Questionnaire schedule

Debre Berehan University

College of Business and Economics
Department of Accounting and Finance
Dear respondents;

The purpose of this questionnaire is to conduct a study on the topic entitled problem that affect
the development of life insurance in the case of Debre Berehan insurances company, as partial
fulfillment of the requirement for BA degree in accounting and finance. First and for most, we
would like to appreciate you for your willingness to fill this questionnaire.

We kindly assure you that all information you are going to provide will be confidential and
intends to be used only for research purpose.

Please put ( ) sign for your answer

GENERAL INFORMATION

1) Age of the respondent

1.1 Age less than 15 15-30 31-60 above 60
1.2 Sex Male Female

2) Educational background of the respondent

2.1) Marital status

2.2) Married Unmarried widowed Divorced

3) Educational level of respondent

3.1 Higher education diploma Degree MSC Other

3.2 Sex Male Female

4) Do you agree that purchasing of life insurance as waste of money unless loss occurs?

a. Agree with b. Disagree with c. In different

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 5) How do you evaluate the service of life insurances Company in reduction of worry and
uncertain in your financial stability?
a. Completely satisfied b. Very good c. fairly d. Unsatisfied

6) How the government regulation policies in Debre berhan affects the life insurance
in your company?

A. positively affects
. B. Negatively affect
C .No idea

7) If your answer for question number 7 is positively affect give your

justification__________________________________________________________________
____________________________________________________________________
8) If your answer for question number 7 is Negatively affect please give
your
justification__________________________________________________________________
____________________________________________________________________

9. How do you rate your company in undertaking professional purchase

staff training?

1 = Very Satisfactory

2 = Satisfactory

3 = Undecided

4 = Not Satisfactory

5 = Highly Not Satisfactory

10. To what extent is purchase force training and development a major

factor in the life insurance policies?

1 = Very much

2 = Much

3 = Not much

4 = Not affected at all

11) How do you view affordability of life insurance products as a factor

affecting the development of Life Insurance Company?

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1 = Most Likely

2 = Likely

3 = Less Likely

4 = Not likely at all

12) How does your company promote its services?

1 = Advertising

2= Through Agency

3= purchase Promotion

13) Do you think most of the life insurance products are traditional and do
not address the Modern needs of the public leading to low penetration of life
insurance?

1 = Yes

2= No

14) If your answer for question number 17 is Yes, what are the reason,
please
justify_______________________________________________________________________
________________________________________________________

15) If your answer for question number 17No what are the reasons, please
justify the reason_______________________________________________________
___________________________________________________________________

16) Do you think the life insurance companies should increase the
penetration of life insurance by targeting the low end market (low income
population)?

A .yes
B .No

17) If your answer for question number 20 is yes please ,give your
justification_____________ ______________________________________
______________________________________________________________________________

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18) If your answer for question number 20 is No please give your
justification__________________________________________________________________
___________________________________________________________________

19) How do you rate your company in getting the employee satisfied with
your services?

1 = Very Satisfactory

2 = Satisfactory

3 = Undecided

4 = Not Satisfactory

5= Highly Not Satisfactory

20) What is the image of insurance company on society?

A. Positively affect

B. Negatively affect

C. No idea

21. if your answer for question number 25 is positively affect the society
please justify the
reason_______________________________________________________________________
______________________________________________________________________________
______________________________________________________________________

22. if your answer for question number 25 is negatively affect the society
give your
justification__________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
__

23) In your opinion do you think life insurance products should be

repackaged to include various benefits and address the modern needs of the
public?

1 = Strongly Insignificantly

2 = Insignificantly

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3 = Neutral

4 = Significantly

5= Strongly Significantly

24) Do you view purchase promotion of life insurance products as a factor

that affects development of life insurance business?

1 = Most Likely

2 = Likely

3 = Less Likely

4 = Not likely at all

5= No Idea

25) Which factors is/are the reason that affect acquisition of life insurance
by society

A. premium
B. Lack of knowledge of the services
C. Age of the insured
D. Culture and customs
E. Misunderstanding on the insurance company
F. If others please
specify,________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_

IF any other recommendation Please give your

justification_______________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
______

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 INTERVIEW QUESTION
1. What are the method of maintaining confidential information in
your insurance company?
2. What are the challenges, which hinder problems that affect
the development of life insurance in your company?