Escolar Documentos
Profissional Documentos
Cultura Documentos
GRAMEEN PHONE
First of all, we would like to express our gratitude to Almighty Allah for giving us the
strength and knowledge to successfully complete this group within due time.
The group would like to thank the website of Grameenphone from where we took information,
some of our relatives, friends and respected officials of Grameenphone who helped us a lot by
providing the necessary information to complete the project successfully. Information of their
site helped and supported us a lot and without it we could not complete the project properly.
MGT 210 is an introductory and elementary course of Management in the module of Bachelor of
Business Administration. Management is one of the most important subjects for business
graduate and proper knowledge of management is the key to a successful manager. MGT 210
deals with the various aspects of the world of management and its application to the real time
corporate world. A clear concept of this course can enable a person to carry out the roles of a
manager at any level skillfully. With profound regard we are starting our project on
Grameenphone.
Acknowledgment must go to all the group members, whose persistent patience and amazing
capacity of creative work, and long hours made the project both possible and successful under
the pressure of knocking deadline.
17th December,2016
Syed Asif Hossain
Lecturer
School of Business
North South University.
Subject: Submission of Organizational Management Report
Dear Sir, we would like to take this opportunity to thank you for the guidance and support you
have provided us during the course of this report. Without your help, this report would have been
impossible to complete. With deep gratitude, we also acknowledge the help provided by Tawfiq
Ahmed,Product Manager,Grameenphone Ltd.
To prepare the report we collected what we believe to be most relevant information to make our
report as pedantically and reliable as possible. We have concentrated our best effort to achieve
the objectives of the report and hope that our endeavor will serve the purpose. The practical
knowledge and experience gathered during report preparation will immeasurably help in our
future professional life. We request you to excuse us for any mistake that may occur in the report
despite of our best effort.
Yours Sincerely,
CORPORATE INFORMATION 7
ORGANIZATION STRUCTURE 10
Departmentalization 12
Chain of Command 16
Internal and External analysis 17
PEST Analysis 17
Capabilities and core competencies 19
Leadership style 20
Industry analysis 21
Organizations heroes 21
Motivational Environment 22
Organizational communication 23
FCF control & finance control 23
Conclusion 23
References 24
Executive Summary
Over the years, Grameenphone has always been a pioneer in introducing new products and
services in the local market. Grameenphone was the first company to introduce GSM
technology in Bangladesh when it launched its services in March 1997. Being one of the
pioneers in developing the GSM service in Europe, Telenor has also helped to transfer this
knowledge to the local employees over the years. The technological know-how and
managerial expertise of Telenor has been instrumental in setting up such an international
standard mobile phone operation in Bangladesh.
Grameenphone was the first operator to introduce the pre-paid service in September 1999. It
established the first 24-hour Call Center, introduced value-added services such as VMS, SMS,
fax and data transmission services, international roaming service, WAP, SMS-based push-pull
services, EDGE, personal ring back tone and many other products and services.
Grameenphone was the first company to introduce GSM technology in Bangladesh, and built the
first cellular network to cover 99% of the country.Mr. Moshed Reza Chowdhury Is The New
Owner Of Grameenphone The idea of providing universal mobile phone access throughout
Bangladesh, including its rural areas, motivated Iqbal Quadir to take action. He was inspired by
the Grameen Bank microcredit model and envisioned a business model where a cell phone can
serve as a source of income. After leaving his job as an investment banker in the United States,
Quadir met and successfully raised money from New York-based investor and philanthropist
Joshua Mailman. He then returned to Bangladesh and worked for three years to gain support
from organizations such as Grameen Bank and the Norwegian telephone company,Telenor. The
result was a consortium with Telenor and Grameen Bank to establish the telecommunications
company Grameenphone.
Dagens Nringsliv (a major business daily in Norway), on October 30, 2014, referred to Quadir
as Telenors Drpneren til Asia (the Door Opener to Asia). Translated into English: Iqbal
Quadir was central in Telenors first entry into Asia 20 years ago. Now Asia is by far the most
important market for Telenor In other words, in the process of convincing Telenor to go to
Bangladesh, Quadir ended up taking Telenor to Asia as a whole, which has now become of prime
importance to Telenor.
