Criteria A-Investigate

Introduction- Design Task

By: Vaishnavi 8 MYP A
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KC: Communication
RC: Market and Trends
GC: fairness and development
SOI: A local invention can diffuse into a global market through successful and
targeted communication
Role: Designer

Task Specific Clarification

Design cycle:

Inquiring and Analyzing

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Identify the problem/issue/topic will you inquire?

Our topic for this semester, or unit, is Advertising. Advertising, in a way, is spreading
awareness. You can let people know so many things through advertisements about
specific products and merchandise throughout the whole market just through a few
catchy slogans and images.

Task 1-Design Need

Specify your client/target audience.

The client or target audience is the general public that takes an interest in travel
magazines and information regarding travel.

Task 2-Research Plan (Mind map)

 Primary Research Secondary Research

things I go collect myself Analysing already done products:

Surveys Summary
Interviews Analysis
Ethnographic research

Survey Questionnaire
Inquiry Questions

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Factual:
What is an Advertorial and how can it be used?
An advertorial is a newspaper or magazine advertisement giving information about a
product in the style of an editorial or objective journalistic article.

What types of Advertisements are most influential over customer buying behaviour?
advertisements found in editorial content usually ends up attracting more attention
than the pop up ads online.well organized, colourful ads usually attracts more
attention influencing them to buy the product.

Conceptual:
What is the primary purpose of Advertorial?
the primary purpose of an article is to advertise their restaurant, company, etc. in the
form of an article, newspaper, or magazines.

Why is advertising important?

Advertising is important for both new and existing businesses, as it helps to
communicate important information to customers and is one of the first steps in
building strong relationships. ... Therefore, creating an effective advertising plan is
essential in attaining objectives and goals.

Why will an advertorial outperform most ads?

Readers tend to respond well to ads that look like articles. For example, a January
2007 article in Entrepreneur describes research done by Readers Digest that
found that ad copy written to look like a magazine article drew 81 percent more
orders than the same copy made to look like a traditional ad.

Debatable:
Does Advertorial affect the customer service/ consumer perceptions ?
Advertising is intended to persuade customers to act in a way that the
advertiser wants. The point is to motivate targeted customers by showing
them how your product or service best helps them resolve a problem or
improves their life in some way.

One Product:

The Sunday Times Travel Magazine is one of the best travel magazines to take
inspiration from. It has won several awards such as ...

Travel Magazine of the Year 2013, 2012, Travel Press Awards

Best Travel Magazine, 2012, 2011 British Travel Award
Editor of the Year 2009 Lifestyle Magazines category: Ed
Grenby, Editor, British Society of Magazine Editors Awards[3]
Editor of the Year, 2006, Contract Magazines category: Ed
Grenby, Editor, British Society of Magazine Editors Awards
Editor of the Year 2006, 2005: Ed Grenby, Editor, Magazine
Design and Journalism Design Awards
Writer of the Year, 2011: Nick Redman, Deputy Editor,
Professional Publishers Association Awards
It contains advice on picking places to travel, possible travelling methods and to-do
lists for travelling!

However, it has one flaw: It only contains places to travel in America! It is confined to
suggest American places to visit, since there is where it is based. That is a huge turn
off for customers!
Task 4 Design Brief

We like exploring things

Trying new things is what we admire
We want people to enjoy travel

Bibliography -MLA

"The Sunday Times Travel Magazine." Wikipedia. Wikimedia Foundation, n.d. Web.
09 Jan. 2017.

"Why Is Advertising Important?" Reference. N.p., n.d. Web. 09 Jan. 2017.

"Advertorial vs Advertisement." Advertorial vs Advertisement | Chron.com. N.p., n.d.

Web. 09 Jan. 2017.