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Summer 2016
Prospectus
THE MAYORS SPORTS LEGACY PROGRAMME
COPYRIGHT
Published by
Greater London Authority
City Hall
The Queens Walk
More London
London SE1 2AA
www.london.gov.uk
support@freesport.org
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CONTENTS
Introduction ............................................................................................................................... 3
Eligibility .................................................................................................................................... 5
Appendix 1 ............................................................................................................................... 17
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INTRODUCTION
FreeSport, in association with Coca-Cola Zero ParkLives, is part of the Mayor of London's Sports
Legacy Programme. It allows sports clubs, organisations, youth groups and community groups to
apply for grants of up to 1,500 to run free sporting or physical exercise activities for Londoners, of all
ages and abilities, to encourage more people to get active.
Over the past few years, we have supported a large number and wide range of projects some
traditional, some innovative. FreeSport offers opportunities for a variety of organisations across
London to engage new participants in their programmes, as well as providing a platform for
organisations that do not traditionally provide sporting activities to do so, strengthening Londons
grassroots sporting legacy in the aftermath of the 2012 Olympic and Paralympic Games.
In this funding round, we are looking to spread our funding as wide as possible and to fund
as many organisations as possible that have not previously received FreeSport funding.
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ABOUT FREESPORT
FreeSport aims to get London active.
We fund projects that focus on attracting people who are currently classified as inactive1.
Applicants should identify participants for their project and explain why they believe this group is
likely to be inactive. For example, research shows that some demographic groups are more likely to be
inactive such as females, disabled people and people from a Black, Asian or Minority Ethnic (BAME)
background. Applicants should explain how their project will attract, engage and be accessible to their
target group. We consider applications that aim to increase participation among any demographic
group. Applicants must be mindful of the GLAs duty to promote equality of opportunity for all
persons irrespective of their race, sex, disability, age, sexual orientation or religion; to eliminate
unlawful discrimination and to promote good relations between persons of different racial groups,
religious beliefs and sexual orientation.
FreeSport projects should deliver a series of sessions, rather than one-off taster events, to encourage
participants to stay active after the FreeSport sessions end. To encourage sustained behavioural
change, successful applicants must provide a minimum of eight hours of activity with at least 70%
of participants completing six or more hours of activity.
Projects may apply for a grant between 400 and 1,500. All projects are expected to contribute
match or in-kind funding. This can be sourced from an organisations own resource or from a third-
party funder and could include volunteer time. There is no minimum match funding requirement, but
the more match funding, the better. Match funding cannot be secured by charging participants to
attend FreeSport sessions and must be used to support the FreeSport sessions only. Match funding
used to support other activities will not be accepted.
A range of marketing materials including posters, flyers, and T-shirts for project coaches.
1
Sport England definition of inactive: a person who has participated in less than 1 x 30 minutes of moderate intensity
exercise in the past four weeks.
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ELIGIBILITY
The FreeSport Grants Panel will only consider applications which meet the following requirements.
Organisations must:
have a clear strategy for attracting at least 20% previously inactive participants;
provide a minimum of eight hours activity in total to ensure that 70% of participants
take part in at least six hours of activity;
provide adequate and equal opportunities for disabled people to participate in the
sporting activities on offer (as participants and as coaches/officials);
have an organisational bank account into which any funds awarded can be
transferred;
This must be registered in the name of the organisation NOT in the name of the applicant i.e.
Richmond Tennis Club NOT Joe Bloggs.
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ASSESSMENT
CRITERIA
All applications will be evaluated according to the following assessment criteria.
Projects that have previously received FreeSport grants must clearly communicate how they intend to
attract new participants to the programme.
In this funding round, we are looking to fund as many organisations as possible that have not
previously received FreeSport funding. This is not to say that previously funded organisations are
ineligible, but applications from organisations that have not previously received FreeSport funding will
be looked upon favourably.
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HOW TO APPLY
AND TIMELINE
FreeSport grants will be allocated through a competitive application process. All application forms will
be assessed against the criteria outlined in this document.
To apply for a FreeSport grant, use our online application form, which is available at:
www.london.gov.uk/freesport.You will be required to create an online profile to complete the
application form.
The application form contains guidance on how to complete it and we have a range of supporting
materials in the section entitled Making a Strong Application. Please ensure you have read and
understood this section.
Organisation Details including: address, charity number, VAT number (where applicable).
Detailed information about the proposed activities including dates and venues.
Clear and consistent strategies about how the project will engage participants who are:
inactive and disabled.
Confirmation of the organisations safeguarding and health and safety policies, and their
eligibility to apply for a FreeSport grant.