Grameenphone received a license for cellular phone operation in Bangladesh from the Ministry
of Posts and Telecommunications on November 28, 1996. The company started operations on
March 26, 1997, Independence Day in Bangladesh.
Mission
Grameenphones mission is simple: Were here to help. Grameenphones renewed Vision
recognizes that we exist to help our customers get the full benefit of communications services
in their daily lives. The key to achieving this is that we work together and draw on our renewed
Values and build them into guiding light behaviors in our workplace, wherever that may be
Make it easy. Keep promises. Be inspiring. Be respectful.
Four simple statements, but when embraced by GrameenPhone people around the world, they
will help transform GrameenPhone into the global driving force for modern communications
and customer satisfaction we need to become.
Vision
Empower societies
We provide the power of digital communication, enabling everyone to improve their lives,
build,Societies and secure a better future for all.
Organizational Structure
Strategies
Grameenphones strategy is coverage of both urban and rural areas. In contract to the island
strategy followed by some companies, which involves connecting isolated islands of urban
coverage through transmission links, GrameenPhone builds continuous coverage, cell after
cell. While the intensity of coverage may vary from area to area depending on market
conditions, the basic strategy of cell-to-cell coverage is applied throughout Grameenphones
network The technology used by GP can only be described as state of the art. GPs Global
System for Mobile or GSM technology is the most widely accepted digital system in the
world, currently used by over 300 million people in 150 countries. GSM brings the most
advanced developments in cellular technology at a reasonable cost by spurring severe
competition among manufacturers and driving down the cost of equipment. Thus consumers
get the best for the least.GP is best known for its service rather than its low tariff and value
added services. GP believes in service, a service that leads to good business and good
development. Telephony helps people work together, raising their productivity. This gain in
productivity is development, which in turn enables them to afford a telephone service,
generating a good business. Thus development and business go together.
As a result GP is delivering the digital revolution to the doorsteps of the poor and
unconnected. By being able to connect to urban areas or even to foreign countries, a whole
new world of opportunity is opening up for the villagers in Bangladesh. Grameen Bank
borrowers who provide the services are uplifting themselves economically through a new
means of income generation while at the same time providing valuable phone service to their
fellow villagers. The telephone is a weapon against poverty.
CORPORATE INFORMATION
Customers
A customer is an individual or business that buys the productsor use service or administrations
created by a business. Customer satisfaction is a marketing term that deals with how products or
services supplied by an organization meet or surpass a customer's expectancy. Customer
satisfaction is important because it offers marketers and business owners with a metric that they
can use to achieve or improve their businesses.
GRAMEEN PHONE Ltd., doesnt want to stick with regular offers. They keep updating their
offers according to customer demand, client expectations and perception and also keep their
service in a sensible price that helps them to create a good relationship with their clients. Market
research is used to determine the effectiveness of marketing massages and to decide what
changes can be made to future marketing programs to increase market share.
Competitors: The achievement and behavior of any business will be relaying upon the degree
of competition in its market. Intertype competition is competition among the firms in the same
line of business. When two or more firms that are in the same line of business and compete
against each other is known as intertype competition. This type of competition is to capture the
share of market. GrameenPhones competitors are: Robi,Banglalink,Airtel etc.
Deputy Director, Co. Sec. & Head of Int. Audit Director Sales and Distribution
Represents Member of
Management Team
Head of CMD Director Fiber Head of RA & Head of Supply Head of Admin Head of Legal & Head of Village Head of CRM Project Director
Optic FM Chain Compliance Phone CHQ
Management
Grameenphone follows a 3layer management philosophy in Bangladesh. These are Directors,
Managers and Officers. The CEO is the top most authority of all the levels. Directors are the
departmental heads that are responsible for the activities of their departments. Managers have the
authority next to directors. These two layers represent the management level of Grameenphone.
