JC JULIANNE CALAPA

P U B L I C R E L A T I O N S | M A R K E T I N G

CONTACT SUMMARY
330-931-9535 A dedicated, ambitious and digital-savvy individual with strong writing, editing and
communication skills who is seeking a position in public relations and/or marketing.
jcalapa@kent.edu
PROFESSIONAL EXPERIENCE
linkedin.com/in/juliannecalapa
Kichler Lighting
juliannecalapa.weebly.com Marketing Administrative Assistant || June 2016 Present
Assisting Kichler's Vice President of Marketing by maintaining meeting schedules,
organizing appointments, recording important meeting notes/takeaways and preparing
EDUCATION reporting materials for various executive-level meetings
Executing organized event planning for Kichler seminars, including communicating with
Kent State University attendees and arranging for travel, hotel accommodations, catering and payments
Aug. 2013 May 2016 Creating, designing and editing communication elements on Act-On Email Marketing and
Bachelor of Science in Public Relations distributing these to important internal and external Kichler stakeholders
Minor: Marketing Writing, designing and editing copy for Kichler's bi-monthly informational newsletter from
GPA: 3.98 (graduated Summa Cum Laude) the marketing department
Working with Kichlers International Team to develop marketing materials for distribution
Organizing, maintaining and distributing the marketing department's bi-monthly project list
SKILLS Maintaining the marketing departments comprehensive multi-million dollar budget

Writing Northeast Ohio Public Energy Council (NOPEC)

AP Style
Copy Editing
Social Media
Strategic Communication
Google Analytics (Intermediate)
Customer Relations
Inbound Email Marketing: Act-On, Hubspot
WordPress
Hootsuite, Buffer, TweetDeck
Adobe InDesign, Premiere, Photoshop
Microsoft Office (Word, Excel, PowerPoint)
Meltwater News
OTHER WORK
EXPERIENCE
Giant Eagle Inc.
Customer Service Clerk || March 2011
Jan. 2016
Managed positive relationships between the
company and its customers
Solved store-level problems for products
and services in a timely manner
Accounted for Ohio Lottery sales,
Western Union transactions and payroll
checks
Marketing and Communications Intern || May 2015 June 2016
Wrote a 12-month social media calendar, which included posts, photos, videos and tips
Managed social media accounts (Facebook, Twitter) and responded to any inquiries
Researched NOPEC communities to formulate a community outreach marketing plan
Edited copy for NOPEC marketing materials
Wrote, edited and shared blog posts regularly
Collected and updated content for NOPECs website to make it more user-friendly
Kent State Universitys School of Journalism & Mass Communication (JMC)
Assistant to Coordinator of Marketing & Outreach || Aug. 2015 May 2016
Wrote and edited marketing materials, including press releases, pamphlets and programs
Developed a comprehensive social media calendar for Facebook, Twitter and Instagram
Assisted with the planning and volunteering aspects for various JMC events
Wrote and scheduled social media posts on a daily basis
Created and wrote content for the JMC website
Akron Childrens Hospital
Public Relations Capstone Course || Jan. 2016 May 2016
Conducted primary and secondary research
Formulated an extensive campaign plan to increase online donations by millennials
Presented plan to client on May 6, 2016
The Kent Stater
Technology Beat Reporter || Jan. 2015 - May 2015
Covered and wrote about news relating to the field of technology
Researched relevant information, wrote detailed stories and conducted in-depth interviews
Contributed at least one publishable article per week
* References available upon request