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Part 1 1930-1978
The Future
The Roland name is Activist 1: and sample-based synthesis.
Activist 4: Yeah, yeah, thats something that
had Matthias Hohner. Even the Hammond
Organ Company started out as a sub-division
almost synonymous with we would really miss if the Rolands left. of the Hammond Clock Company!
Activist 2: Jazz Chorus amplifiers Kakehashi was offered a part-time position
music technology there Activist 1: And they made analogue in a watch repair business, but after a few
cant be an SOS reader synthesizers that were reliable! months he had to leave when he asked to be
Activist 3: Yeah, they certainly know how to taught everything in a few months, thus
who hasnt made use of keep things working. Lets face it, they were attempting to short-circuit the traditional
the only ones who could in the 1970s seven-year apprenticeship.
their instruments at some Stan: All right, but apart from the Jupiter 8, In response, Kakehashi bought a book on
time. As founder Ikutaro guitar synthesis, sample-based synthesizers, watch repair and set up the Kakehashi Watch
playable electronic drum kits, Boss effects Shop in direct competition with his former
Kakehashi approaches his units, programmable rhythm units, reliable employer. This was a success, and he next
analogue synthesizers, the Space Echoes and decided to turn his enthusiasm for music into
75th birthday, we begin Jazz Chorus amplifiers, what have the Rolands
a journey through the ever done for us?
Activist 5: ...MIDI?
companys extraordinary Stan: Oh, shut up!!!:
history... Clearly, the Rolands have done a great deal
for us, and it seems high time that we looked
back at some of the milestones in the
companys (and, therefore, the electronic
Gordon Reid music industrys) history. But this is the story
think that it was one of the staff who wrote of a man as much as a company, so well start
Watches & Other Beginnings Ikutaro Kakehashi, founder of Roland, at the 1964
apologies to John Cleese. The Judean Peoples
NAMM show with the Ace Electronics R1 and Canary.
Front (or was it the Peoples Front of Judea?) Born in 1930, Ikutaro Kakehashi was just two
might well have replied as follows years old when his parents died from a business venture. It was no longer illegal to
Activist 1: The Jupiter 8? tuberculosis, and he spent much of his youth own a short-wave radio or to listen to foreign
Stan: What? living in Osaka under martial law. He studied broadcasts and, scanning the airwaves for
Activist 1: The Jupiter 8. mechanical engineering and simultaneously new music, Kakehashi learned the basics of
Stan: Oh yeah, yeah... they did give us that, worked as a schoolboy worker in the Hitachi how radios worked. He was soon
thats true. shipyards where Japans midget suicide cannibalising broken sets to create working
Activist 2: And the Space Echo. submarines were built. As a result, he ones, and his repair shop started handling
Activist 1: Oh yeah, the Space Echo witnessed a great deal of destruction in the broken radios in addition to watches and
remember what echo units used to be like? last months of the war. clocks. Nonetheless, he still supplemented his
Stan: Yeah, all right, Ill grant you that the Once World War II was over, and after income with agricultural work.
Jupiter 8 and the Space Echo are two things failing on health grounds to enter the citys Kakehashi spent four years in Kyushu, but
the Rolands have done. university in 1946, Kakehashi moved to the when he heard that he could go back to
Activist 3: And programmable rhythm units. southernmost of Japans four major islands, Osaka, he liquidated his business to fund his
Stan: Well, yeah. Obviously programmable Kyushu. This offered a far more rural entry into the citys university. Still just 20, he
rhythm units, programmable rhythm units go existence and, to survive, he took a day job as returned but was struck down by tuberculosis
without saying, dont they But apart from a geographical survey assistant. But, at just 16 in both lungs, the treatment for which quickly
the Jupiter 8, the Space Echo, and years old, he noticed that, with no watch or consumed all the money he had earmarked
programmable rhythm units? clock industry in post-war Japan, there was for his education. So, as the months in
Activist 2: Boss effects units? a thriving business to be had repairing Sengokuso hospital turned into years,
Activist 1: Guitar synthesis? existing timepieces. He was unaware of it at Kakehashi supported himself by repairing
Activist 4: Playable electronic drum kits? the time, but a chap named Torakusu Yamaha watches and radios for the staff and other
Stan: Yeah, yeah, alright fair enough. had also started out as a watch repairer, as patients.
Corporation. However, he did not choose started in both locations. Roland were later
to move in their entirety to Hamamatsu, a price tag of C$500 plus tax, which at the phaser, was possibly the ancestor of all
establishing a number of factories in the area, time was about 250. Given the units rarity, todays multi-effects pedals), and the AG5
but for the first few years, Kakehashi would I could understand the shops desire to cash in Funny Cat auto-wah. Then there were the
commute overnight by train between the two. on it, but as for the sound The most polite EP10 and EP20, Japans first fully electronic
Rolands first product was the TR77, one of one can be is to say that it wasnt worth 250. pianos. These proved to be sturdy and
three short-lived rhythm boxes; the TR33, reliable, but in common with other electronic
TR55 and the TR77 itself. This is not
1973 pianos of the 1970s, they sounded truly
surprising; Kakehashi had extensive MAJOR PRODUCT LAUNCHES horrid. They were no competition for the
experience in designing such products, the EFFECTS Fender Rhodes and Wurlitzer pianos that
development cycle was short, and the costs AD50 Double Beat fuzz/wah pedal. dominated the era so, despite their places in
AG5 Funny Cat distortion/sustain pedal.
were low. The organ-industry heritage of history, they are probably best forgotten.
AW10 wah pedal.
these products was obvious, and the TR33 However, you wouldnt want to forget the
RE100 tape echo.
had the cut-out body shape that showed that RE200 tape echo. other four products launched in 1973
it was intended for mounting underneath PIANOS Kakehashi had originally designed the
a piano or organ keyboard. The TR55 was EP10. RE100 as a machine to reproduce long
more of a tabletop design, but the long, flat EP20. announcements, but he became aware that
TR77 (which was, if truth be told, little more SYNTHS & HI-TECH while they were prone to poor performance
SH1000 monosynth.
than an updated version of the Ace Tone tape-echo units such as the Echorec and the
SH3 monosynth.
FR7L) was the pick of the bunch. It allowed Echoplex were becoming popular with
you to merge rhythms, it offered two- and musicians. His announcement machine was
four-beat patterns that you could superimpose Rolands turnover in their first year was quickly modified, and the RE100 and RE200
on the more traditional Latin and other remarkable; $300,000 was not a trivial sum in tape-echo units became the precursors of the
patterns, it had a very nice fade-out feature, the early 1970s. However, the problems landmark Space Echo products that were
and there were independent volume sliders Kakehashi faced as he tried to grow the soon to appear.
for the kick drum, snare, guiro and company were not inconsiderable. Then there was Japans first synthesizer,
the earliest Japanese example of widths of pulse (including square), PWM, and
a classic synthesizer. But this is noise although only one could be used at
not quite the impressive accolade a time. There were two LFOs (one with delay),
that it might seem After all, the three levels of filter tracking, a fixed filter that
SH3 was only the third synth could be overdriven, a fully variable
manufactured in Japan, the Roland 12dB-per-octave resonant filter, and two
SH1000 and Korg 700 being the others! independent envelope generators. While you
could access all of these facilities more
The Roland SH3. Any resemblence to the Ace Tone
1974 flexibly on the SH3A, the SH2000 was the
SH3 is purely coincidental... or is it? MAJOR PRODUCT LAUNCHES more expressive, thanks to its five parameters
BOSS PRODUCTS of aftertouch sensitivity.
B100 preamp.
the SH1000 (see the box on the previous Like the SH3, early SH2000s seem also to
EFFECTS
page) and its more powerful sibling, the SH3, have infringed a patent, so a revised version
AP5 Phase 5.
which appeared as both the Roland SH3 and with a new filter (serial numbers 578050
RE101 Space Echo.
the Ace Tone SH3, and remains highly RE201 Space Echo. onwards) appeared somewhat later. A second
sought-after to this day. An instrument of the PIANOS revision (serial numbers 608900 onwards)
synth-in-its-own-flightcase school of design, EP30 touch-sensitive electronic piano. featured an updated power supply. But
the SH3 shared the SH1000s ability to mix SYNTHS & HI-TECH whichever version was used, the SH2000
waveforms, offering sawtooth, pulse and SH2000 preset monosynth. sounded good, and it eventually became
SH3A monosynth.
square waves, freely mixable in any widely used in mainstream rock and pop.
proportions at each of the 32, 16, 8 4 and 2 Thats not bad for something designed to sit
footages. But unlike the SH1000, it offered Not everything was plain sailing, and it on top of a domestic organ. Furthermore, like
user-programmable Chorus (which was appears that Kakehashi infringed one of Bob the SH1000 and SH3A, the SH2000 was still
pulse-width modulation or PWM of all Moogs filter patents when he designed the available in 1981, nearly a decade after its
three waves at the 8 setting) and there was a SH3. So a new version appeared in 1974. introduction. Clearly, Kakehashi had got
pink/white-noise generator that you could Externally, the SH3A was almost identical to things right first time.
direct to either the VCF or VCA control inputs. the SH3, but it sported a new VCF and VCA, The same year also witnessed the launch
The SH3 sported two conventional LFOs (the and it was this model that Vangelis and of the EP30, the worlds first velocity-sensitive
PWM had its own, dedicated rate control) with a handful of other famous keyboard players electronic piano, but the year was equally
a neat routing system for pitch modulation, adopted in the mid-1970s. notable for the introduction of Rolands first
filter modulation, and tremolo. Whats more, Alongside the SH3A, Roland released the classic effects pedal, the Phase 5 (at least
there was a sample-and-hold section, SH2000, a pressure-sensitive preset synth one of which mine is still in use) and the
portamento, a self-oscillating filter, a full ADSR designed to compete directly with the ARP Pro RE101 Space Echo. But all of these were
contour generator, and two preset envelope Soloist. This offered a number of facilities that overshadowed by the launch of a product that
shapes one brassy, one percussive for made it more flexible than other remains a standard to this day the Roland
the VCF and VCA. single-oscillator synths of the era. For RE201 Space Echo (see the box below).
As you might imagine, the SH3 was example, the VCO waveform passed through A design classic that looks as good now as it
remarkably adept at producing interesting an octave-divider, enabling players to build did when first unveiled, the RE201 used
noises so, although it could never attain the complex voices using a mix of octave a much longer tape loop than its predecessors
bite or depth of multi-oscillator synths such as footages from 32 to 2. Four families of or competitors, reducing wear on the tape,
the Minimoog and ARP Odyssey, it became waveform were available sawtooth, five which in turn improved the sound quality and
prolonged the useful life of the tape itself. The 1975 Rolands Ensemble Effects
Space Echo was an instant hit, and remained
MAJOR PRODUCT LAUNCHES
in the Roland catalogue for the next 16 years. Unlike the chorus effects in the JC amps and
AMPS, MIXERS & SPEAKERS
It was also the first Roland product to cross all the later Boss CE1, Rolands early keyboard
JC60 Jazz Chorus guitar amp.
the boundaries of popular music. A decade ensemble effects used either three or four
JC120 Jazz Chorus guitar amp.
before the introduction of affordable digital delay lines (depending upon model) based on
Revo 30 Leslie simulation system.
a 512-stage BBD (bucket-brigade device)
multi-effects units, its combination of reverb, Revo 120 Leslie simulation system.
chip called the MN3002. By determining the
multi-tapped echo and EQ proved to be Revo 250 Leslie simulation system.
amount of delay, the modulation rate and
EFFECTS
depth, and the relative phases between the
AF60 Bee Gee fuzz box.
three signal paths, Rolands designers could
AP2 Phase II.
have selected between a wide range of delay,
AP7 Jet Phaser.
reverb, tremolo, vibrato, phasing and chorus
RHYTHM MACHINES
effects, all of which can be generated by
TR66 Rhythm Arranger.
these chips. However, it seems that they got
SYNTHS & HI-TECH
it just right The sound of the Roland
RS101 string ensemble.
ensemble became a distinguishing feature of
SH5 monosynth.
the companys synthesizers, and although the
The famous RE201 Space Echo tape-based delay. exact nature of the circuitry changed over
The following year saw Roland push further the years, the sound remained consistently
desirable, and continues to be so nearly three
equally attractive to guitarists, vocalists and into all manner of music markets, and marked
decades later.
keyboard players, and it soon became the companys first appearance at the
impossible to avoid the ubiquitous box, Frankfurt Musikmesse. Many of the new
whether on the road or in the studio. products shown were destined to be filter, second band-pass filter, multiple
Nowadays, tapes for these are becoming significant, although it was not always routing, dual envelopes and extensive CVs
harder to find, and owners are prone to obvious at the time. and Gates. That it sold in moderate quantities
forgetting that they need periodic servicing to Take the JC120 Jazz Chorus guitar has added to its collectability, and the fact
maintain good performance, but youll still amplifier This was the first amp to include that it is undoubtedly the prettiest of Rolands
find numerous RE201s in use. dual amplifiers and a chorus effect, but early synths only helps in this regard.
Nonetheless, it is for another, (ironically) I doubt anybody realised in 1975 that this was Next, there were the effects units.
long-forgotten product for which 1974 should to become one of the most popular amplifiers Foremost among these were a couple of
be remembered of all time. Yet a classic it quickly became, and superb phasers: the AP2 Phase II, and its more
A number of Kakehashis former staff at spawned a dynasty of JC amplifiers that are advanced sibling, the AP7 Jet Phaser, which
Ace Electronics had chosen to follow him to still in production today. offered four Jet modes alongside two
his new company, but there was no room for And what of the RS101 Strings? This was conventional phasing modes. These were
all of them in Rolands company structure, so, a nice ensemble keyboard that failed to cause complemented by another fuzz box, the AF60
on 13th March 1973, Kakehashi established much of a ripple upon its release. It offered Bee Gee.
another company, the Music Electronics independent Strings I, Strings II, and Brass Finally, there were three Revo systems
Group, or MEG Electronics. presets either side of a keyboard split. Each designed to imitate the sound of a Leslie
MEGs first product was a ceramic contact side of the split offered a Tone control, and rotary speaker system. The smallest of these,
microphone for an acoustic guitar, sold independent Slow Attack, variable Sustain and the Revo 30, appeared to be little more than
together with a strange battery-powered Volume Soft options, thus allowing you to a stereo amplifier with a built-in chorus unit,
preamp. However, just before the product play bi-timbrally. There was also vibrato but, but you could use this with a standard
launch, somebody in Japan realised that Meg more importantly, the RS101 marked the first line-level input or, as with many Leslie
is a common girls name in the west, so appearance of what was soon become to conversions on vintage Hammonds, by
Kakehashi changed the brand name to Rolands trademark: its Ensemble effect. tapping the amplified signal within the organ
something with leadership connotations. Furthermore, the RS101 offered individual itself. Each Revo 30 came with a pair of
I doubt that anybody reading this remembers VCAs and envelopes for each note, so it could lightweight, bookshelf Revo 30S speakers,
the product in question, and it would now be articulate sounds correctly. This was a huge and even these were novel, having a baffle
of no interest but for one thing: Kakehashis improvement over the market leader, the that bounced the sound projected by their
new brand name was Boss, and when the ARP/Eminent Solina. Physically, it was cones, damping the high-frequency response,
Boss B100 guitar preamp was released, compact and sturdy, and much lighter than and generating a more organ-like timbre.
another legend was born. the Solina, so it was also the more convenient Designed for the home rather than studio
of the two. Yet it sank almost without trace. or stage, the Revo 30 was perhaps the
Nearly 30 years later, I still dont understand companys earliest attempt to create a spatial
why this happened, and I suspect that its effect which was something that was later
designers felt the same way. to become a major area of its research and
Similarly, the SH5 was a splendid product development. But if this was an odd
synthesizer, packed with innovative features, product, the larger Revo units were stranger
and another of Rolands early synths that was still. In an attempt to imitate the rotating
destined long after its demise to become speaker effect using a single, heavily
a sought-after classic. But at the time, its amplified cabinet, these incorporated
Japanese sound proved to be more of a semi-circular array of high-frequency
The sadly under-appreciated RS101 ensemble
keyboard. It might have been a leap forward for a disincentive than the appeal of its dual speakers similar to some of Don Leslies
keyboard-based string sounds, but the mid-70s oscillators, PWM, sync, ring modulator, earliest experiments, and the internal
synth-buying market didnt notice. multi-mode low-pass/band-pass/high-pass electronics panned the signal from across
these, thus creating an effect similar to that of Established in 1976, SIEL would eventually spatial sound, many people ignored the
a Leslie cabinet but with no moving parts. produce a large range of instruments some all-important right output on the rear of the
Lacking the subtlety of the Doppler and under their own name, some rebadged for CE1, using it as a mono effect, and thus
amplitude-modulation effects produced by the manufacturers such as Sequential Circuits. seriously compromising its performance.
Leslie, the imitation was not great, but was Many of these, such as the SIEL Orchestra, The turning point came in the late 1970s,
when prog-rock keyboard players and
nevertheless an interesting effect in its own would compete directly with Rolands
jazz-rock (or fusion) guitarists started to use
right. products. Its impossible that Kakehashi could
stereo amplification on stage. Suddenly, the
have known the role that SIEL would chorus effect came into its own, and, within
1976 eventually play in the development of Roland, weeks, the mountain of unsold units had
MAJOR PRODUCT LAUNCHES but the company became highly significant started to shrink. By the time Tony Banks of
AMPS, MIXERS & SPEAKERS Genesis had decided to use a CE1 in
JC160 Jazz Chorus (160W). preference to a Leslie cabinet, Boss were
BOSS PRODUCTS already well on the way to selling their one
CE1 Chorus Ensemble. millionth effects unit.
EFFECTS
DC50 Digital Chorus.
SYNTHS & HI-TECH
RS202 String Ensemble. incorporated a simple reverb), the 104
System 100 semi-modular synth. Sequencer (two channels of 12 steps each),
System 700 modular synth. and the 109 Monitor Speakers. These fitted
neatly together to produce a system that, in
From the moment he had formed Roland retrospect, was rather more interesting than it
Corporation, Ikutaro Kakehashi had been seemed at the time. Apparently, there was
looking to the future, establishing with his The 103 Mixer, part of Rolands System 100 even a stand for the complete system, and
dealers and distributors relationships that he semi-modular synthesis setup. rumours suggest that Roland planned to
might later be able to convert into 50/50 joint expand the range further, although this never
ventures. This bore fruit when he and a decade later, as well see in a later part of happened.
