFRPPHQGDWLRQVUHODWLQJWRWKHLGHQWLHGWRXULVPFLUFXLWVDUHDV
under:

Key Issues Action to be


Recommendations Action Required
taken by

1. Dredging activities need to be comprehensive and


To facilitate an all-weather intensive.
navigable channel with draft of 2. Adequate nos. of self-propelled dredgers to be IWAI
2.5 meters. deployed to dredger shoals in a short time before
arrival of cruise vessels.

Close marking at bends and other critical locations


To provide Day and Night required. Night navigation aids to be provided wherever
navigation aids. movement of cruise vessels takes place during night time
to reduce turnaround time.

7RSURYLGHVXIFLHQW
Fairway dredgers and Water Master/ 3URFXUHPHQWRIGUHGJHUVDQGUHSDLUGXULQJRRGVHDVRQ
Self-propelled dredgers for to enable dredging during lean season.
immediate dredging.

IWAI undertakes fortnightly survey during lean season.


Augment survey of waterway
The river notices are to be uploaded on IWAIs website
during lean season for better
and communication sent to vessel operators.
channel marking.

To be implemented by IWAI.
DGPS and River Information
System. The receivers, laptops and software are to be installed by
the vessel operators in their vessels.

Due to difference between height of the concrete jetties


and vessel deck due to vertical water level variation,
Proper &RQFUHWHMHWWLHVRDWLQJ
ladders/ramps to be provided to facilitate safe passenger
berthing pontoon jetties with IWAI
embarkation/disembarkation.
facilities gangways.
6LPLODUO\*DQJZD\VDWRDWLQJSRQWRRQMHWWLHVIRU
passenger movement to be provided.

Pay & Use separate Restroom


facilities for Ladies and Gents. Construction by State Governments for which proposals State
may be sent by State Governments to the Ministry of Governments
Tourism for 100% support for development of basic & Ministry of
Tourist Parking facilities. amenities at jetties, terminals, ghats. Tourism
amenities at
terminals,
jetties, Emergency medical facilities. First Aid and ambulance services.
State
river fronts,
Road linkages. All pontoon jetties to be provided with road link. Governments
ghats, etc.

State Governments to consider one license for the entire State


Excise/Bar License.
State instead of district wise licenses for cruise vessels. Governments

,GHQWLFDWLRQRI1*2VDQG
Ministry of
civic authorities; delegation
State Governments and Ministry of Tourism to prepare Tourism
responsibility for organization
such lists with the assistance of cruise operators. and State
Maintenance and maintenance of areas of
Governments.
of Tourist tourist interest to them.
Places
Display illuminated signage
for all religious and heritage State
,QVWDOOUHWURUHHFWLYHVLJQERDUGVZLWKLOOXPLQDWLRQV
sites and ensure that all entry Governments
points are lighted.

30
Ministry of Tourism

Key Issues Action to be


Recommendations Action Required
taken by

State
Law and Order. Police should be sensitized. Formation of river police.
Governments.

1. Itinerary to be given by cruise operators well in advance Cruise


Others Operators
to State Governments.
Opening of pontoon bridges
for passage of vessels.
2. Systems to be provided for quick opening of pontoon State
bridges. Governments.

Cruise
Operators,
Dissemination of information. Advertisements, Conferences, Workshops. Ministry of
Tourism & State
Governments.

6.3 Adventure Tourism same have also been forwarded


to the State Governments and
6.3.1 Adventure tourism involves exploration
Union Territory Administrations for
or travel to remote, exotic areas. Any
compliance.
constructive activity which tests the
endurance of both a person and his x Central Financial Assistance is
equipment to its extreme limit is termed being extended to various State
as Adventure. Adventure tourism is Governments / Union Territory
rapidly growing in popularity as a tourist Administrations for development
seeks different kinds of vacations. of Tourism Infrastructure in
destinations including Adventure
6.3.2 Initiatives of Ministry of Tourism to
Tourism destinations.
Promote Adventure Tourism
x Special efforts are made by the
x The Ministry of Tourism has issued
Ministry of Tourism to promote
guidelines for the approval of
Inland Water Tourism by providing
Adventure Tour Operators, which
necessary infrastructure facilities.
is a voluntary scheme, open to all
Financial assistance was extended
ERQDGH$GYHQWXUH7RXU2SHUDWRUV
for construction of Double Hull
x The Ministry of Tourism has also Boats, constitution of Jetties, Cruise
formulated a set of guidelines Vessels, Boats, etc.
on Safety and Quality Norms on
6.3.3 Indian Institute of Skiing &
Adventure Tourism as BASIC
Mountaineering (IISM), Gulmarg, J&K
MINIMUM STANDARDS FOR
ADVENTURE TOURISM ACTI- The Indian Institute of Skiing &
VITIES. These guidelines cover Mountaineering (IIS&M) has been made
Land, Air and Water based activities fully operational in Gulmarg, Jammu
which include mountaineering, & Kashmir from January 2009. This
trekking hand gliding, paragliding, institute now has its own building and all
bungee jumping and river rafting. modern equipment and training facilities
These have been uploaded on the for Adventure Sports.
website of the Ministry of Tourism
During the year 2015-16 (up to 31st
titled www.tourism.gov.in. The
31
Annual Report
2015-16

December 2015) the Ministry of Tourism lakh to IIS&M for activities related to
has released an amount of Rs.64.59 Adventure Tourism. The details are as
follows: (Rs. In lakh)

Number of No. of Total


Sl No. Course and other
courses/items trainees expenditure

1. Snow skiing 06 480 53.12

Training of Ski team of Institute & participation in National


2. 8.97
Championship (2014-15)

3. Purchase of 10 Walkie Talkie sets 2.50

Total 06 480 64.59

Product on 21st August 2014. Medical


Tourism (also called medical travel,
6.3.4 Indian Mountaineering Foundation health tourism or global healthcare)
(IMF) is a term used to describe the rapidly-
An amount of Rs. 47.06 lakh has been growing practice of travelling across
released to IMF on account of peak international borders to obtain health
fee concession given to mountaineers care. Services typically sought by
going on expeditions. travellers include elective procedures as
An amount of Rs.3,56,200 has well as complex specialized surgeries
been released to the Department of such as joint replacement (knee/hip),
Telecommunications on account of cardiac surgery, dental surgery, and
spectrum charges (Annual) pertaining to cosmetic surgeries. However, virtually
the use of ISATPHONE in mountainous every type of healthcare, including
areas by mountaineers. psychiatry, alternative treatments, and
convalescent care is available in India.
6.4 Medical Tourism
6.4.3 Besides India, there are several Asian
6.4.1 Constitution of National Medical
destinations like Singapore, Malaysia
& Wellness Tourism Board on 5th
and Thailand that are offering Medical
October 2015
care facilities and promoting Medical
In order to provide dedicated Tourism. India excels among them for
institutional framework to take forward the following reasons:-
the cause of promotion of Medical
x State of the Art Medical facilities
Tourism, Wellness Tourism and Yoga,
Ayurveda Tourism and any other format x Reputed health care professionals
of Indian system of medicine covered x Quality Nursing facilities
by Ayurveda, Yoga, Unani, Siddha and x No waiting time for availing the
Homeopathy(AYUSH), it has constituted medical services
a National Medical & Wellness and
x Indias traditional healthcare
Tourism Board with the Honble Minister
therapies like Ayurveda and
(Tourism) as its Chairman. The Board
Yoga combined with allopathic
will work as umbrella organisation that
treatment provide holistic wellness.
governs and promotes this segment of
tourism in an organised manner. 6.4.4 The Medical Tourism activity is mainly
driven by the private sector. The Ministry
6.4.2 The Ministry of Tourism has revised
of Tourism has only the role of a facilitator
guidelines for the promotion of
in terms of marketing this concept and
Medical Tourism as a Niche Tourism
promoting this in the key markets. The
32
Ministry of Tourism

Ministry of Tourism has taken several by Joint Commission for International


steps to promote India as a Medical and Accredited Hospitals (JCI) and National
Health Tourism Destination, which are Accreditation Board of Hospitals
as follows: (NABH) and Medical Tourism facilitators
x Brochure, CDs and other publicity (Travel Agents/Tour Operators engaged
material to promote Medical and in Medical Tourism and approved by
health tourism have been produced Ministry of Tourism, Government of
by the Ministry of Tourism and India.
have been widely distributed and During the year 2015-16 (till December
circulated for publicity in target 2015), the Ministry of Tourism under
markets. 0'$ VFKHPH SURYLGHG D QDQFLDO
x Medical and health tourism have assistance of Rs. 84.84 lakh/- to the
EHHQ VSHFLFDOO\ SURPRWHG DW Medical Tourism Service Providers.
various international platforms such 6.5 Wellness Tourism
as World Travel Mart, London, ITB, 6.5.1 Wellness Tourism is about travelling
Berlin, Arabian Travel Mart etc. for the primary purpose of achieving,
x Medical Visa has been introduced, promoting or maintaining maximum
ZKLFK FDQ EH JLYHQ IRU VSHFLF health and a sense of well-being. It is
purpose to foreign travellers coming about being proactive in discovering
to India for medical treatment. new ways to promote a healthier, less
x Ministry of Tourism supported VWUHVVIXO OLIHVW\OH RU QGLQJ EDODQFH
International Summit- Advantage in ones life. Health Tourism holds
Health Care India-2015 organised immense potential for India. The Indian
by FICCI and released Rs.12.59 systems of medicine, that is Ayurveda,
lakh. Yoga, Panchakarma, Rejuvenation
Therapy, etc., are among the most
x The Ministry of Tourism also
ancient systems of medical treatment,
supported the Medical & Wellness
in the world. India can provide medical
summit 2015, organized by PHD
and health care of international standard
Chamber of Commerce, held at
at comparatively low cost. Most of
New Delhi. For organizing the
the hotels/resorts are coming up with
instant event, the Ministry of Tourism
Ayurveda Centres. The leading tour
sanctioned an amount of Rs. 10.00
operators have included Ayurveda in
lakh to PHD Chamber of Commerce.
their brochures.
6.4.5 Fiscal Incentives Provided by
6.5.2 The Ministry of Tourism has revised
Ministry of Tourism for Development
guidelines for the promotion of
of Medical Tourism
Wellness as a Niche Tourism Product
For participation in approved Medical/ on 21st August 2014. These guidelines
Tourism Fairs/Medical Conferences/ address various issues including
Wellness conferences/ Wellness Fairs inter alia, making available quality
and its allied Road Shows (PMT), publicity material, training and capacity
Ministry of Tourism provides Market building for the service providers and
Development Assistance (MDA). participation in international & domestic
This scheme was extended to the wellness related events. A series of
Medical Tourism Service Providers and sensitization workshops have also been
Wellness Tourism Service Providers held across the country to sensitize the
during the year 2009. Financial wellness centres about the importance
support under the MDA scheme is of the accreditation mechanism and
being provided to approve medical the various promotional efforts of the
tourism service providers, i.e., the Ministry of Tourism.
representatives of Hospitals accredited
33
Annual Report
2015-16

6.5.3 The Ministry of Tourism also provides FRQVLVWLQJRIVWDNHKROGHUVLQWKHHOGRI


QDQFLDO DVVLVWDQFH XQGHU WKH 0DUNHW Wellness Tourism and representatives
Development Assistance Scheme of the concerned administrative
(MDA) to approved wellness centres, ministries including the Ministry of
i.e., representatives of wellness centres Tourism, comprising of members of
accredited by NABH or the State national wellness & accreditation bodies
Governments. The MDA assistance like NABH, AYUSH and stakeholders of
is for participation in medical/tourism the wellness industry.
fairs, medical conferences, wellness 6.5.7 The Quality Council of India, through
conferences, wellness fairs, and allied 1$%+ KDV QDOL]HG WKH PRGXOH IRU
road shows. training of Spa therapist, beauticians
6.5.4 In addition, the steps taken by the and nutritionist. The process of
Government to promote medical/ empanelment of training institutes has
health tourism include promotion in been initiated.
overseas markets through road shows, 6.6 Golf Tourism
participation in travel marts, and
6.6.1 Sports tourism in India is gaining interest.
SURGXFWLRQRIEURFKXUHV&'VOPVDQG
One of the latest trends in golf tourism
other publicity material. Health tourism
is the fact that there has been a recent
KDV EHHQ VSHFLFDOO\ SURPRWHG DW
surge in the interest levels amongst
various international platforms such as
youth the world over. India has several
World Travel Mart, London, ITB Berlin.
golf courses of international standards.
6.5.5 Yoga/Ayurveda/Wellness has been Further, golf events held in India also
promoted in the past years in the attract domestic and international
print, electronic, internet and outdoor tourists. With international tourists
medium under the Ministry of Tourisms expected to grow in the next few years,
Incredible India Campaign. it is important that India has the right
6.5.6 The Ministry of Tourism has constituted a product to meet the need of the visitors.
Wellness Tourism Providers Committee, In order to tap this growing interest in golf

34
Ministry of Tourism

tourism, Ministry of Tourism is creating through EOI are being evaluated by the
a comprehensive and coordinated India Golf Tourism Committee (IGTC) in
framework for promoting golf tourism in its meetings held from time to time.
India, capitalizing on the existing work 6.7 Polo Tourism
that is being carried out, and building
upon the strength of Indias position as 6.7.1 The game of Polo is said to have
a fast growing free market economy. originated in India and it is one of the
few countries in the world where this
6.6.2 The Ministry of Tourism has revised game is still preserved and practiced.
WKH JXLGHOLQHV IRU H[WHQGLQJ QDQFLDO The Kolkata Polo Club is the oldest Polo
support for promotion of golf tourism on club in the world and is 150 year old.
2nd September 2014. These guidelines Therefore, Polo can rightly be termed
address issues including inter-alia, as Heritage Sports of India.
training and capacity building for the
6.7.2 The Ministry of Tourism promotes
service providers, and participation in
Polo in collaboration with the Indian
international & domestic events, related
Polo Association and has formulated
events and making available quality
guidelines identifying broad areas of
publicity material.
support for promotion of this game as
6.6.3 The Ministry of Tourism has also Niche Tourism Product.
constituted the India Golf Tourism 6.8 Meetings Incentives Conferences
Committee (IGTC) with Secretary and Exhibitions (MICE)
(Tourism) as the Chairman, which is
the nodal body for golf tourism in the 6.8.1 Today, Conventions and Conferences
country. IGTC approved 08 golf events DUHEHHQDFNQRZOHGJHGDVDVLJQLFDQW
during the year 2015-16 (till December segment of the tourism industry. A
2015) and released an amount of Rs. large number of conferences are held
281.71/- lakh. around the world every year. In order
to promote India more effectively as
6.6.4 The Ministry invited Expressions of a convention destination, the travel
Interest (EOI) from the Golf Clubs, Golf industry, under the patronage of the
Event Managers, State Governments/ Ministry of Tourism, set up the India
UT Administrations, Approved Tour Convention Promotion Bureau (ICPB)
Operators/Approved Travel Agents and LQ  D QRQSURW RUJDQL]DWLRQ ZLWK
&RUSRUDWH +RXVHV VHHNLQJ QDQFLDO members comprising national airlines,
support from the Ministry of Tourism hotels, travel agents, tour operators,
for Golf Events, Golf Shows, Golf tourist transport operators, conference
Promotional Workshops/ Events/Annual organizers, etc.
0HHWLQJV6HPLQDUVHOLJLEOHIRUQDQFLDO
support, with a view to promote Golf 6.8.2 The important objectives of ICPB are
Tourism to and/ or within India under
as under:
Incredible India brand as well as to
provide an opportunity for these events x To promote India as a venue for
to use the association with the Incredible International Congresses and
India brand to achieve international Conventions.
standards. x To undertake a continuing
programme of creating awareness
The Notice for inviting EOI including
RIWKHUROHDQGEHQHWVRI&RQJUHVV
guidelines for the promotion of golf
and Conventions in the context of
tourism (Golf Events, Golf Shows, Golf
national objectives.
Promotional Workshops/ Events/Annual
Meetings/Seminars) has been uploaded x To undertake research on the
on the website of the Ministry of Tourism international conference market for
titled www.tourism.gov.in and www. development of Indias conference
eprocure.gov.in. Applications received
35
Annual Report
2015-16

36
Ministry of Tourism

37
Annual Report
2015-16

industry. country, the Ministry of Tourism provides


x To diffuse knowledge to conference QDQFLDODVVLVWDQFH
industry personnel through 6.9 Promotion of Eco Tourism
educational programmes, seminars,
group discussions, courses of 6.9.1 The growing tourist demand is already
study and exchange of visits with exerting pressure on our natural and
Indian Associations / Organisations other resources. Unless, attention is paid
and relevant world Associations / now for developing tourism in ecologically
Organizations. sustainable manner and maintaining
environmental integrity, it may cause
6.8.3 The major efforts of the Bureau to give irreparable damage. Ecotourism (also
thrust to the business of Conferences and known as ecological tourism) is responsible
Conventions include the following: travel to fragile, pristine, and usually
x $ 9LGHR OP RQ WKH FRQIHUHQFH protected areas that strives to be low
a facility in India, has been impact and (often) small scale. It purports
produced, copies of which have to educate the traveller, provide funds for
been provided to the members and HFRORJLFDO FRQVHUYDWLRQ GLUHFWO\ EHQHW
Indian associations for promotional the economic development and political
activities/ bidding, etc. empowerment of local communities, and
x Participation in International Travel foster respect for different cultures and
Marts, like EIBTM, IT&CMA etc. to for human rights. Ecotourism is held as
give exposure to Indias Conference important by those who participate in it so
infrastructure. that future generations may experience
x Organisation of seminars to aspects of the environment relatively
motivate Indian Associations to bid untouched by human intervention.
for international Conferences. 6.9.2 The Ministry has been laying a lot of
x The Ministry of Tourism, Government stress on maintenance of environmental
of India has developed a CD-ROM integrity, considering the importance of
which gives detailed information developing tourism in an ecologically
on convention facilities available at sustainable manner.
various centres in India.
6.9.3 The Ministry recognizes following cardinal
6.8.4 The Ministry of Tourism has developed principles for development of ecotourism:
JXLGHOLQHV IRU H[WHQGLQJ WKH EHQHWV
under Market Development Assistance x It should involve the local community
(MDA) scheme to Active Members of and lead to the overall economic
India Convention Promotion Bureau development of the area.
(ICPB) towards bidding for International x ,W VKRXOG LGHQWLI\ WKH OLNHO\ FRQLFWV
Conferences / Conventions, thereby between use of resources for eco-
bringing more MICE business to the tourism and the livelihood of local
country. Under the scheme, associations / inhabitants and attempt to minimize
VRFLHWLHVZRXOGEHJLYHQQDQFLDOVXSSRUW VXFKFRQLFWV
on winning the bid or for obtaining second
and third positions in the bidding process, x The type and scale of eco-tourism
subject to the terms and conditions. development should be compatible
with the environment and socio-
6.8.5 Under MDA scheme for extending
cultural characteristics of the local
WKH EHQHWV WR $FWLYH 0HPEHUV RI
community; and
India Convention Promotion Bureau
(ICPB) towards bidding for International x It should be planned as a part of the
Conferences / Conventions, thereby overall area development strategy,
bringing more MICE business to the guided by an integrated land-use plan