Officers are the next persons to stand in the hierarchy list. They are the typical midlevel
employees of Grameenphones organizational hierarchy. These officers are responsible for
managing the operational activities and operating level employees.
Grameenphone Ltd. has approximately 6000 employees working at different levels of
organizational hierarchy. There are 10 functional departments engaged in managing these
employees with the aim to meet organizational objectives. Grameenphone follows a mix of
centralized and decentralized decision making processwhere the top management mainly takes
all the strategic decisions while the functional managers have flexibility to take decisions by
themselves on a day to day basis. At Grameenphone the Managing Director is assisted by 10
Senior Executives who are heading different departments in the strategic decision making
process. The departmental names of Grameenphone are given below:
Corporate Affairs Division
Finance Division
Network Division
Sales Division
Communication Division
Main Objective
To develop, maintain and implement company strategies, policies and procedures for the
functional area which includes:
other than Sales division. Once a product is out in the market the characteristics and the other
features of the product is known. As soon as the product gets well settled in the market and the
customers avail the service they face lots of problems and come up with many different kind
questions and varieties of queries. Now its the objective of the CMD to meet, fulfill and meet all
kinds of queries from customers and provide the optimum solutions. It works to ensure
Finance Division:
Develop, maintain and implement company strategies, policies and procedures for the
functional area, which includes:
Treasury
Financial Reporting & Controlling
Tax
Risk Management
Supply Chain Management
Investor Relations
Monitor and control companywide Finance & Supply Chain Management activities; Provide
support and consulting within scope, to all other divisions in the company, in order to ensure
coordination, business alignment and adaptation of bestpractices. Develop and maintain
descriptions of departments reporting to the CFO, defining their responsibilities and how work is
organized between these departments; Ensure awareness of, and ability to comply with, legal
requirements applicable for the functional area and its governance documents, including SOA
required internal controls and Codes of Conduct
HR Operations
Recruitment & Selection
HR Development
Health, Safety & Environment
Expatriate and Travel Support
Network Division:
Sales Division:
Marketing Division:
The main objective of marketing department of Grameenphone is to promote the brand name of
the company and increase brand awareness among the customers.
Communication Division:
The main objectives of Communication division of Grameenphone are to Promote and protect
Grameenphones reputation as a compliant, transparent and socially responsible company among
both internal and external stakeholders.
DIRECTORS
MANAGER
Interpersonal skills: Interpersonal skills involve the ability to communicate with, understand
and motivate both individuals and groups. He must be able to get along with subordinates, peers
and those at the higher level of the organization.
Conceptual skills: Conceptual skills depend on the managers ability to think in the abstract.
The manager needs mental capacity to understand the overall working of the organization and its
environment, to grasp how all the part of the organization fit together. This allows them to think
strategically.
Communication skills: Communication skills refer to the managers ability both to effectively
convey ideas and information to others and effectively receive ideas and information from
others. These skills enable the manager to transmit ideas to subordinates, to coordinate work with
peers and colleagues and to keep higher level mangers informed about what is going on.
Core Competencies :
There are lots of mobile operator in Bangladesh .As far as we know that the networking system
of Grameenphone is number one but now a days the other mobile operators are trying to develop
themselves .Their competitor is Grameenphone .Those operators are Airtel , Banglalink ,Robi
etc. They are trying to improve or develop their networking system, so that they can enlarge
their market share.
C. Industry analysis using porters five forces model
The Grameenphone or GP is the telecommunications industry leader with investments in the
dynamic markets of Bangladesh .The porters five forces Bargaining power of suppliers in the
mobile industries .the porters five forces model has the ability to determine the competitiveness
of a market Porters Five force-Bargaining power of buyers-Bargaining power of suppliers
Threat of substitutes Threat of new entrants Threat of rival .
4. The leadership style
A. The organizations heroes
Organizations heroes are indicating those people who are working at this company in order to
achieve their particular goal .
