Name/Class: Megan Stackhouse, period 4

ARTIST STATEMENT
What is an artist statement?

A general introduction to your work, a body of work, or a specific project.

Your artist statement is about facts, a basic introduction to your art; it's not instructions
on what to experience, what to think, how to feel, how to act, or where to stand, and if it
is, you better do a rewrite. Please answer the questions below & then compose your
artist statement in paragraph form. The artist statement should be 3-5 paragraphs
including 3-5 sentences each.

1. Why do you make art? What inspires you?

I make art to express myself, tell about myself, and just for fun. My artwork is
inspired by things I like and do.

2. How did you choose your logo idea? What was your thought process on your
designs?

I chose this logo idea because I knew from the beginning that I wanted to use a
leaf. I also knew that I wanted to incorporate my name somehow, so I decided to
break up the leaf into pieces, so the negative space creaked an M. Then, I chose to
use a 3D effect and shadows to create depth. Last, I chose to fill it with and
orange/yellow gradient because those are my favorite colors and they fit with the
fall/leaf theme.

3. What does your logo and trademark mean to you?

My logo and trademark mean a lot to me because they represent me and are
unique to me. I was able to incorporate my initials and favorite color.

4. Explain your symbolism. What does each part signify &/or represent?

I chose a leaf because it represents fall, which is my favorite season. The leaf is
broken into pieces because the negative space creates an M which represents my
name. I chose to use orange and yellow because those are my favorite colors.

5. What is unique/special about your logo and trademark?

 My logo and trademark are unique because its an original idea that I came up with
by myself. They are special because they have an M in them and they have a leaf
which represents my favorite season fall. The logo is also special because it
includes my favorite color, orange.

6. What tool/technique did you like the best that you used to create your logo?

My favorite tool that I used in creating this logo was the gradient tool. I used
gradients to fill the main leaf pieces. I liked this tool because I could experiment
with how different colors worked together and the direction the gradient went. I
also used the gradient tool to create depth with white/grey shadows.

7. What was the most challenging part about creating a logo from scratch?

The most challenging part about creating this logo was coming up with an idea.
During the brainstorming process, I was trying to make objects out of letters and
the only thing I could see out of an s was a whale. So, I just scrapped the s and
decided to work on an m.

8. How does your logo connect to your TM?

My logo connects to my trademark because they both include a leaf and an M,

which are the most important parts.

9. Were you able to transform your idea into a graphic? Or did your plan change?

Yes, I was able to transform my idea into a graphic. The only part about my plan
that changed was the use of colors. My original plan was to make the whole leaf
piece a gradient, but I decided to use little triangles and make small gradient
sections.

10. How did you incorporate detail into your design?

I incorporated detail in the outline of the leaf shape. It is a very intricate shape, so I
traced it so it would look detailed.

11. How did you incorporate color into your graphic?

I used color in my graphic to fill the leaf pieces. I made the whole background one
gradient of red/orange/yellow. Then I made triangles using the same gradient. I
placed the triangles over top and changed the angle of the gradient, so they would
look like they were blending.

12. How did you include value changes and contrast?

 I included contrast with dark outlines and bright colors to fill. I used value to make
the shadows giving the leaf a 3D effect.

13. What is the most successful part of your logo/trademark?

The most successful part of my logo was filling it with color. I am satisfied with the
way it turned out.

14. What needs some work?

The part that needs the most work is making it appear as 3D. I was having trouble
with the 3D bevel tool, so I had to create the effect on my own and it didnt turn
out as well as it could have.

Assessment
__35_/35 Comprehend-Directions
_20_/20 Were all the brainstorming activities (Logo Lab) completed on time with unique
and creative designs?
_5_/5 Did you create a logo & trademark from scratch? (did not use any
images/graphics you didnt make)
_5_/5 Did you create a trademark that connects your trademark to your logo without
just copying it?
_5_/5 Is your logo design personal to you? (does it accurately represent you?)

_20__/20 Create- Craftsmanship

_5_/5 Does your logo seem finished and well-made? (does it look good?)
_5_/5 Did you incorporate detail into your logo? (is it interesting to look at? Is it eye
catching?)
_5_/5 Does your logo have contrast, value & color changes?
_5_/5 Are all of your lines & marks purposeful?

_17__/20 Transfer- Studio Habits

_13_/15 Was each class / all work time used wisely? (ALWAYS working to complete
project, not using phone,
not playing games, not distracting others, etc.)
_4_/5 Did you ask questions to better your project?

_25__/25 Reflect-Critique
_20_/20 Did you fully complete the artist statement, using complete sentences and
paragraphs?
_5_/5 Did you reflect on your work through grading yourself (self-assessment)?
__97__/100 Total Points Final
Grade:________

Artist Statement-
My logo and trademark mean a lot to me because they represent me and are
unique to me. I was able to incorporate my initials and favorite color. I chose a leaf
because it represents fall, which is my favorite season. The leaf is broken into
pieces because the negative space creates an M which represents my name. I
chose to use orange and yellow because those are my favorite colors. My logo
connects to my trademark because they both include a leaf and an M, which are
the most important parts.

I chose this logo idea because I knew from the beginning that I wanted to use a
leaf. I also knew that I wanted to incorporate my name somehow, so I decided to
break up the leaf into pieces, so the negative space creaked an M. Then, I chose to
use a 3D effect and shadows to create depth. Last, I chose to fill it with and
orange/yellow gradient because those are my favorite colors and they fit with the
fall/leaf theme.

I used color in my graphic to fill the leaf pieces. I made the whole background one
gradient of red/orange/yellow. Then I made triangles using the same gradient. I
placed the triangles over top and changed the angle of the gradient, so they would
look like they were blending. I included contrast with dark outlines and bright
colors to fill. I used value to make the shadows giving the leaf a 3D effect.

Any additional comments: