1.

1 About the Study

Job satisfaction is defined as "the extent to which people like (satisfaction)or dislike
(dissatisfaction) their jobs
This definition suggests job satisfaction is a general or global affective reaction that individuals
hold about their job. While researchers and practitioners most often measure global job
satisfaction, there is also interest in measuring different "facets" or "dimensions" of satisfaction.
Examination of these facet conditions is often useful for amore careful examination of employee
satisfaction with critical job factors. Traditional job satisfaction facets include: co-workers, pay,
job conditions, supervision, nature of the work and benefits."
Job satisfaction a worker's sense of achievement and success, is generally perceived to be
directly linked to productivity as well as to personal wellbeing. Job satisfaction implies doing a
job one enjoys, doing it well, and being suitably rewarded for one's efforts. Job satisfaction
further implies enthusiasm and happiness with one's work. The Harvard Professional Group
(1998) sees job satisfaction as the keying redient that leadsto recognition, income, promotion,
and the achievement of other goals that lead to a general feeling of fulfillment.
Importance to Worker and Organization
Frequently, work underlies self-esteem and identity while unemployment lowers self-worth and
produces anxiety. At the same time, monotonous jobs can erode a worker's initiative and
enthusiasm and can lead to absenteeism and unnecessary turnover. Job satisfaction and
occupational success are major factors in personal satisfaction, self-respect, self-esteem, and self-
development. To the worker, job satisfaction brings a pleasurable emotional state that often leads
to a positive work attitude. A satisfied worker is more likely to be creative, flexible, innovative,
and loyal.- 1
For the organization, job satisfaction of its workers means a work force that is motivated and
committed to high quality performance. Increased productivity the quantity and quality of
output per hour workedseems to be a byproduct of improved quality of working life. It is
important to note that the literature on the relationship between job satisfaction and productivity
is neither conclusive nor consistent. However, studies dating back to Herzberg's (1957) have
shown at least low correlation between high morale an dhigh productivity, and it does seem
logical that more satisfied workers will tend to add more value to an organization. Unhappy
employees, who are motivated by fear of job loss, will not give 100 percent of their effort for
very long. Though fear is a powerfull motivator, it is also a temporary one, and as soon as the
threat is lifted performance will decline .Tangible ways in which job satisfaction benefits the
organization include reduction incomplaints and grievances, absenteeism, turnover, and
termination; as well as improved punctuality and worker morale. Job satisfaction is also linked to
a more healthy work force and has been found to be a good indicator of longevity. And although
only little correlation has been found between job satisfaction and productivity, Brown (1996)
note sthat some employers have found that satisfying or delighting employees is a prerequisite to
satisfying or delighting customers, thus protecting the "bottom line." No wonder Andrew
Carnegie is quoted as saying: "Take away my people, but leave my factories, and soon grass will
grow on the factory floors. Take away my factories, but leave my people, and soon we will have
a new and bette Creating Job Satisfaction

So, how is job satisfaction created? What are the elements of a job that create job satisfaction?
Organizations can help to create job satisfaction by putting systems in place that will ensure that
workers are challenged and then rewarded for being successful .Organizations that aspire to
creating a work environment that enhances job satisfaction need to incorporate the following:
Flexible work arrangements, possibly including telecommuting
Training and other professional growth opportunities
Interesting work that offers variety and challenge and allows the worker opportunities to "put
his or her signature" on the finished product
Opportunities to use one's talents and to be creative
Opportunities to take responsibility and direct one's own work
A stable, secure work environment that includes job security/continuity
An environment in which workers are supported by an accessible supervisor who provides
timely feedback as well as congenial team members
Flexible benefits, such as child-care and exercise facilities
Up-to-date technology
.
1.2 Stament of problem
Due competition, employees have lot of work pressure from the organization. To achieve the
targets, overcome the competition and to keep the existing customers happy they have been
comparing with their peers. Though good salary employers are not satisfied with their position
and time. A stable environment needs to be created for employers so that they are happy and
work better for the organization.

1.3 Purpose study

The purpose of study is to know about the job statisfaction and to know about the problems faced
by the employees in the organization.

1.4 Objective of study

To find that whether the employees are satisfied or not.

To analyse the companys working environment.

To check the Degree of satisfaction of employees.

To find that they are satisfied with their job profile or not.

To find that employees are working with their full capabilities or not.

1.5 Significance of study

1. It provides student platform to showcase their skills.

2. It gives an opportunity to the student bring in new ideas.

3. It helps student to understand the concept of business process.

 4. It provides exposure to students in business arena.

5. It gives student experience of dealing with co-operate people.

6. It helps to study the effect of advertisement on the sale on coca cola products.

7. It helps to study the effect of advertisement on the sale on coca cola products.

1.6 Scope of study

The scope of the study is very vital. Not only the Human Resource department can use the facts
and figures of the study but also the marketing and sales department can take benefits from the
findings of the study.
Scope for the sales department
The sales department can have fairly good idea about their employees at they are satisfied or not.
Scope for the marketing department
The marketing department can use the figures indicating that they are putting their efforts to plan
their marketing strategies to achieve their targets or not.
Scope for personnel department
Some customers have the complaints or facing problems regarding the job. So the personnel
department can use the information to make efforts to avoid such complaints.