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NB: Grant funding decisions are subject to a formal decision-making process. You must not place any
reliance whatsoever on financial support until formally notified in writing and your authorised
signatories have executed and returned a funding agreement which will be provided by the GLA
should your application prove successful.
Accordingly, any expenditure that you incur and/or to which you commit (including that which you
have incurred or committed in relation to the preparation of your proposal for funding), prior to
formal notification and execution and return of the funding agreement, is entirely at your own risk.
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MAKING A STRONG
APPLICATION
Attracting and engaging inactive
people
The Mayor of London has made addressing inactivity in London one of his priorities. Every project
funded through the Mayors Sports Legacy Programme (MSLP) is required to implement strategies
addressing inactivity and ensure that their project will attract and engage inactive people2.
The Mayor seeks to fund projects that have a strong focus on attracting people who are currently
classified as inactive (people who have participated in less than 1 x 30 minutes of moderate intensity
exercise in the past four weeks).
All projects funded by the MSLP must: appeal to inactive people; have a clear strategy to engage and
keep inactive people involved; and demonstrate that there are low barriers to entry.
It is important to appreciate both the unique challenges associated with engaging inactive participants
and the need to implement a targeted strategy to address these issues.
All projects should: understand the issue and associated challenges with engaging inactive
participants; diagnose requirements in their area and identify target groups; and act to attract and
engage those groups through a targeted strategy.
Barriers preventing participation in sport and exercise can include: cost, time, motivation, access, body
image, kit, transport, religious beliefs, family/carer responsibilities, unwelcoming environments,
cultural sensitivities etc.
Although increasing opportunities to participate in sport is a good thing, specific strategies are
needed to break down inactivity barriers, otherwise it is likely that already active individuals will end
up doing more sport.
2
people who have participated in less than 1 x 30 minutes of moderate intensity exercise in the past four weeks
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The first step is to identify the local demographic and establish a target group. Certain demographic
groups are more likely to be inactive than others e.g. those aged 26+; females; disabled people; ethnic
minorities; elderly people; those from disadvantaged communities or deprived backgrounds.
Women and girls Women in Sport exists to transform sport for the benefit of every woman and girl in
the UK. Their website has a wealth of information about how to attract and
engage females into regular sporting activity; for more information visit
www.womeninsport.org/.
Ethnic Minorities Sporting Equals exists to actively promote greater involvement by all communities
that are disengaged especially the black and minority ethnic population in sport
and physical activity. For more information and to seek advice about how to
engage BAME participants, please visit www.sportingequals.org.uk
Other key groups that projects could target, include: lapsed participants (people who used to be
active); school/university leavers; overweight people; new mothers etc.
Communication Will your project appeal to inactive participants? Is it advertised for and marketed at
beginners? Have you said that no experience is required and that anyone can give it a go? Do the
images youve used reflect the range of participants you are targeting (i.e. disabled, female and BAME
participants)? Is your marketing approach friendly/attractive to families? Have you communicated the
advantages of your project over and above just physical exercise?
Timing Is the timing of your sessions suitable for specific groups? Does the timing of your sessions
rule out certain groups from participating?
Targeted sessions - Will you run sessions for specific target groups, such as: weight-loss groups;
female-only groups; disability groups; schools outreach; youth club work; police/GP referrals; mother
and toddler sessions; religion specific programmes etc.
Partnerships What organisations have you contacted about supporting your project or about
referring participants to your project, for example: the NHS (Clinical Commissioning Groups, GPs,
Public Health Organisations); National Governing Bodies of sport; Disabled Peoples Organisations;
schools/colleges/universities; youth organisations; ethnic minority community organisations; Local
Authorities etc.
Kit Can anyone turn up and participate without specific kit? Will you provide all of the equipment
needed to participate? Has this been communicated in your marketing?
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Accessibility Is the project accessible to your target groups? Have you considered outreach work to
take the project to the participants, rather than expecting the participants to come to you?
Adapting the offer What have you learnt from previous projects? What methods have other local
projects used to engage inactive participants and can you replicate their success?
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Disability inclusion
One of the Mayors sporting priorities for London is to get more disabled Londoners involved in sport
and physical activity. Every project funded through the Mayors Sports Legacy Programme is required
to put in place strategies to address the issue and to ensure that their project is able to attract and
engage disabled people to their programme.
To create an inclusive and active London, all FreeSport projects must demonstrate how they will be
inclusive of disabled people.
This factsheet, produced by Interactive in partnership with the Greater London Authority, outlines
some basic principles all projects will need to follow regarding disability inclusion in sport.