38
Ministry of Tourism

ZKLOHDYRLGLQJLQWHUVHFWRUDOFRQLFWV best National Practices should be


and ensuring sectoral integration taken into consideration by Ministry of
associated with commensurate (QYLURQPHQW )RUHVWVLQQDOL]LQJHFR
expansion of public services. tourism guidelines for Protected Areas.
6.9.4 Tiger Reserves open for Tourism Regulated and controlled tourism in
Activities Protected Areas is found to be generally
helpful globally, in conservation efforts
The guidelines for Tourism in and around for wildlife in different countries.
7LJHUVUHVHUYHVQRWLHGE\WKH1DWLRQDO
Tiger Conversation Authority (NTCA) The guidelines now allow a conservation
have taken cognizance of various matters fee from the tourism industry for eco
of concerns of the Ministry of Tourism. development and local community
The Ministry of Tourism was represented upliftment work, based on bed capacity
in the Committee constituted to frame a of each accommodation unit with tariff
comprehensive set of guidelines under charges. This is a desirable clause for
section 380(c) of the Wildlife (Protection) the hospitality industry.
Act,1972 and other laws in force in The guidelines now also support conduct
compliance of the interim order dated of tourism activity in the Core areas
29.08.2012 from the Honble Supreme and have recorded that current tourism
Court of India in the petition for SLP(civil) zones where only tourist visits are
No. 21399/2011. permitted and there are no consumptive
uses, tiger density and recruitment
The stand of Ministry of Tourism during
does not seem to be impacted. For this
discussion in the Committee was for
reason, permitting up to 20% of the Core
regulated tourism in protected areas of
Critical Habitat as tourism zone should
the country. Tourism should be based
not have an adverse effect on the tiger
RQ VFLHQWLF FDUU\LQJ FDSDFLW\ DQG
biology needs, subject to adherence
sustainability principles. The Ministry
to all the prescriptions made in these
of Tourism does not favour a total ban
guidelines.
in protected Areas including Tiger
Reserves. International Practices/ The Ministry of Tourism sees these

39
Annual Report
2015-16

guidelines as path of co existence of &ULWHULD 7KH &RPPLWWHH KDV QDOL]HG


tourism and wildlife and urges the State the Sustainable Tourism Criteria and
Governments and all stakeholders Indicators for the Accommodation
to adhere to the guidelines in letter Sector and the Tour Operator Sector,
and spirit for overall development of as these two form the most important
ecotourism. stakeholders in the Tourism Industry.
6.10 Eco friendly measures to be adopted Once adopted, it would be mandatory
by the Hotels for all organizations in travel trade and
6.10.1 The Ministry of Tourism has laid hospitality industry of India to adopt the
down guidelines for approval of Hotel Sustainable Tourism Criteria.
Projects at the implementation stage 6.12 Film Tourism
DQG DOVR JXLGHOLQHV IRU FODVVLFDWLRQ 6.12.1 The Ministry of Tourism has issued
of operational hotels under various guidelines (dated 25th July 2012)
categories. As per these guidelines, IRU H[WHQGLQJ QDQFLDO VXSSRUW WR
hotels at the project stage itself are State Governments / Union Territory
required to incorporate various eco- Administrations, for promotion of Film
friendly measures like sewage treatment tourism.
plant (STP), rain water harvesting 6.12.2 In an endeavour to establish India as
system, waste management system D OPLQJ GHVWLQDWLRQ WKH 0LQLVWU\ RI
etc. Tourism and Ministry of Information &
6.10.2 Once the hotel is operational, it can Broadcasting (I&B) have entered into a
DSSO\ IRU FODVVLFDWLRQ XQGHU D 6WDU Memorandum of Understanding (MOU)
category to the Hotel & Restaurant on 16th February 2012 to promote
$SSURYDO &ODVVLFDWLRQ &RPPLWWHH Cinema of India as a sub brand of
(HRACC) of the Ministry. During the Incredible India at various International
physical inspection of the hotel by Film Festivals like IFFI Goa, European
HRACC Committee, it is ensured that Film Market, Cannes Film festival and
in addition to the afore-mentioned markets abroad, to develop synergy
measures, other measures like pollution EHWZHHQ 7RXULVP DQG WKH OP LQGXVWU\
control, introduction of non - CFC and to provide a platform for enabling
equipment for refrigeration and air partnerships between the Indian and
conditioning, measures for energy and JOREDOOPLQGXVWU\
water conservation are also undertaken 6.13 Synopsis of Targets achieved by
by the hotel. Niche Tourism Division in 2015-16
6.10.3 Under the guidelines for project level
x Constitution of National Medical
 FODVVLFDWLRQ  UHFODVVLFDWLRQ RI
& Wellness Tourism Board on 5th
operational hotels it has been prescribed
October 2015.
that the architecture of the hotel buildings
in hilly and ecologically fragile areas x Constitution of Task Force on Cruise
should keep in mind sustainability and Tourism on 24th November 2015.
HQHUJ\HIFLHQF\DQGDVIDUDVSRVVLEOH
be in conformity with the local ethos and x The India Golf Tourism Committee
use local materials. (IGTC) approved 08 golf events
during the year 2015-16 (till December
6.11 Promotion of Sustainable Tourism
2015) and released an amount of Rs.
The Ministry has constituted a Steering 281.71/- lakh.
Committee with representatives from
all the 14 sectors of the tourism and x During the year 2015-16 (till December
hospitality industry of India. The Steering 2015), the Ministry of Tourism under
Committee deliberated at length to 0'$ VFKHPH SURYLGHG D QDQFLDO
formulate the Sustainable Tourism assistance of Rs. 84.84 lakh/- to the
Medical Tourism Service Providers.
40
Ministry of Tourism

41
Annual Report
2015-16

Chapter-7
Hotels and Travel-Trade
7.1 Hospitality Development and clearances/ approvals of Hotel Projects,
Promotion Board (HDPB) for Hotel both at the Central and the State
Projects Government level. The Board would be
a single point for receiving applications
Construction of hotels is primarily a for various clearances, approving /
private sector activity which is capital clearing hotel project proposals in a
intensive and has a long gestation time-bound manner, and review hotel
period. A constraint being faced by the project policies to encourage the growth
hotel industry, in addition to the high of hotel/hospitality infrastructure in the
cost and limited availability of land, is country. The Board, however, will not
the procurement of multiple clearances in any way supersede the statutory
/ approvals required from the Central clearances of other agencies but will
and State Government agencies for review and monitor the clearances
hotel projects. This often results in of hotel projects with the concerned
delay in the implementation of the Ministries / Departments / Authorities by
project, cost escalation, etc. To obviate PHHWLQJRQ[HGVFKHGXOHEDVLV
WKH DERYH PHQWLRQHG GLIFXOWLHV IDFHG
by the hospitality industry, Ministry However, this concept has not found
of Tourism has set up a Hospitality favour with the hotel industry as ever
Development and Promotion Board since its inception not even a signal
(HDPB). The Main function of the board application has been received in the
includes monitoring and facilitating the Ministry.
42
Ministry of Tourism

 $SSURYDODQG&ODVVLFDWLRQRI+RWHOV the Guidelines from time to time for the


Approval of Hotel Projects and also
To conform to the expected standards for IRU WKH &ODVVLFDWLRQ RI 6WDU &DWHJRU\
different classes of tourists, especially Hotels to address the requirements
from the point of view of suitability of the hospitality industry. The revised
for international tourists, this Ministry Guidelines have tried to address issues
FODVVLHV KRWHOV XQGHU WKH VWDU UDWLQJ related to the eco-friendly / energy
system. Under this system, hotels are saving measures, facilities for persons
given a rating out of seven categories, with disabilities and security and safety
from One Star to Three Star, Four and concerns, Some of the new features
Five Star with or without alcohol, Five include the following: (i) Measures and
Star Deluxe, and Heritage including facilities to address the requirements
Heritage Classic without Alcohol Service of persons with disabilities includes
and Heritage (Grand). The category dedicated room with attached bath
of Heritage hotels was introduced in room, designated parking, ramps, free
7KHFODVVLFDWLRQLVGRQHRQWKH accessibility in public areas, designated
basis of inspection of hotels which is toilet(unisex) at the lobby level etc.
undertaken by the Hotel and Restaurant LL  ([LVWLQJ FODVVLHG KRWHOV DQG QHZ
$SSURYDO DQG &ODVVLFDWLRQ &RPPLWWHH projects have to adopt environmental
(HRACC), set up by this Ministry. friendly practices, (iii) Segregation of
The Ministry has reviewed and revised smoking and non-smoking areas in
43
Annual Report
2015-16

hotels, besides compliance with other UHFODVVLFDWLRQ RI KRWHOV ZHUH


requirements of the provisions under accepted in this Ministry in hard copy
The Cigarettes and other Tobacco form submitted either by hand or post.
Products (Prohibition of advertisement This has been completely dispensed
and Regulation of Trade and Commerce, with. This online process has also been
Production, Supply and Distribution) Act, integrated with payment gateway.
2003, (iv) Implementation of measures
to address the safety and security  5HYLVLRQ RI *XLGHOLQHV IRU &ODVVL
concerns viz. use of X-ray machines FDWLRQ DQG 5HFODVVLFDWLRQ RI
for baggage scan, CCTV, under-belly Hotels:
VFDQQHUVIRUYHKLFOHVYHULFDWLRQRIVWDII The Government had studied the
& service providers, hand and baggage current tourism scenario and revised
scanners, (v) Giving commitment WKH JXLGHOLQHV IRU &ODVVLFDWLRQ
towards following tenets of Safe & DQG UHFODVVLFDWLRQ RI +RWHOV ZHI
Honourable Tourism (vi) Training a December 16, 2014. The revision
minimum number of persons, in every of the guidelines will provide a
calendar year in the short duration Skill higher level of services in hotels and
Development Courses under the Hunar also make the information about
Se Rozgar scheme (vii) Submission customers rights available to them
of bar license is mandatory for 4 Star, on and even before their arrival.
5 Star, 5 Star Deluxe, Heritage Classic The revised guidelines will make the
& Heritage Grand categories wherever hotels more customer friendly and
bar is allowed as per local laws for hospitable.
KRWHOFODVVLFDWLRQUHFODVVLFDWLRQHWF
However three new categories of hotels (i) Keeping in view of the demand
i.e. 4 Star without Alcohol, 5 Star without from hotel industry new
Alcohol, and Heritage Classic without categories of hotels such as 4
Alcohol hotels have been created. To Star category (without Alcohol
H[SHGLWH WKH SURFHVV RI FODVVLFDWLRQ Service), 5 Star category (without
 UHFODVVLFDWLRQ RI IXQFWLRQLQJ KRWHO Alcohol Service), Heritage
in one Star to three Star categories Classic (without Alcohol Service)
YH 5HJLRQDO &RPPLWWHH ORFDWHG LQ have been created.
Delhi, Mumbai, Kolkata, Guwahati (ii) As per the guidelines of the Ministry
and Chennai have been authorised to RI 7RXULVP IRU &ODVVLFDWLRQ5H
conduct / co-ordinate inspection. FODVVLFDWLRQ RI +RWHOV DOO 6WDU
7.3 Online submission of Applications hotels shall provide at least one
3URMHFWOHYHO$SSURYDO&ODVVLFDWLRQ room for the Differently Abled
UHFODVVLFDWLRQRI+RWHOV Guest with minimum door width
of the differently abled persons
With a view to bring in more and bathroom of such rooms
transparency and accountability, should allow wheel chair made
this Ministry has introduced online available by the hotel to enter
system of receiving, processing and easily. However, for new hotels
conveying/ granting approvals for coming up after 01.04.2017 the
KRWHO SURMHFW +RWHO FODVVLFDWLRQ  minimum door width of such
UHFODVVLFDWLRQ VWDWXV WR IXQFWLRQLQJ rooms & their bath room shall
hotels and project level approval for be minimum 90 cm. In existing
hotel under construction. In the past, hotels the door width of the room
the application relating to project level for differently abled persons &
DSSURYDO RI KRWHOV DQG FODVVLFDWLRQ bath room of the such rooms
44
Ministry of Tourism

shall have minimum width of 90 7.6 Approval of Standalone Restaurants


cm w.e.f. 01.04.2023. Quality restaurants, authentic food as
(iii) )RU FODVVLFDWLRQ SXUSRVH DOO variety of cuisines, particularly cuisines
cities have been categorised - different States in the country, have
under 3 categories i.e. A B and become increasingly popular both
with domestic and foreign tourists and
C. Accordingly star category
extend an entering tourism experience.
hotels are expected to provide Accordingly, Ministrys scheme for the
Restaurant and room services approval of stand-alone restaurants
in their hotels. stands revived.
7.5 Heritage Hotels 7.7 Guidelines for Apartment Hotels
The popular concept of Heritage Apartment Hotels are increasingly
Hotels was introduced to convert the becoming popular with business
old palaces have lies, castles, forts travellers who visit India for
and residences built prior to 1950, assignments or family holidays, etc.,
into accommodation units that they which sometimes prolong for months
together. With a view to providing
reproduce the ambience a lifestyle of the
standardized, world class services to
bygone era. Such hotels are categorized the tourists, the Ministry has introduced
under three categories viz. Heritage, DYROXQWDU\VFKHPHIRUFODVVLFDWLRQRI
Heritage Classic, Heritage Grand based fully operational Apartment hotels in the
on the standards of facility and services YH6WDUGHOX[HYH6WDUIRXU6WDUDQG
as per the applicable Guidelines. With three Star categories.
effect from 16.12.2014, a new category 7.8 Approval of Guest Houses
heritage hotel i.e. Heritage Classic
(without alcohol services) has been In order to augment supply of hotel
introduced. accommodation for budget tourists,

45
Annual Report
2015-16

both domestic and foreign, the Ministry 7.10 Incredible India Bed & Breakfast /
reviewed and revised the Guidelines for Homestay Scheme.
the approval of Guest Houses to meet
certain standards of cleanliness, hygiene The scheme offers foreign and domestic
and upgraded facilities and practices. tourists an opportunity to stay with
The revised guidelines were aimed at an Indian family and enjoy the warm
addressing the changing requirements hospitality and a taste of Indian culture
and safety and security concerns. and cuisine in a clean and affordable
Emphasis has been laid on measures for place. With a view to encourage the
Cleanliness, Health, Hygiene and Pest growth of such establishments and also
Control Guest Houses and other types to simplify the procedure of approvals,
of accommodation units are approved this Ministry has recently reviewed
under this scheme if they meet certain WKH VFKHPH DQG KDV VLPSOLHG WKH
standards of facilities and services. guidelines by amending certain norms.
Such steps can potentially augment not
only hotel accommodation in the budget 7.11 Approval of Stand alone Air
category, but also generate employment Catering Units
and revenue for the States.  7KLV 0LQLVWU\ DSSURYHV DQG FODVVLHV
 $SSURYDO DQG &ODVVLFDWLRQ RI Stand-alone Air Catering Units in
Timeshare Resorts the country to ensure international
standards in the air catering segment.
In view of the growing popularity
of vacation ownership for leisure 7.12 Approval of Convention Centres
holidays and family holidays of tourist
Meetings, Incentives, Conferences
accommodation, known as Timeshare,
and Exhibitions (MICE) are important
the Ministry has introduced a voluntary
segments of the tourism industry. In a
VFKHPH IRU FODVVLFDWLRQ RI 7LPHVKDUH
Resorts (TSRs) into three Star, four Star rapidly globalizing high growth Indian
andYH6WDUFDWHJRULHV economy, MICE tourism is set to grow

46
Ministry of Tourism

and the country is in need of more of any star rating. This clause
Convention and Exhibition Centres to is applicable with prospective
meet this requirement. To encourage effect from 07.10.2013, the date
investment and standardize facilities RI QRWLFDWLRQ DQG DYDLODEOH IRU
in these areas, this Ministry grants eligible prospects for three years
approval to Convention Centres. IURP WKH GDWH RI QRWLFDWLRQ LH
07.10.2013. Eligibility cost of Rs.
7.13 Incentive Provided to Hotels 200 crore excludes cost of land
To encourage the growth of hotels, on and lease charges but include
the request of Ministry of Tourism, a interest during construction.
Five- Year Tax holiday was announced in x Convention centres with project
the budget of 2008-09 for two, three and cost of more than Rs. 300 crore
four star hotels that are established in each. This clause is applicable
VSHFLHGGLVWULFWVZKLFKKDYH81(6&2 with prospective effect from
declared World Heritage Sites (except WKHGDWHRIQRWLFDWLRQ
the revenue districts of Mumbai and and available for eligible prospects
Delhi). For availing this incentive, the for three years from the date
hotel should be constructed and start RI QRWLFDWLRQ LH 
functioning between the period April Eligibility cost of 300 crore
1st 2008 to March 31st 2013. The excludes cost of land and lease
Government has recently announced charges but include interest during
the extension of Investment Linked construction.
Tax incentive under section 35 AD of
the Income Tax Act to new hotels of 2 7.15 Skill Development Mission
star category and above anywhere in
India. This will facilitate the growth of The PMs Skill Development Mission
accommodation in the country. enjoins upon the Ministry of Tourism
and the Industry to raise a skilled
The Reserve Bank of India (RBI) work force of 5 million persons by the
has also issued revised Guidelines year 2022. Hence, it has been made
RQ &ODVVLFDWLRQ RI H[SRVXUHV DV mandatory for hotels to participate in
Commercial Real Estate (CRE) the Skill Development initiative to meet
exposures. As per these guidelines, the manpower needs of the tourism
5%, KDV FODVVLHG H[SRVXUHV WR KRWHOV and hospitality industry. The amended
outside the CRE exposure. JXLGHOLQHV IRU FODVVLFDWLRQ UH
FODVVLFDWLRQRI+RWHOVUHTXLUHFODVVLHG
7.14 Harmonized Master List of KRWHOV WR WUDLQ D VSHFLF QXPEHU RI
Infrastructure Sub Sectors persons in every calendar year in the
Ministry of Finance, Govt. of India short duration skill development course
on 7th 2FWREHU  KDV QRWLHG WKH under Hunar Se Rozgar Scheme.
Harmonized Master List of Infrastructure 7.16 Guides
Sub-Sectors to boost supply of hotel
rooms in the country which includes the Training Programme for Regional
following: Level Guides through the Indian
Institute of Tourism & Travel
x Three Star or higher category Management (IITTM)
FODVVLHG KRWHOV ORFDWHG RXWVLGH
cities with population of more Selection and Training of Regional Level
than 1 million. Hotels with project Tourist Guides is an ongoing process
cost of more than Rs. 200 crore and the Ministry conducts the training
each in any place in India and programmes through the Indian Institute
47
Annual Report
2015-16

48
Ministry of Tourism

49
Annual Report
2015-16

of Tourism & Travel Management 7.17 Approval of Travel Trade Service


(IITTM). The selection of Regional Provider
Level Tourist guides is done based on The Ministry has a scheme of approving
the guidelines for selection and grant of Travel Agents, Tour Operators,
guide license to Regional Level Tourist Adventure Tour Operators and Tourist
Guides (RLG) of this Ministry which is Transport Operators to encourage
in place with effect from 22nd September quality, standard and service in these
2011. There are 2740 Regional Level categories so as to promote Tourism in
Tourist Guides in India. Regional India. Revised guidelines of this scheme
Level Guide Training Programme has were issued on 18th July, 2011. This is a
approved by the Ministry of Tourism on YROXQWDU\ VFKHPH RSHQ WR DOO ERQDGH
31.12.2015 and 912 seats have been agencies. The total number of approved
service providers of Travel Trade is
estimated across the country for this
given below:-
course.
Category Approval Issued During 1st January 2015 to 31st December 2015
Inbound Tour Operators 106
Travel Agents 52
Tourist Transport Operators 25
Domestic Tour Operators 45
Adventure Tour Operators 10
Total 238

