Table of Contents

REDESIGN PLAN
STYLE GUIDE
LOGO
PACKAGE DESIGN
PHOTOGRAPHY
ADVERTISEMENT
Redesign Plan
PRODUCT
Coxs Honey
Pure Clover Honey

TARGET GROUP
Wives and mothers attend to most of the meal planning and
grocery shopping for their families. The target audience for
Coxs Honey product redesign are 25-60 year old females in
the Western United States.

BRIEF HISTORY
Coxs Honey began in 1880 with a few colonies of bees.
Since then, the rich history of Coxs Honey has lead the
business to offer the purest honey on the market today.
Coxs Honey comes from the very best mountain clover,
treated with a delicate process to insure that the purity of
the honey remains the focus.
BIG IDEA
Coxs Honey produces the highest quality of honey on the
market. Their brand image and design deserves to be as high
of quality as their honey.

The big idea is to create a design that will give Coxs Honey a
distinct and professional look that parallels with the quality
of their products. The redesign of the logo and packaging
will reflect the true promise of Coxs Honey. By adopting this
redesign, Coxs Honey products will stand out amongst its
competitors and increase sales.
Style Guide
FONTS
Snowboarding DOMUS LIGHT
Logo Font Subheading Font
Size: 80 pt Size: 16-20 pt
F25 Executive Domus Extralight
Heading Font Body Copy Font
Size: 22-28 pt Size: 8-12 pt

COLORS

DARK WOOD DANDELION WHITE CLOVER

CMYK: 65, 64, 70, 72 CMYK: 15, 27, 98, 0 CMYK: 3, 2, 5, 0

RGB: 42, 37, 31 RGB: 221, 179, 40 RGB: 245, 245, 239
Hex: 2b2620 Hex: ddb229 Hex: f3f2ec
Pantone: Black C Pantone: 7752 C Pantone: 663 C
Logo
REDESIGNED LOGO
The redesigned logo features a flat, modern design. Like
the honey it represents, the logo is approachable and
compelling.

The colored logo will be used to print on all Coxs Honey

products and for all other advertising purposes. The black
and white version will be used only when necessary.

The H in Honey should be used as a guideline on all sides

of the logo to give it enough space around other elements.
H
H

H
Package Design
The new package design features an eye-catching wrap-
around label. Coxs Honey logo is the prominent design to
insure that it is what people see first.
Photography
The photographs features a photo of the current product
design next to the new product design. It also features
detailed images of the new product design.
BE
FO
R E

AF
TE
R
Advertisement
POSTER PRINT AD
 From
OUR HIVE
to your table
Found at your local supermarket
KAITLYN ANDERSON DESIGN