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My main focus was on the Bevel & Emboss and Stroke options as I wanted to give the text a slightly
shadowed/3D look that gave it the appearance of being in the shadow of the moon. I adjusted the depth and
opacity until I was happy with the effect.
I used the same font (century gothic) across the intertitles and billing block to keep a uniform look across the
trailer, but also in my poster, magazine and trailer to maintain the same style present across all of them. The
black and white colour scheme is commonly used in mystery and horror genres partly due its connotations
with good vs evil and truth vs deception. By having all three mediums of advertisement for the film adhering
to this in-house colour scheme with the same primary font it helps provide a theme that is recognisable to
this film and provides clues to its genre, making it more likely to draw attention from viewers across multiple
platforms and generate interest. I decreased the spacing between the words in the billing block to create a
more block-like page of text that is typical in trailers. Adhering to this common convention creates
something familiar for the audience and reinforces the trailer narrative that they expect.
Reversed