Geoffrey Brash, Rolands Australian this history. What there was, however, was the System
distributor, agreed to form Roland Another Roland monosynth that would 700. This huge modular beast marked Japans
Corporation Australia, launching the company become sought-after long after production entry into the synthesiser market of the,
with a party at the Sydney Opera House on 2 ceased, the System 100 comprised five umm 1960s. Costing in excess of 10,000
April 1976. semi-modular products; the 101 Synthesizer, (a figure that it still commands today) this was
That years new products didnt disappoint the 102 Expander, the 103 Mixer (which the instrument that placed Roland among the
either. The RS101 had been commercially
overlooked, but its successor, the RS202
String Ensemble was a landmark, introducing
the Ensemble Off/I/II switch that was to
become Rolands trademark for the next
decade. Indeed, the Ensemble defined the
Roland sound, with the II setting introducing
a rich chorus, whereas I produced the faster,
deeper ensemble effect that remains widely
used to this day.
The RS202 proved adept at producing
subtle timbres with a character all their own.
Easily distinguished from other
manufacturers ensemble keyboards, it had
a transparent quality that sat beautifully in
a mix, complementing other instruments, yet
never proving uninteresting. Nevertheless, it Rolands truly modular synth, 1976s System 700. The one here, shown in a picture taken in 1998, was a complete
faced strong competition from the Solina, as system owned by the then-boss of independent UK record label Mute, Daniel Miller. It was used extensively on
well as numerous ensemble keyboards hailing the first three Depeche Mode albums.
big boys and, although relatively few and the huge three-channel, 12-step unknown today, the DC50 was not a great
systems were sold, its user-list started to take sequencer that dominated the centre of the success.
on the form to which the company would upper row. Apparently, Roland were happy to
soon become accustomed. provide alternative selections of modules, but
1977
A complete System 700 comprised six on the rare occasions that you see System MAJOR PRODUCT LAUNCHES
cabinets arranged in two levels of three, plus 700s today, they seem to conform to the AMPS, MIXERS & SPEAKERS
a five-octave duophonic keyboard. It included standard configuration. GA-series 20, 30, 40, 60, 120W guitar
amps.
nine oscillators, a selection of four Yet, despite the size and stature of the
GB-series 30, 50W bass amps.
voltage-controlled 12dB-per-octave and System 700, the most significant Roland of
JC60A and JC120A Jazz Chorus amps.
24dB-per-octave filters, five voltage-controlled 1976 measured just a few inches across, sat SB-series 100 bass amp.
amplifiers, four envelope generators, three on the floor, and wasnt even a Roland. It was BOSS PRODUCTS
LFOs, a mixer, a sequencer, a reverb unit, the Boss CE1 Chorus Ensemble, an effects BF1 flanger.
a delay and a phaser. Fortunately, you didnt pedal that would spawn the most successful GE10 graphic EQ.
need to invest in the complete System in one product dynasty the music industry would OD1 overdrive.
PH1 phaser.
go. The main cabinet was usually configured ever see (see the box on the previous page).
SP1 spectrum.
as a stand-alone three-oscillator synthesizer, This was accompanied by the Roland DC50 EFFECTS
and the other five cabinets added the extra Digital Chorus, a chunky table-top unit that DC10 analogue echo.
VCOs and LFO (lower left), extra VCFs and owed much of its design to the Space Echoes, RE301 chorus echo.
VCA (lower right), pitch-to-voltage interface but which was not a digital processor at all; it GUITAR SYNTHS
and mixer (upper left), effects (upper right), was a BBD delay line and chorus effect! Almost GR500 & GS500 guitar-synth system.
PIANOS
MP700.
Milestone: The GS500/GR500 Guitar Synth MPA100 amplifier for MP700.
ORGANS
The GS500 and GR500 were a remarkable The synthesizer module (shown below) was VK6.
achievement. Not that Roland built every amazing, with five sound generation sections VK9.
component, of course G, P, B, M and S that you could play SEQUENCERS
The GS500 was a heavily modified Ibanez individually or in any combination. These were the MC8 Micro Composer.
guitar, with a single humbucker plus
a hexaphonic pickup for driving the GR500,
individual on/off switches for each of the four By the beginning of 1977, Rolands annual
synthesis sections, switches to select the sound turnover had reached nearly US$30 million,
of the guitar itself, the synthesizer, or both which was approximately one hundred times
simultaneously, plus EQ. All this appeared as its 1972 turnover. This made the Roland
a beautifully crafted, but very heavy instrument
Corporation almost as large as Ace Electronics
whose body contained magnets that fed the audio
output back to the strings, thus creating an
had been at the height of their success, but
infinite sustain system. The GS500 really was The GR500 sound-generating unit for the GS500 introduced problems of its own, with
far more than just a guitar plugged into a sound guitar-synth system. Kakehashi and his management team
generator! seriously overworked, and lacking adequate
straight-through Guitar, Poly-ensemble, Bass, time to control growth and direction.
Melody, and an external Synthesizer section Kakehashi decided that, rather than impose
designed to interface with and control an SH5,
limits on Rolands activities, he would bring in
System 100 or System 700. The Poly-ensemble,
which treated the independent outputs from the the extra people that he needed, including
hex pickup, was interesting, and produced what senior administrators, a financial controller
would later become Rolands signature bowed and most radically a Head of Research
guitar sound, but it was the Melody section that and Development. In principle, this meant that
captured players imagination because it was a greater diversity of ideas and products
here that the real synthesis took place.
would start to make their way to the market.
Sounds were generated by a conventional
VCO/VCF/VCA architecture reminiscent of the
In addition to these changes, Kakehashi
The GS500 modified Ibanez guitar used to control earliest SH-series synths, but with a number of continued with his plan to form a Group of
the GR500, and the unique multicore cable and very important bonuses. For example, the VCA related companies, with each specialising in
connector that linked them together. was touch sensitive, and the output from the a given area of music technology. Although
Poly-ensemble was an input in the solo synths these boundaries have blurred over time, the
If the GS500 had a limitation, it was that you mixer, so you could inject the polyphonic sound
idea was sound, and on 20th April 1977, he
could only connect it to the outside world using into the VCF/VCA signal path. Another superb
founded Roland ED. Not visible to end-users
a heavy, multi-core cable unique to the innovation was the output buss system that
GS/GR500 combination (shown in the above allowed you to direct the sounds generated by for many years, the ED name was later
picture). Without this, you owned nothing more each of the sections to any one of three outputs associated with some of the Corporations
than a large, heavy paperweight. Given that there as well as a global Mix output. In addition, the most revolutionary products.
are now no spares left, you cannot even build PC50 Preset Controller was a floor unit that But long before these changes would have
a new one, and the similar-looking cable used for allowed you to set up three mixes for the P, B, M a visible effect on the product range, Roland
future Roland guitar synths was wired differently and S sections and select between them using
were already expanding into new areas, and
and does not work correctly. While players were stomp switches. A fourth switch returned control
to find this very frustrating, it had a huge benefit to the guitar. I have never seen mention of the in 1977 they launched a string of products
for Kakehashi and Roland when the prototype was PC50 in any of Rolands documentation the that would have profound repercussions on
stolen and then returned as unusable just only reason I know of its existence is because the whole music industry.
hours before its world launch in Australia. I own one! The first of these was the MP700,
a 75-note electronic piano in a domestic-style
One of the first the huge range of Boss pedals now in markets on the West Coast so, in 1976,
of Bosss production. Kakehashi had appointed a Los Angeles
guitar-effects company, Beckman Musical Instruments, to be
products to 1978 its West-coast distributor. With both
come in pedal
form, 1977s MAJOR PRODUCT LAUNCHES companies working in parallel, it became
OD1 distortion. AMPS, MIXERS & SPEAKERS apparent that Tom Beckmans BMI was the
Cube 40 guitar amplifier (40W). more successful so, in 1978, Roland and BMI
GA-series 50 guitar amplifier (50W).
formed Roland US, with each owning 50
JC50, JC200 and JC200S Jazz Chorus
percent of the new joint venture. Although
amps.
RD125L Revo. adverse financial conditions and
RD155L Revo. a fundamental difference of opinion about
SB-series 200 bass amp (200W). how to deal with them were later to force
BOSS PRODUCTS Roland to buy Beckmans share and make
CS1 Compression Sustainer. Roland US the companys first wholly owned
DB5 driver.
subsidiary, the joint-venture strategy was
DM1 Delay Machine.
DS1 distortion. close to Kakehashis heart, and it seemed like
GE6 graphic EQ. a good move at the time.
TW1 wah pedal. The same year also saw the first results
EFFECTS from 1976s expansion in the development
DC20 analogue echo.
combination was far from perfect but, unlike team, and witnessed an explosion in Rolands
DC30 analogue delay.
the ill-fated Avatar, it tracked moderately well product range. There were more amplifiers,
GE810 graphic EQ.
and was capable of producing a huge range of GE820 graphic EQ.
more Boss effects units, two new ranges of
sounds previously available only to keyboard PH830 stereo phaser. rackmount and desktop effects units, more
players. Perhaps because it required guitarists RV100 reverb. synths, another piano, more speaker
to develop a specific technique to avoid RV800 reverb. systems and some now-classic instruments
glitching and tracking errors, the GR500 was PIANOS that included the JP4 Jupiter 4 Compuphonic
MP600 Combo piano.
of limited commercial success. Nevertheless, polysynth, the SH09 monosynth, and the
RHYTHM PRODUCTS
there were a handful of famous users, of now-legendary CR78 CompuRhythm (see box
CR68 Human Rhythm Player.
whom the most prominent was perhaps Steve CR78 CompuRhythm. below).
Hackett, who later went on to become SYNTHS & HI-TECH Released as part of Rolands Compu
a devotee of Rolands seminal guitar synth, JP4 (Jupiter 4) polysynth. range (see the box on the opposite page) the
the GR Ah, but Im getting ahead of myself. MRS2 Promars monosynth. Jupiter 4 was the companys first true
As the ancestor of all Rolands guitar synths, RS09 Organ/Strings keyboard. polysynth, born into a world dominated by
RS505 Paraphonic Strings.
the GS500 and GR500 hold a special place in the Sequential Circuits
SH1 monosynth.
history. SH7 monosynth. Prophet 5, the
Oh yes, and lets not forget the Boss SH09 monosynth. Oberheim OBX, the
products launched in 1977. After a few more Korg PS3000-series
experiments with Roland-style effects units Throughout the and the Yamaha CS80.
such as the BF1 Flanger, this was the year that mid-1970s, Roland Its unlikely that
Boss launched their classic Boss stomp-box had supported two Kakehashi and his
format, as shown above in the picture of the distributors in the team had designed
OD1 released that year. Its a huge testament USA. Multivox had The first true Roland polysynth, the Jupiter 4. the JP4 to compete
to the design that, nearly 30 years later, the been doing against any of these
same metal chassis, rubber foot, recessed a reasonable job on the East Coast, but had because, like the SH1000 and SH2000, it was
knobs and FET switching are to be found on little penetration into the huge and important designed to sit on top of an organ. Whats
The Future
Gordon Reid
n the first part of this history, I described This month, well see how Roland survived some tricky
I the history of Roland from their inception
in 1972 through to 1978, a year in which
everything was looking rosy for Ikutaro
times at the start of the 1980s, and how founder
Ikutaro Kakehashi ensured that they were well placed
Kakehashi and his team. Sales were
growing, and, with a string of world firsts to take advantage of technological developments over
under its belt, the company had gained
respect throughout the music industry. By the following few years.
the end of 1978, no fewer than 120
products graced the companys portfolio, foundation that theres insufficient room three-module rack, and the 191J
and although some of these did not appear here to discuss some of the important five-module rack which also provided
in the UK until the next year, this was products that the company launched in power to the 180, 181 and later the 184
a remarkable achievement for a business 1979. On another day, the SH2, a super little keyboards, as well as to internal keyboard
formed with no premises and limited capital. dual-oscillator monosynth, would deserve CV, gate and trigger lines, which
And for over a year after that, the more respect, as would numerous Boss considerably simplified patching.
impressive achievements kept on coming, pedals, the innovative SPV355 synth (which The list of modules was impressive (see
before the company hit a rocky patch. was in some ways a Promars without the box on next page for more details), with
a keyboard) and the superb SBF325 combined units such as the 110
1979 flanger/chorus/doubler. We even have to VCO/VCF/VCA that made it possible to
skip over the highly affordable Boss Dr create complete voices in very little space.
MAJOR PRODUCT LAUNCHES
Rhythm DR55, the first handheld unit that In fact, you could even create a basic
AMPS, MIXERS & SPEAKERS
GA-series 15 guitar amp (15W). allowed you to program, arrange, store and four-voice polyphonic synth with just a 191J
Bolt 60 tube guitar amp. recall your own 12- and 16- step patterns, rack, four 110s, a 131 output mixer, and
PA150/80 stereo mixing amp. and theres no space to discuss the the four-voice 184 keyboard. Add a second
Cube 60 bass guitar amp. microprocessor controlled CSQ100, rack stuffed with 140 LFOs and dual
VX120A vocal mixer. a 168-step single channel CV/Gate envelope generators, and you had an
BOSS PRODUCTS
sequencer developed from the MC8 Micro instrument much like the larger, heavier,
CE2 chorus.
DR55 rhythm machine.
Composer. Sure, there was a turkey, too more expensive, but far less stable
NF1 noise gate. the VK1 combo organ was truly horrible. But Oberheim Four Voice.
PD1 Rocker distortion. such failures were rare, and there were three There were originally just six modules in
PW1 Rocker wah. products in 1979 that we simply cant the series, with a further four released over
SG1 Slow Gear. overlook. These are the System 100M the next five years. Despite plans for
EFFECTS
modular synthesizer, the VP330 Vocoder a further nine modules, Roland shelved
RE150 Space Echo.
Plus and, of course, the most famous of all plans for five of these, and a final four the
SBF325 stereo flanger.
SDD320 Dimension D. Roland effects, the SDD320 Dimension D. 141, 165, 173 and 174 appeared just
SIP300 guitar preamp. Not to be confused with the earlier before the company deleted the range five
SIP301 bass guitar preamp. System 100, the System 100M was a superb years later.
SPA120 stereo power amplifier. modular synth, far neater than the American Less impressive at first sight, the VP330
SPA240 stereo power amplifier. monstrosities that hung over from the late Vocoder Plus made a far greater impression
SPV355 PV synth.
1960s and early 1970s, and it garnered on popular music. There were two revisions;
SVC350 vocoder.
ORGANS passionate devotees who would attempt to the first with large, friendly rocker switches
VK1 combo organ. cover entire walls with its small but to activate the voices, the second with LED
SEQUENCERS powerful modules. These modules could be momentary switches, although both
CSQ100 digital sequencer. housed in two sizes of frame the 190 sported the same four-octave keyboard, and
SYNTHS & HI-TECH
SH2 monosynth.
System 100M modular synth. A selection of System 100M
VP330 vocoder. modules, seen in the synth
collection of the boss of
Mute Records, Daniel
Its a reflection of Rolands remarkable Miller, in 1998. And yes...
progress in the seven years following their hes still the boss!
offered the same selection of sliders and and keyboard trigger sync.
knobs to control the instruments three 150 Ring mod/noise/S&H/LFO A versatile unit offering four modules in one, none of
sections. which were short on features.
Three sections? Firstly, there was
ADDITIONAL MODULES (1980)
a strings section. Whether it was purely
131 Four-channel output mixer A stereo mixer with individual left/right panning for each
a marketing ploy (if we include Strings, channel, a headphone output, and a tuning reference
maybe well sell more Vocoders!), or oscillator.
whether Roland appreciated how good the 132 Dual CV/audio mixer Another four-channel mixer, but monophonic. Designed to
Strings would be, we can only guess. Second handle audio and control voltages. Offered positive and
came the Human Voice (the Chariots Of Fire inverted outputs.
172 Phaser/delay/gate delay A powerful phaser/flanger module. Two of these,
sound) with the basic
controlled using the external CV inputs, provided
waveform heavily remarkable spatial effects.
182 Analogue sequencer A two-channel, eight-step sequencer with a series
mode for one-channel, 16-step operation.
sections variable attack and release Synth input, which allowed you to vocode of the standard equipment in top-quality
recording studios and, today, the the TR808 Rhythm Composer and the
second-hand prices they command reflect GR300 series of guitar synths.
the reverence in which they are still held. Despite its current place in history, the
TR808 did not even warrant a mention in
1980 Rolands 25th Anniversary commemorative
catalogue, published in 1997. As we now
MAJOR PRODUCT LAUNCHES
know, it was eventually to spawn a whole
AMPS, MIXERS & SPEAKERS
PA250 stereo mixing amp. industry of clones and sample libraries, but
SMX880 mixer. its heyday began years after its short
VCA800 voltage-controlled amp. production run had ceased, at which point
BOSS PRODUCTS producers in the emerging house and 1979s replacement for the original GR500 guitar
BF2 flanger. techno genres discovered its unrealistic but synth, the GR300.
DM100 Delay Machine (analogue delay).
compelling kick, snare and hi-hat sounds.
DM300 Delay Machine.
FA1 FET amp.
The company later cashed in with digital The following year, Roland released two
PH1R phaser. recreations of the sound the Fender-style controllers for the GR300, the
PV1 Rocker Volume. Grooveboxes but the TR808 itself was G202 (with dual humbuckers) and the G505
EFFECTS never the commercial success that its (the most common GR300 controller, with
RE501 Chorus Echo. current popularity suggests. In 1980, it was three single-coil pickups and a tremolo arm).
SEQ315 stereo graphic EQ.
merely Rolands latest drum machine, with This was a good move because, like the
SEQ331 graphic EQ.
32 programmable patterns, a maximum of GR500, the GR300 could only be controlled
SPH323 phase-shifter.
SRE555 Chorus Echo. 768 measures, and 16 sounds that sounded by Roland guitars with their dedicated
GUITAR SYNTHS nothing like the real thing. Sure, it offered multicore cables. However, unlike the
GR300 guitar synth. 12 independent outputs offering GR500, you could also plug a quarter-inch
G303 guitar controller. independent levels and tuning where jack into any of the 300 series
G808 guitar controller. appropriate, and was the first rhythm guitars and basses, and play it as
G33 GR bass guitar controller.
machine with non-volatile a conventional instrument.
GR33B bass guitar synth.
G88 GR bass guitar controller. user-programmable pattern memories, but Surprisingly, Rolands
PIANOS this wasnt enough to ensure its success reputation and enviable success
EP09 61-key piano. against the existing Linn LM1 and the
RHYTHM PRODUCTS LinnDrum that emerged shortly thereafter.
TR808 Rhythm Composer. The GS202 guitar controller
In contrast, Roland launched the GR300
SEQUENCERS promoted (along with the G505)
with the strap-line, Roland invented the first for use with the GR300.
CPE800 Compu Editor.