About Interactive
Interactive is a Disability Equality in Sport Charity with a vision of London as the worlds leading city
for equality and inclusion in sport and physical activity participation. Through the FreeSport
programme, we are working with the Greater London Authority to achieve our mission, to lead
change, challenge attitudes and connect different sectors to create opportunities so that disabled
Londoners can choose to be active for life.
There are a number of ways to achieve this, but it will take more than sending posters to disability
partners and Special Educational Needs (SEN) schools.
Directly contact local Deaf and Disabled Peoples Organisations (DDPO, also known as DPULOs).
These are primarily local third sector organisations, run by and for disabled people. They are often a
central point of information for disabled people in a community, which can provide access to many
inactive disabled people that would not otherwise be aware of the activities on offer. Contact them
directly, meet with them, and present to their members if there is an opportunity. These are often
small organisations with limited capacity, so be prepared to be proactive; this will create an important
local partnership that will last beyond your FreeSport project.
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Other types of organisations to get in touch with are local disability charities, such as borough
branches of Mencap, national charities operating in London, the local County Sport Partnership
London Sport, local authorities Sports Development Officers, and National Disability Sports
Organisations (NDSOs - impairment-specific organisations that support National Governing Bodies to
be more inclusive a list of contacts can be found at
http://www.efds.co.uk/assets/0000/5138/Find_the_sport_for_you.pdf).
Contact local schools, and not only SEN schools. Over 80% of young disabled people in education are
in mainstream schools. Again, think beyond only sending out marketing materials. Good outreach is
invaluable. Meet with the school, present at assemblies, find out who is interested and adapt your
sessions in advance.
Do not only focus on one impairment group. Consider physical impairments, sensory impairments,
learning disabilities and difficulties, autism, and mental health conditions when promoting and
delivering the project.
When creating electronic or printed marketing materials to attract disabled people to the project,
make sure it is accessible. A clear font of at least size 14, appropriate colour contrasting, good
spacing, avoid unnecessarily complex wording, and use Microsoft Word if sending anything via email
(many computer screen readers used by people with a visual impairment do not read pdfs). Also, think
about the imagery being used. When trying to encourage disabled people to attend sessions, use
images of disabled people doing the sport being delivered. When aiming sessions at specific
impairment groups, make sure people can relate to the images being used.
Ensure the project delivery team is confident running inclusive sessions for participants of all abilities
and impairments. Interactive can provide online disability equality training through the Be Inclusive
and Active course, and deliver disability inclusion workshops for coaches and other support staff,
tailored to their needs. Interactive can also signpost projects to our partners impairment specific
courses, should these be more appropriate. For further information contact our Training and
Education Officer at josef.baines@interactive.uk.net, or tel: 020 7717 1699.
Finally, if you are unsure about anything, ask the experts. Again, this is where disability sector
partners will be invaluable. DDPOs, disability charities and NDSOs can all help.
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By sustainability we mean: How the participants will be able to continue doing the same activities, in
their local area, once the sessions funded by the FreeSport programme have come to an end.
Projects that offer to train a volunteer or staff member to deliver future sports coaching sessions as
part of the FreeSport application are looked upon favourably. It is acceptable to include the cost of a
coaching qualification as part of the FreeSport project budget.
FreeSport funding can be used to purchase small-scale, non-fixed equipment to run sporting
activities. Items such as balls, bats, rackets, goals, nets etc. can all be retained after the FreeSport
activity and used to deliver future sessions.
You could introduce a fee for participants to take part in future sessions. Although all FreeSport
sessions must be free of charge to participants, free sessions may stimulate their interest in sport so
that they are willing to pay a small fee to continue participating.
Finally, your organisation may already run other sessions of the same sport, and the FreeSport funding
is targeted specifically at engaging new members into your club. You could offer a discounted
membership rate to those participating in FreeSport and encourage them to join your club when
FreeSport sessions end?
There are many sports clubs and community organisations across London which may offer similar
activities to your FreeSport project. Projects should identify local clubs or other relevant organisations
to which participants are signposted.
Every sport recognised by Sport England has its own National Governing Body (NGB) who aim to
increase participation in that specific sport. Find out who your NGB is and identify other local clubs by
visiting:
https://www.sportengland.org/our-work/national-work/national-governing-bodies/sports-that-we-
recognise/
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Remember, although highlighting local clubs to participants is important, it can still be daunting for
someone to go to a new club, without knowing people or the venue. Why not speak with other local
clubs and see if you can take participants along for one session as part of the FreeSport activity?
Alternatively you could invite a coach from a local club to deliver one of your FreeSport sessions to
familiarise the participants with the clubs staff.