7.18 Web-based Public Delivery System All the applications are to be submitted
on line through the URL http://
Ministry of Tourism has set up a Web- etraveltradeapproval.nic.in/ and will be
based Public Delivery System for examined, processed and approved /
recognition of the Travel Trade Service rejected within 45 days from the receipt
Providers w.e.f. 12th May 2014. The of completed applications. This initiative
objective of the system is to ease the is part of Ministrys objective to move
SURFHVV RI OOLQJ DSSOLFDWLRQV E\ WKH towards E-regime for approvals etc.
Travel Trade Service Providers seeking
recognition from this Ministry and also 7.19 e-payment gateway for approval of
to bring in transparency in granting Travel Trade service Providers
the approvals. This Ministry presently Introduction of e-payment gateway
approves the following categories of for approval of Travel Trade service
Travel Trade Service Providers: Providers/ Hotel Projects:
(i) Inbound Tour Operators The web based e-recognitions system
(ii) Travel Agents for approval of Tourism Service
Providers launched in May, 2014 did
(iii) Domestic Tour Operators not have provision for online payment
(iv) Adventure Tour Operators of application fee. Now, the Ministry
of tourism has introduced an online
(v) Tourist Transporters Operators
payment gateway on this system to
The new procedure will accept make it 100 percent online process
applications online from service w.e.f. January,2016. The website that
providers thereby make the process allow submission of application forms is
paperless. etraveltradeapproval.nic.in
50
Ministry of Tourism

7.20 E-Tourist Visa e-Tourist Visa on 27.11.2014. The list of


150 countries eligible for e-tourist visa
The Ministry of Tourism has been as on 26.02.2016 is as below:
working very closely with Ministry of
Home Affairs and Ministry of External Albania, Andorra, Anguilla, Antigua &
Affairs for easing of the Visa Regime Barbuda, Argentina, Armenia, Aruba,
in the country over a period of time. Australia, Austria, Bahamas, Barbados,
The Ministry supported the initiative Belgium, Belize, Bolivia, Brazil, Bosnia
regarding the implementation of Tourist & Herzegovina, Botswana, Brunei,
Visa on Arrival enabled with Electronic Bulgaria, Cambodia, Canada, Cape
Travel Authorisation (ETA) (renamed as Verde, Cayman Island, Chile, China,
e-Tourist Visa) strongly and committed China- SAR Hong Kong, China- SAR
all support to Ministry of Home Affairs and Macau, Colombia, Comoros, Cook
Ministry of External Affairs and Ministry Islands, Croatia, Costa Rica, Cote
of Civil Aviation for implementing this dlvoire, Cuba, Czech Republic,
programme. Denmark, Djibouti, Dominica, Dominican
Republic, East Timor, Ecuador, El
7.20.1 How e-TOURIST VISA Works: Salvador, Eritrea, Estonia, Fiji, Finland,
The e-Tourist Visa enables the France, Gabon, Gambia, Greece,
prospective visitor to apply for an Indian Georgia, Germany, Ghana, Grenada,
Visa from his/her home country online Guatemala, Guinea, Guyana, Haiti,
without visiting the Indian Mission and Honduras, Hungary, Indonesia, Ireland,
also pay the visa fee online. Once Iceland, Israel, Jamaica, Japan, Jordan,
approved, the applicant receives an Kenya, Kiribati, Laos, Latvia, Lesotho,
email authorizing him/her to travel to Liberia, Liechtenstein, Lithuania,
India and he/she can travel with a print Luxembourg, Malta, Malaysia, Marshall
out of this authorization. On arrival, the Islands, Madagascar, Malawi, Mauritius,
visitor has to present the authorization Mexico, Micronesia, Moldova, Monaco,
to the immigration authorities who would Mongolia, Montenegro, Montserrat,
then stamp the entry into the country. Mozambique, Myanmar, Namibia,
Nauru, Netherlands, New Zealand,
This facility is available to Foreigners Nicaragua, Niue Island, Norway,
whose sole objective of visiting India is Oman, Palau, Palestine, Panama,
recreation, sight- seeing, short duration Papua New Guinea, Paraguay, Peru,
medical treatment, casual business visit, Philippines, Poland, Portugal, Republic
casual visit to meet friends or relatives of Korea, Republic of Macedonia,
etc. and not valid for any other purpose/ Romania, Russia, Saint Christopher
activities. This will allow entry into India and Nevis, Saint Lucia, Saint Vincent
within 30 days from the date of approval & the Grenadines, Samoa, San
of e-Tourist Visa and will be Valid for 30 Marino, Senegal, Serbia, Slovakia,
days stay in India from the date of arrival South Africa, Swaziland, Switzerland,
in India. The e-Tourist Visa cannot be Seychelles, Singapore, Slovenia,
availed more than twice in a calendar Solomon Islands, Spain, Sri Lanka,
year. The facility will encourage people Suriname, Sweden, Taiwan, Tanzania,
to travel with short-term planning, take Thailand, Tonga, Turks & Caicos Island,
via routes while travelling to other Tuvalu, Tajikistan, Trinidad & Tobago,
countries and bring family members UAE, Ukraine, United Kingdom, USA,
while on business visits. Uruguay, Vanuatu, Vatican City-Holy
7.20.2 Status of Tourist Visa on Arrival See, Venezuela, Vietnam, Zambia and
Scheme in India Zimbabwe.
This facility is now available in the
The Government of India launched the following 16 airports (as on 26.02.1016)
51
Annual Report
2015-16

Delhi, Mumbai, Chennai, Kolkata, RYHUVHDV RIFHV DQG WKH ,QGLDQ


Hyderabad, Bengaluru, Thiruvananthapuram, Missions in the 113 countries.
Kochi, Goa, Varanasi, Gaya, f) Information on the facility to be
Ahmedabad, Amritsar, Tiruchirapalli, disseminated and displayed
Jaipur and Lucknow. prominently at all Travel Fairs &
7.20.3 Fee Exhibitions overseas in which the
Government of India w.e.f November RIFHVSDUWLFLSDWH
2015 has also revised the e-Tourist Visa g) Film on e-Tourist Visa to be shown
(e-TV) fee in four slabs of 0, US$ 25, at all Presentations / Promotions
US$ 48, and US$ 60 from November RUJDQL]HGE\WKHRYHUVHDVRIFHV
3, 2015. Presently e-TV application fee h) e-Tourist Visa/ logo to be
is US $ 60 and bank charge is US$ 2 incorporated in the creatives of all
which is uniform for all the countries. advertisements released by the
The revision of Visa fee has been done RYHUVHDV RIFHV LQ WKH LGHQWLHG
on the principle of reciprocity. Bank countries.
charges have also been reduced from
US$ 2 to 2.5 % of the e-TV fee. There is 7.21 Market Development Assistance
no bank charge for zero visa fees. (MDA) Scheme for promotion of
Domestic tourism
During January- December, 2015 a total
of 4,45,300 tourist arrived on e-Tourist For long, it has been felt that the existing
Visa. MDA scheme is silent on promoting
India within India itself. It was decided
Steps taken by Ministry of Tourism to that the scope of the present scheme
promote e-TOURIST VISA Scheme of Hospitality programme should
On its part, the Ministry has taken be moulded to also make it inward
following steps for promoting the looking, considering that the country
e-Tourist Visa Scheme through its offers vast and unexploited potential
RYHUVHDV RIFHV LQ FROODERUDWLRQ ZLWK for domestic tourists who, along with
the respective Indian Missions abroad: the foreign tourists, could contribute
a) The Ministry of Tourism has towards pushing the economic growth
designed and printed the further, while providing employment
e-TOURIST VISA brochure and opportunities. The emphasis of this
DOVR GHYHORSHG D WZR PLQXWH OP scheme is:
explaining the scheme. x motivate travel agents / tour
b) Release of an advertisement in operators, and especially those
the leading national dailies in the who are yet to promote India to
countries where the facility is being include tour packages to various
introduced. destinations, preferably less popular
and unexploited destinations in
c) Organising a workshop / seminar the country in their marketing
for wholesalers, retailers and media programme.
in the major countries where the
facility will be available to sensitise x encourage domestic tourists to visit
them about the same. Inauguration such unexploited tourist destinations
may be by the Head of the Indian in various States and thereby
mission in the country. project India as an attractive multi-
d) Printing of e-Tourist Visa brochure dimensional tourist destination.
for wide distribution. x familiarize travel agents / tour
e) E-mailers with the e-brochure to operators / hoteliers about new
be sent out to the data base of the tourism products and latest
52
Ministry of Tourism

GHYHORSPHQWVLQWKHHOGRIWRXULVP available on the existing toll free


Ministry of Tourism would also provide number 1800111363 or on a short code
QDQFLDO DVVLVWDQFH WR WRXULVP VHUYLFH 1363. This will be operational 24X 7 (all
providers approved by this Ministry, or days) in a year offering a multi-lingual
by the State Tourism Departments in helpdesk in the designated languages
the case of North Eastern States and to provide support service in terms of
Jammu and Kashmir, for participation providing information relating to Travel
in travel marts, annual conventions of & Tourism in India to the domestic and
Indian Association of Tour Operators, International tourists/visitors and to
Travel Agents Association of India, assist the callers with advice on action
Association of Domestic Tour Operators to be taken during times of distress
of India, Adventure Tour Operators while travelling in India and if need be
Association, Federation of Hotels alert the concerned authorities. The
& Restaurants Association of India, languages handled by the contact
Hotels Association of India, or any other centers include ten International
National level Travel / Tour Association languages besides English and Hindi,
approved / sponsored / recognized by namely, Arabic, French, German,
Ministry of Tourism. Italian, Japanese, Korean, Chinese
Portuguese, Russian and Spanish. The
7.22 Multilingual Tourist Helpline calls made by tourists (both international
The Ministry of Tourism has launched and domestic) while in India will be free
the 24x7 Toll Free Multi-Lingual of charge. The international tourists in
Tourist Info Line in 12 International India and also international callers who
Languages including Hindi and English speak the aforesaid languages will be
on 08.02.2016. This service will be GLUHFWHG WR WKH FDOO DJHQWV SURFLHQW LQ
the respective language.

53
Annual Report
2015-16

Chapter-8
Human Resource Development
8.1 Institutes of Hotel Management VRFLHWLHV ZLWK WKH VSHFLF PDQGDWH WR
(IHMs), Food Craft Institutes impart hospitality education / conduct
(FCIs), National Council for Hotel training in hospitality skills.
Management & Catering Technology
(NCHMCT) and Indian Institute of 8.1.2 For steering and regulating the academic
Tourism & Travel Management (IITTM): efforts of the IHMs and FCIs, in 1982 the
Ministry had set up the National Council
8.1.1 It has been the endeavour of this Ministry for Hotel Management & Catering
to put in place a system of training and Technology (NCHMCT). The mandate
professional education, with necessary of the NCHMCT is to co-ordinate the
infrastructure support, capable of growth and general advancement in the
JHQHUDWLQJ VXIFLHQW PDQSRZHU WR development of hospitality management
meet the needs of the tourism and HGXFDWLRQWKURXJKLWVDIOLDWHG,QVWLWXWHV
hospitality industry, both quantitatively The Councils jurisdiction extends over
and qualitatively. As of now, there are a wide range of administrative matters
42 Institutes of Hotel Management including admission, fees, bye-laws,
(IHMs), comprising 21 Central IHMs syllabus for studies, courses, research
and 21 State IHMs, and 9 Food Craft and examinations, results, regulating
Institutes (FCIs), which have come up building plans and equipment, training,
with the support of the Ministry. These publishing periodicals, magazines, etc.,
institutes were set up as autonomous and also carrying out of such government

54
Ministry of Tourism

approved activities as prescribed from Service, Diploma in Food Production;


time to time. The NCHMCT is also the Diploma in Food and Beverage Service;
DIOLDWLQJ ERG\ DQG WKH  &,+0V  Diploma in House Keeping Operation,
SIHMs and 9 FCIs that have come up with Diploma in Bakery and Confectionery,
WKHVXSSRUWRI0LQLVWU\DUHDOVRDIOLDWHG Craftsmanship Course in Food and
to it for admissions and regulations of %HYHUDJH6HUYLFHDQG&HUWLFDWHFRXUVH
examination. The NCHMCT has also in Hotel and Catering Management,
EHHQ JLYHQ WKH PDQGDWH WR DIOLDWH admissions are directly carried out by
private IHMs. As on date, 15 private the respective Institutes as per eligibility
LQVWLWXWHVDUHDIOLDWHGWRWKH1&+0&7 criteria prescribed by the Council for
The NCHMCT also conducts Joint the respective courses.
Entrance Examination (JEE) on all India
basis for admission to the 1st year of the 8.1.3 Quality Improvement of under-
3-year B.Sc. programme in Hospitality graduate curriculum of NCHMCT for
DQG+RWHO$GPLQLVWUDWLRQIRULWVDIOLDWHG IHMs under its network.
institutes. Admission to M.Sc. in National Council for Hotel Management
Hospitality Administration is centrally and Catering Technology has signed
carried out by the Council. In the case a MOU with the Lausanne Hospitality
of other course, i.e. P.G. Diploma Consulting SA (LHC), which is a
in Accommodation Operation, P.G. division of world oldest and top ranked
Diploma in Dietetics and Hospital Food Hospitality school- Ecole htelire de
55
Annual Report
2015-16

Lausanne, Switzerland. The agreement NCHMCT by giving a statutory


will broadly a) review the existing power through an Act of Parliament
curriculum, identify knowledge and skill towards awarding its own Degree. The
JDSV VSHFLF WR WKH UHTXLUHPHQW RI WKH possibilities of declaring NCHMCT as
market and recommend new inputs; D IXOOHGJHG 8QLYHUVLW\ D 'HHPHG
b) provide faculty development on the University and Institute of National
new inputs including inculcating global Importance have been explored in
standards of academic delivery; and c) accordance with provisions contained
conduct regular academic audits. The
in UGC Act and other rules in force in
agreement between NCHMCT and LHC
the country. A series of meetings have
is expected to put hospitality education
also been held with representatives
in the country on a new quality crest. It
will bring Indian hospitality education of M/o HRD and UGC. Finally, it has
to an internationally acceptable quality been decided to process to declare the
threshold. NCHMCT as an Institute of National
Importance through an Act of Parliament
Although the agreement between
with statutory authority of awarding its
NCHMCT and LHC was signed in
own Degree. In India, an Institute which
February, 2014 the academic tie
serves as a pivotal player in developing
up between NCHMCT and ECOLE
HOTELIERE DE LAUSANNE was highly skilled personnel within the
formally launched by the Honble Minister VSHFLHG UHJLRQ FDQ EH GHFODUHG DV
of State for Tourism (IC) on 6th August, Institute of National Importance through
2014 at Hotel Samrat, New Delhi. During an Act of Parliament. As such, NCHMCT
WKH UVW \HDU RI WKH DJUHHPHQW /+& TXDOLHV WKH FULWHULD WR GHFODUH LW DV DQ
trained 35 faculties in three batches. Institute of National Importance. It has
The trained faculties further trained 55 also been proposed to declare all the
faculties. During second year, another 24 ,+0V DIOLDWHG XQGHU 1&+0&7 DV LWV
faculties were trained by LHC. Graduate Chapter to run the regular academic
SUROHDQGV\QRSWLFRIQHZFXUULFXOXPKDV programmes and admission, teaching
EHHQQDOLVHGLQDWKUHHGD\VZRUNVKRS delivery, examination and degrees will
wherein three members of LHC and be awarded by NCHMCT.
NCHMCTs experts participated. Course
content has been drafted for hospitality Acting on the proposed Institute of
subjects and the same is now under National Importance, proposed Act and
review by experts. Development of Cabinet Note have been drafted. The
course content for management subjects proposal has further been approved in
have been assigned to IIM, Lucknow. the meeting of Board of Governors of
IHM values has been designed and NCHMCT and further approved by Govt.
UROOHG RXW WR DOO WKH DIOLDWHG ,+0V LQ  of India as well as Honble Minister of
workshops. Safety manual, selection and State for Tourism (IC). Main highlight
career advancement scheme have been of the Act is to declare the Council as
drafted and the same are under review. Institute of National Importance in its new
Academic audit of two IHMs during this name as Indian Institute of Hospitality
year has been scheduled during March,
with the statutory authority of awarding
2016 by the LHC experts.
its own degree up to Doctoral level. It
8.2 Proposal to declare NCHMCT as an will have the authority to declare IHM
Institute of National Importance by DV LWV &KDSWHU LI LW IXOOOV WKH QRUPV WR
an Act of Parliament. be approved by the competent authority
It has been proposed to empower and include in its regulations.
56
Ministry of Tourism

8.3 Indian Institute of Tourism & Travel and strengthening the institutional
Management infrastructure for training.
8.3.1 Indian Institute of Tourism and Travel i) Asking the existing IHMs to start
Management (IITTM), set up in 1983, is a craft courses.
SLRQHHULQWKHHOGRI7UDYHODQG7RXULVP ii) Broad-basing of hospitality
Education and Training. It provides education / training.
specialized training and education for
iii) A Scheme dedicated to the
tourism and travel industry. It currently
training and up-skilling of the
offers the following post-graduate
existing service providers.
diploma programmes.
iv) Hunar se Rozgar programme for
i. Two-year Post Graduate Diploma creation of employable skills.
in Management (Tourism and
Travel) from Gwalior and Y  6NLOOWHVWLQJDQGFHUWLFDWLRQRIWKH
Bhubaneswar. existing service providers.

ii. Two-year Post Graduate Diploma 8.5 During the year 2015-16, in-principle
in Management (International approval has been accorded for the
Business) from Gwalior and setting up of three new State Institute
Bhubaneswar; of Hotel Management (SIHMs) i.e.
one each at Ramnagar (Uttarakhand),
iii. Two-year Post Graduate Diploma Jhalawar (Rajasthan) and Sawai
in Management (Service Sector) Madhopur(Rajasthan) with the Central
from Gwalior; Financial Assistance of Rs. 16.50 crore.
iv. Two-year Post Graduate Diploma In addition in-principle approval has
in Management (Tourism and been accorded for the setting up of two
Leisure) from Delhi; Food Craft Institutes (FCI) at Dholpur
and Baran (Rajasthan) with the Central
v. Two-year Post Graduate Diploma Financial Assistance of Rs. 7.50 crore.
in Management (Tourism and
Cargo) from Nellore; The Central Financial Assistance (CFA)
extended for setting up of new IHMs /
vi. In order to tap the potential that FCIs is subject to certain guidelines
Indias coastline offers for water- including allocation of at least 5 acres
based and adventure sports, of land by the State Government
the Ministry had established the FRQFHUQHGDQGDIOLDWLRQRIWKH,QVWLWXWH
National Institute of Water Sports to the NCHMCT. The normal grant
(NIWS) in Goa. The administrative is up to Rs.12.50 crore, of which, Rs.
control of NIWS stands entrusted 10.00 crore is for construction and the
to the IITTM. balance for the purchase of equipment
required by the Institute. An additional
8.4 Further efforts to meet the skill gap
Rs. 4.00 crore can also be granted for
With the growing realization that it construction of hostels. The expenditure
would be necessary to reinforce efforts over and above the Central Grant is met
to bridge the skill gap obtaining in the by the respective State Governments.
hospitality sector, the Ministry has put For a Food Craft Institute, the Central
LQ SODFH WKH IROORZLQJ YHSURQJHG assistance is limited to Rs.7.50 crore.
strategy:- Financial assistance is also extended for
upgradation of institutional infrastructure
Efforts to increase the annual pass such as construction of hostels and
out of trained persons by expanding modernization of laboratories.
57
Annual Report
2015-16

