Crystal Water

By Sermsuk

Boom|Kan|Owen|Prem
BACKGROUND OF SERMSUK

Started as a soda company.

These days, it has been
cooperating with many
companies forming water
and foods.
Problem
Each year Bangkok produced garbages 2,356,421.51 tons

per years, which is 20% of garbages in country.

One person in Bangkok can produce 1.53 Kilogram of

waste per day.

9,900 tons have been wasted in Bangkok per day.

Not enough electricity during long weekend or busy period

Examples of Problem

21 May 2013, 14 provinces in Southern of Thailand

experienced the electric shut down for 3 hours. Because PEA

cannot produce enough electricity to support country. Thailand

need 30,000 mgw per day.

CSR

Reduce the amount of plastic bottle in Bangkok. The customers

can return the empty plastic bottle and receive the 1 bath

discount for next water bottle. This program can decrease the

number of plastic garbage in community and the production

cost of water bottle.

CSR

Moreover, we also accepted the other types of garbage such as

glasses, papers, and electronic parts. Our company will open

the receivable garbage station around Bangkok to buy the

garbages. All garbages can use to produce the electricity for

people in rural area.

CSR steps

Establish the campaign

Build the garbage station

Build waste and garbage power plant

Reuse the plastic bottle in the production process

Produce the electricity to support PEA

Campaign steps

1) Separating types of garbage

2) Sell the garbages to Crystal station

3) Receive 1 bath discount for next drinking water bottle

4) Reuse plastic bottle

5) Produce electricity from garbages to support community

Advantages
Reduce the production cost of business

Increase the sales from the campaign

Decrease the amount of garbages in Bangkok

Made profit from selling the garbages

Improve the living conditions in Bangkok and areas around Bangkok

Produce electricity for PEA

Power Plant(Small Size)

Consume 3.5 tons of waste/ day or 350 tons of waste/ day

Produce 4.5/ 6 Mgw per hours

Target Group

People in Bangkok: They suffered from the air pollution

and water pollution from garbages. Thai government still
cannot solve the problem.
People in the rural area: During the busy time (peak hour)
or weekend, they dont have enough electricity to use.
Short term Outcome

Reduce the amount of waste in Bangkok

Reduce the production cost of making electricity
New way to promote the product and gain the brand
recognition from people
Short term Outcome
The plastic bottle is being reused
People have more discipline when they throw the
garbage
The resources have been used in a more efficient
way
Long term Outcome

- Small community spread the word

- When they find Crystal in the market, they will
choose it
- Crystal gains customer loyalty
- People will start to concern more about resources &
environment
References

http://thaipublica.org/2013/02/thailand-energy-joysticks/

http://www.egat.co.th/index.php?option=com_content&view=arti

cle&id=348&Itemid=116

http://thaipublica.org/2014/11/bangkok-big-garbage-problem/
THANKS!