CSQ600 mono sequencer.
true guitar synthesizer. Now, weve made it
SYNTHS & HI-TECH obsolete. This wasnt strictly true the
SA09 Saturn. previous GR500 and GS500 offered many did not guarantee financial
features that the GR300 lacked, but in one stability. The Yen had been
By the end of the 1970s, Roland were firmly way, it was correct. While the GS500s increasing in value from
established as major manufacturers. They tracking had been at best iffy, the 310 to the US Dollar when
had never cracked the top end of the synth dedicated G303 (bolted-on neck) and G808 Roland were established in
market, but their Space Echoes, Boss effects, (through neck) controllers were far better, 1972, to a temporary low
guitar synths, Jazz Chorus amplifiers, and and they still offer perhaps the best tracking of about 180 to the
CR rhythm boxes were pre-eminent in their of all dedicated guitar synthesizers. The dollar in 1978/79.
respective fields. The following year same accolade is also true of the bass guitar Although it recovered
continued in much the same vein, although version, the GR33B, which had a slightly briefly in 1980, it was soon
there were, perhaps, only two major different voice structure and a choice of two to rise in value again. Unfortunately,
products launched, neither of which caused controllers, the G33 and G88. the strength of the Yen had
much of a stir on their release. Nonetheless, The GR300 allowed you to decide which a near-catastrophic effect on Roland,
both would become classics. strings fed signals to the synth. Kakehashi because their European distributor, Brodr
Im referring, of viewed this as a natural stage in the Jorgensen, had been unable to cope with the
course, to evolution of the guitar, from its acoustic increased cost of importing Japanese goods
beginnings, through the rapid development and, in 1980, they unexpectedly declared
of the electric guitar in the 1930s, 40s, 50s themselves bankrupt. This meant that
and 60s, to the next level, wherein each Roland who had themselves only just
string can be treated as a separate become cash-positive suddenly found
instrument. Indeed, the GR300 featured themselves without a European distributor,
a unique hexaphonic distortion that treated with one third of their worldwide business
each string independently, which is very evaporating, and their European stock
different from distorting the combined millions of pounds of product in the
sound produced by all the strings. Sure, hands of Brodr Jorgensens liquidators.
there was only a single filter in the GR300, Furthermore, $1,500,000 of unpaid product
and virtually no enveloping of the sounds, was in transit for Europe, and all this would
These days, its a techno mainstay, but back in
1980, the TR808 was just another Roland drum but the synth had an instantly recognisable be lost if Kakehashi could not move quickly.
machine, and was expected to be used on character that elevated it to the status of an For the first time since establishing the
everything from rock to, well, Planet Rock. instrument in its own right. company, he faced a crisis. And it was
a huge one.
Kakehashi immediately shut down all AMDEK (Analogue Music Digital Electronics Kits)
production of Roland products, and blocked Although Roland were based in Hamamatsu by compete with the large computer companies
delivery of the goods in transit. This didnt the early 80s, Kakehashi established the AMDEK entering the market, and in 1983 he ceased
improve matters, but it stopped the Corporation in Osaka. Their main product lines supplying monitors, simultaneously discontinuing
situation from getting any worse. He then were small effects units and computer monitors the effects units. But this was not the end for the
manufactured for Roland (but not by Roland) in company. Kakehashi renamed it the Roland DG
approached three banks for the credit
Taiwan. For a couple of years, the company Corporation, and then used it as a vehicle to
necessary to continue trading, only one of proved to be surprisingly successful but, as release a range of the companys own computer
which was prepared to help. Nevertheless, competition mounted, Kakehashi decided not to and music peripherals.
with a two-million dollar credit line from
Daiwa Bank, the company was able to
continue. In early 1981, Kakehashi was invited to revered of all synthesizers, the icon against
In many ways, this couldnt have rescue Brodr Jorgensen, but the scale of its which all Rolands subsequent polysynths
happened at a worse time, because during debts to other manufacturers made this have been measured (and, for many
the course of 1980, Roland had been impossible. However, he managed to aficionados, found wanting...).
completing their gradual migration from repossess the huge inventory of Roland At the far opposite end of the scale, the
Osaka to Hamamatsu, coping with all the products held by Brodr Jorgensens TB303 seemed to have few redeeming
problems and disruption that this must have liquidators, thereby stopping the world features. Initially marketed as
entailed. Kakehashi himself spent the market from being flooded by cheap a computerised bass machine, it and its
autumn and winter of 1980 criss-crossing equipment that would have undercut stable-mate, the TR606 Drumatix, were
Europe in an attempt to save his distribution Rolands own sales. Simultaneously, he was intended for use as replacements for a bass
network. By the time the new year arrived, filling the hole left by his distributors guitarist and drummer, tasks at which they
Roland were at a crossroads. demise. Building upon the joint-venture were singularly unsuccessful. It had a single,
model he had already established elsewhere, unremarkable oscillator, a primitive
1981 he opened four new companies in the space envelope, and few facilities other than
of just three months. Roland UK opened a built-in sequencer. Had it not been
MAJOR PRODUCT LAUNCHES
their doors in January 1981, as did Roland
AMDEK PRODUCTS
CHK100 chorus. GmbH (Germany), followed in March by
CMK100 compressor. Roland Scandinavia and Musitronic AG in
DMK100 delay. Switzerland. Remarkably, Kakehashi also
DMK200 delay. found the time to establish a new Japanese
DSK100 distortion. division, which he opened in May 1981.
FLK100 flanger.
Called AMDEK (Analogue Music Digital
GEK100 graphic EQ.
OCK100 Octaver.
Electronics Kits) this was a conduit through
PHK100 phaser. which Roland would market and sell
AMPS, MIXERS & SPEAKERS Taiwanese products to its worldwide
Cube 60 keyboard amp. distribution network (see the above box).
Cube CK40 keyboard amp. So, having averted disaster, the company
MA15A micro monitor wedges.
was able to face the future with something
MS100A monitor speaker wedges.
approaching confidence. Nonetheless, there
RM1200 console mixer.
RM1200B console mixer. must have been some point in 1981 when
RM1600B console mixer. Kakehashi wondered if he had lost the
BOSS PRODUCTS magic touch. Roland and Boss launched The TB303 and TR606 were clearly designed to be
CS2 Compression Sustainer. used together, as can be seen from their physical
more than 30 significant products during
DM2 delay. resemblence. But one went on to defy all
the course of the year yet, despite critical expectations and become the sonic heart of
FV100 volume pedal.
success, few seemed to catch the publics thousands of dance classics, years after the
FV200 volume pedal.
GE7 EQ. eye. Take, for example, the companys first deletion of the product, while the other is a now
SD1 Super Over Drive. big, polyphonic synthesizer and its toy bass largely forgotten drum machine.
EFFECTS machine. The former made little impact,
GR100 electric guitar unit. while the other was soon to end up in the adopted for the first acid house tracks later
SDE2000 digital delay. bargain bins, sold off cheaply for whatever in the 80s, its possible that the TB303
ORGANS
dealers could get for it. But hindsight is would have been no more than a footnote in
VK09 combo organ.
PIANOS
a wonderful thing, as was Kakehashis belief Rolands product history. And why was it
HP60 electronic piano. in his company and its designs. The used? Largely because it was cheap and
HP70 electronic piano. polysynth was the Jupiter 8 (see the box on easy to understand.
RHYTHM PRODUCTS the next page). The toy was the TB303 Nowadays, of course, the TB303 is
CR5000 CompuRhythm. Programmable Bass Line. a staple of all types of dance music, able to
CR8000 CompuRhythm.
Before 1981, Rolands incursions into the chain user-programmed patterns into longer
TR606 Drumatix.
field of polyphonic synthesis could at best tracks, enlivened by Accent and Slide, and
SEQUENCERS
MC4 Micro Composer. be described as tentative. The Prophet 5 by the inevitable tweaks on its unusual
SYNTHS & HI-TECH and Oberheim OB-series dominated, so resonant filter. Connected to a TR606 or
Jupiter 8 (JP8) polysynth. perhaps its not surprising that the original TR808, or even the CR5000 and CR8000
TB303 Programmable Bass Line. JP8 made little impact when it was launched. CompuRhythm machines launched the same
Today, of course, its one of the most year, the TB303 produces an instantly
recognisable sound that was eventually the promise of true polyphonic sequencing the usual crop of Boss effects, another
copied (with greater or lesser success) by made it an electro-pop stars dream amplifier, the upgraded Jupiter 8, and
almost every other synth manufacturer. machine. a couple of instantly forgettable electronic
There was even a fad in the mid-90s for pianos, but with just a handful of major
clones, with names such as MAB303, FB303,
1982 launches, its fortunate that the three new
TBS303 and Tee Bee. The sincerest form of synths were to be amongst Rolands most
MAJOR PRODUCT LAUNCHES
flattery indeed! successful products. They were the SH101,
AMPS
The production run of the TB303 lasted Bolt 30 tube guitar amp. the Juno 6, and its almost immediate
less than two years, but its rumoured that BOSS PRODUCTS successor, the Juno 60.
in this time Roland churned out nearly CE3 Chorus. To understand the background against
20,000 of them, so its likely that theyll be OC2 Octave. which the Junos were released, its
with us for some time to come. SCC700 SET Sound Control Centre. important to know something about
VB2 Vibrato.
Before moving on, two other products Frequency Modulation. This had been
PIANOS
deserve mention. The first of these is the EP6060 dual-voice combo piano.
understood for decades, and by the middle
SDE2000, Rolands first digital effects unit. HP30 electronic piano. of the 20th century, was employed as
The other was the MC4 Micro Composer, SYNTHS & HI-TECH a means of broadcasting radio
which was to be both the peak and the end Juno 6 polysynth. transmissions. It was not until the 1960s
of the CV/Gate sequencing era. This was Juno 60 polysynth. that John Chowning, a researcher at
Jupiter 8A polysynth.
available in two models, the MC4A and Stanford University, discovered that in
SH101 monosynth.
MC4B, with an optional 32K memory addition to providing a means of carrying
expansion to upgrade the A from 3900 sound, FM could also generate audio
notes to the 12,000 offered by the B. Ikutaro Kakehashi worked tirelessly timbres unobtainable by other means.
Nowadays, the MC4 and its data-storage throughout 1981 to re-establish Rolands Although the major thrust of his work lay
cassette recorder, the MTR100, look worldwide distribution channels and its elsewhere, Chowning continued to develop
decidedly primitive, but for just a year or so, financial stability, and no doubt Daiwa Bank FM, and, in 1971, used it to synthesize
its bright LED screen, numeric keypad and were delighted to see that the company conventional tones including organs and
required only one third of the credit brass. Stanford subsequently approached
on offer. So, with their first a number of organ manufacturers with
major crisis behind them, a view to licensing the technology. No
Roland returned to American company showed interest, so
their business plan, Stanford turned to Yamaha. After a brief
establishing yet evaluation, they licensed the technology.
another It was not until 1981 that Yamaha
joint-venture unveiled their first commercial FM
company, this time in synthesizers. Named the GS1 and the GS2,
Belgium. Its not certain whether these were monstrously expensive, but
the slim range of products introduced more affordable products soon followed in
in 1982 was a consequence of the previous the shape of the CE20 and CE25, both of
years difficulties (Kakehashi was, after all, which were aimed at the home-keyboard
one of the chief designers, and had spent market. Then, in 1982, Yamaha
The last CV/Gate sequencer, the MC4, with its cassette much of the year travelling) or whether this demonstrated an FM synth that you could
tape backup recorder. Very 1981! would have happened anyway. There was edit. It was the progenitor of the DX7, and
The SH101 sounded excellent, and there The JX3P was a great synth, but
was a good reason for its construction. Lets was never a big success, as it
face it the ability to run on batteries and was launched at the same time
as the all-conquering
the option of studs for affixing a guitar strap
Yamaha DX7.
was a dead give-away. The SH101 was
designed for posing. It was even available in
three colours: grey, blue and red. With the dual-oscillator sound
optional MGS1 modulation grip a stubby of big American
handle that provided LFO and pitch-bend polysynths its
controls, and is shown in the picture on the Yamaha, Korg and Kawai formed strings were lush, its brasses were punchy,
previous page it became the de facto a committee to develop a communications and it produced superb pads, fifths and
standard sling-on synth for the electro-pop standard that could be common to all sync sounds but did so at a very
crowd, and remains one of Rolands musical devices synths, rhythm affordable price. The JX3P was also the first
enduring successes to this day. machines, sequencers, or anything else. Roland polysynth to feature a sequencer.
They eventually adopted the five-pin DIN This was remarkably comprehensive for the
1983 The Birth Of MIDI plug as the hardware interface, and by freely time, and it was capable of being triggered
sharing information about the proposed by external sequencers and drum machines.
MAJOR PRODUCT LAUNCHES
AMPS, MIXERS & SPEAKERS standard, managed to interest other Offering 128 steps, each of which could be
BN60 and BN100 amps. companies. Thus, in the autumn of 1982, up to six-note polyphonic, it could be used
Spirit 10A guitar amp. they were able to announce the creation of for backing tracks (unused polyphony could
Spirit 25A guitar amp. a new communications system to be be played from the keyboard)
SQ40/60/100 guitar amps. supported by the majority of hi-tech mock-arpeggiation or even loops. Of course,
SST120, SST80, SST60, SST40 speaker
manufacturers. It was the Musical the JX3P had limitations. In particular,
system.
BOSS PRODUCTS
Instrument Digital Interface, or MIDI, and it Roland had adopted a digital parameter
BX400 four-channel stereo mixer. was soon to change the nature of the entire access programming system to reduce
BX600 six-channel stereo mixer. music industry. costs, although they countered this with the
DD2 digital delay. A few months later, Sequential Circuits PG200, an optional programmer that
DE200 digital delay. and Roland announced the worlds first MIDI clamped magnetically to the top of the synth
DR110 Dr Rhythm & Graphic.
synths and demonstrated them talking to and offered a knob or switch for each of the
HA5 headphone amp (Play Bus).
one another over a MIDI cable. Sequentials 32 voice parameters. But to concentrate on
HM2 Heavy Metal.
TU12 chromatic tuner. synth was a Prophet 600, but even the negatives was to miss the point. The
EFFECTS Kakehashi is unclear as to which Roland was JX3P looked great, had the right balance of
SDE1000 digital delay. used, the JX3P or the Jupiter 6. simplicity and advanced features, and
SDE3000 digital delay. Unfortunately, because neither press nor offered MIDI. Im convinced that the JX3P
PIANOS public attended this propitious moment, would have been an enormous success had
HP300 electronic piano.
other reports are third-hand and it not been for one thing
HP400 electronic piano.
ROLAND DG PRODUCTS inconclusive, although the consensus seems In 1983, Yamaha released the DX7. With
TDXY100R X/Y plotter. to be that the Roland end of the cable was 16-voice polyphony, velocity and aftertouch
ADA200R A/D/A converter. inserted into a Jupiter 6. sensitivity, and bonuses such as provision
CMU800R CompuMusic. If Rolands R&D engineers had posed for memory cartridges, this made Rolands
CMU810 synth. themselves the question of how they might synths seem decidedly old hat. Moreover,
RHYTHM MACHINES
improve on the Jupiter 8, they would not at just 1500 in the UK, it cost a fraction of
TR909 Rhythm Composer.
SEQUENCERS
have designed the Jupiter 6. They would the price of a JP8 or JP6.
JSQ60 DCB Sequencer. have increased the polyphony. They would Within weeks of the DX7s release, it was
SYNTHS & HI-TECH have added velocity and aftertouch clear that the manufacturers of analogue
Jupiter 6 polysynth. sensitivity. They would have reintroduced synths had a problem. Indeed, those who
JX3P Programmable Preset Polyphonic chorus and increased the number of derived their income solely from
synth.
outputs. And they would have added more synthesizers were in trouble, and the DX7
MC202 Micro Composer.
sync and modulation options. But they was in no small way responsible for the
MD8 MIDI/DCB interface.
MM4 MIDI Thru box. didnt. Perversely, the Jupiter 6 offered eventual demise of Moog, Sequential
a quarter less polyphony than its Circuits and Oberheim. Fortunately,
predecessor, had just one output, and Kakehashi had anticipated this, and already
In 1981, Ikutaro Kakehashi had suggested to replaced the Jupiter 8s proprietary curtailed development of the System 100M
Dave Smith of Sequential Circuits that they oscillators with the same Curtis chips used as well as production of lines such as the
jointly develop a standard that would allow by Moog, Sequential, and Oberheim. Had it System 700 to concentrate on smaller, more
Roland and Sequentials synthesizers to talk been more affordable, it might have found affordable products. Furthermore, Roland
to one another. Rolands 14-pin DCB scheme a niche between the Juno 60 and the had never been a one-trick pony and, not for
was not acceptable, because its connectors Jupiter 8, but it offered too little and was too the last time, this was when Kakehashis
and cables would have been too expensive expensive. foresight and the companys diversity really
for a universal interface, and nor was In contrast, the diminutive JX3P was paid off. Roland had been world leaders in
Smiths two-pin serial interface deemed a winner. Named after its Programmability, the effects market since the launch of the
suitable because it exhibited serious Polyphony and Presets, this was designed RE201, as well as in the fields of guitar
limitations in complex setups. So, in 1982, and built by Rolands guitar-synth factory amplifiers (the JC series), guitarists stomp
a group of manufacturers that included and, unlike the Junos, it offered much of the boxes, and rhythm machines. This meant
that they could launch products in each of which are pictured above). SH101. Nor was it the SDE series of digital
these fields and be unaffected by the advent The plotter was quite a breakthrough in delays, which still attract a surprising
of FM synthesis. What did someone buying its price/performance ratio, severely following. It was the last of Rolands
a Boss phaser or one of Rolands flatbed X-Y undercutting the Hewlett Packards that had analogue drum machines. Or rather, the last
plotters care about the DX7? Hang on previously dominated the market. But far Roland drum machine to include analogue
a moment X-Y plotters? from focussing purely on the engineering sound generation. It was the
In the companys own words, applications that were the raison dtre of analogue/digital hybrid, the TR909 Rhythm
A computer by itself can do nothing, so plotters, Roland DG suggested that the DXY Composer.
Rolands engineers set about designing 100R could be used for scoring music. No One of the first Roland instruments to be
a family of peripherals that would enhance doubt true in principle, this would have equipped with MIDI, the TR909 combined
a personal computers functionality. To been a nightmare in practice, and I doubt
appreciate this in context, you must that it was ever used in this way.
remember that, in 1983, there were no PCs, Alongside this, the A-D-A was designed
Apples flagship was the Apple III, and most for industrial applications rather than digital
computer enthusiasts used machines such audio, although the literature made it clear
as the Apple II, the Apple IIe, one of the that Roland envisaged it being used as part
Commodore PETs, or the Sharp MZ series. of a music system. But with just eight-bit
These were exciting and anarchic times for resolution, a maximum sample rate of
computer printers (relatively speaking, of 44kHz (not the 44.1kHz adopted for the CD
course); no protocols other than the RS232 standard the previous year) and harsh The first Roland rhythm composer to include samples
and Centronics communications standards anti-aliasing filters that limited the alongside those classic analogue drum sounds, the
were used to connect printers to the bandwidth to much less than 16kHz, it was TR909 became the drum machine for house music
processor units. It was into these turbulent clearly not suitable for audio use. a few years after its 1983 release, mainly because it
waters that Roland DG (the renamed AMDEK In retrospect, while none of Roland DGs was so cheap by then!