8.6 Broad-basing of the Hospitality D  6NLOO7HVWLQJDQG&HUWLFDWLRQ


Education
This Ministry is also alive to the fact
The Ministry has also decided to that many of the service providers have
bring hospitality education into the cognizable skills needing to be tested
mainstream through Government DQG FHUWLHG 6XFK FHUWLFDWLRQ ZLOO
vocational schools, Industrial Training help the individual with better self belief
Institutes (ITIs), polytechnic institutes, and respect and also better market
Government colleges, Universities and standing. It will also, at the same time,
Public Sector Undertakings. The Central give the Sector better skill credentials.
assistance will be available to all. The The Ministry has, therefore, put in
assistance can be utilized for creation of place a mechanism for skill testing and
infrastructure necessary for the conduct FHUWLFDWLRQ RI WKH H[LVWLQJ VHUYLFH
of courses / trainings. Under the policy providers under which the service
of broad-basing of hospitality education, providers undergo a 5-day orientation
grants have so far been provided to 31 programme and on the 6th day their skills
ITIs, 7 degree colleges, 4 Polytechnics, are tested. As of now, 45 institutes - 21
77 Schools and 15 Universities to start Central IHMs, 17 State IHMs and 7 FCIs
new hospitality courses. - have the authority to test and certify
skills in four hospitality trades namely
8.7 Challenge of Servicing the Sector
food production, food and beverage
1. Servicing the Sector with skilled service, bakery and housekeeping.
manpower effectively is a pre- Since the inception of this programme
requisite for the actualization of and till the close of January 2016, the
WRXULVP VSHFLF H[SHFWDWLRQV QXPEHU RI SHUVRQV FHUWLHG VWRRG DW
This is both an imperative and a over 89000.
challenge.
b) Pre-service Skill Development
2. The task of creating a skilful Training Programmes of short
service is inherently challenging duration - Hunar Se Rozgar Tak
IRUWZRUHDVRQVUVWEHFDXVHRI
the huge skill gap that obtains in The Ministry of Tourism(MoT) had, in
the Sector, and second, because the year 2009, launched an initiative,
the Sector is not averse to taking christened Hunar Se Rozgar Tak, to
raw hands and leaving them to impart, through short duration training
acquire function-related skills on course, employable skills in certain
the job. hospitality trades. The growth of the
initiative has been phenomenal, and by
8.8 MoTs Skill Development Strategy the close of January 2016, a total of over
8.8.1 Besides the regular institutional 2.38 lakh persons stood trained. This
academic effort leading to award of QXPEHUVWRRGDWIRUWKHUVWWHQ
diplomas and degrees, Ministry of months of the Financial Year 2015-16,
Tourism has put in place the following The initiative is meeting two important
strategy to meet the Sectoral skill REMHFWLYHV  UVW LW LV JLYLQJ WKH 6HFWRU
requirement : the option of skilled hands at the lowest
rung of service hierarchy, and second,
- institutionalizing skill testing and it has grown into a strategy for poverty
FHUWLFDWLRQDQG alleviation owing to its built-in, even if
- commissioning pre-service skill unsaid, pro-poor slant. The features
development training programmes of common to the training programmes
short duration. under the HSRT initiative are :

58
Ministry of Tourism

(i) The trainees should be in the age housekeeping and bakery exclusively
group of 18-28 years; for the HSRT pass-outs. The MoT
(ii) Each training programme is of sponsored IHMs, FCIs and KITTS
short duration; have been authorized to implement
(iii) No fees chargeable to the trainee; the Programme. A total of about 650
SHUVRQV VWRRG WUDLQHG LQ WKH UVW WHQ
(iv) Each trainee entitled to incentives months of the Financial Year 2015-16.
comprising free lunch, a set of
uniforms and stipend; 8.10 Hunar Se Rozgar Tak- c<+rs dne
(v) Training cost met by MoT; In order to allow participation of the
(vi) The implementing institutes private sector in the HSRT initiative
entitled to payment of 5 % of on a scale higher than hitherto, so as
the respective programme cost to enhance the programme reach and
to cover the administrative delivery, the Ministry of Tourism have
expenses. allowed the following too to implement
While the initiative is in the nature of an the programmes in four Hospitality
umbrella programme to cover training Trades viz. Food Production, Food
areas and trades in the Sector on a & Beverages, Housekeeping and
sweep, the actualization so far has Bakery and Patisserie and also in non-
been largely relating to four hospitality hospitality trades / areas to provide for
trades namely food production, food Event Facilitators, Security Guards,
and beverage services, housekeeping Skin Care & Spa Therapists and Tour
and bakery. $VVLVWDQWV7UDQVIHU$VVLVWDQW 2IFH
Assistants :
x The implementation of this initiative,
as of now, is in the hands of an i. Industrial units, associations of
assorted Institutional base comprising industries and professional / skill
the MoT sponsored Institutes of developing agencies with proven
Hotel Management and Food Craft credentials; and
Institutes, the Institutes under the ii. Hospitality Institutes approved
aegis of the State Governments and by AICTE / National Skill
the Union Territory Administrations, Development Authority / State
the State Tourism Development Governments / Union Territory
Corporations, Kerala Institute of Administration.
Travel & Tourism Studies, IRCTC Five private Hotel Management
DQGWKH6WDU&ODVVLHGKRWHOV$SDUW Institutes had been sanctioned funds till
from the mentioned hospitality related the close of January 2016 to train a total
trades, dispensations have been put of 1100 candidates in four hospitality
in place under the HSRT initiative to trades.
enable conduct of training courses in
a number of other areas relating to 8.11 NEW INITIATIVES LAUNCHED ON
hospitality and tourism sector. NATIONAL YOUTH DAY
8.9 A 6-month Programme of training in 8.11.1 Training programme for Delivery
hospitality trades Boys for Fast Food Chains
8.9.1 In order to give vertical skill mobility to the A 06 days training programme has been
HSRT pass-outs, the MoT has started launched to prepare Delivery boys to
a six-month Programme of training in deliver food at home with skill, style
four hospitality trades, namely food and civility and to upscale the Sectoral
production, food & beverage service, skills for 10th pass candidates in the age

59
Annual Report
2015-16

group of 18 to 28 years. The programme


is implemented by the IITTM, IHMs &
FCIs. 50 candidates have been trained
till January 31, 2016.
8.11.2 A Programme of Training To Bring
Up PARYATAK MITRA
10 days training programme has been
launched to inculcate appropriate
tourism traits and knowledge amongst
the trainees to enable them to act / work
as Tourist Facilitators (Prayatak Mitra).
Young men and women so trained acts
as catalyst/ resource persons in turn for
similar effort. To gradually work towards
a tourism-sensitive citizenry for college
going students including those enrolled
with NCC & NSS in the age group
of 18 28 years. This programme is
implemented by IITTM. 59 candidates
have been trained till January 31, 2016.
8.11.3 Sensitization programme for the
Existing Service Providers at
Varanasi
A 4 days sensitization programme has
been launched for the existing service
providers to eventually achieve an
LPSURYHGWRXULVWVSHFLFDPELHQFHDQG
a furtherance of the Swatchh Bharat
Abhiyan. This programme will cover
the sensitization of Boatman, Rickshaw
Pullers, Pandas, Porters, Shopkeepers
and Street Vendors (in and around Ghats
and Kashi temple). This programme
is implemented by IITTM. 50 boatmen
have been trained till January 31, 2016.
8.11.4 A Training programme to bring up
tourist facilitators in the North East
A 6 weeks training programme has
been launched for 10+2 pass-outs in the
age group of 18-28 years. The primary
objective of the programme limited
to the North East, will be to achieve
better tourist satisfaction in terms of
availability of skilled tourist facilitators.
This programme will be implemented by
IITTM.

60
Ministry of Tourism

61
Annual Report
2015-16

Chapter-9
Publicity and Marketing
9.1 Domestic Campaigns across the country.
TV Campaigns on the North-East x Social Awareness Campaign was
region released on Doordarshan and released on major websites in the
private television channels across the country.
country to promote tourism to the North
East Region and Jammu & Kashmir. x A three month long Outdoor
Campaign was undertaken on Bus
x TV Campaigns on the State of Stops, Metro Stations, Billboards,
Jammu & Kashmir released on street furniture, gantries etc. in
Doordarshan and private television cities such as Hyderabad, Delhi,
channels across the country to Bengaluru, Kolkata, Agra, Varanasi,
promote tourism to the State of Goa, Mumbai, Chennai, Tirupati,
Jammu & Kashmir. ,QGRUHHWFLQWZRSKDVHV7KHUVW
x Social Awareness Campaigns phase of the Campaign showcased
(Atithi Devo Bhava) promoting Yoga creatives in connection with
concepts of Cleanliness, the celebration of International
Hospitality, Civic Responsibilities, Day of Yoga held on 21st June,
and Good Behaviour Towards 2015. The second phase of the
Tourists, released on Doordarshan campaign highlighted the Social
and private television channels Awareness themes.
62
Ministry of Tourism

x An advertising campaign at the T3 Indian tourism products and


Terminal of the Delhi International information on e-tourist visa was
Airport, Mumbai Airport and Rajiv launched in major international
Gandhi International Airport at markets for promoting India as a
Hyderabad was undertaken. tourism destination.
x Swachch Bharat Campaign was x ,QGLDWRXULVP RIFHV RYHUVHDV
undertaken on FM Radio channels. released advertisements in leading
publications featuring Yoga in the
x Social Awareness Campaign markets under their jurisdiction.
was released in Digital Cinema
Theatres in major Indian cities. x Campaign on Google search was
undertaken as part of the Global
x Social Awareness Campaign titled Online Campaign.
Atithi Devo Bhava Campaign
featuring new set of print creatives x Honble Prime Minister in Mann
were released in newspapers ki baat spoke about sharing the
across the country. photographs of various tourism
destinations of India through
9.2 International Campaigns #Incredible India. The Ministry
x Global Print Campaign featuring of Tourism as a follow up action
new creatives showcasing different and its endeavour to promote
63
Annual Report
2015-16

tourism, released #Incredible India April, 19-21, 2015 at Jaipur.


Campaign in June, 2015, on the x Participated in the Global
social platforms Google, Youtube Exhibition on Tourism (GET) held
and Twitter. at Pragati Maidan from 23rd 25th
9.3 Advertisements April, 2015.

x Advertisements were released x )RXU VRFLDO DZDUHQHVV OPV ZHUH


in various newspapers on the released by Ministry of Tourism in a
occasion of Nabakalebara festival function held in Ashok Hotel on 19th
at Puri, Odisha. June, 2015 along with the release
of India Land of Yoga brochure.
x Bharat Parv organised on the
x State Centric Food Festival titled
occasion of Independence Day.
Bharat Parv was organised at
x National Tourism Awards different locations from 3rd 15th
th
function held on 18 September August, 2015. It showcased folk
2015 at Vigyan Bhawan, New Delhi. dances and culinary traditions from
different states of India.
x World Tourism Day celebrated on
27th September, 2015. x National Tourism Awards
Function was organized on
x International Tourism Mart held 18th September, 2015 at Vigyan
at Gangtok, Sikkim from 14-16 Bhawan. Honble President of India
October, 2015. gave away the National Tourism
x Impact Feature was published in Awards at the awards function.
India Today highlighting Ministrys x Ministry of Tourism was designated
achievements. as the nodal Ministry for the event
Bharat Parv organized by the
9.4 Print and Production Government of India at the Red
x Brochure highlighting the Fort, Delhi from 26th to 31st January
achievements of the Ministry of 2016, as part of the Republic Day
Tourism was produced. Celebrations.

x Brochure titled India Land of 9.6 Marketing Objectives of Overseas


Yoga was produced and launched 2IFHV
in connection with the International This Ministry, Government of India,
Day of Yoga. WKURXJK LWV  RIFHV RYHUVHDV
x Incredible India carry bags endeavours to position India in the
were produced for distribution to tourism generating markets as a
GRPHVWLFDQGRYHUVHDVRIFHV preferred tourism destination, to
promote various Indian tourism products
x 9 maps of Chennai, Bangalore, vis--vis competition faced from various
Kolkata, Bhubaneswar, Mumbai, destinations and to increase Indias
Varanasi, Goa, Guwahati and share of the global tourism market.
Hyderabad were produced for The said objectives are met through an
distribution to domestic and integrated marketing and promotional
LQWHUQDWLRQDORIFHV strategy and a synergised campaign in
association with the Travel Trade, State
9.5 Events/ Exhibitions
Governments and Indian Missions.
x Participated in GITB (The Great 7KH VSHFLF HOHPHQWV RI SURPRWLRQDO
Indian Travel Bazaar) held from efforts undertaken overseas include

64
Ministry of Tourism

65
Annual Report
2015-16

advertising in the Print & Electronic tourist destination offering a vast range
Media, participation in international of attractions. These invited guests
Fairs & Exhibitions, organising Know DUH DEOH WR JHW UVW KDQG LQIRUPDWLRQ 
India Seminars, Workshops, Road knowledge of the Indian tourism product
Shows & India Evenings, printing / during their familiarization tours.
production of Brochures and Collaterals,
Brochure Support/Joint Advertising with These guests were also invited to cover
Travel Agents / Tour Operators/Indian important events in India, including the
Missions/ Airlines etc., inviting the Media Global Exhibition on Tourism (GET-
and Travel Trade to visit the country INDIA), Gebeco Experience Workshop,
under the Hospitality Programme, etc. PATA Travel Mart, International Tourism
Mart, DRV Destination Forum, SITE
9.7 Assistance to Service Providers Global Conference, Himalayan Run &
under the Market Development
Trek, Incredible India Travel Bazaar
Assistance Scheme (MDA Scheme)
(IITB), FICCI Golf Tourism Summit etc.
Under the Market Development
9.9 Participation in Travel Fairs and
Assistance Scheme, the Ministry
Exhibitions
KDV SURYLGHG QDQFLDO VXSSRUW WR
approved tourism service providers (i.e.  2YHUVHDV ,QGLDWRXULVP RIFHV RI WKLV
hoteliers, travel agents, tour operators, Ministry have participated in the major
tourist transport operators, etc.), for international Travel Fairs and Exhibitions
undertaking the following tourism in important tourist generating markets
promotional activities overseas: the world over as well as in emerging
1. Sales Tours, Participation in Travel and potential markets to showcase
Fairs/Exhibitions and Road Shows and promote the tourism products of
the country. These include Hannover
2. Production of Publicity Material
Messe in April 2015, Arabian Travel
for promoting Indian tourism
Market (ATM) Dubai in May 2015, IMEX
destinations and products
in Frankfurt in May 2015, Virtuoso
Tourism Departments of all State and in Las Vegas, USA in August 2015,
Union Territories (UTs) are also eligible IMEX America in Las Vegas, USA in
IRUEHQHWVXQGHUWKH0'$6FKHPHIRU October 2015, World Travel Market
participating in Travel Fairs/Exhibitions (WTM) in London in November 2015,
and Road Shows held overseas. China International Travel Mart (CITM)
9.8 Familiarization Tours under the in November 2015, ILTM in Cannes,
Hospitality Programme France in December 2015 amongst
others.
One of the important elements of the
Marketing Strategy and Plan of this 9.10 Some Major Promotional Activities
Ministry is the Hospitality Programme, Undertaken for Overseas Promotion
under which this Ministry invites Travel
This Ministry, undertook a series of
Writers, Journalists, Photographers,
promotional initiatives to aggressively
Film / TV Teams, Travel agents and
promote tourism to India.
Tour Operators, Agencies promoting
Incentive / Convention Travel, Opinion 9.10.1 Road Shows and Know India
Makers / Dignitaries / Celebrities / Seminars
Speakers and Door Prize / Contest
Winners, through the Indiatourism As part of the promotional initiatives
RIFHV RYHUVHDV WR HIIHFWLYHO\ SURMHFW undertaken, Road Shows were
India as an attractive multi-dimensional organized in important tourist generating
66
Ministry of Tourism

markets overseas with participation Ramallah (Palestine)


of different segments of the travel
Veracruz (Mexico)
industry. The Road Shows comprised
presentations on India followed by one- Beirut (Lebanon)
to-one business meetings between the Cairo
trade delegation from India and the
Madagascar
travel trade in the respective countries.
Venice
During the year 2015-16, Road Shows
were organised in collaboration with Rome
Trade Associations in various cities as 9.10.3 Outdoor Publicity
per details given below:
For greater visibility of Incredible India,
i. India Medical Tourism Road outdoor advertising campaigns including
Shows (Dubai & Muscat) advertising at airports and on buses /
ii. USA & Canada (Montreal, Toronto, trams, hoardings & billboards have been
Chicago & Houston) undertaken at prominent places in the
important cities including Amsterdam,
iii. United Kingdom (Glasgow, Leeds,
Bangkok, Beijing, Berlin, Busan,
Birmingham & London)
Cannes, Cape Town, Chengdu, Daegu,
iv. Baltic Europe (Latvia, Lithuania Dar es Salaam, Dubai, Dusseldorf,
and Poland) Frankfurt, Florence, Guangzhou,
v. USA & Canada (Toronto, Hannover, Houston, Johannesburg,
Vancouver, Seattle, San Diego, Leipzig, Ljubljana, London, Los Angeles,
San Francisco) Melbourne, Milan, Montreal, Nagoya,
Nairobi, New York, Osaka, Poznan,
vi. Europe (Frankfurt, Zurich, Vienna,
San Francisco, San Jose, Sendai,
Rome and Milan)
Seoul, Serbia, Shanghai, Shenzhen,
 %HVLGHV2YHUVHDV,QGLD7RXULVP2IFHV Stockholm, Stuttgart, Sydney, Taipei,
also organized Know India Seminars/ Tokyo, Toronto, Vancouver, Warsaw etc.
Road Shows in Australia, Canada,
9.10.4 Printing of Brochures
France, Germany, New Zealand,
Portugal, Spain, Italy, Japan, Prague, Tourist publications have been printed
Czech Republic, Belarus, Kazakhstan, in foreign languages, by the overseas
Taiwan, Korea, UAE etc. RIFHV WR PHHW WKH UHTXLUHPHQWV RI
the markets under their jurisdiction.
9.10.2 Food Festivals
These include Bulgarian, Chinese,
For promotion of Indian Cuisine, which Dutch, French, Greek Italian, Japanese,
is an integral component of the Indian Korean, Portugese, Polish, Russian,
Tourism product, support has been Spanish and Taiwanese.
extended to Indian Food Festivals by
9.11 Other Activities
sponsoring Indian Chefs for the food
festivals organized in the following With the aim of enriching Indias culture
countries: and enhancing its image in the global
arena, the Ministry of Culture has
Singapore
been organising the Festivals of India
Kuala Lumpur in various countries. This Ministry has
Tokyo provided support to these festivals in
Malaysia and Madagascar through
Osaka Indian Food Festivals and promotional
Ecuador (Bogota) activities.
67
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Chapter-10
International Cooperation
10.1 MoUs / Agreements signed in the a Memorandum of Understanding
HOGRI7RXULVP&RRSHUDWLRQ for strengthening cooperation in the
HOGRI7RXULVPRQth June, 2015
A Letter of Intent between the in New Delhi.
Government of The Republic of
India and the Government of the The Government of the Republic
French Republic for strengthening of India and the Government of the
FRRSHUDWLRQ LQ WKH HOG RI 7RXULVP Republic of Uzbekistan signed an
was signed on 09th April, 2015. Agreement on cooperation in the
HOGRI7RXULVPRQth July, 2015 in
An Agreement between the Tashkent.
Government of The Republic of India
and the Government of Peoples The Government of the Republic
Republic of China for strengthening of India and the Government
FRRSHUDWLRQ LQ WKH HOG RI 7RXULVP of Turkmenistan signed a
was signed during the State visit of Memorandum of Understanding on
the Honble Prime Minster of India to FRRSHUDWLRQ LQ WKH HOG RI 7RXULVP
China on 15th May, 2015. on 11th July, 2015 in Ashgabat.
The Government of the Republic The Government of the Republic of
of India and the Government of the India and the Government for the
United Republic of Tanzania signed Arab Republic of Egypt signed a
68
Ministry of Tourism

