concepts
MOOD Concepts is ment for designers and creative directors,
whY
At the beginning of a new era insights in trends and
inspiration for concepts are the key to a better future.
Concepting as a means for creation and innovation
has outgrown product development. It is a powerful
tool for companies to stay focused and be innovative
at the same time.
This publication provides designers, innovators and
creators with the tools to translate trends and ideas
into concepts.
whAT
A publication on trends and design concepts concerning
colour, material and shape. The content will focus on branches
and businesses such as:
beauty + fashion, house + home, interior + retail, architecture
+ public space, products + design and art + culture.
Providing content for various design disciplines really sets this
publication apart from others.
who
design and brand managers, concept and business developers
of trendsetting small enterpreneurs and influential big
companies.
when
MOOD Concepts will be published in September 2013.
Pre-order period will be from June to September 2013.
how
The content will be introduced by the motto: The MOOD is.
It will consist of three parts: colour, material and shape, f.i. The
MOOD is yellow (colour), The MOOD is wood (material),
The MOOD is geometric (shape). A time path is offered as
a 4-step process: investigation, inspiration, imagination and
realization. MOOD Concepts will be available in both a screen
and printed version.
 colour

concepts

material
shape
 concepts Trendslator More info
Trendslator offers a way of thinking for trend For more information about MOOD Concepts
research and the development of new and updated or to order please contact Hilde Roothart at
strategies and concepts. Social changes and Trendslator or contact your local agent.
trends in consumers behaviour are translated into
marketing focused proposals, combining analytic Trendslator
and creative methods. The office creates and uses Hilde Roothart
trend instruments and translation methods, such T +31 20 638 13 72
as Futuring. Futuring is the development of a roothart@trendslator.nl
vision on the future. MOOD is the ongoing www.trendslator.nl
research into social developments, consumer www.trendslator.wordpress.com
Details and prices behaviour and market trends. www.pinterest.com/trendslator
publication on trends and design concepts in a limited edition
colour, material, shape: 3 parts each containing 5 chapters Hilde Roothart
4-step process: investigation, inspiration, imagination, realization Hilde Roothart (1966) studied fashion design at the
app. 175 full-colour pages, 200 original images Academy of Arts in Utrecht. She gained experience
print version in a handmade binder, screen version as a download as a forecaster at the studios of Dominique Peclers
(pdf file) and Lidewij Edelkoort in Paris. Back in Holland
she worked at the styling and design studios
Normal order:
of Gnther Frank and Milou Ket. In 1997 Hilde
print + screen (pdf) 395,00
Roothart established Trendslator, a trend studio
Pre-order (from June to September 2013):
that researches changes and developments and
print + screen (pdf) 345,00
translates trends into strategies and concepts.
Prices are excluded postage, handling and VAT. She is the author of three books and writes about
trends for several magazines. Roothart is a regular
speaker for seminars and meetings on trends and
innovation.