Corporation) launched their first
four products. These were the analogue sound generation of its drum
DXY 100R plotter, the CMU 800R sounds with digital samples for its cymbal
CompuMusic, the CMU810 and hi-hat sounds. With a powerful
monosynth, and the ADA 200R sequencer that let you chain 96 patterns
A-D-A converter (the first two of into songs of up to 896 measures,
numerous controls that let you tailor the
sounds, and extras such as shuffle and flam,
One-finger synth-pop in a box. Clearly
from the same design stable as the it undoubtedly sounded more realistic than
SH101, the MC202 offered sequencing its predecessors, and was moderately
facilities and a monosynth in successful, even though the advent of
as competition for the DX7. However, this In the field of Rhythm Composers, the In 1985, Roland established their first
meant that it fell between two stools. big news was Rolands first all-digital unit, joint-venture company for three years (in
Despite velocity and pressure sensitivity, the TR707. Its large LCD made pattern New Zealand), and Roland DG took their first
and many factory presets containing the programming easier than ever before, and independent steps towards becoming an
letters D and X in succession, it could pointed the way to all the grid-based drum international corporation in their own right
never be as bright or responsive as an FM machines and software programs that were by establishing their first joint venture,
keyboard. Yet, by appearing to sacrifice to follow. In addition, thanks to its 15 PCM Roland DG Benelux. But as far as products
some of the depth and richness of samples and velocity sensitivity over MIDI, it were concerned, it was a year of evolution
traditional analogue synthesis, it lost the was arguably the most realistic drum rather than revolution, as the company built
allegiance of those who were looking to machine yet released. You could even upon existing product ranges rather than
Roland to continue the Jupiter series. re-map the sounds to different MIDI note releasing radical new ones. For example, the
Furthermore, its six-voice polyphony looked numbers; something that we now take for Juno technology was re-used in four new
horribly limited alongside the Yamaha. granted, but which was radical at the time. products: the Juno 106S (a Juno 106 with
In retrospect, the relative failure of the Finally, I have to mention the MSQ700. speakers), the HS60 Synth Plus (which was
JX8P is a shame. Together with its PG800 The unmemorable name doesnt promise also a Juno 106 with speakers!), the EM101
programmer, it was a flexible and accessible much, but in fact this was the worlds first desktop sound module, and the MKS7
synth, and thanks to innovative little tricks dedicated MIDI sequencer. rackmount module, of which more in the
such as the ability to link the volume of box on the far right.
DCO2 to the keyboard velocity (which is
1985 Likewise, the JX8P sound engine was
particularly useful when the oscillators are recycled in a bass guitar synthesizer, the
MAJOR PRODUCT LAUNCHES
synced) it generated a wide range of new GR77B. This had its own controller, the G77,
AMPS, MIXERS & SPEAKERS
and powerful sounds. It also excelled at DAC15X & DAC15 guitar amps. which also featured a stabiliser bar and was
Rolands traditional strong suits strings, BOSS PRODUCTS clearly a slightly larger partner to the G707
brass and pads and many of its factory DC2 Dimension C. launched the previous year.
presets have remained part of the DSD2 digital sampler/delay. Roland were also expanding their range
standard synth vocabulary for the FV60 volume pedal. of rhythm products. They had announced
HF2 Hi Band Flanger.
ensuing two decades. the previous year that they were entering
OD2 Turbo Over Drive.
The other product released by the PCB4 power supply (Microrack range).
the market for full-sized electronic drum
guitar factory was a guitar synth that RBF10 flanger (Microrack range). kits, but development of these had clearly
used the sound engine developed for RCL10 compressor/limiter (Microrack been slower than expected. When the PAD8
the JX3P. This was the GR700, range). Octapad arrived, it was not a kit, but rather
sonically a huge leap forward from RDD10 digital delay (Microrack range). a single unit divided into eight sections,
RGE10 graphic EQ (Microrack range).
the GR300, but hobbled by a tracking each of which transmitted a MIDI note
RPH10 phaser (Microrack range).
number. The pads offered programmable
RPQ10 preamp/parametric EQ (Microrack
The G707 MIDI guitar controller a product that range). velocity sensitivity, minimum velocity, and
could only have originated in the mid-1980s! EFFECTS gate times, which appealed to real
SDE2500 digital delay. drummers, and the Octapad soon became
system that was inferior to that of SRV2000 digital reverb. a fixture in the kits of the rich and famous.
the previous generation. To GUITAR SYNTHS Unfortunately, the same could not be said of
G77 bass guitar controller.
accompany this, there was also the DDR30 sound module that partnered it.
GR77B bass guitar synth.
a new guitar controller. PIANOS Offering just four variations on each of six
Lovingly (or perhaps not so EP50 combo piano. sounds kick drum, snare drum, and four
lovingly) dubbed the Daleks handbag, HP100 Piano Plus. tom-toms it was far too limited, and
the G707 came in red, black and silver, and RHYTHM PRODUCTS disappeared almost without trace.
had an unusual body shape that was said to DDR30 drum sound module. Elsewhere, there was another keyboard
PAD8 Octapad.
eliminate unwanted neck resonances. It also controller, the MKB200, Rolands first
TR727 Latin Rhythm Composer.
sported an unconventional stabiliser that ran ROLAND DG
sling-on MIDI keyboard controller, the
from the body to the headstock and this, DXY880 A3 plotter. AXIS1, plus a plethora of useful little MIDI
Roland claimed, eliminated dead spots and DXY980 A3 plotter. boxes. Originally part of the Boss stable,
improved tracking. But despite the striking DPX2000 A2 plotter. these first appeared as the Boss MI-10
shape of the G707, and the vastly increased SYNTHS & HI-TECH MIDI/CV converter, the MI-30
Alpha Juno 1 polysynth.
synthesis capabilities of the GR700, most filter/converter, the MI-40 MIDI selector, and
Alpha Juno 2 polysynth.
players still lamented the passing of the the MI-50 output selector. However, once
AXIS1 Controller keyboard.
GR300. EM101 Sound Plus module. adopted by Roland, they became
HS60 Synth Plus 60. world-famous as the MPU101, MPU103,
Rolands first Juno 106S polysynth. MPU104 and MPU105.
MIDI sequencer, MKB200 MIDI keyboard controller. Another Boss product range worthy of
the MSQ700. MKS7 Super Quartet. note, the Microrack series was a neat
MPU101 MIDI/CV converter.
combination of half-width units that you
MPU103 filter/converter.
MPU104 MIDI selector. could mount side-by-side on a dedicated
MPU105 MIDI output selector. tray, the RAP10, or in their own miniature
PG300 programmer. rack, the BMR5. In addition to the PCB4
SBX10 sync box/converter. power supply, there were initially six units
in the range. These offered compression,
I
n the first two parts of this history,
Designing
The Future
I charted the rise of Roland from humble
beginnings in 1972, through a financial
crisis in 1981, and then showed how they
survived the middle years of the 1980s by
offering attractively priced analogue/digital
hybrid synthesizers, as well as a diverse
range of amplifiers, effects, guitar synths,
assigned all 24 oscillators, filters and existing furrows, but Roland also doubled
mid-to-late-80s keyboard players. companys analogue/digital hybrid synths Roland capitalised upon the success and
growing reputation of LA Synthesis and, was the PM16 Pad/MIDI interface, which a majority shareholding in the Italian
later in the year, the MT32 appeared. offered 16 inputs catering for both the pads company SIEL (see the box below). One of
Designed for home use alongside an electric and acoustic triggering. Hooked up to one a group of keyboard companies established
piano or MIDI home keyboard, this used of Rolands samplers, or the DDR30, or one on the Adriatic coast of Italy, SIEL had built
a much more limited form of LA synthesis, of the MIDI-equipped Rhythm Composers, ensemble keyboards for ARP and Sequential,
and its sound was in no way comparable to the results could be surprisingly good, selling them under their own name as the
the real thing. Unfortunately, Roland were although it was to be another five years Orchestra (1980) and Orchestra 2 (1982).
rather naughty with the MT32 and its before Roland made electronic kits They also manufactured two analogue
successors, advertising them in an completely self-contained, and good enough synths, the Cruise and Mono (1981) and
ambiguous way that implied that they to fool listeners into thinking that they were three ghastly electronic pianos, the Quattro
contained the D50s synthesis engine. listening to a real kit. and PX (1983), and the PX Jr (1984). The
I think that this was a significant mistake, This was also the year in which Roland companys polysynths were also less than
and it may have backfired badly. If you had established the Roland Tech Corporation, rapturously received. The Opera 6 (1983)
heard an MT32 in 1987 and thought that a largely unseen company that designs and might have been a success, but numerous
this was the sound of Rolands flagship builds the cabinetry for the more expensive versions some with VCOs, some with
synth, you would have wondered what all Roland products, and which develops the DCOs confused everybody. Following
the fuss was about. finishes for them. It was also the year in that, the DK series (1984-1987) eventually
Had it not been for the D50, we might which Roland bought the Rhodes trademark numbered four keyboard synths and three
now remember 1987 as the year in which (see the box on the next page). expanders, which were universally
Roland introduced their first MIDI percussion Fender Rhodes and Rhodes instruments unsuccessful, no doubt because companies
system. You constructed your kit using had dominated the market for electric
a combination of PD21 or PD31 snare/tom pianos for more than 20 years, first under
pads (the latter of which offered four the ownership of CBS, and more recently SIEL & Roland Europe
outputs the main pad and three edges for under the personal ownership of the head of
Why Kakehashi bought SIEL is not clear.
rimshots and so on) and PD11 bass drum CBS, William Schultz. However, the heyday
Whatever the reason, 1987 saw production of
pads, all mounted on the MDS1 drum frame. of the electro-mechanical all SIEL products cease, and its name slipped
The heart of the system piano had passed, quietly into oblivion. The following year, the
hastened in company was re-established as Roland
no small Europe SpA, and in June 1996, following
measure by an Italian government scheme that offered
preferential tax treatment for publicly traded
Rolands
companies, it became a listed company on
SAS the Milan stock exchange. Nowadays, Roland
technology. So Europe operates from five plants and employs
Kakehashi purchased the Rhodes more than 250 staff. It is the centre of the
name from Schultz, no doubt with the Roland Groups European research,
intention of combining Rolands piano development and production, designing and
building products such as digital pianos,
technology with one of the most famous
organs, MIDI controllers, sound modules and
trademarks in the music industry. On paper,
amplifiers. But it is best known for the E-, G-
it must have been a great plan. Two years and VA-series Arranger keyboards that would
later, it would seem less so. start to appear the year after acquisition.
Not content with his acquisition of Together with the HP-series digital pianos,
Rhodes, 1987 also saw Kakehashi buy the KR-series Intelligent Pianos, and the
C-series harpsichords, these would form the
backbone of Rolands Contemporary
A contemporary brochure (left) showing Rolands first foray Keyboards division, which was destined to
into complete electronic drum pad systems. Above: the become one of the most important elements
optional DDR30 module was one of the possible sources of within the Roland empire.
drum samples for the trigger pads.
like Roland did the same thing better. Beethoven and Grieg concertos to backing The start of 1988 must have been a happy
Another important development was the tracks for rock & roll, jazz and funk time for everybody associated with Roland
creation of Roland ISM. This was an improvisation. ISM developed rapidly. By because, for perhaps the first time, they
abbreviation of Rolands Intelligent System 1989, there was ISM software for grades I to could claim to be truly at the top of their
of Music, a method for teaching music, V of the Associated Board Grade industry. Many famous competitors had
keyboard and arrangement skills using Examinations, a significant exercise and ceased trading during the 1980s, and more
electronic instruments. Originally based on ensemble library, and a Teaching Laboratory were on the verge of doing so. Furthermore,
the HP5500, the MT32 and the PR100 System that allowed a teacher equipped with the sheen had faded on Yamahas FM
sequencer, ISM used software that ranged a Roland TL16 system console to monitor up product lines, and the world was embracing
from providing classical exercises for to 16 pupils playing the dedicated TP20 hi-tech musical products as never before.
There was a boom in progress, and Roland As well as expanding the number
were at the very heart of it. Yet, far from sit of niches that Roland occupied,
back and admire their achievements, Roland this move provided established
The D20 was overshadowed by Korgs M1,
embarked upon the most fecund year in expertise in an area not previously
released the same year, but spec-wise it was just
their history, in terms of corporate addressed by Roland, and increased as capable a workstation synth. It was probably
development as well as product launches. manufacturing capability in the companys the M1s superior presets that carried the day.
Having acquired Rhodes and SIEL in largest market. Furthermore, there seems to
1987, and having opened yet another joint have been a genuine synergy between the cards, a digital effects unit, and a 3.5-inch
venture (this time in Switzerland) in 1988, two companies, and this was to make it disk drive. So, although the Korg was the
Kakehashi fulfilled a dream to be involved remarkably straightforward for the two to superior instrument, its unfair to say that
with the design and manufacture of classical work together successfully. the M1 alone defined the shape and form of
organs. He did so by buying Rodgers Whats more, at least one of Kakehashis the affordable workstation. The D20 shares
Organs, one of the worlds most respected existing purchases was already paying off. this accolade, and its time that credit was
manufacturers of electronic, pipe and hybrid The E10 and E20 Intelligent Synthesizers, given where it is due.
electric/pipe organs (see the box above). designed by Roland Europe, would change Alongside their LA synths, Roland took
This fitted his long-term strategy very well. our perception of auto-accompaniment a sideways step that took everybody else by
instruments forever. surprise; they released two digital
Shown for the first harpsichords which, in addition to a wide
time at the 1988 range of authentic harpsichord sounds,
British Music Fair, and produced the tones of a lute, strings, and
powered by the two pipe organs, all programmed to suit the
MT32s cut-down LA baroque music at which the instruments
were aimed. The difference between the C20
and C50 was in the number of legs (the C20
Sample-based synthesis had one more) and the number of speakers
technology permitted the (the C50 had one more, with five speakers
development of a new wave driven by four separate amplifiers).
of intelligent arranger/
Designed to look and feel as authentic as
auto-accompaniment
possible, both models offered a selection of
keyboards in the late 1980s.
Roland were far from the medieval and baroque temperaments that
only players in this market, allowed players to perform early music with
but the E10 and E20 were the correct tuning, and also added coupling,
The C20 and C50 digital harpsichords (of which the C50 is music-making.
pictured, right) are some of the most obscure curios in Finally, in 1988, special mention must
Rolands 1980s catalogue, aimed at early-music also be made of the DSP2000, which was
enthusiasts.
perhaps Rolands only foray into the world
of high-end domestic hi-fi. This was
or lute with either the strings or one of the a surround system that took a conventional
organs) and a modern digital reverb. stereo signal and created a 3D image by
Beautiful to play, these instruments were delaying part of the signal and presenting
only ever going to appeal to a limited this to a second amplifier driving a pair of
market, but their quality meant that some rear speakers. A common concept in todays
very highbrow music institutions eventually digitising tablet and the RC100 remote 5.1 surround world, this type of processing
accepted them. control surface, the S550 had matured into was not greeted warmly in 1988, and the
As for pianos, the big news came in a truly professional sampler. DSP2000 wasnt imported or sold in
a small package, the P330. This underrated Yet, despite everything else that significant quantities in the UK. For once,
module incorporated an SAS engine that was happened in 1988, the most significant Roland had proved to be just a little too far
almost identical to that of the MKS20, but development was contained in another ahead of the times.
added functions such as Attack Mute (to unassuming rackmount unit. Far from
soften the sound for accompaniment duties) impressive, this little synth lacked all but the
1989
and Release Time, as well as Sostenuto, most basic sound-shaping facilities, didnt
Half-Damping, and MIDI overflow, which have any filters, and was too hissy for MAJOR PRODUCT LAUNCHES
AMPS, MIXERS & SPEAKERS
allowed you to stack eight P330s to obtain serious use. Roland didnt even release it in
CPM120 II compact powered mixer.
128-note polyphony. its initial form, as the T110 (shown DAC80D guitar amp.
Equally underrated was the S330 overleaf), but as the U110, it proved to be M120 mixer.
rackmount sampler. If the S50 can be said to the ancestor of all Rolands PCM-based MG80 guitar amp.
have had a rackmount equivalent, it was this synths, including the U, JV, XP and XV PA400 & PA200 powered mixers.
1U rackmount, with the same strengths as series, and you cant get much more BOSS PRODUCTS
BE5B bass multi-effects.
the earlier keyboard, plus a few extras. significant than that (for a full explanation of
CH1 Super Chorus.
Again overshadowed by Akais samplers, the the family tree, see the box below). GE131 graphic EQ.
S330 set a new price/performance standard, Another product worthy of note, but GL100 guitar driver.
but was never accorded the recognition it which was never sold outside Japan, was MG10 mini guitar amp.
deserved. Instead, it was the additions for Musi-kun, a desktop music system WS100 diversity wireless system.
the previous years S550 that caught the comprising a PC, software, small powered EFFECTS
GP16 guitar effects processor.
imagination of Rolands customers. With its monitors and an MT32 sound source. Long
GS6 guitar sound system.
associated HD5 hard disk system, the before such combinations became the norm,
GUITAR SYNTHS
optional SYS553 sequencing software, Roland yet again demonstrated their ability GK2 guitar synth pickup.
a mouse, a colour monitor, a DT100 to anticipate the future of hi-tech GR50 guitar synth.
HOME/ACCOMPANIMENT PRODUCTS
Pro E Intelligent arranger.
Milestone: RS PCM Synthesis RA50 real-time arranger.
The U110 (or, rather, its unreleased prototype, The problem with the U110 was that its PIANOS
the T110) is the ancestor of almost all Rolands digital-to-analogue converters were rather noisy. HP2500S.
synths and workstations from 1991 onwards. This This was cured in 1989 with the release of the Rhodes MK60.
makes it one of the most significant synths ever U220, which sounded much more high-end. Rhodes MK80.
released. Nonetheless, the launch of the U110, Sure, it lost a couple of its predecessors slots, RHYTHM PRODUCTS
which utilised what Roland called Resynthesised but gained a larger ROM, and offered a better PAD5 MIDI pad controller.
Pulse Code Modulation Synthesis (or RS PCM) editing system. Then there was the U20, possibly R5 Human Rhythm Composer.
was decidedly low-key, and the product was the first affordable keyboard that you could take R8 Human Rhythm Composer.
positioned well to the back of the companys on stage to produce convincing piano, organ, SAMPLERS
catalogues. Perhaps this is not surprising. strings, brass, drums as well as many other W30 sampling workstation.