Memorandum of Understanding on 10.2 Joint Working Group Meetings held


cooperation iQ WKH HOG RI 7RXULVP
The 1st Joint Working Group Meeting
on 24th August, 2015 in Cairo
on Tourism Cooperation between
The Ministry of Tourism, Government India and Sri Lanka took place on
of the Republic of India and The 10th April, 2015. The Sri Lankan
National Council of Tourism and delegation was headed by Ms. Shirani
Antiquities of the United Arab Weerakoon, Additional Secretary
Emirates signed a Memorandum of (Tourism) Ministry of Tourism and
Understanding on cooperation in the Sports, Government of Sri Lanka
HOG RI 7RXULVP RQ rd September, and the Indian delegation headed
2015 in New Delhi. by Shri Girish Shankar, Additional
Secretary, Ministry of Tourism and
The Ministry of Tourism, Government Government of India. Both sides
of the Republic of India and the exchanged views on possibilities
Ministry of Tourism of the Royal of technical and professional
Government of the Kingdom of cooperation which could be further
Cambodia signed a Memorandum of explored for exchange of experience
Understanding on cooperation in the in the areas of promotion, marketing,
HOGRI7RXULVPRQth September, destination development and
2015 in Phnom Penh. management; investment in the

69
Annual Report
2015-16

Tourism and Hospitality sectors; Chinese delegation led by Mr.


exchange of data/information Chen Wu, Governor of Guangxi
relevant to tourism promotion. Zhuang, Autonomous Region, China
during their visit to India on 13th May,
The 1st Joint Working Group Meeting
2015. Meeting was also attended
on Tourism Cooperation between
by Dr.Lalit K Panwar, Secretary (T),
India and Australia was held in
Smt. Usha Sharma, ADG (T), Shri
Sydney on 23rd October, 2015. The
Suman Billa, Joint Secretary (T), Dr.
Ministry of Tourism, Government
R.K. Bhatnagar, ADG (MR) and Ms.
of India was represented by Shri
Meenaksi Mehta, DDG.
Suman Billa, Joint Secretary, who
led the Indian delegation comprising A bilateral meeting was held between
representatives from the Indian Dr. Lalit K Panwar, Secretary,
Mission in Australia, India tourism, Ministry of Tourism, Government of
Sydney, Air India and leading India and Mr. Bogdon Pandelica,
Tour Operators promoting India in Romanian Deputy Minister for
Australia. Tourism/Secretary Tourism on
The 5th Meeting of the SAARC 25th May, 2015 in the Chamber of
Working Group on Tourism was Secretary Tourism. Both Romania
hosted by the Ministry of Tourism, and India shared their views and
Government of India in New Delhi agreed to consider signing of MoU
during 25-26 November, 2015, LQWKHHOGRI7RXULVP
under the Chairmanship of Shri. A meeting was organized between
Vinod Zutshi, Secretary, Ministry Dr. Lalit K Panwar, Secretary,
of Tourism, Government of India. Ministry of Tourism, Government
The Indian delegation was led by of India and members of the U.S.-
Shri Suman Billa, Joint Secretary, India Business Council (USIBC)
Ministry of Tourism, Government of on 27th May, 2015 in the chamber
India and comprised representatives of Secretary (T). The meeting of
from Ministry of External Affairs, the USIBC Media & Entertainment
Ministry of Home Affairs, Ministry Mission provided an opportunity
of Culture, Air India as well as
for the companies to express their
stakeholders from the Tourism and
commitment to the Indian market,
Hospitality industries. The meeting
job creation and also discussed
ZDV DWWHQGHG E\ VHQLRU RIFLDOV
areas where the Government and
and stakeholders from all SAARC
industry can collaborate. Both sides
Countries. Discussions were held on
exchanged views on promoting
Strategies/ Action Plan to promote
tourism.
intra-regional tourism in the SAARC
region as well as for promotion Dr. Mahesh Sharma, Honble
of the SAARC region as a tourist Minster for Tourism and Culture (IC)
destination in international source & Civil Aviation had a meeting on 5th
market. August, 2015 with Mr. Motoyuki Fuji,
Minister of State for Education,
10.3 List of Bi-lateral and other Meetings
held Culture, Sports and Science &
Technology, Government of Japan
Dr. Mahesh Sharma, Honble Minster and his delegation comprising the
for Tourism, Culture (IC) and Civil Senior Deputy Director-General,
Aviation had a meeting on tourism Science and Technology Policy
cooperation with a seven member Bureau; Secretary to the Minister of
70
Ministry of Tourism

State for Education, Culture, Sports, represented the Ministry of Tourism,


Science and Technology; Deputy Govt. of India at the 100th Session
Director, International Science and of the UNWTO Executive Council
Technology Affairs Division, Science held in Rovinj, Croatia from 27th to
and Technology Policy Bureau; the 29th May, 2015.
Ambassador of Japan to India and
the First secretary, Embassy of The Honble Minster for Tourism
Japan in India. & Culture (IC) and Civil Aviation,
participated in the 27th Joint Meeting
A meeting was held between Dr. of the UNWTO Commission for
Mahesh Sharma, Honble Minster (DVW$VLD 3DFLF WKH81:72
for Tourism and Culture (IC) & Civil Commission for South Asia and
Aviation and a 4 member Bulgarian the UNWTO Regional Ministerial
delegation led by Mrs. Nikolina Conference on Positioning Tourism
Angelkova, Minister of Tourism, in a Wider Socio-economic Context
Republic of Bulgaria during their organized in Maldives from Visit
visit to India on 23rd November, 2015. to Maldives from the 3rd to 5th
Shri.Suman Billa, Joint Secretary, June, 2015. As chairman of the
Ministry of Tourism and Ms. Barkha Commission for South Asia, the
Tamrakar, Assistant Secretary, Joint Commission Meeting was
Ministry of External Affairs also conducted by India. The Honble
attended the meeting. Minister also had bilateral meetings
with the Honble Minister of Tourism,
10.4 Other Important Activities Govt. of Maldives and the Secretary
Shri Suman Billa, Joint Secretary General, UNWTO, during the visit.

71
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2015-16

The Ministry of Tourism, Govt. of (ii) Nomination of India as a


India hosted a lunch on 20th August, Member of the Statistics and
2015 at the Hotel ITC Mughal, Tourism Satellite Account
Agra for the Heads of Delegations Committee.
RI WKH  3DFLF ,VODQG FRXQWULHV (iii) Nomination of India as a
participating in the 2nd Summit member of the Committee
RI WKH )RUXP IRU ,QGLD  3DFLF RQ WKH 5HYLHZ RI $IOLDWH
Islands Cooperation (FIPIC). Membership.
The Honble Minister of State for Shri Vinod Zutshi, Secretary,
Tourism & Culture (IC) received the represented the Ministry of Tourism,
Heads of Delegations on arrival at Govt. of India at the 5th T-20
Agra Airport. A visit to the Taj Mahal Ministers Meeting held in Antalya,
was organised for the delegation. Turkey on 29th & 30th September
During the lunch, Joint Secretary 2015.
(Tourism) made a presentation on Shri Vinod Zutshi, Secretary
the Development & Promotion of (Tourism), along with Shri Sanjay
Tourism in India. Shreevats, Regional Director,
Indiatourism, Guwahati, represented
Shri Suman Billa, Joint Secretary India at the International
represented the Ministry of Tourism, Conference on Developing
Govt. of India at the 21st Session of Sustainable and Inclusive
the UNWTO General Assembly Buddhist Heritage and Pilgrimage
was held in Medelln, Colombia from Circuit in South Asias Buddhist
the 12th to 17th September, 2015. Heartland organized in Dhaka,
Some of the decisions taken at the Bangladesh on 27th and 28th October,
meeting were: 2015. Secretary (Tourism) delivered
an address during the Plenary
(i) Re-election of India as Session 2 of the Conference on
Chairman of the Commission Governments Role in facilitating
for South Asia for a term of the planning, development and
RIFH RI  \HDUV FRPPHQFLQJ marketing of sustainable and
from the 21st Session of the inclusive cross border Buddhist
General Assembly. circuits and routes

72
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Chapter-11
North-Eastern Region And Jammu & Kashmir- Special Emphasis
11.1 North-Eastern Region: resources for the development of
tourism. The region is endowed with
North East Region of India comprises
diverse tourist attractions and each
eight States namely Arunachal Pradesh,
State has its own distinct features. The
Assam, Manipur, Meghalaya, Mizoram,
attractions are scattered over the entire
Nagaland, Tripura and Sikkim. The
region and are largely located in remote
location of the region is strategically
areas within highly fragile environment.
important as it has international borders
These attractions and the people of the
with Bangladesh, Bhutan, China and region constitute the tourism resources
Myanmar. at large. Despite abundance of natural
The North Eastern Region, with its beauty, snow-peaked mountains
magical and stunning natural beauty, and white water Rivers, and cultural
challenging rivers and mountains, diversity, number of tourist arrivals has
brightly painted Buddhist monasteries been marginal due to lack of adequate
situated in serene natural environment, infrastructure and other tourist amenities
H[RWLF RUD DQG IDXQD UDUH RUFKLGV at various attractions in the region.
indigenous sports, unique tribal culture, Ministry of Tourism provides special
folk dance and music, intricately woven emphasis on development and
tribal shawls and other handicrafts, promotion of tourism for North Eastern
offers the visitors a rare feast for eyes States. Space on complimentary
and soul and the area offer invaluable basis is provided to the North Eastern
74
Ministry of Tourism

s
States, in the India Pavilions set up at North Eastern Region were arranged for
major International Travel Fairs and Travel and Media Representatives from
Exhibitions, including WTM in London, Overseas to the States in the Regions
ITB in Berlin, etc. to give these states an on a regular basis under the Hospitality
opportunity to showcase and promote Scheme of this Ministry.
their tourist destinations and products. This Ministry earmarks 10% of its plan
 &HQWUDO QDQFLDO DVVLVWDQFH IRU allocation for North East Region for its
organizing fairs & festivals is allowed to development and promotion of tourism.
the North Eastern States as compared An amount of Rs.85 crore has been
to 50 % to other States. earmarked during 2015-16, which is
Ministry of Tourism provides Marketing 10% of the Revised Estimate of the
Development Assistance (MDA) to SODQDOORFDWLRQ7KHQDQFLDODVVLVWDQFH
tourism service providers approved being granted to North Eastern States
by Ministry of Tourism for undertaking includes assistance for development of
promotional activities overseas and also tourist infrastructure, promotion of fairs/
festivals and tourism related events
in India. However, this assistance has
in the region, information technology
been relaxed for State Govt. approved
related projects, publicity campaigns,
tourism service providers for North
market development assistance,
Eastern region.
human resource development, tourism
Familiarization Tours to the Eastern & promotion and marketing etc.
75
Annual Report
2015-16

11.2 International Tourism Mart (ITM) was showcased at Guwahati, Shillong,


Gangtok Highways and other places with the
This Ministry organizes, International logo of South Asian Games along with
Tourism Mart (ITM) annually in Incredible India in these games. India
association with the North Eastern 7RXULVP 2IFH *XZDKDWL FRRUGLQDWHG
States and the State of West Bengal with IHM Guwahati and IHM Shillong
in different North Eastern States for providing/making arrangements of
with the objective of highlighting the volunteers for the games.
tourism potential of the region in the 11.4 Destination North East-2016
domestic and international markets. The Ministry of Tourism also participated
The 4th International Tourism Mart was in Destination North East- 2016
organized from 14th to 16th October, organised by Ministry of Development
2015 at Gangtok in Sikkim. The 4th of North Eastern Region (M/o DONER)
International Tourism Mart 2015 was during 12-14 February, 2016 at Pragati
inaugurated at the Convention Centre, Maidan along with Tourism departments
Saramsa Garden, Gangtok, Sikkim of North Eastern States by exhibiting
on 15th October 2015, by Dr. Mahesh stalls of various tourism products. One
Sharma, Minister of State for Tourism to one business meetings between
and Culture (Independent Charge) tourism service providers from North
and Minister of State for Civil Aviation, Eastern regions and tour operators
Government of India, along with Shri from other parts of India and ASEAN
Pawan Kumar Chamling, Chief Minister countries were also organised.
of Sikkim.
11.5 Infrastructure and other projects
52 foreign delegates from 23 countries
participated in ITM -2015 and one- An amount of Rs. 141.27 crore has been
to one business meetings between released upto 31st December, 2015 by
the tourism service providers from the Ministry of Tourism for the North Eastern
North Eastern Region and West Bengal States during Financial Year 2015-16
and tour operators from overseas and for development of infrastructure under
other regions of the country were held newly launched schemes SWADESH
on the 16th October, 2015 with an aim DHARSHAN and PRASAD. For
to establish business contacts between promotion of fairs and festivals, an
the business fraternity of the region with amount of Rs. 1.74 crore has also been
their counterparts from other regions released to the North Eastern region.
of the country and other countries with 11.6 Promotional Activities
a view to increase the foreign tourist
arrivals in the region. The delegates TV Commercials (TVCs) on Jammu &
were also familiarized to the cuisines Kashmir and North-Eastern States were
and culture of these North-Eastern produced for promoting tourism. These
States and presented with small TVCs were aired as part of North-East
souvenirs from each of these States. and Jammu & Kashmir Campaign shown
FAM tours were also organised for the on private channels and Doordarshan.
foreign delegates. This Ministry is committed to the
11.3 South Asian Games development and promotion of tourism
in the North- Eastern Region and Jammu
The Ministry of Tourism also played & Kashmir and all efforts are made to
an active role in organising the South ensure that these regions emerge as
Asian Games held at Guwahati the leading tourism destinations for
and Shillong from 5-16 Feb., 2016. domestic and international visitors in
Extensive Incredible India branding the country.

76
Ministry of Tourism

77
Annual Report
2015-16

Chapter-12
India Tourism Development Corporation (ITDC)
12.1 Introduction ITDC consolidated its remaining
activities and restructured itself to
India Tourism Development Corporation
WDNH XS GLYHUVLHG VHUYLFHRULHQWHG
(ITDC) is a Public Sector Undertaking
business activities like consultancy and
under administrative control of the
execution of tourism and engineering
Ministry of Tourism. Incorporated on
projects, human resource development
October 1, 1966, ITDC played a key
consultancy in hospitality sector, event
role in the development of tourism
management and mounting of Son-et-
infrastructure in the country. Apart Lumeire (SEL) Shows, etc.
from developing the largest hotel
chain in India, ITDC offered tourism 12.2 Organizational set -up
related facilities like transport, duty free The present organizational set-up at the
shopping, entertainment, production of corporate level comprises Chairman
tourist publicity literature, consultancy & Managing Director , Director
etc. Commercial and heads of business
ITDC has played a committed and groups viz. Ashok Group of Hotels,
pivotal social role in the development Ashok Events Management, Ashok
of tourism infrastructure in backward International Trade, Ashok Travel &
areas, thereby trying to promote regional Tours, Corporate Marketing and Public
balance. Relations, Ashok Institute of Hospitality
& Tourism Management and Ashok
After the disinvestment of 18 hotels, consultancy and Engineering Services
78
Ministry of Tourism

Division supported by Human Resource at airport / seaport, 2 Sound & Light


Management, Finance & Accounts, Shows and 3 Catering Outlets. ITDC is
Vigilance & Security, Administration and also managing a Hotel at Bharatpur and
Secretarial etc. a Tourist Complex at Kosi.
12.3 Network of ITDC Services 12.4 Subsidiary Companies
The present network of ITDC consists Details below indicate ITDCs
of 8 Ashok Group of Hotels, 7 Joint investment of Rs. 11.12 crores in the
9HQWXUH +RWHOV RXW RI ZKLFK YH KRWHO paid up capital of seven subsidiary
units are in operation, 1 Restaurant, 11 companies as on 31.03.2015 :
Transport Units, 9 Duty Free Shops
(Rs. in crore)
Subsidiary Companies ITDCs Investment
MP Ashok Hotel Corporation Ltd. 0.82
Utkal Ashok Hotel Corporation Ltd. 4.69
Ranchi Ashok Bihar Hotel Corporation Ltd 2.50
Assam Ashok Hotel Corporation Ltd. 0.51
Pondicherry Ashok Hotel Corporation Ltd. 0.82
Donyi Polo Ashok Hotel Corporation Ltd. 0.51
Punjab Ashok Hotel Company Ltd. 1.27
Total 11.12
79
Annual Report
2015-16

12.5 Capital Structure of the Corporation as on 31.03.2015,


stood at Rs. 150.00 crores and
The details are as under:-
Rs. 85.77 crores respectively. The
(Rs. in crores) pattern of shareholding is indicated
2013-14 2014-15 below:-
Authorized Capital 150.00 150.00 Government 87.03%
Paid up Capital 85.77 85.77
Indian Hotels Ltd. 7.87%
Reserves & Surplus 230.40 239.28
Net Worth 316.17 325.05 Banks & Financial Institutions 4.11%

12.6 Pattern of Shareholding Other Bodies Corporate 0.14%

The authorised and paid-up capital General Public & Employees 0.85%

12.7 Financial Performance


 7KHNH\JXUHVUHODWLQJWRQDQFLDOSHUIRUPDQFHRIWKH&RUSRUDWLRQIRUWKHODVW)LYH\HDUV
are tabulated below:
(Rs. in crores)
2010-11 2011-12 2012-13 2013-14 2014-15
Turnover 392.36 423.06 440.64 469.58 504.19
3URWEHIRUH7D[ -11.73 22.02 5.48 11.93 38.95
3URWDIWHU7D[ -8.59 8.54 2.99 9.42 34.37
Foreign Exchange Earnings 14.12 20.38 19.73 15.87 12.99

ITDC declared 20% dividend amounting 12.10 Ashok Group of Hotels


WR5VFURUHVIRUWKHQDQFLDO\HDU
2014-15. The Ashok, New Delhi won various
awards and accolades :
 $QQXDO$FFRXQWV IRU WKH QDQFLDO \HDU
2014-15 were completed in time and x PATWA International Award Best
Annual General Meeting (AGM) was MICE Hotel 2015
also held before stipulated time. x Safari India Award Best MICE
Hotel 2015
12.8 Plan Schemes
x Safari India Award Best Banquet
 )RU WKH QDQFLDO \HDU  WKH Manager 2015
revised budget estimates for capital
outlay is Rs 45.64 crores which includes x My Dala Exceptional user
Rs. 43.49 crore towards renovation / experience The Oudh
improvement in hotels/restaurants. x Kitchen Pops Award Best Indian
Cuisine Frontier
12.9 Memorandum of Understanding
(MoU) x Make My Trip Platinum Pick Hotel
2015
The MOU for the year 2015-16 was
signed between the Ministry of Tourism x Clear Trip Featured Hotel 2015
and ITDC envisaging targets for Chefs of ITDC participated in many
QDQFLDO DQG QRQ )LQDQFLDO '\QDPLF International Food Festivals, hosted at
6HFWRUVSHFLFDQG(QWHUSULVHVSHFLF  Singapore, Uzbekistan, Ufa (Russia),
parameters. Turkey and Madagascar.
80
Ministry of Tourism

