ROOPOKAR www.roopokar.

com

236 Road 04 Ahmed Murad Chawdhury

Mirpur DOHS Creative Director
Dhaka 1216
sales@roopokar.com

Digital Marketing
Proposal

ROOPOKAR -- Project # 206

For Ace Autos (PVT) Ltd

Prepared for:

Emran Hossain Proposal Issued:

Ace Autos (PVT) Ltd 1.24.2017

Statement of Confidentiality

This proposal and supporting materials contain confidential and proprietary business information of ROOPOKAR. These materials may be printed
or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.
 www.roopokar.com | sales@roopokar.com

Date: January 24, 2017

To,
Mr. Emran Hossain
Ace Autos (PVT) Ltd

Subject: Digital Marketing Proposal

Dear Sir,

With our extreme pleasure, we are offering extensive digital marketing services from ROOPOKAR. This
proposal contains an extensive marketing plan to promote your organization digitally to reach your
targeted audience appropriately.

Please do consider us for similar services or for any unique creative marketing campaigns you are
planning to Ignite in near future. For any additional conversation, please do contact us without any
hesitation.

Regards with thanks

Ahmad Murad Chawdhury

Creative Director, ROOPOKAR

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 www.roopokar.com | sales@roopokar.com

ROOPOKAR, the Pioneer at

Digital Marketing Services in Bangladesh
It was the year 2008, when the incorporation of some unique ideas did flourish with the brand identity
ROOPOKAR. During the inauguration the core intention was to serve local and international
organizations achieving their targeted market segments. Our unique concept was to target those
prospects that most conventional marketing approaches failed to reach.

Since then, ROOPOKAR has served an enormous number of local and international entities to bring their
targeted goals closure. The beautiful side for these achievements is the robust usages of latest
technologies that many other global entities are using for achieving their revenue goals. Now days, it is
proven, to survive and get the competitive edge there is no alternative of digital marketing efforts.

What is Digital Marketing?

Unlike traditional forms of marketing, it involves strategies designed to engage consumers and drive
brand conversation on various digital channels, ranging from email to mobile applications.

In simplistic terms, digital marketing is the promotion of products or brands via different forms of
electronic media. Digital marketing differs from traditional marketing in that it involves the use of
channels and methods that enable an organization to analyze marketing campaigns and understand
what is working and what isnt typically in real time. Digital marketers monitor things like what is being
viewed, how often and for how long, sales conversions, what content works and doesnt work, etc.
While the Internet is, perhaps, the channel most closely associated with digital marketing, others include
wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital
television and radio channels, etc.

Why Digital Marketing is so important?

Because it is not only a rapidly growing force in the current marketing field, it is also the future of
marketing. As of the recent technological advancements it seems digital media will soon replace most
traditional forms of Medias.

Digital marketing is infinitely more affordable than traditional offline marketing methods. An email or
social media campaign, for example, can transmit a marketing message to consumers for the merest
fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be
tracked and monitored. Rather than conducting expensive customer research, you can quickly view
customer response rates and measure the success of your marketing campaign in real-time, enabling
you to plan more effectively for the next one.

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The facts are that digital methods of communication and marketing are faster, more versatile, practical
and streamlined, so it is perhaps unsurprising that once the technology became available we began
quickly moving into the digital age. The good news is that digital offers just as much potential to
marketers as it does to consumers.

The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing
climate are at great risk of going extinct sooner rather than later.

Advantages of Digital Marketing Campaigns

Potential to reach mass amounts of people in less time
It is less expensive than most traditional Medias
Though impersonal, communicates directly to niche/target market
Welcomes interaction from external audiences
Campaigns can be easily adjusted/scaled up or down
Provides additional branding and promotion for any company or product
Easy to measure the success of each campaign
Strategies can change any time with redesigned attributes
It is more viral than even word of mouth
Eventually not Intrusive, people only get impressions they are interested about

Contents Related to Digital Marketing Campaigns

The contents related to digital marketing can be varied upon different strategies, new and new
content strategies are also developing on regular basis. As of the most common strategies,
digital marketing contents are:

Search Engine Marketing

Video Sharing
News Submissions or Press release
Social Media Marketing
PPC (Pay Per Click)
Blogging
Reputation Management
E-mail Marketing
SMS Marketing

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As per need of individual business units ROOPOKAR has created three different multilayered digital
marketing strategies. At the following part of this document the overall marketing strategies has
been described.