Sample-replay machines (which, of course, were pads, effects, leads, basses and other important SYNTHS & HI-TECH
to form the backbone of all synthesis throughout sounds. Leaping from the back pages to the front A50 keyboard controller.
the 1990s) were not really viewed as kosher of Rolands catalogues, the U20 was a winner. A80 keyboard controller.
synthesizers, so Roland positioned the U110 as These were the only three U-series CA30 Intelligent arranger.
a low-cost, low-kudos MIDI rackmount for (and I instruments, although it was apparently only CF10 digital fader.
quote from Rolands publicity of the day) a marketing decision that stopped the D70 from CM32L LA sound module.
musicians who prefer to use available sound being launched as the U70. But if the Us had CM32P PCM sound module.
libraries rather than create their own samples. a brief life, the same cannot be said of their CM64 LA/PCM sound module.
Yet the U110 was a capable sound source. descendents. When, in 1992, Roland added CN20 Music Entry Pad.
With 99 onboard samples, four PCM card slots a filter to the U20s RS PCM sound generator, it D5 LA synth.
(and after a while a moderately extensive became the heart of the MV30 Music Production FC100 MkII & RMC1 foot
library of cards to fill them), it could provide the System, and then metamorphosed into the JD800 controller/RRC-to-MIDI converter.
backbone of many musicians requirements. It keyboard synthesizer. Later, the JV80 synth LAPC1 LA soundcard.
responded to velocity and aftertouch, and was appeared, and the U220 was replaced by the MCB1 MIDI box for LAPC1.
six-part multitimbral with individual outputs for JV880. And, as history shows, the JV series and MPU IMC MIDI Interface.
each part. It even provided stereo chorus and its successors, the XP and XV series, were to RC3 MIDI program changer.
reverb, allocating two outputs as a stereo pair to become some of the most successful and widely U20 RS PCM keyboard.
take advantage of these. used synths ever produced. U220 RS PCM module.
By the time 1989 rolled around, Roland were were now showing their age, so Roland ever dedicated drum machines.
enjoying a golden age. However, despite replaced them with the A80 and A50 master
their great breadth of products, the keyboards. These shared powerful MIDI Following the purchase of the Rhodes
companys position as market leader was controller capabilities including multiple name the previous year, 1989 was also the
not secure, if only because the Korg M1 had zones, polyphonic aftertouch, four year that the company released the first two
now replaced the D50 as the synthesizer assignable control sliders, and inputs for of only five Roland products that would bear
with the biggest Wow factor. So Roland four assignable controller pedals. They the Rhodes name. Its unlikely that the
responded, but in a way that caught the differed only in the keyboards provided: company had ever intended to manufacture
entire industry by an electro-mechanical piano, but history
surprise. Rather than suggests that when Harold Rhodes found
his name being sold for the fourth time
The W30 was a fine early he had hoped that a large Japanese
sampling workstation corporation would revitalise the market for
but there were no his existing designs and ideas.
built-in effects! Still, this
Unfortunately, Roland and Rhodes did not
didnt stop the likes of
Liam Howlett of the
see eye-to-eye, and legend has it that when
Prodigy composing most of a wooden Rhodes first heard the digital MK80, he just
his first three albums on it. 88-note unit in the A80, and felt sick. This was a cruel over-reaction,
a semi-weighted 76-note affair in the A50. because the 88-note MK80 and its little
release an improved synth workstation to Likewise, the GR300 and GR700 were brother the 64-note MK60 were fine
replace the D20, the company released now long gone, but Roland had not instruments with excellent actions and
a sampler-based workstation, the W30. forgotten their guitar synth customers, SAS-generated electric piano sounds that are
At the heart of the W30 lay a sampler releasing the GK2, the guitar/MIDI pickup classics in their own right. Mind you, the
similar to, and fully compatible with, the that remains a standard 15 years later. The public seems to agree with Rhodes, because
S550. This meant that it could take full GK2 appeared alongside the GR50, the first neither instrument was the success that
advantage of the S-series sample libraries of Rolands digital guitar synth units. This Roland might have hoped.
and, with a SCSI upgrade, it was also able to used yet another implementation of the The year is notable for one further
handle hard disk drives and CD-ROM drives. limited LA Synthesis found in the lesser reason: the establishment of the Edition
To complement this, an internal ROM D-series synths, to the extent that you could Roland Corporation, or Edirol. Originally
included many of Rolands most popular even use a PG10 programmer to edit it.
samples, and you could edit and use these Indeed, Roland were showing no signs of
just as on any other PCM-based synth. The running out of ideas regarding the number
fully-speced 16-track sequencer was of ways in which they could repackage their
compatible with Super MRC and Director-S existing products. There was one, final,
formats, so in many ways the W30 was low-cost throw of the D-series dice in the The CM64 repackaged LA-synthesis and U-series
a combination of an S550, an MC500 and form of the D5, but this is probably best sound engines in a single compact module format,
a simple PCM-based synthesizer. But where forgotten. There was also a catalogue for and was designed for use with early computer-based
were the high-quality digital effects? Oh, computer sound modules and peripherals MIDI sequencing systems.
heck there werent any! If Roland had that included the CM32L (a preset-only
hoped that the W30 would capture the module based on the D110), as well as the proposed by Roland Italy, Edirol was created
workstation market, they seriously CM32P (a preset-only module based on the to satisfy the increasing demand for
miscalculated. Above all else, the popularity U110) and, with stunning logic, the CM64, Desktop Media Production (DTMP) products
of the D50 and the M1 was a consequence which integrated the two 32s into a single such as audio and video editors. Kakehashi
of the finished quality of the sounds, and module. Borrowing from the E-series, the realised that these might require a different
the W30, so capable in other areas, was CA30 was an Intelligent Arranger designed business model from that employed within
unable to provide this. As a result, it only to complement the CM modules, while the his music businesses, so Edirol was initially
achieved a fraction of its potential, which CF10 and CN20 were designed to ease kept separate from the rest of the Roland
was a terrible shame. composition and mixing. Finally, there were business structure.
More successful, perhaps, were the new two expansion cards, one of which was, in The companys first video system was an
R8 Rhythm Composer and its little brother effect, an MT32 on a card. ISA-format video-capture board plus
MAJOR PRODUCT LAUNCHES Corporation in the USA. However, few or no general-purpose and keyboard mixers
AMPS & MIXERS products broke new ground. Instead, there deserved a footnote in history. There were
M12E 12-channel mixer.
were further improvements upon existing two classes in the family: those with the
M240R 24-channel rackmount mixer.
M480 48-channel mixer. concepts and technologies. The Boss range letter E as a suffix offered EQ and
BOSS PRODUCTS continued to grow, and even started to microphone inputs, while those without
CL50 compressor/limiter. encroach on traditional Roland territory with were line-level mixers with Aux busses but
DR550 Dr Rhythm. a pair of rackmount reverb and delay no onboard equalisation. Both classes came
EH2 enhancer. processors There were more mixers in tabletop and rackmount forms,
GE21, GE131A, GE215, GE231 graphic
There was a new Micro with 12-, 16-, 24- and 48-channel
equalisers.
LM2B bass limiter.
Composer, the natty configurations, so potential
NS50 noise suppressor. MC50, and an users had a huge range of
OS2 overdrive/distortion. improved options. Uninspiring
PN2 tremolo/pan. arranger though such
RE1000 multi echo. keyboard products may
RV1000 reverb.
There was seem today, the
SE50 effects processor.
a rackmount Ms became very
EFFECTS
SN550 digital noise eliminator. version of the R8, popular, and
HOME/ACCOMPANIMENT PRODUCTS the R8M, and an
E30 Intelligent synth. Octapad that combined The MV30 Studio M was an early example of
PIANOS the pads themselves and a sequencing workstation, combining MC-style
EP5. a sound generator There sequencing facilities with a U-series sample-based
HP2700. sound engine.
were two repackaged
HP3700.
KR100 Intelligent keyboard. versions of the U20, the Rhodes Model 660
RHYTHM PRODUCTS and the Rhodes Model 760 There was many can still be seen gracing small PA
R8M sound module. a Noise Eliminator that borrowed DSP systems.
SPD8 percussion pad. technology from the E660 Equaliser and the In contrast to the useful but rather dull
SAMPLERS GS6 guitar processor There was also mixers, there was a great deal of excitement
S770 digital sampler.
a range of new digital pianos that adopted about the D70 Super LA synth. Advertised as
MO7 magneto-optical drive for S770.
OMS770 memory expander for S770.
a new Advanced SAS system. As well as the successor to the revered D50, this
RAS770 expansion memory board for the sounding better and introducing promised much, and featured a unique
S770 sampler. sympathetic resonance for the first time on programming feature called DLM
SEQUENCERS a synthesized piano, the new system also (Differential Loop Modulation) that, in
MC50 Micro Composer. offered half-damping, all of which made the principle, made some off-the-wall sounds
MRM500 MIDI file converter.
new models more realistic and more possible. Unfortunately, DLM seemed
MV30 Studio M music production
playable than previous instruments. capable of creating only harsh buzzes, and
system.
SYNTHS & HI-TECH However, among none of the above was the D70 lacked the appeal of the D50. Had it
D70 Super LA synth. there anything radically new. Nevertheless, achieved its potential, the D70 would have
PC200 MIDI keyboard controller. buried among the repackaged technologies deserved a far greater mention than this,
PK5 dynamic MIDI pedal. of 1990 were at least four products that but it proved to be a nearly synth: nearly
Rhodes Model 660 RS PCM synth. merit special mention. a classic, and nearly successful.
Rhodes Model 760 RS PCM synth.
The MV30 Music Production System was Nevertheless, I doubt that Rolands
not, in essence, particularly innovative, management were particularly concerned; in
After the advances of the previous three because it merely combined sequencing and 1990, sales of D-series synths passed the
years, its fair to say that 1990 was quiet by synthesis in a way that had by now become 300,000 mark, almost certainly making
comparison, although on the corporate side common. But its synthesizer engine was them the most successful synths yet
of things, the company opened two new a version of the U20s RS PCM sound developed.
facilities in Hamamatsu, set up a joint engine with filters. This places the MV30 Most impressive in 1990 was the S770,
venture in Spain, invested in another in the direct line of descent from the U110 a 3U rackmount sampler that, nearly 15
company (this time in Hungary), and to todays PCM synths. years later, remains a superb instrument. It
established the Roland Audio Development Elsewhere, the M series of was 24-voice polyphonic, incorporated an
Roland had been using the acronym RSS and amplitude-manipulation process behind me, I didnt. The effect was
since 1978 to stand for Roland Studio designed to overcome the limitations of interesting, but it didnt live up to its
System but, in 1991, this changed to Roland binaural playback. All of this was controlled grandiose claims, and Roland sold very few
Sound Space, a system that (the company by the RSS8048 (the large unit shown of its first-generation RSS systems.
claimed) made it possible to create below), whose large rotary controls could, Nevertheless, the audio-processing
a three-dimensional sound-space using so Roland claimed, position a sound above algorithms showed promise, and would
conventional stereo speakers. In theory, this or below the listener, in front or behind, and soon start to appear in the companys
meant that you could position a mono to the left or the right. effects units and synths.
sound anywhere in a three-dimensional RSS was a brave attempt to create an
space around the listener. ambience processor that made a 3D theatre
Epilogue
The product launch was atypically experience possible using a stereo playback Promoted to Chairman of the Roland Group,
high-key for Roland. Having traditionally system. Unfortunately, many people were Ikutaro Kakehashi had achieved many of his
exhibited at music industry shows such as unconvinced, myself among them. aims by the end of 1991. With multiple
the Frankfurt Musikmesse and NAMM, the I attended one of the AES demonstrations in manufacturing companies, including Roland,
company stepped into the audio engineering 1991, and despite being told that I was Boss, Rodgers and Roland DG, the Rhodes
arena by exhibiting at the Audio Engineering hearing the sound coming from above me or brand name, and around 20 jointly held
Society (AES) Convention, building distribution companies, his
a soundproof booth to demonstrate the position was secure as one of the
sound-space that RSS could wring from all-time great pioneers of the
a conventional stereo system. synth and hi-tech music industry.
A standard RSS system was neither small He had even been awarded an
nor cheap, comprising four units: a pair of honourary Doctorate in 1991 by
2U-rack ADA8024 analogue-digital-analogue the world-renowned Berklee
converters, the 2U rackmount RSS8048 College of Music.
Sound Space Processor, and the large, However, Kakehashi could see
tabletop SSC8804 Sound Space Controller. that the digital revolution was not
Larger systems could comprise up to 16 going to be limited to synths,
processors! samplers, and effects units, and
The processor was the key to the system, that the separate businesses of
combining a simulation of binaural making music and recording
processing (in which a performance is music were soon going to meet
recorded using microphones mounted inside head-on. His great rivals, Akai and
a dummy head) and something that Roland Korg, were already developing
christened transaural processing, a phase- high-value, high-technology
studio systems and, although the
public knew nothing about it at
Rolands RSS was an innovative attempt at producing
the time, Roland were not far
surround-sound effects using psychoacoustic principles in
behind. Clearly, 1992 was going
conventional stereo, rather than with multiple discrete
channels and speakers as is the case today, but this to be a significant year for the
meant that the efficacy (or otherwise...) of the effect hi-tech music industry, and thats
varied from individual to individual, dependent on their where well pick up this story next
hearing. month.
The Future
International in 1972, and grew in just two
decades to be one of the leading hi-tech
music manufacturers in the world. In this
part, well see how the company
sidestepped a dramatic slowdown in the MI
industry, and evolved into a corporation
very different from the maker of analogue
1992
At the start of the 1990s, the world was
dipping into a severe recession. You may
Part 4 1992-1997
remember this as an era of plummeting
house prices and negative equity, but
The recession of the early 90s was difficult for many
manufacturers remember it just as keenly as companies, but not Roland. Diversifying still further
the end of the boom of the 1980s, and the
start of a tough period in which it became from their roots as a maker of synthesizers and organs,
much harder to find customers and sales.
Some of the smaller companies in our
they emerged stronger, encompassing almost every
industry did not survive, while other area of hi-tech musical instrument manufacture.
struggled on, hoping that there would
eventually be light at the end of the tunnel. was still the domain of high-end systems Once prices started to collapse in 1991
Those with the wherewithal to do so such as the AMS Audiofile and the DAR or thereabouts, companies such as Akai,
diversified, looking for new markets and Soundstation. But by 1992, the cost of Korg and Roland decided that they wanted
new customers. This is the path that Roland random-access digital recording and signal to get involved. Korg did so while prices
followed in 1992 processing was dropping rapidly. Hard disk were still in excess of 20,000, releasing
Up until this point, there was a branch of recorders and editors had started the a fully featured post-production system,
digital music production that still lay beyond decade costing well in excess of 30,000, whereas Roland waited a few more months,
Rolands reach. This was multitrack hard dropped below 20,000 in 1991, hit and released a considerably smaller and less
disk recording which, long before Pro Tools 10,000 in 1992 and carried on plummeting powerful system aimed more at the music
and even cheaper computer-based systems, to the amazing prices that we enjoy today. industry.
The DM80 appeared in two flavours:
MAJOR PRODUCT LAUNCHES HP5700. a four-track version with a single 100MB
AMPS & MIXERS HP7700 Micro Grand. drive, and an eight-track version with
M160 MkII line mixer. KR650 Intelligent Piano.
double the storage and a sample-rate
MA7 & MA20 micro monitors. RHYTHM PRODUCTS
BOSS PRODUCTS FD7 hi-hat control pedal.
converter on one of the digital inputs. There
DR550 MkII Dr Rhythm. KD7 kick trigger unit. was also a software package for the
DR660 Dr Rhythm. MDS7 drum stand. Macintosh, Track Manager. In principle, this
DS330 Dr Synth GM/GS synth module. PD7 drum pad. allowed you to cascade four system units for
ME6 guitar multi-effects. R70 Human Rhythm Composer. 32 channels of synchronised playback. The
ME6B bass multi-effects. R8 MkII Human Rhythm Composer.
ME10 guitar multi-effects. TD7 sound module.
PQ3B bass parametric EQ. SAMPLERS
PQ50 parametric EQ. DJ70 workstation.
DIGITAL RECORDERS SP700 sample player.
DM80 multitrack disk recorder system. SEQUENCERS
HOME/ACCOMPANIMENT PRODUCTS MC50 MkII Micro Composer.
RA90 real-time arranger. MT200 music player.
GUITAR SYNTHS SOUND CANVASES
GR1. SC7 GM module.
MASTER KEYBOARDS SC33 Sound Canvas.
A30 keyboard controller. SC155 Sound Canvas.
AX1 keyboard controller. SCC1 GS/GM soundcard.
PC150 keyboard controller. SYNTHS & HI-TECH Digital recording technology was changing and
PC200 MkII keyboard controller. CM300 GS sound module. becoming cheaper at a frantic rate in the early 90s,
PIANOS CM500 GS/LA Sound Module. rendering many products obsolete overnight. The DM80,
EP9. JV30 synth. at around 10,000 for a fully equipped system, was
HP2900G. JV80 synth. a third the price of many existing systems of a similar
HP3800. JW50 GM workstation. spec. Just four years later, Rolands own similarly
equipped VS880 cost less than a sixth that of the DM80.
DM80 also offered a limited form of recorder with just 200MB of storage (or Were it not for the DM80, the big news of
automation for its two-band EQs, level and nearly 10,000 if you purchased the 1992 might have been the replacement of
pan controls. essential DM80F fader unit and DM80R the D and U series synths with a new
Unfortunately, the eight-track version remote control options) quickly started to family of synthesizers, modules and
was merely two four-track systems, with look hugely overpriced and under-specified. workstations. These were the JV series, the
little interaction between them, and you So why with more than 90 hard disk first two of which were the JV80 and its little
were limited to just 128 Takes per brother the JV30.
system. Furthermore, the DM80 Despite the similarity of their
offered no waveform display, limited designations, these were very
crossfade facilities, slow and different synths. The JV80 was
cumbersome menus, no video the pro model, with
output for an external monitor, a powerful, 28-voice engine
TRS jacks instead of XLR that let you combine up to
connectors, and was capable of The JV80, the first of the massively successful JV four unique tones for each
storing just 18 track-minutes per system! Oh synth range. voice. It sported a semi-weighted,
yes and with insufficient storage for pressure-sensitive keyboard, eight editing
multiple projects, you had to back up recorders already on the market in 1992 sliders, an external slot to take 2MB PCM
everything via the SCSI ports provided on was the DM80 important? In itself, it Expansion Cards, another slot for a RAM
the back panel. Given these limitations, its wasnt, but this was the missing link card, an internal slot for one of Rolands new
hardly surprising that the DM80 was not between Rolands S-series samplers and the range of 8MB PCM Expansion Boards, and
a commercial success. Whats more, the UK VS recorders that form the backbone of the a competent set of master keyboard
retail price of 7455 for an eight-track companys range in the 21st century. functions. Consequently, it was an
In contrast to the previous year, 1993 was cards. There was also space for a VEJV1 or were other goodies, too. For example, you
quiet by Rolands standards, although a slew VEGS1 board, either of which doubled the
of new products continued to appear. There
were more JV synths, more Boss effects,
more amplifiers and mixers, more E-series Milestone: Atelier Organs
accompaniment keyboards (the most
Roland founder Ikutaro Kakehashi admits that he
expensive of which adopted the JV80 sound views the organ as the most complete musical
engine), and new digital pianos, rhythm instrument. Despite this, or maybe because of it,
products and sequencers. There were also the first of Rolands home organs, the Atelier
the first of a range of processors that AT70, was a strange hybrid of ideas. For example,
adopted elements of Rolands RSS (sound its lower manual was 76-notes wide, was
velocity-sensitive, and responded to a piano-style
space) technology, and used this to generate
damper pedal. Unlike traditional organs, the
effects that belied their modest price tags. Atelier also offered many of the rhythm and
But, 1993 should be remembered as the accompaniment features found on Rolands
year in which Roland finally, finally released E-series accompaniment keyboards, and it even
their first true synth workstation, the accepted Rolands existing Style cards. In
JV1000. addition, it included a 40,000-note sequencer. The first Roland Atelier organ, the AT70.
