IM 5802701 Supply Chain Management

Fall 2015
Monday 13:2017:00 (MA101)
(1)13:20-14:30; (2)14:40-15:50; (3)16:00-17:00

INSTRUCTOR Prof. Shuo-Yan Chou MA 217 02 2737-6327

sychou@mail.ntust.edu.twsychou2@me.com
T.A. As the class will involve a lot of interaction and activities, there will be three TAs assisting this
class. Indie Dewabharata will be helping up with the coordination. His e-mail account is:
dewabharata@gmail.com
DESCRIPTION Exploring design and strategic aspects of supply chain management, including inventory
management, network planning, information visibility, supply contract, integration, alliances,
procurement, product design, global logistics, risk management, pricing, IT and standards.
Contents will be suitable for students pursuing research and/or professional careers in the
SCM industry. Simulation games and cases will also be used for presentation and discussion.
TEXTBOOK D. Simchi-Levi, P. Kaminsky and E. Simchi-Levi, Designing and Managing the Supply Chain:
Concepts, Strategies & Case Studies, 3rd ed., McGraw-Hill, 2008.
The core contents of the chapters will be enriched and presented by groups. Do NOT spend
too much time talking about simple and obvious issues. Focus on explaining clearly key issues
of the chapter. Presentation formats should be beyond slides, with videos and/or other rich
media. Presentation should be well coordinated rather than simply division of labor and be
done within 40 minutes.
(T1) Chap 2.3-2.6
(T2) Chap 3.1-3.2
(T3) Chap 4.1-4.2
(T4) Chap 4.3-4.5
(T5) Chap 5.1-5.9
(T6) Chap 7.1-7.5z
(T7) Chap 8.1-8.5
(T8) Chap 9.1-9.5
(T9) Chap 11.1-11.4
(T10) Chap 10.1-10.4
GAMES Each group designs and runs its own simulation and is evaluated based on the design of the
simulation and the resulting insight on the focused topic. Every group needs to play both
games and submit a ppt report on their simulation design, process and results. However, each
game will only be presented by five groups, pre-determined in the beginning of the semester.
Each presentation should be within 10 minutes.
(D1) Risk Pooling (5 groups with presentation)
(D2) Beer Game (5 groups with presentation)
Students should self-familiarize the operation of the games. Nonetheless, lab sessions will be
held in two separate sessions for groups remain to have questions on the operation of the
simulation games.
CASES Each case should be studied by all the students and discussed in group before class and will
be presented in class by one of the groups for no more than 30 minutes, followed by
discussion. Discussion will be for the entire class and the subsequent report, if assigned, will
be considered as homework for groups. Presentation on the cases should be focusing more on
the core issues or the core contents that may facilitate in-depth discussion. Background
information should be provided but not in a lengthy or trivial fashion. Presentation should be
coordinated rather than in fragmented segments.
(C1) Sport Obermeyer (Chap 2)
(C2) ElecComp (Chap 3)
(C3) Barilla SpA (A) (Chap 5)
(C4) Reebok NFL Replica Jerseys (Chap 5)
(C5) Dell Inc.: Improving the Flexibility of the Desktop PC SC (Chap 6)
(C6) Amazon.coms European Distribution Strategy (Chap 7)
(C7) Kimberly-Clark, ADS, Smith Group, etc. (Chap 8)
(C8) Zara (Chap 9)
(C9) Selectron: From Contract Manufacturer to Global SC Integrator (Chap 9)
(C10) HP Deskjet Printer SC and Network Printer Design (Chap 11)
PROJECTS Topics may include: innovative SC cases, Green SC, Reverse SC, logistic management, cold
chain management, Technology-enhanced SC (e.g., RFID, location-based services, Internet of
Things), Service SC, Computational cases, etc. All projects should be as close to market
and reality as possible. Project presentation needs to include: synopsis, general
background of the topic, case description and case analysis. Presentation time should be
within 25 minutes and will be followed by a short Q&A session. Project reports should be
submitted to the TA before the presentation day and can be the presentation PPT file with
necessary supplementary materials. It is encouraged to use more dynamic and lively
forms/formats for presentation. Submission of initial ideas and midterm reports on the projects
are required and the dates are remarked in the class agenda.
Projects should NOT be just a presentation on an academic paper or report. It should be a
study of certain practical issues. It is not just static statements of existing things. The
presentation should be well organized and provide insights. The background and motivation of
the project need to be provided. The project should be contributed by all team members
rather than just one or a few from the team. The presentation can be presented by fewer
 members but the contents will reflect the depth and probably the effort by the team as a
whole.
GRADING Grading on the presentation will be done mainly on the group but extra points may be given
to the presenters with strong performance.
Class Participation (raising/responding to questions) 10%
Chapter Presentation (contents, slides, presentation) 20%
Cases (contents, slides, presentation) 15%
Games (reports; contents, slides, presentation) 15%
Group Projects (contribution; contents, slides, presentation) 20%
Final Exam (closed book; short essay questions) 20%
NOTES Presentation and projects will be done in groups, each consisting of up to 4 students self-
organized to the group. All written materials (handouts, slides, homework, and reports),
discussion and presentation will be in English only. Groups and individuals are responsible for
posing and responding to questions. Students are required to study chapters, cases and other
related contents before class. The connection between a chapter of the textbook and the
related case in the chapter needs to be further elaborated by both the chapter and the case
presentation groups.
Reports, presentation, and other submission should be sent to Indie at
dewabharata@gmail.com
RESOURCES Publisher/university websites, MOOCs, Youtubes, SlideShares, LinkedIn, publication,
conferences, company reports, exhibitions, trade shows, etc.

