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A Leadership MiniCase
Sheree A. Schneider
Abstract
This is not required but if you want to practiceyour professional writing skills than I would do
one. It will not count against you in this assignment in any way if you choose not to write an
abstract. I will provide feedback if you do submit one but again the feedback will not affect your
grade.
RICHARD BRANSON SHOOTS FOR THE MOON 3
Richard Branson is the CEO for an umbrella company called the Virgin Group. He
founded the Virgin Company over 30 years ago Continue with your introduction of the case,
this may be a couple of paragraphs depending on your case. You should also use information
from the links that were provided at the end of the case. Those references and any others you use
should follow APA formatting for in text citations and for your references. Your introduction
should include information on the key problems and issues that you identified. You should also
Background
This section should be used to provide background information, relevant facts, and the
most important issues and demonstrate the research you did on the case. You use information
from the chapter and reference and direct quotes using your APA style guide.
Since question 1 gives you some insight, you could start by discussing some of the
Again, you can use your text book and other information within the minicase. Be sure to
be care that you relate this to the case and how it relates to Richard Branson or any other key
This section can be answer question 2 and when you are analyzing Richard Bransons
methods you can include some alternatives and maybe add some input from the chapter
regarding the types of followers. Maybe Bransons methods worked because he has a specific
RICHARD BRANSON SHOOTS FOR THE MOON 4
type of followers, what if he had a rebellious employee in the mix? Think about the situation and
why it worked for him and what could have been different.
Leadership Myths
Heres question 3. You can go anywhere with this one! You might find some problems in
the minicase that relate. You can probably discuss and provide alternatives and even
recommendations.
Conclusion
Here you should summarize the key points. A conclusion can seem repetitive.
Conclusions wrap up what you have been discussing and your conclusion should draw your
reader back to the main points. You shouldnt introduce anything new! If you didnt talk about it
in the sections before the conclusion, dont bring it up now. You should restate your thesis
statements and probably any recommendations that you might have made in any of the sections
above.
RICHARD BRANSON SHOOTS FOR THE MOON 5
References
Hughes, R.L., Ginnet, R.C., &Curphy, G.J. (2015). Leadership: Enhancing the lessons of