1.7 Area of study:

The research was carried out in Pune city , Kotak Mahendra bank wanowarie branch .

1.8 Limitations of study:

As it is said, Every Coin Has Two Sides, similarly there were many limitations
during the research. They are as follows:

Location constrains:
This was indeed a major constraint. During the course of the project, it was possible only to meet
customers at the Infantry Road branch. There are a few other show-rooms of Sony in Bangalore and it
was not possible to visit customers from the other show-rooms.
 Time constrains:
Being a student of an undergraduate B-School, it was a little difficult to balance college commitments and
duty called for on my part in view of this magnitude. However even though the time permitted was
utilized well enough it was too short a time to meet a large number of respondents.

Resources constrains:
It must be noted that the research is not undertaken by a professional market research agency. The market
research was undertaken by me as a student. Hence resources constraints did limit the extent of the
research.

Biased Opinion:
In spite of the care taken to receive the right and genuine comments on the service, there is always the
element of uncertainty. The responses turned in by respondents could be biased to a certain extent. This is
a major limitation as the right information with regard to levels of customer satisfaction cannot be arrived
at.

Assessment of data:
This is indeed one of the key limiting factors as the research as it is undertaken by amateurs and not
professionals at market research agencies. Although the project has been carried out with utmost care and
meticulously it will lack a professional touch to it. The assessment of data has been done with a lot of care
and consultation, but the truth remains that shortcomings owing to our age and inexperience would be
there to show.

2.1Vision and mission

2.2 History of organization

Kotak mahindra old mutual life insurance is a joint venture between kotak mahindra
bank ltd., along with its affiliates; and old mutual plc.established in 1984, the kotak mahindra
group has long been one of indias most reputed organizations in the financial services domain.
Kotak mahindra Group is c o m m i t t e d f o r p r o v i d i n g h i g h q u a l i t y f i n a n c i a l
p r o d u c t s , s e r v i c e s & s u p p o r t t o i t s customers; and is structured in different
business like Banking, Life Insurance, Mutual Funds, Car Finance, Securities, Institutional
Equities and Investment banking. Kotak mahindra finance ltd. The flagship company of
kotak mahindra group was converted into
KOTAK MAHINDRA Bank Ltd.
i n M a r c h 2 0 0 3 , m a k i n g i t t h e f i r s t NBFC to be offered a banking license. As on 31
st December 2006, the group stands at w o r t h o f a r o u n d R s . 3 1 0 0 c r o r e , e m p l o y i n g
a r o u n d 9 6 0 0 p e o p l e i n i t s v a r i o u s business and has distribution network of branches,
franchisees, representative offices in New York, London, Dubai and Mauritius. The group service
around 2.2 million-customer accounts
Kotak mahindra group
Established in 1984, the Kotak Mahindra Group has long been one of
I n d i a s m o s t r e p u t e d o r g a n i z a t i o n s i n t h e f i n a n c i a l s e r v i c e s d o m a i n . K o t a k
Mahindra Group is committed for providing high quality financial
p r o d u c t s , s e r v i c e s a n d s u p p o r t t o i t s customers; and is structured in different
businesses like Banking, Life Insurance, Mutual Funds, Car Finance, Securities and Institutional
equities. As on 31st December 2006, the group stands at a net worth of around Rs. 3100
crore, employees around 9600 people in its various branches providing services at
across 300 cities. The Group services around 2.2 million customer accounts 11
2.3 Product and services
Old Mutual, a company with 160 years experience in life insurance, is an
international financial services group listed on the London Stock Exchange and
included in the FTSE100 list of companies, with assets under management worth $
400 Billion as on 30thJune, 2006. For customers, this joint venture translates into a
company that combines international expertise with the understanding of the local market.
T h e g r o u p h a s a s u b s t a n t i a l p r e s e n c e i n t h e U K , U S a n d S o u t h Af r i c a n
m a r k e t s . T h e company is also working in the field of asset management, banking and general
insurance services in over 40countries. As on 31 December 2005, Old Mutual had
more than 7million life insurance policies, 3.6 million banking customers and over 5, 50,000
general insurance policies

OTHER GROUP COMPANIES OF KOTAK LIFE INSURANCE:

 Kotak mahindra bank ltd

Kotak Mahindra Capital companyLtd

international subsidiaries kotak mahindra prime ltd

kotak securities ltd

kotak mahindra asset management company-

Company profile:
Kotak Mahindra old mutual life insurance ltd. Is a joint venture between
k o t a k M a h i n d r a b a n k s L t d . ? An d o l d m u t u a l p l c . A t k o t a k l i f e i n s u r a n c e ,
w e a i m t o h e l p customers to take financial Decisions at every stage in life by offering them a
wide range of innovative life insurance Products, to make them financial independent 11
.Mr. Gorang shah is the managing director of kotak Mahindra old mutual life insurance
2.5 Progress of organization:
3. Review Of Literature
1. Prasad L.M. Human resource management pp219-purpose and importance of Recruitment &
selection can not be ignored as by this organization
2. Bhattacharyya Kumar Dipak, Human resource management Excel books pp166.-what is
basically recruitment, its introduction, how to carry out recruitment.
.3. Dwivedi R.S. Managing Human Resource, Personnel Management(Indian enterprises,
Galgotia publishing company, New delhi,1st edition, pp96-97 -what is a recruitment policy .what
factors should be include while formulating.
4. Rao V.S.P, Human Resource Management, Excel books,1st edition,pp151.Importance of tests
while selecting the candidates for the job, as these tests help the interviewer to better judge the
candidate his competency for the particular jobs.
5. Bernardin John H, Human Resource Management, Tata Mc Graw Hill publishing company
ltd., New Delhi, pp 160-163.the effectiveness of selection method depends upon the reliability of
the data ,validity of the purpose &utility of the methods
4.1 Research methodology
A Research is an art of scientific investigation or enquiry especially through search for new
branch of knowledge. It is a moment from known to unknown. It is a systemized effort to
gain more knowledge"Research methodology is a way to systematically solve the research
problem. It may be understood as a science of studying how research is done scientifically. It
will help in studying the various steps that are generally adopted by a researcher in studying
this research problem along with the logic behind them.It is necessary for the researcher to
know not only the research methods or techniques but also the methodology. Researcher
always need to know the criteria by which they can decide that technique and they needs to
understand the assumptions underline various technique and they need to know the criteria
by which they can decide that techniques and procedure which will be applicable to certain
problems and other will not.
The data has been collected from two sources of data that is primary and secondary data.
Primarydata Questionnaire methods are used to elicit information from employees of various
hierarchies Departments. Primary data are those which are gathered especially for the project
at hand is directly through questionnaire & personal interaction. Primary data is collected by
administering the questionnaire& personal interaction. Secondary data has been collected
from different books and company files and website. The secondary data has been collected
by an individual from different sources.

1.1TYPES OF RESEARCH
Observation: Is the most commonly used method of data collection in
the humanities and social sciences. To some extent this method is also
used in natural sciences. In natural sciences observation is conducted
in natural settings while in the social sciences an artificial situation can
also be created where the observer can observe the participants.
Observation can be conducted without the knowledge and awareness
of the participants even, if the participants are aware or not aware of
 the observation the observer should understand the ethics of the
privacy of the participants. In disguise observations the observer has
the best opportunity to observe the participants, the observer get true
and unbiased results.
Interviews: Is another important method of primary data collection.
Interviews are expensive as compared to other methods of data
collection. In the interview the interviewer collects information from
each respondent independently. Due to this reason it becomes costly
as well as time consuming. Interview as a research tool can only be
used if the researcher has plenty of time and resources, otherwise it
will be wastage of time and money to start interviewing. Interviews are
more reliable as compared to observation. In the interview the
interviewer not only asks several questions from the interviewee but
he/she observes the respondent too. This facilitates in depth
knowledge of the situation, phenomena or individual. The most
important limitation of interview is the time that is required to conduct
it properly.
The questionnaire: Is one of the most commonly used methods of
data collection in research. Questionnaires are formulated to get to the
point information on any subject area. The questionnaire is an
inexpensive method of data collection as compared to other methods
of primary research. Questionnaires can be submitted by the vast
audience at a time and the responses can be obtained easily. The only
drawback of questionnaire is the low feedback as several people do not
return questionnaires on time. Several respondents do not show true
responses in questionnaires. In the interview the interviewer can
observe the gestures of the respondents but in questionnaires the
respondents do not know whether the answers are genuinely true or
not.
Experiments are the most reliable source of data collection in natural
sciences. Experiments can be conducted in any area of scientific study,
 whether it is chemistry, biology, physiology, physics, astronomy or
mathematics. Experiments consist of logical series of actions that
result in the answer to your query. Experiments can be conducted in a
controlled environment as well as in natural situations. In experiments
the experimenter controls the external factors while looking for the
effect of internal factors. Experiments can be conducted in the field as
well as in laboratories. In most of the natural science studies a
research question is formulated in which the researcher formulates one
or several hypotheses.
Qualitative Research- It is Concerned with qualitative phenomenon i.e. Phenomena
relating to or involving quality or kind.

