Analytica Viet Nam 2017 Report

We had about 100 visitors in 3 days (approx. 48 persons in the first day, 34 in the second and 26
in the third)
The Purposes of the Exhibition:

o Find the market (reach the purpose 60%)

o Find the potetial customers (reach the purpose 10%)
o Enhance the reputation (reach the purpose 80%)

Main Customers:

1. VietNam Academy of Science and Technology

2. Ministry of Health
3. University
4. Commercial and Trading Company
5. Environmental Testing
6. Analysis Center
7. Others (Steel plant, lab, biotech)

Visitors

VietNam Academy Ministry of Health University Commercial and Trading Company

Environmental Testing Analysis Center Others

 Main Fields: (What the customers concern about and want to analyze)

o Food
o Water
o Steel
o Research
o Air
o Compounds

Which instrument they concern:

Sales

Arc/Spark XRF ICP-OES ICP-MS

Top of Questions the customers ask:

o What is this?
o How do they working?
o How many elements this instrusment can analyze?
o What is the limit of detection of the analyzer?
o Does the spectrotest use Xray principle?
o Do we have any AS instrument?
 Main Problems and Solution:

Problems
The customers dont know much about
Spectro and QES
Some customers need the software interface
in VietNamese
The customer in Binh Son complain about the
service (too slow). He use XRF.
Solutions
Marketing in multichannel ( Facebook,
Google, Youtube,). Better if we create a
website for QVN.
Maybe we should tell this to Spectro. If they
accept, we will not only Vietnamese the
software but also the Brochure, Cataloge and
the Powerpoint.
Tell the service team about that

What I obtain from the Exibition:

o Learning the talking skill ( how to explain to the customers)
o Learning the listening skill ( listen and solve their problems)
o Have more knowledge about ICP-OES
o Use what I leanred to anwser the customer questions
o HC boss explain some problems that Ive stucked