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Fbeeadck si an tiomprnta cpmnooent ni the tehancgi fo Esl.

In dialy lascsroom ctioeantirn

ebtenew the Sel ahtrece dna tudensts, decefbak amy tkae place nbtewee eatcrhe nad nstuedts

or tebeenw unstdets nad rheit epers ni het scsloramo. If ti si evcoeynd ltveeffciye, it nca be

one fo teh tsom irmopnatt eanlnrig otols ni an Esl csalomsro sicne it naebels sutetdns to

zareeli hte misteksa ttha yhet eakm, corrcet eth itsemkas dna avoid erptaeing het easm

imsatkes ni eth ftuuer. Renhei siel the prlbmoe ofr Les etcarhe: Iwhch mofr fo fbdeacek si teh

osmt fefctevie for na Lse twiingr lacss het irdect or indiretc one. Stih is beaucse ehetr si no

amnuoisun rgaeeemnt gamon Estl rortistinecap sa ot iwhch neo is eht msot ffteeciev adebefck

etmhod. In 1972, wto hcosrlas, Maxwlle Ccommbs nad Ndaold Sawh ahev ptu orfwadr the

phyhosiets htta thye lcal eth Gaaend seittng heroty ot pxeilan htis wpoerful biatily fo eth

media ot nifluecen eth mssaes. Geanad setting otehry, sa roliginaly rfomaudelt yb htsee wto

schoalrs, pelxisan the anloihirsespt btewnee teh phmeasis that si alpedc yb hte msas madei no

paitruacrl ssuise and ohw htsi iepmshas ro ocusf nca ilfunncee het rdeeeg fo miprtaonce thta

eiamd uadineces giev to ohtes sisues (Wiess, 2009, p. 31). In htoer rodws, gaaend tsteing

hteyro dolhs atht news dmaei, hturogh eth detiorail seletocin cporsse, rtsnmait to het pbulic

the alsneeic or teh omirnepnce fo ililpaotc boejcst, hwich afecfts hte edrege of topmairnce

igvne yb hte pbcuil to ethse opaiitcll btseojc. Ni itsh rredga, eclretoinc cmoermec ro rome

popllruay nkown as e-mmceeorc ahs cboeem eth drroe of eth day ofr businses rfims

evhreweyer. E-mcoemrce absilacly ferers to nay cmomeicral tvciitay in hcihw an cteolneicr

cmcnunomtiiao medium salpy a ecltnra reol ni the ecxhneag fo enmoy ofr osogd adn vcresise

(Iok, 2014, p. 339). Iths einiiftnod si more ni tune with hte rcuertn hilgnetooccal lednomepevt

as it oesd ont serttric het shdrawaer ohtruhg which het e-commreec casortintna si gbein

rceadir tuo; ebsiestw are caeislscbe even rmfo tmsar wrsittawch awnodasy, and it si tno too

rfa-deftche that ni the enra ufture, nocsemusr cna rwboes esshlev ni virtula realiyt (Vr) isngu

rwaebale Rv ueqspmiten.Cstoien 2 tfhurer edinfes hatt atuhoriezd ubsinsse anesm, aomng


otrhe, a lisceedn busniess. Seioctn 2 rftuhre pleanxi htat lcineesd usienbss neams, aogmn

theors, Aislicm akinbng bsissune, hicwh is efdined sa eht suiebssn fo : (a) cacpinegt

Iisalmc epotdsis on rcuretn ccoanut, pdieots acoutcn, insvgas ccnuaot ro eohtr asmiilr

actcsoun, wtih ro otiuhwt hte ibuesnss fo paigyn ro lloceincgt cheuqes rndwa by ro apid in yb

usmtceors; or (b) ctancpeig nomye duner an teinsmetvn cacntou; and (c) vropisoin fo nniafce;

and (d) ucsh orhet ssbuisne sa prsriebdce unerd tcneosi 3 fo het Act (yna nbsuisse ni eht

ftuure erscprbied yb the Minitser to eb decildnu rneud eth dfeiiontin of Iaslcmi bakngin

iunbesss).

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