81
Annual Report
2015-16

Chefs of ITDC also won various were attended by Honble Prime Minister
awards in different contests : of India:

x In 12th Edition of Annual Chef Award x Ministry of Environment and Forest


2015 Silver Hat Award was won by
x 0LQLVWU\RIQDQFH/DXQFKRI0XGUD
Executive Chef of The Ashok Shri
Arvind Rai and Master Chef Indian x Civil Services Day 2015
Sweets Award was won by Shri
x Panchayati Raj Diwas 2015
Dalbir Singh.
x International Conferebce on Yoga
x ICF Chef Award won in Master
for Holistic Health
Craftsman in Indian Sweet
x Ministry of Labour and Employment
x ICF AAHAAR won Bronze in Fruit
& Vegetable Carving x Deptt. Of Economic Affairs
x ICF AAHAAR won Silver in x Central Bureau of Investigation
Regional Cuisine South Indian
The following Conferences at Vigyan
x ICF AAHAAR won Silver in Bhawan were attended by Honble
Regional Cuisine Kashmiri President of India :
x FHRAI Best Young Chef 2014 x Event by Directorate of Film Festival
The Ashok played host to various x Ministry of Commerce and Industry
prestigious functions and conferences
x Conference of Ministry of Information
some of which are Pedicon Conference,
& Broadcasting
World Energy Congress, Civil
Services Day, Directorate of Film x Conference of Ministry of Textiles
Festivals, Bureau of Indian Standards, National Awards and Ship Guru
ASSOCHAM, NHAI, DGCA, various Awards
Ministries and many more.
In addition, National Tourism Award
The Ashok, New Delhi participated Function was also held at Vigyan
in the New Delhi Palate Fest 2015 Bhawan on 18th September, 2015 which
showcasing the signature dishes of its was organised by ITDC.
restaurants.
Cleartrip.com conferred the title of
Hyderabad House catered to many FEATURED HOTEL to Janpath Hotel.
prestigious events among which the
Hotel Kalinga Ashok achieved high
Honble Prime Minister of India hosted
occupancy which is at par with
State dignitaries from various countries
the occupancy in best hotels of
like Japan, Australia, Tunisia, Belarus,
Bhubaneswar.
China, Spain, Afghanistan, Tajikistan,
Bangladesh, Netherlands, Tanzania, Renovation work of rooms and / or
Mozambique, Sri Lanka, Seychelles, Public Areas at The Ashok, Samrat
Germany, Singapore, Brazil, Russia and Hotel, Janpath Hotel and Patna is in
Norway. In addition, Hyderabad House progress.
also made catering arrangements for
many VIP events at Jawaharlal Nehru The kitchen of Hotel Bharatpur Ashok
Bhawan. UHFHLYHG ,62  FHUWLFDWLRQ
ZKLOH WKH UHQHZHG FHUWLFDWLRQ ZDV
Vigyan Bhawan hosted many important also received for the kitchens at The
conferences. The following conferences Ashok, Hotel Samrat, Hotel Janpath,
82
Ministry of Tourism

Vigyan Bhawan and Hyderabad House. x Inaugural Address by Honble Prime


&HUWLFDWLRQRI.LWFKHQVRIRWKHUKRWHOV Minister of India to the 46 Session
continues its validity. of the Indian Labour Conference
To celebrate important events and x Launch of Skill India by Honble
H[KLELW WKH QHULHV RI JDVWURQRP\ Prime Minister of India
various Food Festivals and promotions
x Launch of Smart Cities, AMRUT
were organised. Some of these are :
+ Housing for All by Honble Prime
x Mansoon Meal Mahotsava, Navratra Minister of India
Sattvik Festival and Shahi Gulnaar
x International Yoga Day Conference
Festival at Hotel Janpath chaired by Honble Prime Minister of
x Goan Food Festival, Cocktain Kebab India
Food Festival and Rethink your drink x Launch of DD Kissan Channel by
promotion at Hotel Kalinga Ashok, Honble Prime Minister of India
Bhubaneswar
x Civil Services Day 2015 chaired by
x Mango Food Festival, Kabab Honble Prime Minister of India
Festival, Awadhi Food Festival at
Hotel Jammu Ashok, Jammu x National Panchayati Raj Day
chaired by the Honble Prime
12.11 Ashok Events Minister of India
Ashok Events manages Events, x Make in India at Hannover,
Conferences and Exhibitions etc. both Germany graced by the Honble
within the country and abroad. Over Prime Minister of India and HE
the years, it has established itself as Chancellor of Germany
a preferred professional conference
organizer and a leading Event Manager x State Environment & Forest
with a client base that includes Govt. Ministers Conference chaired by
Departments, Ministries, Public Sector the Honble Prime Minister of India
Undertakings, Organisations and Ashok Events through its Event
others. Management activities contributes
Some of the major events handled by VLJQLFDQWO\ LQ JHQHUDWLRQ RI EXVLQHVV
for other ITDC verticals that include
Ashok Events during the year include:
Hotels, Travels & Tours etc.
x National Tourism Awards 2013-14
12.12 Ashok International Trade (AIT)
conferred by Honble President of
India AIT Division of ITDC facilitates duty
free shopping facilities to international
x National Meet on Promoting
travellers. ITDC is making efforts to
Space Technology Based Tools
consolidate its duty free business at
& Applications in Governance &
the seaports. ITDC started a Duty Free
Development chaired by Honble
Shop at Mumbai Seaport this year
Prime Minister of India taking the tally up from 8 to 9 Seaport
x Honble Prime Ministers Interaction shops in his portfolio. The other Seaport
with School children shops are operating at Kolkata, Haldia,
Chennai, Mangalore, Visakhapatnam,
x Inauguration of the Birth Centenary Goa, Paradip and Mumbai seaports.
of Rani Gaidinliu by the Honble In addition, ITDC is also operating duty
Prime Minister of India free shop at Coimbatore airport. The
83
Annual Report
2015-16

84
Ministry of Tourism

plans are underway to operationalise released in the print media. Participation


the Duty Free Shop at Kandla seaport. in Swachh Bharat Abhiyan and Tourism
Day celebration.
In future, ITDC plans to open duty
free shops at Kakinada and Tuticorin On the cultural front, several events
seaports. A large number of cities are co-ordinated to be organized at The
in line for either converting existing Ashok. These consisted of lifestyle/
airports into international airports or for fashion events and media related
GHYHORSLQJ JUHHQ HOG DLUSRUWV $,7' functions as well as their Annual award
will be keenly following these business events. Azamgarh Festival a cultural
opportunities and bid for concession festival was organized at Amphitheatre
rights of duty free shops at small airports. for a week from 01st 07th November,
2015 in coordination with ITRHD where
12.13 Ashok Travels & Tours (ATT) craftsmen displayed their products
The travel wing of ITDC - Ashok Travels and musical performances took place
& Tours (ATT) is the pioneer in the travel for three evenings and was well
trade providing unmatched services appreciated.
like air ticketing, tourist transportation ITDC has entered into the Golden
package tours, cargo delivery etc. for Jubilee Year. As a prelude to this on its
PRUHWKDQYHGHFDGHV foundation day an event was organised
ATT is an IATA approved travel agency at The Ashok wherein a Pledge was
and is also a member of various travel taken by the employees to take ITDC
and tourism organisations. It has Pan- to a leading position in the Hospitality
India presence with a network of four DQG 7RXULVP 6HFWRU ZKLOH IXOOOLQJ WKH
,$7$RIFHVDW'HOKL.RONDWD%DQJDORUH core objective of serving our valuable
and Chennai and seven transport stakeholders and business partners
branches at Mumbai, Varanasi, with humility and pride to gain their trust
Aurangabad, Hyderabad, Guwahati, through providing quality service with a
Patna and Ranchi. smile at all times.

In its continuous process to provide 12.15 Sound and Light Shows


new and superior products, ATT has ITDC is the pioneer organisation for
introduced several fresh tour packages development of tourism infrastructure
for its clients. including the Sound & Light Shows.
12.14 Public Relations & Culture Division :LWK LWV UVW HYHU 6RXQG  /LJKW 6KRZ
at Red Fort in the country 45 years ago,
Public Relations & Culture Division ITDC is continuing to add more and
continued its mandate to promote and more shows across the country. Sound
maintain the Image of the Corporation & Light Shows at Ross Island, Andaman
in the right perspective. Constant liaison & Nicobar; Shilpgram in Deoghar,
with the media and organizing of press Jharkhand and Dhauli in Bhubaneshwar,
meets and interviews ensured positive Odisha have been added in the last
coverage and good feedback of new one year. All the shows are getting
initiatives. Hospitality as extended to appreciation. The show at Dal Lake
VIPs and CIPs has also been appre- (J&K) and Tilyar Lake, Rohtak (Haryana)
ciated and suitable mileage received DUHLQWKHQDOVWDJHRIFRPSOHWLRQ7KH
from the media. Sound & Light Show at Kankedam,
Promoting Corporations image and Ranchi (Jharkhand) is also ready for
SUROH DGYHUWLVHPHQWV DQG H[FOXVLYH commissioning. These projects have
advertorials on recent activities of ITDC suffered due to administrative reasons
85
Annual Report
2015-16

and shall be commissioned soon. projects, consultancy services to


Project at Konark and Udaygiri are also Ministry of Tourism and State Tourism
being implemented. Departments, Engineering works of
ITDC and Joint Venture hotels.
Apart from above, ITDC has prepared
and submitted Detailed Project Reports The Division continues to be involved
for mounting of Sound & Light Shows in renovation of various properties
at Bahu Fort and Katra in Jammu; multi of ITDC. The Division is involved in
dimensional show at Leh; shows at Ellora various projects like construction of
and Daultabad Fort in Maharashtra; Convention Centre at Hotel Ranchi
Ujjayanta Palace in Agartala, Tripura; Ashok, construction of Memorial of Smt
Sirpur and Bhoramdeo in Chhattisgarh; Vidyawati ji, mother of great martyr
Deotal and Chitrakoot in Madhya Shaheed Bhagat Singh at Moranwali
Pradesh. These are under consideration Village, Distt Hoshiarpur (Punjab),
by the Ministry of Tourism, Govt. of India. Tourism infrastructure projects
development at Puri, Shree Jagannath
The Ministry of Tourism is also giving
Dham-Ramchandi-Prachi River Front
emphasis to promote all the World
at Deuli - Dhauli under Mega Circuit
Heritage sites (Adarsh Monuments).
(for Nabakalebara -2015), Odisha
Eleven of the Adarsh monuments
Museum & Picture Gallary, Ludhiana,
have been shortlisted to analyse the
Development of Ranchi Saraikela
feasibility of mounting Sound & Light
Kharasawan Purbi Singhbum mega
Shows. Besides Sound & Light Shows,
circuit Jharkhand.
other attractions are being considered
to illuminate the monuments in a Consultancy Services have been
creative manner. To start with, certain provided for infrastructure based on
monuments in Sarnath and Varanasi economical viable project report at
have been chosen to illuminate. Anandpur Sahib, Punjab through
Ghats of Varanasi are also being transaction advisor.
considered to be made a big attraction.
Feasibility studies shall be conducted 12.17 Ashok Institute of Hospitality &
for conducting Boat Safaris to view the Tourism Management
ghats in the evening with the narration Ashok Institute of Hospitality & Tourism
of their history. Management (AIH&TM) is Human
The Ministry of Tourism has taken Resources Development division of
LQLWLDWLYH DQG PRGLHG WKH JXLGHOLQHV India Tourism Development Corporation
for assistance to Central Agencies for Ltd. This institute came into existence in
Tourism infrastructure works which 1971 for in-house training of staff and
will now cover the up-gradation of the executives in ITDC hotels.
shows and to provide assistance even Skill development in Hospitality sector is
for the operation and maintenance for
a major need of the Nation. Due to the
WKH UVW WKUHH \HDUV WR HQFRXUDJH DQG
wide gap between the availability and
promote the evening activities including
requirement of skilled manpower, the
the Sound & Light Shows.
focus of AIH&TM is towards reducing
12.16 Ashok Consultancy and Engineering the gap between demand and supply
Services and providing skilled manpower to the
Hospitality industry through the various
The Ashok Consultancy and Engineering training programmes of MoT.
Services Division mainly work in
execution of tourism infrastructure ITDC has set up a Centre of Excellence

86
Ministry of Tourism

and Hospitality Education at Hotel (b) Imparting onthe-job training to


Samrat, New Delhi. Centre of Excellence Industrial Trainees from various
was inaugurated by Honble Minister of professional Hospitality Institutes in
Tourism on World Tourism Day. AIHTM the country.
&HQWUH RI ([FHOOHQFH DIOLDWHG ZLWK
National Council for Hotel Management (c) Designing & conducting customized
and Technology commenced the Hospitality related Training for
DFDGHPLF VHVVLRQ RI UVW EDWFK RI  Railways, NCDC, Ministry of External
students on 20th July, 2015. Affairs, Rashtrapati Bhawan and
Foreign service Institute etc.
AIHT&M is presently providing Education
& Training Consultancy in Tourism (d) One-year diploma courses in
& Hospitality Management besides Food Production, Bakery and
providing training to Apprentices, and &RQIHFWLRQDU\ )URQW 2IFH
Industrial Trainees from Institute of Housekeeping and F&B service
Hotel Management and other reputed jointly with National Institute of
institutes and also organizing in-house Open Schooling.
Executive Development Programme for (e) AIH&TM is conducting 01 year
ITDCs Executives. As part of business Residential Training Programme
strategy, AIH&TM conducts following sponsored by Ministry of DONER
programme/courses: LQ YDULRXV HOGV RI +RVSLWDOLW\ DW
(a) 06 and 08 weeks skill development Mysore, Jaipur, Bhubaneswar and
training in F&B services, Puducherry. Approximate 600 nos.
Housekeeping Utility, Bakery and of students have availed the facility
Patisserie and Food Production for of this course. The placement
youth under the Hunar se Rozgar record of this course is above 70%
Scheme of Ministry of Tourism, Govt and students are well placed in
of India. Hospitality and Airlines Industry.

87
Annual Report
2015-16

(f) AIH&TM also undertakes training of schools in remote area in Churu,


ITDC Executives which emphasise Rajastan.
on developing Corporate Training
(b) ITDC has been entrusted with
Planning and Monitoring system
partnership of Clean India Pilot
for systematic formulations and
Project at Qutab Minar, New Delhi.
implementation of Annual training
The Pilot Project has successfully
Programme.
brought various stakeholders on one
(g) ITDC has commenced three years platform.
B.Sc. in Hospitality and Hotel
12.20 Human Resource Management
$GPLQLVWUDWLRQ DIOLDWHG WR 1DWLRQDO
Council of Hotel Management in The total manpower of ITDC for the
Catering Technology at AIH&TM year 2015-16 as on 30.11.2015 is 1458
new campus at Hotel Samrat from employees (excluding 74 direct contract
the academic year 2015. employees). Out of 1458 employees,
438 employees belong to Scheduled
12.18 Environment Management Initiatives
Castes (SCs), 33 to Scheduled Tribes
ITDC being a responsible CPSE, has (STs), 79 to other Backward Classes
adopted various eco-friendly measures (OBCs) and 212 women employees.
OLNH (IXHQW 7UHDWPHQW 3ODQW (73 
12.21 Industrial Relations
Rainwater Harvesting System and
energy & water conservation measures The overall industrial relations situation
in its hotels. in ITDC continued to be harmonious
and cordial. There was no loss of man
 $OO 'HOKL EDVHG +RWHOV KDYH (IXHQW
days in ITDC Headquarters and its units
Treatment Plant (ETP) and Rainwater
as on date.
Harvesting System. Hotel Janpath and
The Ashok has Solar Water Heating ,PSOHPHQWDWLRQRI2IFLDO/DQJXDJH
Plant. As regards outside Delhi, Hotel Policy
Jammu Ashok, Hotel Jaipur Ashok,
Hotel Kalinga Ashok, Bhubaneswar, During the year, the Company continued
Lalitha Mahal Palace Hotel, Mysore, its efforts to promote the use of Hindi
Hotel Pataliputra Ashok, Patna and LQ RIFLDO ZRUN WKURXJK PRWLYDWLRQ DQG
Hotel Bharatpur Ashok have ETPs. The training. Cash incentives were granted
kitchen of all Delhi based units and Hotel to the employees on doing prescribed
-DLSXU $VKRN DUH ,62 FHUWLHG  ,7'& quantum of work in Hindi. Hindi
is committed to energy conservation workshops were organized to provide
at every stage of its operations during practical training of noting-drafting and
the year. ITDC continues to maintain other works in Hindi. Various Hindi
its thrust on energy conservation and Competitions were also organized
plans to install photovoltaic solar energy during Hindi Fortnight celebrations
in ITDC Hotels. IRU JLYLQJ LPSHWXV WR WKH XVH RI RIFLDO
language in day-to-day work. On this
12.19 Corporate Social Responsibility occasion Lok Nritya Manchan, Hindi
(CSR) Kavigoshthi and Raj Bhasha Puraskar
Vitran Samaroh was also organized
(a) As a CSR initiative, ITDC is in the
to motivate employees and encourage
SURFHVV RI QDOLVLQJ SURSRVDO IRU
2IFLDO/DQJXDJHLQWKH&RUSRUDWLRQ
constructing toilets (two) in two

88
Ministry of Tourism

89
Annual Report
2015-16

Chapter-13
Statistics, Surveys and Studies
13.1 Information and Research Activities economic and statistical research
13.1.1 The Market Research Division of the studies like Taxes levied on Tourism
Ministry of Tourism is responsible Sector vis-a-vis other services sector
for collection, compilation and like export, feasibility studies, etc.
dissemination of information on various 13.1.3 Preparation of Tourism Satellite Account,
aspects of inbound, outbound and to know the contribution of tourism in the
domestic tourism in India. The statistics GDP and scenario of employment of the
collected by the Division include data country, is also one of the major tasks of
on foreign tourist arrivals, domestic and the division.
foreign tourist visits, foreign exchange 13.2 Foreign Tourist Arrivals (FTAs)
earnings from tourism, etc.
13.2.1 The number of FTAs recorded during
13.1.2 Periodical surveys are also undertaken 2015 was 80.27 lakhs with a growth
WRDVVHVVWKHSUROHRILQWHUQDWLRQDODQG of 4.5%, as compared to the FTAs of
domestic tourists, expenditure patterns, 76.79 lakhs during 2014 with a growth
tourist preferences, satisfaction levels, of 10.2%, as compared to the FTAs of
etc. Based on the requirement of the 69.67 lakhs in 2013.
Ministry, this Division also undertakes
tourism surveys, studies for preparation 13.3 Foreign Exchange Earnings (FEEs)
of master plans/ perspective plans/ from Tourism
Detailed Project Reports (DPRs) for 13.3.1 Tourism is an important sector of Indian
development of tourism in the country, economy and contributes substantially
90
Ministry of Tourism

in the countrys foreign exchange dollars during January- December 2015


earnings. were US$ 21.071 billion as compared
13.3.2 FEEs from tourism in rupee terms during to US$ 20.236 billion during January-
2015 were Rs.1,35,193 crore with a December 2014.
growth of 9.6% as compared to the FEE A statement giving FTAs in India and
of Rs.1,23,320 crore during 2014. FEEs from tourism for the years 2000
13.3.3 The FEEs from tourism in terms of US to 2015 is given below:

Percentage
Percentage
Foreign Exchange Percentage Foreign Exchange Change
Foreign Tourist Change Over
Year Earnings Change Over Earnings Over
Arrivals (in nos.) Previous
(Rs. Crore) Previous Year (Million US$) Previous
Year
Year
2000 26,49,378 6.7 15,626 20.6 3,460 15.0
2001 25,37,282 (-)4.2 15,083 (-)3.5 3,198 (-)7.6
2002 23,84,364 (-)6.0 15,064 (-)0.1 3,103 (-)3.0
2003 27,26,214 14.3 20,729 37.6 4,463 43.8
2004 34,57,477 26.8 27,944 34.8 6,170 38.2
2005 39,18,610 13.3 33,123 18.5 7,493 21.4
2006 44,47,167 13.5 39,025 17.8 8,634 15.2
2007 50,81,504 14.3 44,360 13.7 10,729 24.3
2008 52,82,603 4.0 51,294 15.6 11,832 10.3

91
Annual Report
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2009 51,67,699 (-)2.2 53,700 4.7 11,136 (-) 5.9


2010 57,75,692 11.8 64,889(P) 20.8 14,193(P) 27.5
(P) (P)
2011 63,09,222 9.2 77,591 19.6 16,564 16.7
2012 65,77,745 4.3 94,487(P) 21.8 17,737(P) 7.1
(PR) (PR)
2013 69,67,601 5.9 1,07,671 14.0 18.445 4.0
2014 76,79,099 10.2 1,23,320(PR) 14.5 20.236(PR) 9.7
2015 80,27,133 4.5 1,35,193 (PR) 2.6 21.071 (PR) -4.1
(P) Provisional, (PR) Provisionally Revised estimates

13.4 Domestic Tourism insurance, etc., while computing the


13.4.1 The estimates of domestic tourism are GDP of the country. However, the
compiled on the basis of data furnished System of National Accounts is not able
by State Governments /Union Territory to measure the growth and contribution
Administrations and other information of tourism in GDP. This is because
available with the Ministry of Tourism. tourism is not an industry in the way
The number of domestic tourist visits LQGXVWU\ LV GHQHG LQ WKH 6\VWHP RI
during the year 2014 were 1290 million National Accounts.
(Provisional), showing a growth of 13.6.2 Instead, tourism is a demand based
12.92% over 2013. FRQFHSWGHQHGQRWE\LWVRXWSXWEXWE\
13.5 Surveys & Studies LWV XVH ,QGXVWULHV GHQHG LQ 1DWLRQDO
Accounts, such as air transport, hotels
13.5.1 The Surveys & Studies commissioned & restaurants, etc. produce the same
by the Ministry of Tourism are useful in output irrespective of whether it is
getting inputs for formulation of policies consumed by tourist or non-tourist.
and programmes for the development of While the total output of these industries
tourism in the country. The Ministry also is captured by the National Accounts, it
SURYLGHVFHQWUDOQDQFLDODVVLVWDQFHWR is only the consumption by tourists that
State Governments/UT Administrations GHQHV WKH WRXULVP HFRQRP\ ZKLFK
for the preparation of Master Plans/ is not readily available in the National
Detailed Project Reports (DPRs)/ $FFRXQWV 7R DVVHVV WKH VSHFLF
Feasibility Studies and conducting contribution of tourism, the need for a
statistical surveys/studies. Tourism Satellite Account (TSA) thus
13.5.2 Details of Surveys, Studies, DPRs, etc. arises.
currently ongoing or completed during 13.6.3 The 1st Tourism Satellite Account for
2015-16 (as on 31.01.2016) are given India (TSAI) for the reference year
at Annexure -I. 2002-03 was prepared in the year 2006.
13.6 Tourism Satellite Account The 2nd TSAI was prepared in 2012
13.6.1 It is important to know the contribution for the reference year 2009-10. As per
of tourism in the total economy and the 2nd TSAI-2009-10 and subsequent
the total jobs in the country. National estimation for the next three years
Accounts (prepared every year by namely 2010-11, 2011-12 and 2012-
Ministry of Statistics & PI) measure 13 the contribution of tourism to total
the growth and contribution of various Gross Domestic Product (GDP) and
sectors like manufacturing, agriculture, employment of the country were as
services such as banking, transport, given below:
Contribution of Tourism in GDP of the Country (%) Contribution of Tourism in Employment of the Country (%)
Year
Direct Indirect Total Direct Indirect Total
2009-10 3.68 3.09 6.77 4.37 5.80 10.17
2010-11 3.67 3.09 6.76 4.63 6.15 10.78
2011-12 3.67 3.09 6.76 4.94 6.55 11.49
2012-13 3.74 3.14 6.88 5.31 7.05 12.36

92
Ministry of Tourism

93
Annual Report
2015-16

Chapter-14
Gender Equality
14.1 Tourism is a service industry with a The Ministry has a Grievances Cell
strong female presence. That is all the for women to address problems and
more reason why gender sensitization grievances faced by them.
and ensuring equal rights to the women
and men are important concerns of
the Ministry. The Ministry of Tourism
is committed to the Articles 15, 16 &
39 of the Constitution of India that
prohibit discrimination of any form
against women and to provide for equal
opportunity and equal pay for equal
work, irrespective of sex.
 :RPHQ 2IFHUV LQ WKH 0LQLVWU\ DUH
posted at the Headquarters, in Regional
2IFHVDQGDOVRLQWKH2YHUVHDV2IFHV
The women employees of this Ministry
play a pivotal role in the organization of
conferences, seminars, exhibitions &
road shows of national and international
importance.

94
Ministry of Tourism

Chapter-15
Welfare Measures
15.1 Scheduled Castes/Scheduled Tribes/ in the Ministry for (i) Scheduled Castes/
OBCs/Person with Disabilities (PWD) Scheduled Tribes/PWDs and (ii) OBCs;
to ensure proper implementation of
As per instructions of Department policy of reservation in services.
of Personnel & Training, separate
/LDLVRQ RIFHUV KDYH EHHQ DSSRLQWHG 15.2 Employment Opportunities to Person
with Disabilities (PWD)
To ensure their participations in the
Central Government, the Ministry also
WRRNXSWKHPDWWHUZLWKDWWDFKHGRIFHV
in 2015-16 to earmark certain posts in
Group C category before reporting of
vacancies to Staff Selection Commission
(SSC)
During 2015-16, while reporting
YDFDQFLHVRI7RXULVW,QIRUPDWLRQ2IFHU
(TIO), Jr. Stenographer, LDC to SSC,
two vacancies of TIOs, one vacancy of
Jr. Stenographer and one vacancy of
LDC have been earmarked for PWD.
95
Annual Report
2015-16

Chapter-16
Vigilance
16.1 A separate vigilance wing in this programme on public procurement
Ministry has been functioning to deal conducted by National Institute of
with various vigilance matters. Financial Management, Faridabad

Emphasising the need of preventive


vigilance, especially on public
procurement, the instructions issued
from Central Vigilance Commission
/ Department of Expenditure have
been suitably informed to the divisions
concerned in the Ministry from time to
time.

 'XULQJ  YH RIFLDOV IURP WKH


Ministry (Hqrs.), including attached
RIFHVKDGSDUWLFLSDWHGLQDZHHNWUDLQLQJ

96
Ministry of Tourism

Chapter-17
Court cases
17.1 To seek pay parity with cadres of Central working in the Ministry of Tourism with
Secretariat Services(CSS) / Central RIFHUV RI WKH VDPH JUDGH LQ &66
Steno-graphers Secretariat Services CSSS, upon implementation of 6th CPC,
(CSSS) in the grade of Assistant VRPHRIFLDOVLQWKHVHJUDGHVKDGOHG
Director, Senior Stenographer, Assistant applications (1791/2013, 1792/2013,
1794/ 2013, 1795/2013 & 1796/ 2013)
in the Honble CAT Delhi during 2013-
2014.
 :KLOH OLQJ WKH FRXQWHU UHSO\ E\ WKH
Ministry of Tourism and on behalf
of Department of Expenditure,
simultaneously, the Ministry of Tourism
has been pursuing the matter with
Department of Expenditure, and in
the case of Senior Stenographer, the
Central Government (Department of
Expenditure) has granted Grade Pay
of Rs. 4600/- at par with Stenographer
Grade C of CSSS. Consequent to
this, an O.A. No. 1794/2013 has been
withdrawn by the applicants.
97
Annual Report
2015-16

The following cases of the Ministry of Tourism, Hqrs. Estt., New Delhi are pending before the Central
Administrative Tribunal (CAT)/High Court/Supreme Court in respect of Administration-I Division as
on December, 2015.

Sl. Case/Petition No. Brief particulars of


Court/Bench &DVHOHGE\ Status of the case
No. and date case
(1) (2) (3) (4) (5) (6)
Revision of grade Next date of hearing:
1 O. A. No. 1791/2013 Honble CAT, New Delhi Shri Raj Kumar
pay 28.01.2016
Revision of grade Next date of hearing:
2 O. A. No. 1792/2013 Honble CAT, New Delhi Shri Sunder Lal
pay 28.01.2016
Revision of grade Next date of hearing:
3 O. A. No. 1795/2013 Honble CAT, New Delhi Shri Ajit Pal
pay 28.01.2016
Revision of grade Next date of hearing:
4 O. A. No. 1796/2013 Honble CAT, New Delhi Smt. Anita Kapoor
pay 28.01.2016

O. A. No. 1639-1644 Mrs. Kiran Chawla, Regularization of ad-


5 Honble Supreme Court Pending(Not listed yet)
of 2012 JR. Steno, M/o &ors hoc services

O. A. No. 532-1644 of
6. Honble CAT, Delhi Shri P. P. Singh Appeal against penalty Jan, 2016
2015

Shri Mrituanjaya Seeking relief in Next date of hearing:


7 O. A. No. 1465/2014 Honble CAT, Delhi
Mishra disciplinary case. 07.04.2016

98
Ministry of Tourism

99
Annual Report
2015-16

Chapter-18
Departmental Accounting Organisation
18.1 Secretary (Tourism) is the Chief (Rs. in crore)
Accounting Authority of the Ministry Revenue Section
of Tourism. He discharges this Plan 1478.15
responsibility with the assistance of Non-Plan 89.87
the Additional Secretary & Financial Capital Section
Adviser (AS&FA) of the department and Plan 5.05
the Chief Financial Controller. Non-Plan 0.00
Total 1573.07
18.2 The Chief Financial Controller heads the
accounting organization and reports to
18.2.1 PrinciSDO$FFRXQWV2IFH
the Secretary through the AS&FA. The
Accounting organization comprises of The functions of Principal Accounts
WKH 3ULQFLSDO$FFRXQWV 2IFH RQH 3D\ 2IFHDUHDVXQGHU
 $FFRXQWV 2IFH DQG ,QWHUQDO $XGLW (i) Consolidation of the accounts
Wing in Ministry of Civil Aviation located of the Ministry of Tourism in
at Safdarjung Airport, New Delhi. the manner prescribed by the
Controller General of Accounts.
Ministry of Tourism operates Grant
No.97 for which the budget Provision (ii) Preparation of Annual Accounts of
during 2015-16 is as under: Ministry of Tourism, submission of
100
Ministry of Tourism

Statement of Central Transactions necessary liaison with the


and the materials for the Finance Controller General of Accounts
Accounts of the Union Government 2IFH 0LQLVWU\ RI )LQDQFH DQG
(Civil) to the Controller General of to effect overall coordination and
Accounts, Ministry of Finance. control in accounting matters.
(iii) Payment of Loans/Grants-in-aid (vi) Maintaining Appropriation Audit
to the State/UT Governments Registers for the Ministry of
through the Reserve Bank of Tourism as a whole and to watch
India. the progress of expenditure under
various Grants operated by this
(iv) Issue of Inter Departmental Ministry.
Authorisation to various ministries
such as Ministry of External Affairs, (vii) Arranging internal inspection of
Ministry of Urban Development, payments and the accounting
etc. records maintained by various
subordinate formations and Pay &
(v) Preparation of Accounts $FFRXQWV2IFHRIWKLV0LQLVWU\DQG
keeping in view the objective of inspection of records pertaining to
management accounting system, the transactions of the Ministry
rendition of technical advice to Pay of Tourism, maintained in Public
 $FFRXQWV 2IFH PDLQWDLQLQJ Sector Banks.
101
Annual Report
2015-16

18.2.2 Pay $FFRXQWV2IFH (iv) 7KH 3D\ DQG $FFRXQWV 2IFH


compiles the monthly accounts on
7KH IXQFWLRQV RI 3$2 RIFH DUH DV
the basis of the receipts collected
under:-
and the payments authorized by
L     3D\  $FFRXQWV 2IFH 7RXULVP  various Drawing and Disbursing
carries out pre check of bills 2IFHUV &KHTXH 'UDZLQJ DQG
submitted by the 3 Non Cheque 'LVEXUVLQJ 2IFHUV DQG VXEPLW
'UDZLQJ  'LVEXUVLQJ 2IFHUV these accounts to the Principal
(DDOs) working under Pay and
$FFRXQWV2IFH
$FFRXQWVRIFH 7RXULVP ORFDWHG
at New Delhi for payment. (v) Maintenance of General Provident
LL   7KH 3D\ DQG $FFRXQWV 2IFH Fund accounts, Monitoring and
authorize Cheque Drawing & timely transfer funds of employees
'LVEXUVLQJ 2IFHUV WR RSHUDWH opted New Pension Scheme
funds up to a certain level through contribution of employees who
issue of LETTER OF CREDIT. KDYH MRLQHG RIFH DIWHU 
All payments made by CDDOs to NSDL, settlement of Inward
are subject to post-check/ and outward claims from various
internal audit and shortcomings / ministries/AGs and timely
discrepancies in such payments SD\PHQW RI UHWLUHPHQW EHQHWV
are pointed out in various reports. of Government employees,
LLL  7KH3D\ $FFRXQWV2IFHPDNHV including authorization of pension,
payment of Loans/Grants-in-aid to Commutation, Gratuity, Leave
statutory bodies/other institutions. Encashment, etc.

102
Ministry of Tourism

18.2.3 Internal Audit required to audit the implementing


agencies for various schemes
Internal Audit wing functions as
and programmes of the Ministry/
an important tool for reviewing of
Department.
DFFRXQWLQJQDQFLDODQGDGPLQLVWUDWLYH
functions. It highlights the important Internal Audit shall also check the
DUHDVRIGHFLHQFLHV7KH,QWHUQDO$XGLW initial accounts maintained in the
provides a basis for taking remedial H[HFXWLYHRIFHVWRDVFHUWDLQWKH
and corrective measures to avoid audit extent of following of the rules
objections. and regulations, system and
procedures in accounting and
A control register is maintained by
QDQFLDO PDWWHUV 7KH VFUXWLQ\
Internal Audit wing to watch units due
would cover checking of all
IRU DXGLW GXULQJ HQVXLQJ QDQFLDO \HDU
accounting records including
and on this basis future plan is prepared
those relating to fund accounts,
on quarterly basis subject to availability
loans and advances and
of resources of budget, manpower etc.
examination of records relating
(I) Scope of Internal Audit WR SK\VLFDO YHULFDWLRQ RI VWRUHV
equipments, tools and plant. The
 7KH 3ULQFLSDO $FFRXQWV 2IFH accounts of all grantee Institutions
WKH 3D\ DQG$FFRXQWV 2IFHV DV or Organizations are also open
ZHOO DV WKH RIFHV RI WKH ''2V to inspection by the sanctioning
in Ministries/Departments, other authority and audit, both by the
*RYW RI ,QGLD RIFHV DEURDG Comptroller and Auditor General
are within the jurisdiction of of India under the provision of
internal audit. In addition to these CAG (DPC) Act 1971 and internal
RIFHV LQWHUQDO DXGLW VKDOO EH audit by the Principal Accounts

103
Annual Report
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2IFHVRIWKH0LQLVWU\RI7RXULVP areas in accounting and


whenever the Institution or other connected records;
Organization is called upon to do (v) Coordination with other
so. Ministries and C.G.A.
(II) Duties of Internal Audit regarding internal audit
procedures;
As per para 12.3.1 of Civil
Accounts Manual the duties of (vi) Periodical review of all
the internal audit organisation will accounts records;
include the following: (vii) Pursuance/settlement of
objections taken in test audit
(i) To Study of accounting
notes issued by statutory
procedures prescribed for
DXGLW RIFHV DQG RWKHU
the department with a view
matters relating to statutory
to ensuring that they are
audit;
correct, adequate and free
from any defects or lacunae; (viii) To examine and report
on points or irregularities
(ii) Watch over the
brought to its notice by the
implementation of the
3ULQFLSDO $FFRXQWV 2IFH
prescribed procedures and
PAOs and
the orders issued from time
to time. (ix) Preparation and submission
of Annual Review on
(iii) Scrutiny and check of
performance of internal
payments and accounting
audit wing to the Controller
work of the accounting units;
General of Accounts.
(iv) Investigation of important

(III) Internal Audit Performance


Below is the table showing performance of internal audit:
Units due for audit No. of units audited No. of units due for audit No. of units audited
2014-15 2015-16
Outside Delhi 43 11 43 08
Delhi 05 02 05 04
Overseas 14 01 14 Nil
Total 62 14 62 12

(IV) Risk Based Audit Risk Based Audit of a scheme is an


assessment of the scheme to see if
The audits we conduct today are to a the resources are being managed with
large extent compliance based, which GXH UHJDUG IRU HFRQRP\ HIFLHQF\
check the rules and accounts. In recent & effectiveness and accountability
years the concept of performance Audit/ requirement are being met reasonably.
Risk Based Audit has become important
tool for the management as it assess the 18.3 Use of Information Technology
HFRQRP\ HIFLHQF\ DQG HIIHFWLYHQHVV Application
of scheme and may contribute to 7KH RIFH RI WKH &KLHI )LQDQFLDO
better Govt. spending, better public Controller has taken a number of
accountability and management. measures to implement Computerization
104
Ministry of Tourism

and introduce IT for overall improvement the Headquarters to generate


and transparency in the accounting expenditure statement at any
function of the Ministry, in accordance given point of time for managerial
with the guideline issued by the Ministry decision making purpose. The
of Finance and Controller General of status of expenditure can be
Accounts. glanced through at any time with
help of e-Lekha.
(i) Compact
(iv) Public Financial Management
One of the important initiatives in System (PFMS) formerly
Computerization of Accounting CPSMS.
System, taken at the initiative of
the O/o Chief Financial Controller Public Financial Management
is the implementation of Compact System (formerly CPSMS) is a
package which touches upon the system/ portal to monitor plan and
functioning of most of the areas Non-Plan schemes developed by
LQ WKH 3D\  $FFRXQWV 2IFH WKH2IFHRIWKH&RQWUROOHU*HQHUDO
The overall objective toward of Accounts. All payments of plan
development of COMPACT has and Non-Plan expenditure except
been to achieve accuracy and salary, GPF and pension are
speed in various functions of the passed through this portal. Pay
DQG $FFRXQWV 2IFH 7RXULVP 
3D\ $FFRXQWV2IFHLQDGGLWLRQ
has come on PFMS portal on
to removing routine drudgery
1st January 2016. The following
of manually writing. Computer
functions are performed in PFMS
support is being used through
portal for implementation of the
this package to ensure that once
functions. Necessary assistance
the accounts data are entered;
is provided by the Principal
the same can be used at various
$FFRXQWV RIFH WR UHVSHFWLYH
places without the need of re- implementing agencies such as
entering for other purposes like PAO, CDDO and Programme
reconciliation, ex-chequer control, Divisions.
compilation of monthly accounts,
or generating MIS reports etc. (a) Registration of PFMS users
such as PAOs, CDDOs &
(ii) Now after introduction of Public
Programme Divisions.
Financial Management System
(PFMS) formerly CPSMS portal (b) A interface with PFMS and
from January 2016, only salary, RBI has been established
GPF and pension payments will recently and the clearance
be passed through COMPACT. memos are received on the
same day from RBI through
However these payments are
the PFMS system.
also subsequently integrated with
PFMS. (c) Generation of e-bill for
payment to states of Sikkim.
(iii) E-Lekha
(d) Payment of grants in aid to the
 7KH3D\DQG$FFRXQWV2IFHRIWKLV State and UT Governments
organization is regularly uploading are being made by the
the data in e-lekha on daily basis 3ULQFLSDO $FFRXQWV 2IFH
at website www.cga.nic.in/elekha/ through PFMS using digital
elekhahome.asp. This facilitates VLJQDWXUHFHUWLFDWH
105
Annual Report
2015-16

