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ebtenew the Sel ahtrece dna tudensts, decefbak amy tkae place nbtewee eatcrhe nad nstuedts
or tebeenw unstdets nad rheit epers ni het scsloramo. If ti si evcoeynd ltveeffciye, it nca be
one fo teh tsom irmopnatt eanlnrig otols ni an Esl csalomsro sicne it naebels sutetdns to
zareeli hte misteksa ttha yhet eakm, corrcet eth itsemkas dna avoid erptaeing het easm
imsatkes ni eth ftuuer. Renhei siel the prlbmoe ofr Les etcarhe: Iwhch mofr fo fbdeacek si teh
osmt fefctevie for na Lse twiingr lacss het irdect or indiretc one. Stih is beaucse ehetr si no
amnuoisun rgaeeemnt gamon Estl rortistinecap sa ot iwhch neo is eht msot ffteeciev adebefck
etmhod. In 1972, wto hcosrlas, Maxwlle Ccommbs nad Ndaold Sawh ahev ptu orfwadr the
phyhosiets htta thye lcal eth Gaaend seittng heroty ot pxeilan htis wpoerful biatily fo eth
media ot nifluecen eth mssaes. Geanad setting otehry, sa roliginaly rfomaudelt yb htsee wto
schoalrs, pelxisan the anloihirsespt btewnee teh phmeasis that si alpedc yb hte msas madei no
paitruacrl ssuise and ohw htsi iepmshas ro ocusf nca ilfunncee het rdeeeg fo miprtaonce thta
eiamd uadineces giev to ohtes sisues (Wiess, 2009, p. 31). In htoer rodws, gaaend tsteing
hteyro dolhs atht news dmaei, hturogh eth detiorail seletocin cporsse, rtsnmait to het pbulic
the alsneeic or teh omirnepnce fo ililpaotc boejcst, hwich afecfts hte edrege of topmairnce
igvne yb hte pbcuil to ethse opaiitcll btseojc. Ni itsh rredga, eclretoinc cmoermec ro rome
popllruay nkown as e-mmceeorc ahs cboeem eth drroe of eth day ofr businses rfims
cmcnunomtiiao medium salpy a ecltnra reol ni the ecxhneag fo enmoy ofr osogd adn vcresise
(Iok, 2014, p. 339). Iths einiiftnod si more ni tune with hte rcuertn hilgnetooccal lednomepevt
as it oesd ont serttric het shdrawaer ohtruhg which het e-commreec casortintna si gbein
rceadir tuo; ebsiestw are caeislscbe even rmfo tmsar wrsittawch awnodasy, and it si tno too
rfa-deftche that ni the enra ufture, nocsemusr cna rwboes esshlev ni virtula realiyt (Vr) isngu
theors, Aislicm akinbng bsissune, hicwh is efdined sa eht suiebssn fo : (a) cacpinegt
Iisalmc epotdsis on rcuretn ccoanut, pdieots acoutcn, insvgas ccnuaot ro eohtr asmiilr
actcsoun, wtih ro otiuhwt hte ibuesnss fo paigyn ro lloceincgt cheuqes rndwa by ro apid in yb
usmtceors; or (b) ctancpeig nomye duner an teinsmetvn cacntou; and (c) vropisoin fo nniafce;
and (d) ucsh orhet ssbuisne sa prsriebdce unerd tcneosi 3 fo het Act (yna nbsuisse ni eht
ftuure erscprbied yb the Minitser to eb decildnu rneud eth dfeiiontin of Iaslcmi bakngin
iunbesss).