However, it didnt incorporate some expected
First to appear, however, was the JV880,
organ facilities such as drawbars, and its its field. The initial range was fleshed out by the
a rackmount version of the JV80 keyboard sound-editing capabilities were decidedly limited. AT30 and the huge AT90 in 1996, and then the
synth. This shared its predecessors 28-voice Nonetheless, there was no mistaking that the AT80 in 1997. There were no fewer than four new
polyphony, eight-part multitimbrality, dual complete package was a large home organ, and it models in 1999 (the AT20R, AT60R, AT80R, and
effects, and its selection of PCM samples. certainly packed a punch: a 240W punch, to be AT90R) followed by the introduction of the
Likewise, it also accepted a single SR JV80 precise. current range two years later. There are now
The AT70 (which cost a hair under 10,000) seven of these: the AT10S, AT20S, AT60S,
Expansion Board, and had slots for a PCM
and its more affordable little brother the AT50 AT80S and the mighty 256-voice AT90S models
Expansion Card and a Data card. Replacing
may not have been the most successful of that appeared in 2001; plus the AT15 and the
the U220, the JV880 became one of Rolands Rolands instruments, but they were to spawn baby of the range, the single-manual AT5
most successful products of the early 90s. a dynasty that would become highly respected in launched the following year.
Even better, and still respected to this
JV, the JV1080. This improved hugely on of effects units that used RSS technology,
more guitar products, another E-series Italy and the Balkan countries. Meanwhile, in Japans Secretariat of the Associated Board
keyboard, more Sound Canvases, more pads the USA, a second Edirol company was of the Royal Schools of Music, the British
for the Compact Drum System basically, established. But even bigger changes were organisation that provides the standard
just more, more, and more. So where was happening in Japan framework for music grading and
the hot news of 1994? As it turned out, Perhaps the most fundamental of these examination the world over.
there were some significant developments was a new method for conceiving, designing
and changes afoot, but not where you might and manufacturing new products. Called the
1995
have expected them. Producer system, this required that the
MAJOR PRODUCT LAUNCHES
By 1994, domestic console organs were planning and design stages for each new
AMPS
becoming an endangered species; either product were carried out by just one team AC100 acoustic guitar amp.
BC30 Blues Cube.
BC60 Blues Cube.
MA100 powered speaker.
It was the emergence of COSM and the V products in ST50R & ST100DR amps.
BOSS PRODUCTS
1995 that pointed the way forward. Kakehashi and his BD2 Blues Driver.
CEB3 bass chorus.
DD5 digital delay.
teams had recognised that digital signal processing and GEB7 bass EQ.
HR2 harmonist.
physical modelling were the future of the electronic audio LMB3 bass limiter.
ME8 guitar multi-effects.
industry... MX5 stereo mixer.
OD2R Turbo overdrive.
ODB3 bass overdrive.
TM7 guitar monitor.
replaced by accompaniment keyboards, or under the management of a single DIGITAL RECORDERS
simply consigned to Grannys back room. team-leader (or Producer). The team acted AR100 announcement recorder.
AR2000 announcement recorder.
But in the view of Roland founder Ikutaro almost as a separate company within
DM800 multitrack disk recorder.
Kakehashi, the home organ market had been Roland, but with access to the Groups
EFFECTS
shrinking not because people were less corporate facilities. Then, when the planning AP700 EQ/feedback suppressor.
enthusiastic about playing this type of stages were complete, a new team was GP100 digital guitar preamp & FC200
instrument, but because manufacturers had chosen from within the Groups MIDI foot controller.
been failing to deliver what customers manufacturing base, and the product moved RSS10 Sound Space Processor.
wanted. So, at that years Frankfurt into production. GUITAR SYNTHESIS
GI-10 guitar MIDI interface.
Musikmesse, Kakehashi achieved another of To complement this, Roland adopted an
VG8 V-Guitar system.
his dreams when Roland presented the first ambitious development strategy called the HOME/ACCOMPANIMENT PRODUCTS
of its large, Atelier organs (see the box on 301 Project. At the time, the company said E36 Intelligent Synthesizer.
the next page). However, he didnt do so of this project, its goals are to develop the E400R Intelligent Synthesizer.
unaided, having gathered to the Roland fold number one product in each category with G800 Intelligent Synthesizer.
many experts in the field. For example, a 30-percent increase in value compared to KP24 acoustic keyboard pickup
RA30 real-time arranger.
Carlo Lucarelli once the Technical previous models. Today, Roland claim that
RA95 real-time arranger.
Manager of Farfisa, and later one of the the project has been very successful, and PIANOS
founders of SIEL became the President of that products such as the XP80, VS1680, FP1 digital piano.
Roland Europe following Rolands and V-Drum systems (of which more later in HP330.
acquisition of his company. Likewise, Dennis this article) exist as a consequence of HP530.
Houlihan, now President of Roland US, was adopting 301. RHYTHM PRODUCTS
TD5K affordable kit.
once Vice-president of Marketing at Lowrey. But not all the changes were designed to
SAMPLERS
Then there was Alberto Kniepkamp, increase revenue. In 1994, Kakehashi
JS30 sampling workstation.
a former Director of R&D at Lowrey, who established the Roland Foundation, with the SYNTHS & HI-TECH
became the head of Roland R&D in Chicago intention of bringing music to people MPU401 AT MIDI processor.
in the late 1980s. Its hardly surprising that, worldwide. The Foundation opened music XP10 multitimbral synth.
when Roland entered the organ market, they schools, and funded competitions and XP50 music workstation.
did so at the top, and far from tentatively. concerts in all musical genres. One of the MDC1 dance sound module (Sound
Expansion series).
The year also witnessed the launch of the earliest examples of the Foundations work
MGS64 GS/GM sound module (Sound
companys Video Canvas Desktop Video was the exchange of three Japanese pieces Expansion series).
System, although this was only released in of music and three Spanish pieces of music, MOC1 orchestral sound module (Sound
Japan. A precursor to todays PC-based video all in Standard MIDI Format, between Expansion series).
editing systems, this was a subtle, but in schools in Japan and Spain. These were then MSE1 strings sound module (Sound
retrospect important pointer toward arranged by the other countries students Expansion series).
MVS1 vintage keyboard sound module
Rolands view of the future of music and returned to their original country for
(Sound Expansion series).
technology and hi-tech. review and comments. The aim was not just
Roland and their subsidiaries also to encourage musical creativity, but also to
opened a number of new companies in promote understanding of two cultures By the mid-90s, it was impossible to think
1994. In Europe, Roland DG founded a new using music as the medium. More recently, of Roland as merely a synthesizer company.
division to market its products to France, in April 2004, the Foundation became In truth, they never had been this alone;
products such as the JC series of guitar systems, although the JV1080s SysEx that it supported. Whats more, it offered
amplifiers had long demonstrated their commands were supported, so you could real-time two-band EQ, time compression,
commitment to other types of customer. edit them using appropriate software if you pitch correction, and even mix automation.
Indeed, you could say that by 1995 Roland wished. However, there were no onboard Add to this outputs for external video
no longer had a single main market, and memories in which to store your results. monitors to augment the onboard graphic
that they were just as committed to small There was also an addition to the E-series LCD, a proprietary expansion buss, dual
studio owners, pianists and organists as range, and two new Arranger modules, the SCSI ports, a slate of MTC and LTC
they were to rock & roll musicians. Perhaps more expensive of which (the RA95) was in synchronisation options, project
it was for this reason that the years effect an E86 in a box. Roland even management and backup to DAT or MO
offerings in its original fields of endeavour produced a two-octave Acoustic Piano drives, and everything looked pretty
were so unremarkable. Pickup, which detected key movements and hunky-dory. But the DM800 was not
Firstly, there was the further evolution of sent the information to any of the E and RA a success. Perhaps this was because each
the JV series of synths and workstations series for conversion into backing tracks. SCSI port was limited to just four channels
into the XP series. At first, there were just More interesting, perhaps, was the G800, of recording/playback, or because the
two of these. The XP10 replaced the which was Rolands entry into the top end of digital I/O was limited to S/PDIF rather than
short-lived JV35, adding extra memory and the home keyboard market. Like the E series the more professional AES-EBU interface.
an arpeggiator, but retaining the GS/GM that continued alongside it, the Perhaps it was because of the limited fade
sound engine. More interesting was the GS/GM-compatible G800 was an Intelligent and crossfading facilities, or more likely it
XP50, which was in many ways a JV1080 Synthesizer, but it sported a 76-note was because editing was clunky, and the
with a 61-note keyboard and a sequencer. keyboard, a large LCD, and more styles. waveform display was of low resolution and
However, the XP50 lost the PCM card and Unfortunately, it lacked a sequencer, and difficult to use. Whatever the reason, the
Data card slots that had existed since the there was little scope to edit sounds. DM800 promised much, but survived just
JD800 had appeared in 1991. It also lost two The same could also be said of the a handful of months before Roland
of its pairs of stereo outputs, which made it DM800 which, despite being seeming very announced a product that would sweep it
less suitable for studio use. appealing, ultimately failed to impress. This away at a stroke.
There was also the introduction of the long, slim box was perhaps the first fully So, where was the big news in 1995? In
Sound Expansion Series modules which self-contained DAW, needing neither retrospect, there was one overriding
were, in truth, little more than SR JV80 a computer in tow, nor a bank of external development that year, and it would soon
expansion boards in 1U rackmount boxes. rackmount processors, nor even external have an impact on all manner of Roland
Initially, the series comprised five units, all hard disk drives if you installed the optional products. It wasnt a keyboard, a synth,
of them designed primarily for use as preset internal drives a sound module, or an effects unit; it was
a digital signal processing technology that
Roland called Composite Object Sound
Milestone: The VG8 Modelling.
COSM was a method of combining the
The VG8 confused many when they first
saw it. Was it an effects unit? Not exactly. physical modelling of various elements in
Was it a guitar synth? Well, not exactly. the sound generation chain, and reducing
Was it a preamp? Yes and no. In fact, the the results to a single algorithm. It first
VG8 proved to be the precursor of what has appeared in the GP100, which offered
since become a common element in our emulations of Marshalls, Fenders and of
musical armoury: the physically modelled
course Rolands own JC-series amplifiers,
guitar amplifier, speaker cabinet and recording
environment.
and was perhaps the worlds first physically
With the GK2A pickup mounted on your modelled guitar preamp but, much more
The VG8, core of the V-Guitar system, the first of
existing electric guitar, the Virtual Guitar Rolands commercially released (and highly notably, it was also the basis of the VG8
Modelling (VGM) system in the VG8 allowed you successful) V products (the V-Piano, supposedly Virtual Guitar system (see the box on the
to decide whether the resulting sound would be the first mooted V product, remains unrealised at left).
that of a single-coil or humbucking pickup, and the time of writing...). Inevitably, the VG8 didnt quite live up to
where that lay on the body or neck. You could
distinctive, so it was able to produce another
its promise, and Roland were to improve the
then choose which kind of amplifier the system
would model, and whether the output was wide family of sounds not obtainable from V-Guitar system on numerous occasions
reproduced through a virtual 1x12, 2x12, 4x12, conventional guitar, amp, and speaker setups. over the next few years. The VG8 would be
or a stack. Finally, you could choose whether or In addition to all the above, the VG8 included superseded by the VG8EX in 1998, followed
not the sound was DId, or recorded using one of a second form of DSP processing called Harmonic by the VG88 in 2000, the VGA series of
selection of virtual microphones positioned at Restructure Modelling, or HRM. This was
modelled guitar amplifiers in 2001, and the
user-defined distances and angles from the virtual surrounded by quasi-scientific marketing
V-Bass in 2002. Likewise, the GP100 would
speaker cab. gobbledygook but, in essence, it was a means of
COSM provided a fair degree of control over all processing the string vibration in different ways soon make way for the GX700, and then the
of this, allowing you to obtain a good range of to produce new harmonic structures. Roland floodgates would open, as COSM infiltrated
rock timbres using standard pre-amp and amplifier pointed out that, because the actual string many of Rolands product ranges. Indeed,
controls, as well as Boss-style dynamics vibration was the sound source, the results were the company now incorporate COSM
processing, overdrive, and effects. The factory far more expressive and organic than using the technology in almost every synth, organ and
programs tended to concentrate on the guitar to trigger synthesized sounds. This may
multi-effects unit that they produce.
mainstream nature of the sounds thus produced, have been true, but few players made full use of
with patches named Jimi Hendrix this and Jeff the brass, bowed strings, lead synths, bass, pads, Even if it was in some respects one of the
Beck that, but the VG8 also offered the organs and all manner of weird sound effects companys less eventful years, at least one
hex-distortion that made the GR300 so models that HRM offered. thing must have put a smile on the face of
this was the year in which the company trademark), the VS880 brought digital With a built-in MC-style sequencer, JV1080 synth
sold their millionth GS sound module. Given recording, mixing and multi-effects engine (including effects) and 76-note keyboard, the
that the format only appeared in 1991, this together in an affordable, XP80 was a fine successor to the JV1000
workstation.
was no mean achievement. self-contained package that was
portable enough to carry around
1996 in a carrier bag (see the box
below).
MAJOR PRODUCT LAUNCHES Elsewhere, the evolution of
AMPLIFIERS & MIXERS
JVs into XPs was continuing apace as the
KC100/KC300/KC500 keyboard amps.
SRA260/SRA540/SRA800 power amps. JV1000 was replaced by the XP80
BOSS PRODUCTS workstation. This shared the big JVs 76-note
GT5 effects processor. semi-weighted keyboard, but it was far 1996s A90, one of Rolands finest
GX700 effects processor. more than simply a wider XP50. It offered controller keyboards.
ME8B bass multi-effects. a much larger LCD that could display
PW2 Power Driver pedal.
extensive graphics as well as menus,
SX700 effects processor.
SYB3 bass synth pedal.
and there were more real-time
VT1 Voice Transformer. controls, twice as many outputs,
XT2 Xtortion pedal. inputs for twice as many
DIGITAL RECORDERS controller pedals, a more
VS880 digital multitrack & VS8F1 effects powerful sequencer, and a new the GS/GM
board.
arpeggiator. With its four sound source, and again
EFFECTS
expansion slots, the XP80 was the blasted 240W through no fewer than
EQ131/EQ215/EQ231 graphic EQs.
GUITAR PRODUCTS closest thing to a JV1080 with 11 speakers! But there were many extra
VG8S1 system expansion for VG8. a keyboard and, as such, it justified its features, and although theres no room to
HOME/ACCOMPANIMENT PRODUCTS continued status as a powerful and popular discuss them here, one bears special
E12/E28/E38/E68/E96 Intelligent workstation. mention. Its the price: a mere 19,999. Its
Synthesizers. Roland also expanded their range of clear that, when Kakehashi entered this
RA800 Intelligent Module.
Atelier home organs with the AT30 and the market, he wasnt messing around.
MASTER KEYBOARDS
A33. new head of the range, the AT90. This Perhaps the best keyboard launched in
A90. offered the oversize manuals of its 1996 was the replacement for the A80
A90EX (plus VERD1 piano expansion predecessor, provided similar controller keyboard. The A90 looked
board). auto-accompaniment facilities, stuck with fantastic, and its superb 88-note piano
ORGANS
Atelier AT30.
Atelier AT90. Milestone: The VS880 Digital Studio Workstation
PIANOS
HP135/HP235/HP550G/HP555G digital A handful of Roland employees first saw the more important than audio quality, three
pianos. VS880 in 1994, when it appeared as a Styrofoam data-compressed recording formats were offered.
KR370/KR570/KR770 Intelligent dummy called the VR88. Of course, the Not so critical in todays world of Terabyte drives,
pianos. development was highly confidential because, this was a significant consideration when
SAMPLERS had it leaked out, it would have killed sales of the external 1GB drives were not only state-of-the-art,
DJ70 MkII workstation. existing DM80 and the DM800 that was due to but seriously expensive.
SOUND CANVASES be launched the following year. But when the The VS880 could only record six tracks at
SC55ST. VS880 finally appeared in 1997, nothing in it was a time, but each of its eight tracks could up to
SC88. new. We had all seen eight-track hard disk hold eight Takes. A limited form of snapshot
SC88ST. recording before, as well as digital mixing, automation was provided within the VS880 itself,
SC88VL. automation, and digital effects. We had also been but by connecting it to an external MIDI
VSC55 Virtual Sound Canvas. introduced to Rolands Sound Space processing sequencer, you could enjoy dynamic automation
SYNTHS & HI-TECH (RSS) and COSM, so the optional VS8F1 dual of many parameters.
MC303 groovebox. effects board did not cross any boundaries either. The VS880 fell short in two areas. Firstly, its
PMA5 personal music assistant. Nonetheless, the VS880 and VS8F1 combined all editing model (unassisted by a waveform display)
SN700 noise eliminator. these elements in a new way that was both was even less capable than that of the DM800.
XP80 workstation. affordable and simple to use. Secondly, there was its inability to replay all eight
VIDEO PRODUCTS With a 540MB drive installed, the VS880 tracks when using the uncompressed audio mode.
