Escolar Documentos
Profissional Documentos
Cultura Documentos
COURSE DESCRIPTION
COURSE COMPETENCES
COURSE OBJECTIVES
1. Understanding entrepreneurship
Meaning of Entrepreneurship, Role and Expectations.
Theories of Entrepreneurship
Principles of Entrepreneurship
Factors Affecting Entrepreneurship
Entrepreneurship and Economic Development
Barriers to Entrepreneurship in Tanzania
Entrepreneurship Process.
Entrepreneur: Definition and Concept
i. Types of Entrepreneur
ii. Characteristics and Skills of Entrepreneur
iii. Functions of Entrepreneurs
iv. Role of Entrepreneurs
v. Entrepreneurial Failure
2. Understanding innovation
Meaning of Innovation, Role and Expectations.
The role of Innovation in Tourism.
Types of Innovation
Key Success Factors in Innovation
Intuitive Innovation Process
3. Entrepreneurship in tourism
Entrepreneurship Opportunities in Tourism
Entrepreneurship skills for Travel
Tourism and Travel Trade.
Problems of Entrepreneurship in Travel Trade
Entrepreneurship success and failure in Tourism
4. Business plan
Meaning of the concept
Objective of business plan
Important components of a Business plan
Creation of a Business plan
Generating new Product /Service Idea.
Developing a Business Plan.
5. Being innovative
Creative thinking technique.
New product development in Tourism
The Economic impact of new service/product development
7. Product/service development
Meaning of Product/Services
Meaning and significance of Product Development
Product Development Process
Introducing new product to the market
Product versus services
Product as part of services
Services as part of product
TEACHING/LEARNING STRATEGIES
A combination of teaching/learning methodologies will be employed including
lectures, seminars, group discussions, field, assignments etc.
ASSESSMENT CRITERIA
Assessment of this course will include Coursework 40% and End of Semester
Examinations 60%. The grading criteria will be as follows:
Tests 20%
Presentation 10%
Assignment 10%
Examination 60%
REFERENCES