The Detailed Digital Marketing Strategies

for Ace Autos (PVT) Ltd

Onsite Digital Content Development

Features Explorer Competent Aggressive
Detailed Website Content
Yes Yes Extensive
Analysis
Competitor Analysis Yes Yes Extensive
Keywords Research Yes Yes Extensive
Website Pages Optimization Yes Yes Extensive

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SEO Friendly Navigation

Yes Yes Extensive
Optimization

HTML Code Optimization Yes Yes Extensive

Meta-Content Optimization Yes Yes Extensive
Website Images and Links
Yes Yes Extensive
Optimization
HTML sitemap creation Yes Yes Yes
XML sitemap creation Yes Yes Yes
Robot.txt creation Yes Yes Yes

Offsite Digital Content Development

Features Explorer Competent Aggressive
Email Content Development Yes Dynamic Email Layout Responsive
Creation Email Layout Creation
Google Analytics Setup Yes Yes More Specific Goals Setup to
Measure Specific Outcomes
Google Web Masters Setup Yes Yes Yes
Google Business Setup Yes Yes Google Business set up with 5
review
Facebook Company Page Branded page Branded page Branded page
Creation with 3 posts with 5 posts with 8 posts
Linkedin Company Page Branded page Branded page Branded page
Creation with 3 posts with 5 posts with 8 posts
Twitter Company Page Yes Yes Dynamic Page Creation with
Creation Interesting Postings
Google+ Company Page Yes Yes More Dynamic Page Creation with
Creation Interesting Postings
Accounts to other popular No No 10 other social profile creation
social networks (delicious,
Orkut, Tagged etc.)
Number of Article Creation 2 3 5
Article Submission to 20 sites 30 sites 50 sites
Number of Press Release 2 3 4
Creation
Press Release Submission to 10 sites 15 sites 25 sites
Social Bookmarking to 20 sites 30 sites 30 sites - with all major
navigation links
Forum Postings 5 sites 10 sites 30 sites
Classified Postings 5 Sites 10 Sites 20 Sites
Video Sharing No No Yes

Offsite Paid Activities:

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Features Explorer Competent Aggressive

Facebook Advertisement No US $50 Credit US $200 or above credit
Google Search Engine
No US $50 Credit US $200 or above credit
Marketing (SEM)
Facebook App Development No No According to the requirements
Bikroy.com, ClickBD.com,
Ekhanei.com. OLX.com.bd No No Yes, with appropriate design
featured ad
Promotions to Local Lead
No No Yes, with appropriate design
Websites (PPC)
SMS Marketing No No Yes, Target Specified
Photography, Videography No No Yes, If Required
2D, 3D Animation, Info-graphic
No No Yes, If Required
Content Creation

Output on Overall Business

Features Explorer Competent Aggressive
Email Content Deliveries Around 10,000 Around 20,000 Around 3,50,000
Numbers of potentials reach 5 Lakh
9 Lakh Impression --
Assumption impression
Potential Increase on Sales
Around 3% - 5% Around 5% - 8% Around 10% - 15%
Assumption

NB.: The numbers showcased above are just estimations; they can be change upon the
product and industry categories.

Overall Expenses for Digital Marketing Attributes

Features Explorer Competent Aggressive
ROOPOKAR Service Charge 125,000 BDT* 145,000 BDT* Please Ask for Price

NB: *Features not included can be added as per instruction with additional charges

The Payment Structure:

Steps Deliverables Payment
1 On acceptance of the project proposal 50%
2 At Completion of the Project 50%
Total 100%

The Payment Methodology:

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Payments can be made over -

o Cash Payment
o Crossed Bank Cheque by the name of ROOPOKAR

NB.: Please contact the sales team if you require any alternative form of payment.

Ace Autos (PVT) Ltd Responsibilities

To accomplish solutions we have prepared for your project, we are assuming that:

Ace Autos (PVT) Ltd will provide organizational identity, write ups and other materials needed
to start the project.

Ace Autos (PVT) Ltd will provide feedbacks in timely manner and will help us to lead the
project to complete within deadline.

Entire Understanding

This contract thereto constitutes the sole agreement between the agency and the client regarding
this project. It is the spirit of this agreement that this will be a mutually beneficial arrangement for
the Ace Autos (PVT) Ltd and ROOPOKAR.

Both parties warrant that they have read and understand the terms set forth in this agreement.

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On behalf of the Ace Autos (PVT) Ltd

Name :

Signature :
Date :

On behalf of the ROOPOKAR

Name : Ahmed MuradChawdhury

Creative Director, ROOPOKAR

Signature :
Date : 24 January 2017

Thank you for

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