You could also identify a local league or regular competition that you could enter a team into, creating
a sustainable route through which FreeSport participants can continue their sport.
Partnering with local community groups, faith groups, schools, existing leisure providers, and estate-
based organisations is an excellent way to attract participants to your project and ensure that people
are comfortable and confident enough to participate alongside people they already know.
Working alongside local Deaf and Disabled Peoples Organisations (DDPOs) is an excellent way to
engage disabled participants and make your activities more inclusive. DDPOs are often an information
point for disabled people in a community, which provide access to many inactive disabled people that
would be otherwise unaware of the opportunity.
Local Authorities are an invaluable resource for projects to work with to attract participants and
signpost to further opportunities.
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REQUIREMENTS
FOR SUCCESSFUL
APPLICATIONS
Successful projects are required to capture data about individual participants and the activities that
they attend. Projects will be provided with online monitoring forms to capture this information.
The bullet points below set out the minimum requirements and expectations:
All successfully funded projects are required to collect and provide a minimum amount of data for
each registered participant (whilst always complying with the provisions of the Data Protection Act
1998). This includes: age, gender, ethnicity, attendance and disability status. Projects are
expected to ask each participant upon registration whether or not they have taken part in at least
one 30 minute (minimum duration) session of moderate intensity exercise or sport in the previous
four weeks.
This data provides an initial baseline from which progress can be monitored and to provide key
participant demographic information to the GLA and Coca-Cola Great Britain.
All projects are expected to retain participant records for any potential monitoring and evaluation
exercise undertaken by the GLA and/or for audit purposes.
Grants will be paid to projects up front. However, the GLA reserves the right to reclaim grant
payments in the absence of timely provision of required performance/monitoring information.
In addition to each projects monitoring requirements, random mystery shopper visits occur
throughout the funding period to ensure that activity is taking place as required and advertised.
All projects must receive parental approval for children under the age of 12 to participate
in FreeSport activity.
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APPENDIX 1
Frequently Asked Questions
1) How much funding can I apply for and what can I use it for?
You can apply for a minimum of 400 and a maximum of 1,500. Your project must provide free
sporting activities any time between 18 July and 31 October 2016. The money should be used
primarily for revenue costs (the day-to-day running of your project, such as coaching or venue hire). A
small amount may be used for small-scale, non-fixed equipment.
5) Regarding the Sport England definition of inactive how will school children
be considered?
For a school child (those aged 16 and under) to be classified as inactive, they must have participated
in less than 30 minutes (minimum duration) of moderate intensity exercise or sport, in the past four
weeks, outside of statutory PE lessons.
16) If we are successful will you be able to make an advance payment for my
project?
All grant funding will be paid upfront upon successful completion of a Funding Agreement between
the applicant and the GLA. The GLA retains the right to reclaim the grant should the applicant fail to
satisfy the terms and conditions of the Funding Agreement.
17) What support will we have to market the project to potential participants?
Successful applicants will receive support including: posters and flyers to advertise activities locally;
advertising on the FreeSport website to enable people to find your activities and a marketing pack to
help you maximise interest in your project.
18) We want to use FreeSport funding to offer our clubs current members a free
series of sessions, is that ok?
No. FreeSport is an opportunity for you to engage new people in a regular series of sporting activities.
If you are an existing sports club, you should look to use the funding to attract new members to your
club, not to subsidise the activities of your current members.
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20) Our organisation has previously received a FreeSport grant; will that exclude us
from this application round?
No. However, projects that have previously received FreeSport grants must clearly articulate how they
intend to attract new participants. Additionally, in this funding round, we are looking to fund as many
organisations as possible that have not previously received FreeSport funding. This is not to say that
previously funded organisations are ineligible, but applications from organisations that have not
previously received FreeSport funding will be looked upon favourably.
22) Is my organisation able to make more than one FreeSport application during
this funding round?
Yes, but each application must be for a distinct project. You will need to contact FreeSport for an
extra online application to be released for you.
23) Will you be selling drinks or giving away free Coke Zero to FreeSport
participants?
No, we are not offering drinks to those involved with FreeSport.
25) My project will only target male participants, am I eligible for funding?
Yes. However, projects that target women and girls will score higher when assessed by the Grants
Panel than those that do not.
27) I have a bank account registered in my name, but which I only use for my
organisation; can the funds be transferred into this?
No. All applicants must have an organisational bank account registered in the name of the
organisation. NB most organisational bank accounts require 2 signatories i.e. if your account
only has 1, its unlikely to be an organisational one!
Contact Information
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If you have further queries which are not addressed above, please email support@freesport.org or call
0203 291 3021.
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