Business Plan Format

Executive Summary: Brief description of the whole plan to include

Objectives
Mission
Key Success Factors
Company Description
Ownership
Location
Finances: Equity
Loan

Services: Services Offered

Description
Competitive Comparison
Sales Literature
Fulfillment of Services: partnership with other service
providers (e.g. airlines, hotels, etc.)
Technology
Future Services

Marketing: Market Analysis

Segmentation: target consumers who, what, how
Strategy: Value Proposition
Needs
Market Trends
Market Growth
Service Business Analysis services offered in the market
Competitions buying pattern
Main Competitors
Competitive Edge
Marketing Strategy
Pricing
Positioning Statement

To (target market ) our (service/product ) is

( concept ) that ( point of difference ).
 Promotion Strategy how to reach target market
Methods to be used

Sales : Forecast
Strategic Alliances
Milestones to reflect companys philosophy that is
important to set goals that will help form
strategies and tactics, help maintain corporate
focus

Structure: Operations
Positions and Responsibilities
Compensation Plan
Organizational Chart

Financial Aspect: Financial Plan

Assumptions : Market Growth projection for the
travel industry
Economic Conditions which are
favorable to the travel industry
Favorable International Conditions
Financial Indicators
Break-even Analysis
Monthly BEP
Monthly Units Break-even
Monthly Revenue Breakdown
Assumptions: average per unit revenue
average per unit variable
cost
estimated monthly fixed
cost
Profit and Loss Statement
Cash Flow Statement
Balance Sheet
Ratio Analysis