LVC1 lyrics video converter. offered around 100 minutes of audio at 44.1kHz, In this case, just four tracks were available. But
but for applications where recording time was as the healthy sales attested, many people were
happy to live with these restrictions, perhaps
The VG8 marked the end of a fallow period because the VS880 was the cheapest way to
for Roland that had lasted from 1993 to obtain all of these features in one package. And
1995, and the next two years were to see an though it lasted just a year before being
explosion of advances, many of which were superseded, it was a seminal product for Roland.
fuelled by the magic letter V. Of these, the
first and one of the most significant was the
V-Studio, more commonly known as the It wasnt the first compact digital multitracker, but it was
VS880. Announced in 1995, and the first really good one, combining random-access
immediately nicknamed the digital digital recording, advanced COSM effects, and digital
portastudio (although not by Tascam, who mixing facilities in one sub-1500 product.
had registered Portastudio as their
It was Rolands 25th birthday in 1997, and amplifier, and rotary speaker effects even could then be replayed as loops, or output
whether through coincidence or otherwise, closer to that of a vintage Hammond. to an external sequencer. Inevitably, not all
it was to prove to be a bumper year for the Unfortunately, the VK7 was let down by was rosy, and the JP8000 had its
company. Despite Kakehashis departure a handful of minor niggles. deficiencies. Foremost among these was the
from the hot-seat, Roland continued to The year also saw the pinnacle of the unfathomable decision and, in my view,
establish new companies and joint ventures development of the JV series. The JV2080 serious mistake to limit it to a four-octave
worldwide, adding Roland France SA and the was a better, more powerful JV1080 that keyboard. Secondly, it could sound a bit thin
Roland Taiwan Enterprise Company Ltd. employed the XP80s large LCD, provided when compared to the Nord Lead and other
three EFX modelled analogue synths of the day and,
units, and thirdly, its duo-timbrality and eight-voice
was capable polyphony were already way behind the
of hosting no times. Nonetheless, the JP8000 carved
fewer than a niche for itself, and many remain in use
eight today, not because they are the most
expansion powerful tools for the job, but because
boards. With like some classic synths players simply
more patches like their sound.
1997s VK7 was Rolands best tonewheel organ emulation to date. and Elsewhere, Roland were continuing their
performances, habit of recycling existing technology in
(which is distinct from the manufacturer, and an improved operating system, the only new ways. A sixth Sound Expansion
Roland Taiwan Electronic Music Corporation) deficiency with respect to the earlier model module, the MBD1 was a rackmount version
to the roster. Back in Japan, a new factory in was the loss of the PCM card slot. But this of the SR JV10 Drum & Bass Expansion
Miyakoda was opened, primarily to build was an insignificant loss, and the JV2080 Board, while the RD600 stage piano
larger products such as Atelier organs. immediately became Rolands pro module, (a superb instrument, by the way) was
Roland were very proud of this plant, one that remains highly desirable to this a hybrid of an RD500 piano, the A90s
declaring that production was carried out day. VERD1 board, and a selection of sounds
using a cell system in which each worker Powerful though the JV2080 was, it was from the SR JV80 expansion board
assembled a single unit from start to finish. overshadowed by the launch of Rolands series. As always,
Given that the rest of the world embraces first physically modelled analogue
the production line (in which each worker is synthesizer, the JP8000. And,
responsible for a single element of all units, as had happened when
rather than all the elements of one unit) this the company announced
is very strange Henry Ford would have the JD800, the rumours
been dumbfounded. began. It had a J in the
This was also the year in which Roland name, and an 8 was
applied the letter V to three more areas of this the long-awaited
music technology, with their first modelled digital Jupiter 8?
organ, a virtual analogue synth, and most Certainly, its knobs and The JP8000 wasnt quite the Digital
important of all, the V-Drums (see the box sliders were in the grand Jupiter the synth fraternity had been waiting for,
opposite). tradition of big analogue but it was a sufficiently impressive physical
Given Kakehashis major contributions to polysynths and, in many ways, the JP8000 modelling synth that many of them remain in use
the development of electronic organs in the looked and felt vintage. Seven today, eight years on.
1960s, its remarkable that Rolands efforts analogue-style waves lay at its heart, and
in this field had never lived up to their these included the first appearance of the there were numerous new Boss pedals,
heritage. The company sold few VK6s and Super Saw waveform that has since become numerous guitar amplifiers and effect units,
VK9s (1977), and the later VK1 (1979) and a standard ingredient in virtual-analogue another guitar synth, another Atelier organ,
VK09 (1981) were horrid affairs. Released in synthesis. Like the Jupiter 8, the JP8000 another Sound Canvas, another master
1990, the sample-based Rhodes VK1000 offered 12dB- and 24dB-per-octave filters, keyboard, a significant redesign of the
was a much finer instrument but, by 1997, and like the Jupiter 6, these were E-series keyboards to create the E300 and
numerous companies had produced better multi-mode affairs, with low-pass, band-pass E500, and well, you get the idea.
variations on a theme by Hammond, who and high-pass options. Other nods to the There was even an upgrade to the
had themselves developed the XB2 and XK1 past included an effects section with chorus previous years VS880, which became the
keyboards, plus the XM1 module. and delay (but no reverb), and an VS880 V-Xpanded. This was the same
Consequently, it was pleasing to discover arpeggiator. There was also Motion hardware with improved software, so
that the VK7 virtual tonewheel was superior Control, which was a grand name for existing owners could upgrade the VS880 to
to these, chunky and robust, with a sound recording front-panel adjustments as the later specification with the VS880 S1
that was thanks to its COSM overdrive, miniature eight-bar control sequences that System Expansion Kit. This included the new
software, new manuals, and stickers to
annotate the new functions on the front
panel. The improvements were not trivial.
Together with the earlier
JV1080, the JV2080 was the Most notably, you could now replay six
bread-and-butter synth module tracks in the uncompressed audio mode,
of the 90s, and can be heard and there were 10 new effects, including the
on thousands of records. Boss Voice Transformer algorithm,
a COSM-generated Mic Simulator, and seemed that they could do little wrong. sampler, guitar synth, amps and effects
a Vocoder. To further improve the Then a recession hit and whether this product lines. Nevertheless, it was the
usefulness of these and the previously simply reflected the worldwide economic emergence of COSM and the V products in
included effects Roland added new Insert slowdown or pointed to a malaise in the 1995 that pointed the way forward.
options, as well as on-board automation and music industry itself, the result was the Kakehashi and his teams had recognised
improvements to the editing capabilities. same: sales in the companys traditional that digital signal processing and physical
With a host of other improvements, the markets plummeted. modelling were the future of the electronic
VS880 V-Xpanded was a much better buy Roland responded to this by purchasing audio industry, and Roland would soon be
than the original VS880, so the V-Studios existing companies, opening new applying these to everything from the
deserved their continuing success. companies, and expanding into new humblest sound modules and
markets. They added home organs, General dance-oriented Grooveboxes to their most
Epilogue MIDI Sound Canvases, electronic drum kits, expensive digital mixers and audio
At the start of the 90s, Roland were hard disk recorders and a huge range of workstations. Which is, of course, where
emerging from a golden age in which it electronic pianos to their existing synth, well pick up this story next month...
The Future
in 1972 to the worldwide corporation they
had become in 1997. In the final part of this
history, Ill chart the companys course in
the DSP era, and see how they coped with
the retirement of their founder, Ikutaro
Kakehashi. Well start in January 1998
1998
Consider the XP60, which replaced the 1998s SP808 sampling workstation. were to be found in the V-Studio series,
supplied as standard, but you could add an recording and sequencing using Elsewhere, the Roland Corporation
opened another joint venture, Roland a dual-manual The superb HPD15 Handsonic
Portugal SA, and Rodgers was expanding Hammond percussion controller a pad
further. But the founder of the company was impersonator, four more controller, drum sound module, and
drum sequencer in one box. Can there
in no position to take heart at these Sound Canvases, five
be any air drummers who dont want
achievements. Following a prolonged fight digital pianos, five one of these?
against cancer throughout the 1990s, improved Atelier organs,
Ikutaro Kakehashi was hospitalised in 1998. and seven more E-series to the top of the organ itself,
Happily, his treatment was a success, arranger keyboards. There and this contained two ranks of
although he then faced a prolonged was also a new V-Drum kit, pipes. They may have looked
recuperation period. However, as a rather neat hand-percussion purely decorative, but the pipes acted
demonstrated in his memoirs, I Believe In system (the HPD15), enhancements as resonators to make the sound even
Music, he was still dreaming up ideas from for the VS V-Studio workstations, more more authentic. Not an instrument for the
his hospital bed, such as the Organ Power music players, more audio and MIDI average player, the C280 was, like the C80
Concert that Roland staged at the NAMM interfaces, more amplifiers, more mixers Harpsichord, aimed at a specific and
show in January 1999, and which has since and more effects units. But theres no space demanding group of players.
become an annual event. to devote to any of these, because other At the other end of the musical spectrum
products broke important new ground for lay 1999s VM3100 digital mixers, the
1999 V7000 series of V-Mix modular digital
MAJOR PRODUCT LAUNCHES C280 & C280P classic organs. mixers, and the VSR880, a rackmount,
AMPS, MIXERS & SPEAKERS PK25 pedals for VK77. eight-track digital recorder, all of which
CPM300 powered mixer. VK77 combo organ. marked Rolands attempt to enter the world
DB500 D-Bass amplifier. PIANOS of serious digital mixing a market which,
DJ1000 DJ mixer. EP70 & EP90 digital pianos.
in the late 90s, Yamaha dominated in the
DS90 monitors. FP9.
SRA200E stereo amplifier. KR1070 grand piano.
project-studio sector with their 0-series
BOSS PRODUCTS RD100. desks.
DR770 Dr Rhythm. C80 harpsichord. Lets start at the bottom of the range,
GT3 guitar effects. RHYTHM PRODUCTS with the VM3100 and VM3100Pro, which
PS5 Super Shifter. HPD15 Handsonic percussion appeared in the middle of 1999. To call the
VF1 24-bit multi-effects. controller/drum module/sequencer.
VM3100 a 24-bit V-Mixer was stretching
DIGITAL RECORDERS & MIXERS TD8 sound module.
the spec to breaking point. It only offered
ADA7000 AD/DA converter TD8K standard kit.
V7000-series V-mix modular digital mixing SEQUENCERS two digital inputs alongside its 12 analogue
system (VM7100 & VM7200 processors, MC80 & MC80EX MicroComposers. inputs, and only eight of those analogue
VMC7100 & VMC7200 consoles). SOUND CANVASES inputs boasted 24-bit converters. With just
VM3100 V-Mixer. SC8820. a single effects processor, and only
VM3100 Pro V-Mixer. SC8850. a sub-set of Rolands effects algorithms, its
VS840EX digital studio workstation. SC88ST.
best application was perhaps as an
VSR880 digital studio recorder. SK88 Pro.
EFFECTS SYNTHS & HI-TECH eight-buss keyboard sub-mixer, where its
SRV3030 & SRV3030D reverb. EG101 Groove keyboard. scene storage and recall could be useful.
HOME/ACCOMPANIMENT PRODUCTS JV1010 module. However, there were cheaper ways to
E600 arranger keyboard. MC307 Groovebox. achieve this! The VM3100Pro was a better
EM10/EM20/EM30/EM50 arranger MT300 music player. product, adding a second effects unit and
keyboards. U8 USB digital studio.
the full set of COSM effects to the package,
EM50 OR oriental arranger keyboard. UA100G USB audio & MIDI processing unit.
EM2000 arranger keyboard. UA30 USB audio interface.
and digital inputs and outputs in the
ORGANS UM2 USB MIDI interface. proprietary R-Bus format (of which more in
Atelier AT20R/AT30R/AT60R/AT80R VE GSPro expansion board. a moment). But the so-called Pro shared
& AT90R. XP30 synthesizer. a significant flaw with its little brother:
neither offered dithering, so 24-bit digital
In 1999, there was another bumper crop of the company. audio was truncated when output to a 16-bit
Roland products. Indeed, the companys Most curious among Rolands new device.
ability to explore new markets seemed to be products was the C280 classical The four 7000-series
expanding at an almost exponential rate, organ, which concealed a surprising products two controllers
but without affecting their ability to support number of facilities behind its and two mix processors
existing customers. Consequently, keyboard reversed keys and eight stops. These were to provide the top
players and synthesists were offered the included two organ voicing types end of the range. Aimed at
new XP30 and the last of the one for Baroque- and the other live sound applications, as
JV range, the JV1010, another for Romantic-era well as recording and
Groove keyboard, two more compositions plus post-production, the
MicroComposers (the MC80 chimes, celesta and larger pair were the
and MC80EX), two choirs. The C280P
variant which looked
Another beautiful (if hardly
The last to date in the like nothing so much as
cheap) emulation of a pipe
honourable line of Rolands a tiny 19th-century organ, 1999s C280P came
MicroComposer hardware chapel organ had an complete with resonator pipes
sequencers, 1999s MC80. additional cabinet affixed on top of the digital organ.
The company that entered the next decade Variphrase soon appeared in a second there were a number of shortcomings within
was very different from the one that had Roland product, the VA7 Arranger its operating system, but many of these
entered the 1990s. The letter V had keyboard, an auto-accompaniment were overcome in subsequent revisions. In
changed everything, from V-Guitar systems instrument that was aimed squarely at the every way, the XV5080 replaced the JV2080,
to V-Drums, from V-Studios to V-Mixers. The domestic and solo/live markets served by and it was not long before the SRX boards
year 2000 illustrated this dramatically, with the E and G series. Inevitably, the VA7s began to absorb the waveforms from the
three additions to the VS series (the version of Variphrase was more limited than SRJV80 collection.
VS840GX, VS890 and VS1880), a new that of the VP9000, although it had 48 vocal If your ambition didnt reach to the
V-Guitar system samples pre-loaded to allow players to add XV5080, there was a less capable (and more
(the VG88), backing vocals to the type of tracks that one affordable) version called the XV3080, but it
plus would expect to hear emanating from lost rather a lot of the spec that made the
a keyboard of this sort. And, if you XV5080 attractive. There were fewer
preferred not to embark upon expansion slots, a two-line LCD, no sample
a sampling career, there were playback, fewer I/O options, just one MFX
2000s VG88 separately sold Variphrase sample processor, and no COSM effects.
took the V-Guitar libraries on CD in a variety of styles The XV88 had much more potential; it
concept to its most such as Gospel, World music, and offered a beautiful, weighted 88-note
developed form to date. Jazz/R&B. There were even libraries of sax keyboard and was undoubtedly a players
and scat jazz vocal phrases. Nevertheless, if instrument, but one has to ask If Roland
numerous additions to the V-Drums series. you wanted to use your own samples you were going to build a flagship keyboard
At any other time, any of these might have could do so, and, amazingly, the sample synth, why did they then saddle it with the
been significant enough to demand time offered by the VA7 was longer than emasculated synth engine of the
extensive space in this history, but this was that of the VP9000. XV3080
a year in which Roland released two new While the introduction of Variphrase
technologies that were to reshape their was important, there were three other
presence in the synthesizer and hi-tech new products in 2000 that
markets. represented the first significant
If there was one area in which virtual developments in PCM-based synthesis
technology had yet to find a home it was since the JV80 had appeared in 1992.
that of sampling. However, this was to The best of these was the XV5080, The XV88 was a lovely keyboard, but its not clear
change with the arrival of another V, which a nominally 128-voice, 32-part multitimbral why it housed the synth engine of the cut-down
Roland called Variphrase, and which first powerhouse with a huge internal wave XV3080, and not that of the top-of-the-range XV5080.
appeared in the VP9000 Variphrase memory (but see the box below about
Processor (see the box on the next page). manuals and specifications). This offered when it could have been based on the
The VP9000 held great promise, and Roland four slots for SRJV80 boards, four more for XV5080? It was a mistake that could easily
were confident of its success at the time. the new SRX-format synth expansion cards, have been avoided.
They must have been equally disappointed, extensive sample-replaying capabilities, In other areas, there were some excellent
therefore, at the subsequent lack of it. a large screen, three MFX effects units, and additions to Rolands piano ranges,
Nonetheless, the underlying technology R-Bus. Admittedly, the XV5080s effects especially in the area of digital grand
lent itself to numerous applications, and section was still not fully multitimbral, and pianos. These had existed since the
company had launched the HP7700 in 1992,
but they had never been large sellers,
Manual Override perhaps because pianists who appreciate
Over the years, Roland have acquired something somewhat free with the specifications quoted in a nine-foot Bsendorfer are likely to be far
of a reputation for the incomprehensibility of their their manuals and documentation over the years, more critical of the touch and sound of
manuals. In truth, few manufacturers can claim sometimes verging on the downright naughty. For a digital emulation than those who would
an unblemished reputation as far as product example, when the company claim that a sound
otherwise play Grannys 100-year-old
documentation is concerned, particularly when it engine offers 128 voices, and elsewhere say that
comes to manuals hurriedly translated from every note can be built up from up to four tones, upright. But the KR1070 and its smaller
languages such as Japanese but for some they nearly always fail to tell you that, when used brethren represented significant advances
reason Roland handbooks have long been the in this way, most such instruments are only over the earlier model, in terms of both the
cause of particular amusement amongst 32-voice polyphonic. They have been playing hammer action and the sophisticated
musicians (there was even a Sounding Off tricks like these for many years, but the speaker system that utilised a soundboard
devoted to the subject in SOS April 1999). On the specmanship doesnt end there
to obtain a more authentic timbre. The
other hand, perhaps its due to the fact that you Roland use roughly 2:1 compression for their
can open any Roland manual at random and find PCM-based synth samples, so when the spec tells
results were first-class, and although the
passages like the following (which, incidentally, you that an instrument has, say, a 128MB ROM, KR1070 was never likely to be a huge seller,
is exactly how the following passage was found): there is usually a tiny disclaimer that says it deserves mention simply because it
The [system] that is able to arrange the sound in equivalent size if expanded to 16-bit linear sounded great and looked gorgeous.
plane space, by arranging many spakers back and format, or something along those lines. Moreover, Elsewhere, there were more Groove
forth to this, calls with a surround system. There when Roland specs tell you that a product is
products, and some rather attractive,
are several method by the number and powsition a 16-track 24-bit recorder, its worth checking
cheaper products. One of these was the
of the speaker in the surround. Three most further, as its often the case that a product
general piece of method are being supported in described in this way cannot offer 16-track, 24-bit Boss BR8, an eight-track recorder that drew
the VS2480. recording simultaneously, but offers fewer tracks much of its technology from the VS880, but
More seriously, Roland have also been in 24-bit mode. You have been warned! was presented in a simplified form aimed
models and five speaker cabinet models, all
the spectrum, the Edirol U8 deserves MAJOR PRODUCT LAUNCHES UA1A & UA1D USB audio interfaces.
a mention, combining USB-based audio and AMP, MIXERS & SPEAKERS UA3 USB audio capture.
MIDI interfacing with a USB MIDI interface, DB900 D-Bass amp. UA5 USB audio capture.
audio effects, and a basic eight-channel DS90A monitor. UM1S & UM2E USB MIDI interfaces.
control surface. Products such as this KC1000 keyboard amplifier. UM880 USB MIDI interface.
VGA5 V-Guitar amplifier. VSC MP1 virtual Sound Canvas.
demonstrated that it was no longer possible
BOSS PRODUCTS HOME/ARRANGER KEYBOARDS
to think of Edirol as merely a sales division BF3 flanger. EM15 & EM25 creative keyboards.
of Roland. BR532 digital studio. VA3 V-Arranger keyboard.