1.2 DATA SOURCES

A systematic method was adopted for the collection of data .Both primary &secondary data were
collected for smooth and successful completion of the study.

1.3PRIMARY DATA
PRIMARY DATA is data that has not been previously published, i.e. the
data is derived from a new or original research study and collected at the
source, e.g., in marketing, it is information that is obtained directly from
first-hand sources by means of surveys, observation or experimentation.
The primary data was collected from the Dept. of Human Resource Development. Mainly
primary data was collected through personal interviews with the important person in HRD
department by asking related questions.

1.3.1 TOOL FOR COLLECTING PRIMARY DATA

Research Technique: In this study the survey Method is used as a research technique.
This method helps to obtain right information from respondents.
Research Instrument: Questionnaire.
Questionnaire Method: The major motive of taking this method was that it covers large
population at a time. One can have direct contact with the respondents. The questionnaire
was prepared with both closed multiple choice questions and open ended questions for
suggestion. This questionnaire was used to take personal interview of the employees.

1.3.2 SAMPLE SIZE

 The sample size was 50. The collection of data was by distribution of questionnaires and
asking questions to the Employees.

4.3.3 Sampling Technique:

The sampling technique used was Simple Random Sampling. This is the simplest and most
popular technique of sampling. In it each unit of the population has an equal chance of being
included in the sample. This method implies that if N is the size of the population and n units are
to be drawn in the sample, then the sample should not be taken in such a way that each of the
samples has an equal chance of being selected.
4.4 Secondary Data
Secondary data collection was done by research that is by studying company website.
The data was collected from internet. Secondary data is collected by someone other than
The user. Common sources of secondary data for social science includes censuses ,surveys,
organizational records and data collected through qualitative methodologies or qualitative
research. Primary data, by contrast, are collected by the investigator concluding the research
.Secondary data analysis saves time that would otherwise be spent collecting data and
,particularly in the case of quantitative data, provides larger and higher-quality data bases than
would be unfeasible for any individual researcher to collect on their own. In addition to that,
analysts of social and economic change consider secondary data essential, since it is impossible
to conduct a new survey that can adequately capture past change and/or developments.

4.3.1 Tools for Collecting Secondary Data

In most of the studies the investigator finds it impracticable to collect first hand Information on
all related issues and as such he/she makes use of data collected by others. The secondary data
can be collected by the following procedures.
Pubished books: By examining the historical, literature and other records.
Unpublished books: If data available in secondary sources are Reliable, suitable
And adequate then one can use secondary data for his/her study.
In this study the secondary data collected from the companys website and form the
Discussions with public and official person

5. Data analysis and interpretation:

Table 1.1 promotion in the past few years.

Graph 1.1 promotion in the past few years.

BIBLIOGRAPHY
BOOKS
1. Kothari C.R., Research Methodology, New Delhi; New Age InternationalPublication, second
edition.
2. Ashwathapa K., Human Resource Management (third edition), Tata Mc Graw HillPublication
Company Ltd. Page no. 81-136,171,179,267,284.
3. Chhabra. , T. N. Human Resource Management ,Dhanpat Rai $Co(P)Ltd. India,ninthedition.
4. Monnapa Arun., Human Resource Management ,Tata Mc Graw Hill PublicationCompany Ltd.

WEBSITES:-
a.www.kotaklifeinsurance.com/home/products
b.www.kotak.com/coms2/product-compint-0000950756-page.html
c. www.irda.org/insurance/benefits-kotak,-indd.www.ask.com-/meaning-
insurance/history//-e.www.ibef.org/industry/insurance-trend
Annexure
1 .I have passed up at least once for a promotion in the past few years.

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

2. I spend parts of my day daydreaming about a better job.

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

3. I find much of my job repetitive and boring

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

4.I am mentally and physically exhausted at the end of the day at work

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

5.I feel that my job has little impact on the success of the company
[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

I have an increasingly bad attitude toward my job,boss,and employer

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

7 .I am no longer given the resources I need to successfully do my job

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

8. I am not being used to my full capabilities

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

9. I have received no better than fair evaluation recently

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

10. I feel as though my boss and employer have let me down

 [a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

11. I often feel overworked and overwhelmed

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

12. I am frequently stressed out at work

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

13. I live for weekends and days away from my job

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

14. I find myself negatively comparing my situations to my peers

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

15. I feel my bad days at work overweigh the good ones

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

16. I often experience a sensation of time standing while I am at work

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

17. I have been told that Im becoming a more cynical person

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

18. I feel as though my employer has broken promises about my future with the organization

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

19. I have lost sight of my career goals and aspiration

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree

20. I know longer feel valued for my work

[a] Strongly Agree [b] Agree [c] Neither Agree nor Disagree

[d] Disagree [e] Strongly Disagree