B. The Motivational Environment
The motivational strategy of the manager :
GP managers follow a different way of motivation for their subordinates. It is actually about the
ownership increase of the subordinates. He often gets involved in various team work and he
motivates his employees through this process. If the manager increases the ownership of his
subordinates, they become more motivated. Suppose, a superior works for the operation of sim
card. If the manager feels that the employee is now much experienced and he/she is performing
pretty well, then the manager may increase his workforce by giving him some responsibility of
internet production or Value Added related task. Thus the manager gives these sensible
employees increased work field and motivates them. The manager offers rewards for the
irresponsible subordinates so that they can be motivated. The manager led a product promotional
campaign and he made some short ad for attracting his customers.
C. Assess the effectiveness of the organizational communications
Organizational communication is very important ,because it plays an important role in all the
organization .If the employees communicate with each other or coordinate with each other it will
be better for them and also for the organization ,because the way of their working style would be
same and also their target would be the same . The manager must communicate with internal and
external contacts in order to achieve their particular goal .
5. Comment on the process for control
A. The type of controls
Before launching their product to the market, the company launches their product to their
personal lab. In there, the invite some customers for using their product randomly and to make a
discussion on those product. The manager records those opinion and discussion and tries to fix
the lacking of the new products. He also insures better quality in his job by using those opinions.
By this he monitors and controls his department.
B. The Feedforword concurrent Feedback (FCF) control approach
Grameenphone follows a risk-bashed approach in designing and implementing the internal
controls and monitors the effectiveness of the controls regularly. A yearly exercise is performed
to evaluate the risk and to amend/modify the controls accordingly. Operating effectiveness of
controls is monitored throughout the year on test basis.
C. The financial controls
Grameenphone (GP) ,as parts of its commitment to transparent and reliable financial reporting
,has established adequate Internal controls over Financial Reporting .These controls are parts of
GPs overall corporate governance structure and are very much embedded in the business
process affecting the financial reporting .GP follows a risk-bashed approach in designing and
implementing the internal controls and monitors the effectiveness of the controls regularly. A
formal communication framework is in place for effective of the entire internal control system.
The entire reporting structure is subdivided into 19 individual process. Risks are identifies and
assessed for each individual process. Risks are assessed on three-point ordinal scale (High,
Medium, low )and controls are primarily targeted toward mitigating high risks.
Corporate social responsibility
Grameenphone has several projects related to social responsibility.[16] These include:
1. Online school: Currently 10 online schools are operating around the country, where
children are being educated through video conference by the teachers stationed in Dhaka.
[17]
2. Safe Motherhood & Infant Care Project- More than 1.7 million free primary healthcare
services to underprivileged pregnant mothers & their infants.[18]
3. Free eye care support for around 28,780 people- 3,458 eye sights restored so far.[18]
5. Information boats with digitized livelihood contents and internal access for remote
riverine communities.[19]
7. More than 500 Community Information Centers- connecting life and learning.[21]
Conclusion
At the end of our discussion, it can be said that Grammenphone has a very good structural tactics
to make their company more competitive. Our respective manager is doing well to achieve his
organizational goals. He has got almost every tentative qualities to make himself more reliable
and he is managing his superiors quite brilliantly. After some years when he will be more
experienced he can discover himself in the highest level of success.
Bibliography:
Text
- Management 12th edition, Stephen-P-Robbins & Mary Coulter
- UK essays, Marketing Analysis and Marketing Mix Marketing Essay,
Published: 23, March 2015
-Small business, Article What Are Internal & External Environmental Factors That Affect
Business? by Neil Kokemulle, studio
-Annual Report of Grameen Phone Limited 2015.
-Interview: Parveen Mahmud,one of the directors of Grameen Phone limited.
Website
https://www.grameenphone.com/
https://en.wikipedia.org/wiki/Grameenphone
http://www.newgp.ergov.com/sites/default/files/investor_relations/annual_report/Man
agement-Team-Profile_3_0.pdf
https://www.grameenphone.com/sites/default/files/investor_relations/annual_report/
Full_Report.pdf
https://www.scribd.com/doc/117859864/REPORT-ON-GRAMEEN-PHONE-BANGLALINK