Happily, Ikutaro Kakehashi had by now DR670 Dr Rhythm. MASTER KEYBOARDS
regained his health, and in 2000 he was EQ20 advanced EQ. A37.
inducted into Hollywoods Rockwalk, with GP20 Amp Factory. ORGANS
GT6 guitar effects. Atelier AT10S/AT20S/AT60S/AT80S
his stone lying adjacent to those of Brian
GT6B bass effects. & AT90S.
Wilson of the Beach Boys, Dr Bob Moog,
MD2 Mega Distortion. PIANOS
Stevie Wonder, Smokie Robinson and Buddy ME33 multi-effects. F90.
Guy. Now, theres an interesting guest list OC20G poly octave. FP3.
for a dinner party! RC20 Loopstation. KR277/KR377/KR577S Intelligent
SP303 Dr Sample. pianos.
2001 SP505 sampling workstation. RD150 & RD700 stage pianos.
WP20G wave processor. RHYTHM PRODUCTS
The next year was a big one for Roland. In
DIGITAL RECORDERS & MIXERS SPD6 percussion pad.
Japan, the company spent a considerable AR200 & AR3000 audio recorders. TD6K compact drum system.
sum upgrading the concert hall that formed CDX1 multitrack CD recorder/audio CY12H/CY14C/CY15R V-Cymbals (V-Drum
part of their Hamamatsu research facilities, workstation. add-ons).
and acquired Victor Music Technique Ltd, VE7000 edit controller. SYNTHS & HI-TECH
a network of music schools. Elsewhere, they VS2480 digital studio workstation. D2 Groovebox.
EDIROL PRODUCTS FA76 (Fantom) synthesizer.
established Roland Brasil, and Roland
DA2496 audio interface. RS5 & RS9 synths.
Electronics Suzhou Co. Ltd, a Chinese MA10A/MA10D micro monitor speakers. VIDEO PRODUCTS
company that would quickly become an SCD70 Sound Canvas. DV7 Video Canvas.
important Asian manufacturing centre. But SD90 USB digital studio. DV7C controller for DV7.
in the midst of all this activity and growth,
coupled to a standard Gain/EQ/Master not view it kindly because, while it promised 2002
control section. The second was the EQ20 much, it delivered far less. It was the FA76
Advanced EQ. The third was the RC20 Fantom keyboard workstation. Roland gave MAJOR PRODUCT LAUNCHES
Loopstation, a sampling pedal with 330 this a sleek new appearance, including AMPS, MIXERS & SPEAKERS
seconds of recording time, sound-on-sound a large 320 x 240 LCD, but in truth, the M1000 digital line mixer.
VGA3 V-Guitar amp.
facilities, and time-stretching abilities. Later Fantom was like the entry-level RS5 and
DS30A monitors.
in the year, the OC20G Poly Octave and RS9 a repackaged XV synth with just 64 KC60 keyboard amp.
WP20G Wave Processor appeared. All of voices rather than 128. Moreover, while it BOSS PRODUCTS
claimed to offer 1024 patches, these BF3 flanger.
included 256 GM2 sounds and 640 presets, BR1180 & BR1180CD digital recording
which left just 128 memories for players studio.
CE20 chorus ensemble.
own patches. Then there was the Fantoms
DD6 delay.
ability to replay samples or, rather the GT6B bass multi-effects.
lack of it. Almost all the flagship MD2 Mega Distortion.
workstations from other manufacturers OD20 Drive Zone.
offered this, so Roland were at PW10 V-Wah.
a disadvantage at the very top of the synth RV5 reverb.
DIGITAL RECORDERS & MIXERS
market.
VS1824 digital studio workstation.
In retrospect, the FA76 was merely
VS2480CD v2 upgrade.
a replacement for the XP80, with a similar EDIROL PRODUCTS
keyboard and a similar provision of HQ orchestral software synth.
controls, outputs, and slots for expansion Hyper Canvas HQ software synth.
boards. However, the Fantom could host MA5A & MA5D micro monitors.
two of the newer SRX boards, but only SD20 USB/MIDI Studio Canvas.
SD80 USB/MIDI Studio Canvas.
a single older SRJV80 board, so many XP80
Super Quartet HQ software synth.
owners would not have been able to UA20 MIDI/audio interface.
upgrade without deciding which three of UA3D USB audio interface.
their four SR boards they would have to UA700 USB audio capture.
discard. Just as with the XV88 the year UM550 USB MIDI interface.
before, the company got it wrong, and V4 video mixer.
EFFECTS
customers noticed; even Roland admitted
RSS303 RSS ambient system.
that the Fantom did not sell well. GUITAR SYNTHS
On the other hand, Edirols Video GK2B divided bass pickup.
Canvases were progressing nicely. The DV7 V-Bass modelling bass system.
offered native DV import and export, much HOME/ARRANGER KEYBOARDS
better resolution than the V5 (up to 720 x EM15D/EM25D creative keyboards.
EM55 interactive keyboard.
576 in PAL), a 60GB removable drive capable
VA76 V-Arranger keyboard.
of storing up to 250 minutes of video,
MASTER KEYBOARDS
a CD-ROM drive for loading bitmaps, JPEGs AX7.
and audio files, more real-time video effects, ORGANS
Rolands standard palette of audio effects, VK8 virtual tonewheel organ.
and titling. With sophisticated on-screen PIANOS
2001 saw changes to the tried-and-tested format EP760.
editing and the optional DV7C controller,
of Bosss guitar pedals, with the arrival of the F30.
Twin Pedal range. the DV7 could create programmes to a far
HP1/HP2e/HP3e/HP7e.
higher standard than had been possible on HP11 mini grand piano.
these pedals offered more than Bosss the V5. But perhaps the DV7s most HPi5.
simple stomp boxes, but without the interesting feature was Rolands new V-Link KR3/KR-5/KR7.
seeming complexity of the companys interface, which allowed users to link video RHYTHM PRODUCTS
multi-effects units. It remains to be seen clips to musical events. This meant that you CY12R & CY12C ride & crash V-Cymbals.
RMP1 rhythm coach pack.
whether the Twin Pedals will achieve the could use a synth or workstation equipped
TDA700 monitor system.
cult status of their predecessors. with a V-Link interface to control video TMC6 trigger MIDI controller.
A second notable product appeared at parameters such as dissolve or playback SYNTHS & HI-TECH
the end of the year, but many players did speed, or even colour. The MC09 phrase lab.
company suggested that MC909 sampling Groovebox.
this would be an exciting MMP2 mic modelling preamp.
SH32 synthesizer.
development for clubs,
SI24 studio interface.
where DJs could trigger
XV2020 synth module.
video and audio clips XV5050 synth module.
and effects using
suitably equipped
keyboards and Grooveboxes. To this end, In 2002, Ikutaro Kakehashi received
The original Fantom. Even Roland admit that this one many Roland synths and Groove products a Musikmesse International Press Lifetime
couldnt compete with what other workstation sprouted V-Link capabilities over the next Achievement Award (MIPA) in Frankfurt for
manufacturers had to offer at the time. couple of years. his contribution to the music industry.
However, he was no longer at the helm of a new branch of COSM that they called
Roland, and, as had happened briefly 10 COSM Bass, and a new pickup the GK2B
years before, it was beginning to seem that specifically for four-, five- and six-string
the company had lost their way; there were bass guitars.
more new products than ever, but without An attempt to look both backwards
much in the way of the groundbreaking and forwards, the SH32 resurrected
developments that had forged Rolands the SH name that had last appeared
reputation. The years VA76 V-Arranger on the SH101. A quick glance at the
keyboard was simply a development of the controls confirmed Rolands intention to
VA7, and the big news for V-Drum users was market this as a return to its classic era,
that you could now buy systems in three although the connection between an
colours! More interesting was the analogue monosynth and a four-voice,
VS2480CD, with its motorised faders, four-part multitimbral virtual analogue with
64-channel mixer, dual R-Bus connectors, pretensions of Groovedom was rather
optional meterbridge, CD-RW drive, 80GB tenuous. The engine at the core of the SH32
drive, support for a VGA monitor, plus had a very silly name (Wave Acceleration
improved editing and waveform editing. But Sound Generation, or WASG), but it was at The SH32 harked back
while impressive, there was nothing actually heart a conventional modelled analogue to the analogue SHs of the
new here. synth with lots of vintage-style waveforms, late 70s and early 80s, without
itself resembling them very much!
The AX7 strap-on MIDI controller a multi-mode filter, a couple of contour
keyboard was similar; it added a D-Beam generators, a couple of LFOs, and the
controller and improved MIDI capabilities to now-obligatory effects section. To this, the products, it was the year of the Fantom S,
a design rather like that of the AX1 launched company added a rhythm sound generator, the V-Synth, and the VariOS module.
10 years before, but again, this was and an arpeggiator that included four-part The 61-note Fantom S and its 88-note
evolution, not revolution. pattern generation. Unfortunately, despite sibling, the Fantom S88, were important
The VK8 organ was another problem an appealing sound, the SH32 was built to because, for the first time in well over
child. It should have been the more its affordable price, offering a diabolically a decade, they gave Roland a chance to
powerful, more useable successor to the impenetrable two-digit display, co-exist alongside Korg, Kurzweil and
VK7, but it proved to be both less powerful and a number of Yamaha at the top of the keyboard pecking
and less useable. The main problem was unexpected order. The S-series Fantoms looked the part,
the lack of a screen, which meant limitations. In and although they offered just 64-voice
that you had to learn the consequence, what polyphony (which, in practice, meant as
most impenetrable should have been a neat, little as 16 notes!) they included the full
key-presses successful product did not complement of MFX processors, a handful of
and control achieve its full potential. innovative new COSM and RSS effects, a new
combinations Perhaps the neatest product buss structure, and some new programming
to get any of 2002 was one of the smallest. functions. They also incorporated an
The MMP2 took the front end of the enhanced ROM with some improved
2002s ill-starred VK8 V-Studios, and converted it into a neat multisamples and some completely new
tonewheel organ little preamp with COSM microphone ones. The S88 even offered a dedicated
emulation. modelling, EQ, and dynamics. But this was piano mode that allowed you to get the best
hardly new, either. So where was the from its weighted 88-note keyboard.
editing done. Even if you highlight of 2002? For me, it was the Boss If you wanted to expand the S series still
managed to find the right parameter, BR1180CD digital recorder. A cut-down further, they offered four SRX slots (the
the instrument offered almost no feedback V-Studio, this was an affordable alternative SRJV80 slots were finally consigned to the
about the existing value, nor any about the for players who had no need for the power dustbin of history). You could also increase
new value that you were programming. The of the latest VS-series recorders. the sample RAM up to 288MB, although you
VK8s organ generator sounded authentic, Nevertheless, the thing that made it special couldnt access both the boards and the full
but its other sounds were inferior to those was neither its form nor function. It was memory simultaneously. Hang on
of the VK7, and it even lost the VK7s Rolands description of the 1180CDs a second sampling? Indeed. Both Fantom S
performance controls. In the view of many simplified recording and mixing system. In models were powerful samplers, and their
of its potential players, the VK8 had not a year otherwise bereft of excitement, audio outputs were routed internally to their
been thought out properly. anything based on the manual shmanual sampling inputs, meaning that you could
Elsewhere, the XV5050 was a more concept gets the vote for Product Of The sample your musical performances (whether
affordable, if somewhat compromised, Year from me! sequenced or played from the keyboard) in
sibling for the XV3080 and XV5080. Then real time, and then manipulate these in all
there was the XV2020, a neat replacement
2003 manner of interesting ways. Unfortunately,
for the JV1010. This made XV synthesis (of Roland followed the previous couple of although they could import individual
the 3080 variety) available at an affordable quiet years with an explosion of important samples, the Fantom Ss were unable to
price, as long as you were prepared to work releases in 2003 (see the panel at the top of import existing sample libraries and
with a computer-based editor. On another the next page). Moreover, they made multisamples, whether in Roland format or
front, the V-Bass brought modelling to our a serious attempt to regain their reputation otherwise. Once again, as far as an
low-frequency brethren. Here at least was for producing innovative and desirable important aspect of their spec was
something new: Roland had developed synthesizers. Among many other notable concerned, Rolands flagship S&S synths
2004 MAJOR PRODUCT LAUNCHES VMC1 video optimiser & video media
So, finally, we arrive at the last complete AMPS, MIXERS & SPEAKERS converter.
year of Rolands history and it was CM30 Cube monitor. GUITAR SYNTHS
Cube 60 guitar combo. GK3 divided pickup.
a challenging one for the company. But as
CB100 bass combo. GK3B divided bass pickup
weve seen throughout this story, Roland
DM10 and DM20 digital monitors. GR20 guitar synth.
have been through similar difficult or fallow DM2100 2.1 monitor system. HOME/ARRANGER KEYBOARDS
periods before and recovered. And despite DS5 DS7 & DS8 digital monitors. EXR3/EXR5/EXR7 interactive arranger
the share of unsuccessful products released Micro Cube guitar amp. keyboards.
over the previous few years, there was BOSS PRODUCTS ORGANS
much to praise in 2004. According to BR1600CD digital recording studio. Atelier AT45, AT60SL, AT80SL & AT90SL.
DB60 Dr Beat metronome. PIANOS
Roland, the V-Drum systems continued to be
DR880 Dr Rhythm. DP900.
a major source of revenue for them. This FS6 dual footswitch. F50.
isnt surprising, as none of Rolands ME50B bass multi-effects. FP2.
competitors have yet developed better RC20XL phrase recorder. HP101/HP103/HP107 digital pianos.
electronic drum kits. And then there were SYB5 bass synth. HPi7 digital piano.
the still-current video products in Edirols TU80 chromatic tuner and metronome. RHYTHM PRODUCTS
DIGITAL ACCORDIONS CY8 trigger pad.
DTMP portfolio. The DV7DL Pro offers many
FR5 & FR7 FD8 hi-hat pedal.
new video-editing functions when compared DIGITAL RECORDERS & MIXERS KD8 trigger pad.
with its predecessor, while the LVS400 adds MV8000 v2 update and MV8 VGA PD8 trigger pad.
four-channel real-time video mixing, expansion option. PD105 and PD125 V-Pads.
transitions and picture-in-picture functions. VS2000CD digital recording studio. TD3 V-Drum module.
A simpler unit, the V1 Video Mixer, offers VS2480DVD digital recording studio. TD3 V-Drum kit.
VS8F3 plug-in effects expansion board. TD6V V-Drum module.
similar facilities, while the P1 Photo
EDIROL PRODUCTS TD6KV V-Tour Series kit.
Presenter allows users to trigger still images
DV7DL Pro and DV7DL video-editing TD20 V-Drum sound module.
using V-Link or MIDI. If Roland prove right, systems. TD20K V-Pro Series kit.
and video production one day becomes as FA101 Firewire audio interface. VH12 hi-hat.
accessible as audio production is in the LVS400 video mixer. SYNTHS & HI-TECH
project-studio market, the company will be P1 photo presenter. Fantom X6/X7/X8 keyboard workstations.
perfectly positioned to take advantage. PCR1 USB MIDI controller/audio interface. Fantom XR synth module.
UA1000 USB2 audio interface. Juno D synth keyboard.
Another source of encouragement lies in
UR80 control surface. SP606 Groovesampler.
the 2004 release of the Fantom X6, X7 and V1 video mixer. VC1 D50 card for V-Synth.
Roland have made a mistake by raising to avoid omitting important products and
peoples expectations (Its the return of events, let alone minor details. If I have
the Juno!) and then dashing them again dismissed your favourite product with no
(No, its not!). [The Juno D is reviewed on more than a glancing mention, Im sorry.
page 196 this month Ed.] So, what of the future? Approaching his
More interesting, although unheard at 75th birthday (which he will be celebrating
the time of writing, is the VC1 D50 V-Card on 7th February 2005, just before this
for the V-Synth. This purports to recreate magazine comes out), Ikutaro Kakehashi
the D50 as a virtual synth within the V-Synth clearly believes that technology and music
itself, even to the extent of being able to will bond further, creating new
load original D50 patch data via MIDI. If it opportunities for manufacturers and their
The FR5 V-Accordion, still unreleased at the time
truly recreates the feel and sound of the of writing. customers. As he has said, The only way to
original, I can see the VC1 becoming affect tomorrows news is to make
a must-have add-on for V-Synth owners. Behaviour Modelling, and physically tomorrows news ourselves. Whether
Nevertheless, it would be sad if the most modelled voicing to reproduce the sounds Roland will be making the news quite as
exciting product in 2004 were an expansion and nuances of the real instruments. The frequently without the man who founded it
board that recreates a technology from 17 company claim that the V-Accordions can and guided it remains to be seen. Kakehashi
years earlier, so where can we look to find switch from Italian jazz to German folk, not only brought entrepreneurial flair, an
signs of Rolands innovative genius? To French musette, or historic bandoneon with acute business acumen and technical
answer this, we have to return to 1964, to complete authenticity. If so, they might expertise to everything he did, but he
Kakehashis first NAMM show. While become successful in countries such as appears to have coupled these to an
investigating other companies activities, he those of central Europe, central and South understated wisdom and a keen
discovered that many were involved with America, and Japan, where accordion music understanding of human nature a rare
manufacturing and distributing accordions. is still an important part of musical culture. combination. In the four years since he
In 1967, while still CEO of Ace Electronics, retired, Roland have made some
he travelled to Italy to gather information
Epilogue uncharacteristic misjudgements, and that,
and source parts that would allow Ace to Given that the FR5 and FR7 are unavailable perhaps, is the measure of Ikutaro
manufacture a new breed of instruments, at the time of writing, we have reached the Kakehashi and his achievements.
electronic accordions. For reasons lost to end of what can be said about Rolands But Roland Corporation may have
history, this didnt happen, although several history at present. And despite my best weathered the storm. The most recent
Italian manufacturers later unveiled such efforts to keep things brief, the history has annual figures, released just before this
instruments. Nonetheless, Kakehashi run to more than 50,000 words. This was article went to press, show that the
remained interested in the concept, and, inevitable thanks to Ikutaro Kakehashis company increased turnover by nearly 15
given the close proximity of Roland Europe knack for finding new product niches and percent in 2004, and made a profit of
to the home of the accordion, Castelfidardo, creating specialist companies to fill them, 10.6 million US dollars. So although there
they were never far from his mind. Roland are now a worldwide conglomerate are those who argue that Kakehashi should
Amazingly, Roland have now applied the with more than 20 joint-venture sales be given a bigger telescope for his birthday,
letter V to create two V-Accordions, the FR5 companies, research facilities and we can already see that Roland have turned
and the FR7, which include an integrated manufacturing plants in the USA, UK, China, an important corner and returned to
battery pack, amplifiers and speakers. These Taiwan, Italy and Australia, not to mention profitability without his involvement on
boast a bellows pressure-sensor, a new the laboratories and factories within Japan a day-to-day basis. To quote the company,
algorithm that Roland call Physical itself. Consequently, it has been impossible The future is still under construction.