(e) Monitoring through various (www.cga.nic.in). There is


reports in PFMS Portal, the an initiative namely Bharat
Monthly MIS is also submitted Kosh for collection of online
online to Controller General of receipts on PFMS.
Accounts through its website

106
Ministry of Tourism

Chapter-19
Important Audit Observation

19.1 As on date there is no pending paras against this Ministry.

107
Annual Report
2015-16

Chapter-20
Implementation of Right to Information (RTI) Act, 2005
20.1 To promote transparency and 20.2 Information regarding activities of this
accountability, the Right to Information Ministry is available for public on the
Act (RTI Act), 2005 has already been above said website and is also kept in
implemented in this the library.
Ministry. In accordance
with the provision 20.3 Information otherwise which are not
of Section 4 (I) (b) DYDLODEOH DW WKH RIFLDO ZHEVLWH PD\
of this Act, the Ministry has posted be obtained by the Citizens of India on
information and Guidelines on various
payment of requisite fees as prescribed
schemes, projects and programs
in the Right To Information Act, 2005.
being implemented by it along with its
organizational set-up, functions and 20.4 Nineteen First Appellate Authorities
GXWLHVRILWVRIFHUVDQGHPSOR\HHVHWF )$$V  DQG IW\ HLJKW &HQWUDO 3XEOLF
Records and documents etc. have been
,QIRUPDWLRQ 2IFHUV &3,2V  KDYH
PDGHDYDLODEOHRQWKH0LQLVWU\VRIFLDO
DOUHDG\ EHHQ QRWLHG E\ WKH 0LQLVWU\
website www.tourism.gov.in under a
distinct section namely RTIA. It has also who are responsible for furnishing
been hyperlinked appropriately to other information to the Citizens within their
sections of the website of this Ministry. distinct functional domain.
108
Ministry of Tourism

109
Annual Report
2015-16

Chapter-21
Progressive Use of Hindi
21.1 7KHRIFLDOODQJXDJHGLYLVLRQXQGHUWKH Rs. 30,000 and Rs. 20,000 respectively,
Ministry of Tourism, is responsible for and one consolation prize of Rs.
LPSOHPHQWDWLRQ RI WKH RIFLDO ODQJXDJH 10,000. Four books have been awarded
SROLF\ RI WKH XQLRQ 2IFLDO /DQJXDJHV the prizes for the year 2013-14. Entries
$FW  2IFLDO /DQJXDJH 5XOHV for the year 2014-15 have been invited
1976 and various orders issued by the under the scheme.
'HSDUWPHQWRI2IFLDO/DQJXDJHLQWKH
21.3 2/,& 2IFLDO/DQJXDJH,PSOHPHQWDWLRQ
Ministry as well as in its subordinate
Committee) is constituted in the
RIFHV 8QGHU WKH 2IFLDO /DQJXDJHV
Ministry quarterly meetings of which
Act.1963, various documents such
were held on 30.06.2015, 29.09.2015
as Annual Report, Statistical Report,
and 29.12.2015 during the year
Parliament Questions and other papers
2015-16.
are translated into Hindi.
21.4 Special Measures for Promoting the
21.2. The Ministry of Tourism has a scheme
Use of Hindi
(introduced in 1989) named Rahul
Sankrityayan Parayatan Puraskar L 2IFHV QRWLHG XQGHU UXOH
Yojana to award books written originally 10(4): 7RWDO  RIFHV RI WKH
in Hindi on subjects related to Tourism. 0LQLVWU\ KDYH EHHQ QRWLHG VR
8QGHU WKLV VFKHPH WKHUH DUH UVW far under the rule 10(4) for doing
second and third prizes of Rs. 40,000, 2IFLDOZRUNLQ+LQGL
110
Ministry of Tourism

ii. Incentive scheme and cash Competitions such as Hindi


Award Prizes under the Noting-Drafting, Rajbhasha Hindi
annual Incentive scheme for Aur Anuwad, Bhartiya Paryatan
GRLQJ RULJLQDO 2IFLDO ZRUN LQ Gyan. Etc. were held during this
Hindi for the year 2013-14 is to period. Two competitions were
EH DZDUGHG DV WKH FODULFDWLRQ also organized for MTS. Total eight
sought by the Ministry from the competitions for 14 categories
'HSDUWPHQW RI 2IFLDO /DQJXDJH ZHUHKHOGLQZKLFKRIFHUVDQG
is not yet received. However, employees participated and they
action for awarding prizes for the won 67 prizes. On 30th November,
year 2014-15 has been initiated. 2015 a Puraskar Samaroh (Prize-
awarding function) was organized
iii. Hindi Diwas and Hindi in the Ministry of Tourism, in which
Pakhwada: On the eve of Hindi Secretary (Tourism) gave away
Diwas message of Honble Home FDVK DZDUGV DQG FHUWLFDWHV WR
Minister and an appeal of Honble winners of the competitions.
Tourism Minister was circulated
among the staff of the Ministry. iv. Hindi Workshop: Two Hindi
Hindi Pakhwada was organized workshops, one on noting-drafting
in the Ministry of Tourism from in Hindi and other on doing Hindi
14th-28th September, 2015. work on Computer were organized

111
Annual Report
2015-16

on 28 September, 2015 during 21.8 InVSHFWLRQ RI WKH RIFHV RI 0LQLVWU\
Hindi Pakhwada. by the Parliamentary Committee on
RIFLDOODQJXDJH
21.5 Hindi Salahakar Samiti
Hindi Salahakar Samiti of the Ministry The second sub-committee of the
of Tourism is re-constituted under the 3DUOLDPHQWDU\ &RPPLWWHH RQ 2IFLDO
chairmanship of the Honble Minister of Language inspected the IHM, Srinagar,
6WDWH IRU7RXULVP ,&  ,WV UVW PHHWLQJ India Tourism Aurangabad and India
was held on 16.09.2015. Follow up Tourism, Port Blair to enquire about the
action on the minutes of the meeting XVHRI+LQGLLQWKHVH2IFHV2IFHUVRI
has been initiated. this Ministry represented on behalf of the
Ministry in these inspection meetings.
 ,QVSHFWLRQ RI WKH RIFHV E\ WKH
RIFHUVRIWKH0LQLVWU\ 21.9 Publication of Atulya Bharat in-
 7KH 2IFLDOV RI WKH 2/ 'LYLVLRQ RI WKH house journal
Ministry inspected its 07 subordinate As per decision of the meeting of Hindi
RIFHV RXWVLGH 'HOKL WR UHYLHZ WKH Salahakar Samiti, held on 16.09.2015 an
progress of the use of Hindi in their
in-house quarterly Hindi journal named
working. India Tourism Delhi has also
Atulya Bharat has been published by
been inspected during the year. th
0
21.7 Inspection of the Sections/Divisions September, 2015 onward.
of the Ministry
21.10 Department Website
 2IFHUV DQG HPSOR\HHV RI 2/ 'LYLVLRQ
inspected various sections of the The Ministry has two websites out of
Ministry to review the progress of the which one is bilingual while the process
use of Hindi and suggested various RI PDNLQJ WKH VHFRQG RIFLDO ZHEVLWH
measures to improve the use of bilingual has already been initiated.
Hindi in their working.

112
Ministry of Tourism

113
Annual Report
2015-16

Chapter-22
Swachh Bharat Mission
22.1 A Project Monitoring Unit (PMU) under implemented;
Swachh Bharat Mission has been set
v. Monitoring of initiatives taken up in
up in the Ministry of Tourism and it has
collaboration with the MoT;
started functioning from December
2015. vi. Collection, compilation, analysis and
SXEOLFDWLRQRIVWDWLVWLFDOGDWDVSHFLF
The functions of the PMU, Swachh
to the Campaign in terms of an
Bharat Mission of the Ministry of Tourism
annual report and other reports that
are as under:
may be required or called for;
i. To serve as the Secretariat for the
vii. Interaction with the other Ministries,
Swachh Bharat Abhiyan/Campaign
States /UTs and the stakeholders
Clean India;
through appropriate means
ii. To assist in formulation of strategies including meetings, conferences
related to Swachh Bharat Abhiyan / and workshops to take the initiative
Campaign Clean India; forward through State agencies; and
iii. To maintain Swachh Bharat Abhiyan/ viii. Any other work, whether connected
CCI Website; directly or indirectly with the Abhiyan/
iv. Inspection of initiatives being Campaign, which may be assigned.
114
Ministry of Tourism

Various Campaigns/drives were (Shirdi), Shiromani Gurdwara


organized during the year within the Prabandhak Committee, Amritsar, Delhi
Ministry as well as in the training and Wakf Board, Shri Mata Vaishno Devi
educational institutions under the Shrine Board, Jammu, Sacred Heart
Ministry. The following Special thematic Cathedral, New Delhi, Bodhgaya Temple
drives were undertaken during the year: Management Committee and Tirumala
 Cleanliness Drive-22nd-26th June, Tirupati Devasthanams Trust Board.
2015, Special Drives for cleanliness and
ZHHGLQJ RXW RI OHV DUH WDNHQ XS IURP
 National Sanitation/ Cleanliness time to at the hotel establishments under
Campaign-25th-31st October, 2015 ITDC, and training and educational
and institutions under the Ministry of Tourism.
 Special Campaign- 18th-27th 407 street vendors nominated by
December, 2015. National Association of Street Vendors
of India (NASVI) have been trained at 12
22.2 A theme based cleanliness drive at IHMs upto February 2016.
religious places, tourism and heritage
sites has being initiated in collaboration 22.3 The Ministry of Tourism is in collaboration
with Shri Sai Baba Sansthan Trust with the CSR wings of Public Sector
115
Annual Report
2015-16

Undertakings like BHEL, ONGC, and piles at various tourist destinations


NBCC for designing and implementing across the country. In the pilot phase, 25
certain schemes under Swachh Bharat PRQXPHQWV LGHQWLHG DV$GDUVK 6PDUN
Mission. The PMU is also in the by ASI have been taken up. A Nodal
process of roping in more PSUs and 2IFHUDWHDFKRIWKHVHPRQXPHQWV
corporate entities in the private sector has been made responsible to ensure
for more CSR- supported activities to be clearing of the garbage piles reported.
undertaken. 7KH $6, QRGDO RIFHU ZLOO XSGDWH WKH
database on completion of the task so
22.4 The Ministry of Tourism launched a
that the system can send SMS to the
mobile application called Swachh
complainant that his /her complaint has
Paryatan on 22 February, 2016 which will
been attended to successfully.
let visitors to report unattended garbage

116
Ministry of Tourism

117
Annual Report
2015-16

Annexure-I
List of Surveys/Studies
A. Surveys/Studies completed during the i. Arunachal Pradesh
year 2015-16 ii. Assam
1. Study on Development of Cleanliness iii. Goa
Index for Cities iv. Himachal Pradesh
2. Study of Taxes levied on Tourism v. Jharkhand
sector vis--vis Export Sector
vi. Karnataka
3. State wise comparison of
vii. Maharashtra
characteristics of domestic trips in
India A Study based on Domestic viii. Odisha
Tourism Survey, 2008 09 ix. Puducherry and
4. How households of different socio x. Uttar Pradesh
economic backgrounds spend on 6. Tourism Survey for the State Tamil
tourism A comparative study based Nadu.
on Domestic Tourism Survey, 2008 7. Tourism Survey for the UT of
09 Puducherry.
5. Regional Tourism Satellite Account
8. Study to determine why the
for 10 States/Union Territories (Ph.- potential candidates are not
II) namely:- interested in IITTM Bhubaneswar
118
Ministry of Tourism

and to assess the potential of an 3. Development of Tourist Circuit Ziro-


IITTM Centre in Bihar. Kurung Kumey circuit in Arunachal
Pradesh.
9. Study to Develop methodology for
impact assessment study of last 4. Development of Tourist Circuit in
three years participation in the Major Itanagar Ziro- Daporijo Aalo
two festivals i.e. WTM London & ITB, -Pasighat circuit in Arunachal
Berlin. Pradesh.
5. Construction of Eco-Tourism at Huru
Pahar Roing in Arunachal Pradesh.
B. Detailed Project Reports (DPRs),
prepared by State Governments under 6. Development of Heritage Site at
the Market Research Professional Pemaziling Menchuka, West Siang
Services Scheme, completed during District in Arunachal Pradesh.
the year 2015-16 7. Development of Rural Tourism at
1. Bhalukpong-Bomdila & Tawang Dolum village, Upper Subansiri
(Mega) Circuit in Arunachal Pradesh. district in Arunachal Pradesh.
2. Developmnt of Tourist Circuit in 8. Development of Rural Tourism at
Pasighat-Jengging Yingkiong- Chulyu village, Lower Subansiri
Tuting Circuit in Arunachal Pradesh. district in Arunachal Pradesh.
119
Annual Report
2015-16

9. Longsa-Chare-Longkhum-Helipong- with Planning for Infrastructure


Tuensang Circuit in Nagaland. Development in Uttarakhand.
10. Naginimora - Wajcgubg - Mon- 6. Study in Overseas Market of
Chenmoha Circuit in Nagaland. Russian, Japan, South Korea,
11. New Secretariat Sendenyu Germany, Turkey and South Africa.
Terogvunyu Tesophenyu - K.Station  6RFLDO0HGLDDVRQLQXHQFHUDPRQJ
Asukikha- Circuit in Nagaland. foreign tourists visiting India.
12. Dzu -U Chakhabama Kekruma 8. Study on Functioning of Tourism
Longmatra Likhimro-Circuit in Police in States/ UTs and
Nagaland. documentation of Best Practices.
13. Integrated Tourist Destination at 9. Study on devising International
Longsa at Mokokchung in Nagaland. Benchmarking/ Parameters for
14. Integrated Tourist Destination to awarding star rating to Hotels.
Razhaphema Basa, Dimapur in  6WXG\ RQ ,GHQWLFDWLRQ RI +LQGX
Nagaland. Pilgrimage Circuit Linking various
15. Integrated Tourist Destination at sites in Nepal with Bordering states
Jakhama, Kohima in Nagaland. of India.
16. Integrated Tourist Destination at 11. Tourism Survey for the State West
Chumukedima in Nagaland. Bengal.
17. Food Craft Institute at Niuland in 12. Tourism Survey for the UT of Daman
Nagaland. & Diu.
18. Sangnyu village at Mon in Nagaland. 13. Tourism Survey for the UT of Dadra
19. Chuchuyimlang village at & Nagar Haveli.
Mokokchung in Nagaland. 14. Tourism Survey for the UT of
20. Seithekima old village at Dimapur in Lakshadweep.
Nagaland. 15. Tourism Survey for the State
Mizoram.

C. Ongoing Surveys/Studies of Ministry 16. Tourism Survey for the State Tripura.
of Tourism 2015-16 17. Tourism Survey for the State
Arunachal Pradesh.
1. Survey on Prioritization of
18. Tourism Survey for the State Manipur
International tourists in Ladakh &
Valley of Kashmir. 19. Tourism Survey for the State
Nagaland.
2. International Passenger Survey for
2014-15. 20. Tourism Survey for the State
Meghalaya.
3. Study on Impact Assessment for
Fairs & Festivals. 21. Tourism Survey for the State Jammu
& Kashmir.
4. Study on Adventure Tourism Industry
Statistics. 22. Tourism Survey for the UT of
Chandigarh.
5. Study on Tourism Carrying Capacity
of Existing & Potential Destinations 23. Tourism Survey for the UT of
Andaman & Nicobar Islands.
120
Ministry of Tourism

Annexure-II
,QGLDWRXULVP2IFHVLQ,QGLD

5HJLRQDO2IFHV
1. Chennai 5. Goa
2. Guwahati 6. Hyderabad
3. Kolkata 7. Imphal
4. Mumbai 8. Indore
5. New Delhi 9. Jaipur
10. Kochi
2WKHU2IFHV 11. Naharlagun (Itanagar)
1. Agra 12. Patna
2. Aurangabad 13. Port Blair
3. Bengaluru 14. Shillong
4. Bhubaneswar 15. Varanasi

121
Annual Report
2015-16

ANNEXURE - III
,QGLDWRXULVP2IFHV$EURDG

Sl. 2SHUDWLRQ6WDWLRQ &RXQWULHV&RYHUHG


No.
(I) $PHULFD

1. New York All States on the East Coast of USA, South America up -to
Columbia/Venezuela
2. Los Angeles All States on the West Coast of USA up to Panama

3. Toronto Canada and Greenland

(II) Australasia

1. Sydney $XVWUDOLD1HZ=HDODQG)LMLDQG7KH3DFLF

2. Singapore Singapore, Malaysia, Thailand, Brunei, Indonesia, Vietnam

(III) East Asia

1. Tokyo Japan, South & North Korea, The Philippines

2. Beijing Mainland China, Taiwan, Hong Kong, Laos, Mongolia and Macau

(IV) (XURSH

1. Frankfurt Germany, Poland, Czech Republic, Slovakia, Austria, Romania,


Bulgaria, CIS countries, Israel
2. Paris France, Switzerland, Spain, Portugal

3. Amsterdam Netherlands, Luxembourg, Belgium, Scandinavian countries

4. Milan Italy, Greece, Malta

(V) UK

1. London UK, Ireland and Iceland

(VI) :HVW$VLD

1. Dubai KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain, Jordan, Yemen,
Lebanon, Iraq, Egypt, Turkey
2. Johannesburg South Africa, Kenya, Mozambique, Tanzania, Zimbabwe, Mauritius,
Madagascar

122
Ministry of Tourism

Annexure-IV
6HQLRU2IFHUVRIWKH0LQLVWU\
Secretary Joint Secretaries and equivalent

 Shri Vinod Zutshi, Secretary to the  Shri Suman Billa, Joint Secretary
Government of India and Director
General (Tourism)  VACANT, Additional Director General

Additional Secretary  Dr. R. K. Bhatnagar, Additional Director


General
 Shri Sanjeev Ranjan, Additional
Secretary and Financial Advisor  Shri Ram Karan, Economic Advisor

Additional Secretary  Dr. Preeti Srivastava, Joint Secretary

 VACANT

123
Annual Report
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124

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