Contents (Presentation
LEC# Topics
Time)
Materials distribution and announcement
9/14 (1)
Simulation Game Planning 30 min.
9/21 No Class MIT Visit (MOST)
9/28 Holiday Mid Autumn Festival
No Class (Risk Pooling Game Lab) Keynote @ IC3INA
10/5
Beer Game Lab
10/12 Introduction to SCM Chap 1
(2) Inventory Management and Risk Pooling Chap 2
T1: Chap 2.3-2.6 (40
10/19 Inventory Management and Risk Pooling
min.)
(3)
Risk Pooling Game Presentation D1 (10 min. each)
Sport Obermeyer C1 (30 min.)
10/26 T2: Chap 3.1-3.2 (40
Network Planning
(4) min.)
ElecComp Chap 3.3-3.4, C2 (40 min)
No Class Keynote @ ISICO
11/2
Project Initial Idea Submission due on the day
T3: Chap 4.1-4.2 (40
min.)
Supply Contracts
11/9 (5) T4: Chap 4.3-4.5 (30
min.)
Beer Game Presentation D2 (10 min. each)
Barilla SpA C3 (30 min.)
T5: Chap 5.1-5.9 (40
11/16 Value of Information
min.)
(6)
Amazon.coms European Distribution C6 (30 min.)
Strategy
Dell Inc.: Improving the Flexibility of C5 (30 min.)
the Desktop PC
11/23 T6: Chap 7.1-7.5 (40
Distribution Strategies
(7) min.)
Reebok NFL Replica Jerseys C4 (30 min.)
Kimberly-Clark, ADS, Smith Group, etc. C7 (30 min.)
 T7: Chap 8.1-8.5 (40
11/30 Strategic Alliances
min.)
(8)
Supply China Management in Practice Dr. Yuli Chou
Zara C8 (30 min.)
Selectron: From Contract Manufacturer C9 (30 min.)
to Global Supply Chain Integrator
12/7 (9)
T8: Chap 9.1-9.5 (30
Procurement and Outsourcing Strategies
min.)
Project Midterm Progress Report
HP Deskjet Printer SC + Network C10 (30 min.)
Printer Design
12/14 Coordinated Product and Supply Chain T9: Chap 11.1-11.4 (40
(10) Design min.)
T10: Chap 10.1-10.4 (30
Global Logistics and Risk Management
min)
Final Exam
12/21
Smart Pricing Chap 13
(11)
Big Data Analytics Prof. Sungzoon Cho
12/28 5 groups
Project Presentation and Discussion
(12)
1/4 (13) Project Presentation and Discussion 5 groups

GROUP ASSIGNMENT
Group Game Chapter Case
No
D2. Beer (T10) Chap 10.1-
1 Game 10.4 (C4) Reebok NFL Replica Jerseys (Chap 5)
D2. Beer (T8) Chap 9.1-
2 Game 9.5 (C1) Sport Obermayer
D1. Risk (T5) Chap 5.1-
3 Pooling 5.9 (C8) Zara (Chap 9)
D1. Risk (T7) Chap 8.1- (C10) HP Deskjet Printer SC and Network Printer
4 Pooling 8.5 Design (Chap 11)
D1. Risk (T3) Chap 4.1- (C5) Dell Inc.: Improving the Flexibility of the Desktop
5 Pooling 4.2 PC SC (Chap 6)
D2. Beer (T1) Chap 2.3- (C6) Amazon.coms European Distribution Strategy
6 Game 2.6 (Chap 7)
D2. Beer (T2) Chap 3.1-
7 Game 3.2 (C7) Kimberly-Clark, ADS, Smith Group, etc. (Chap 8)
D1. Risk (T4) Chap 4.3- (C9) Selectron: From Contract Manufacturer to Global
8 Pooling 4.5 SC (Chap 9)
D1. Risk (T9) Chap 11.1-
9 Pooling 11.4 (C3) Barilla SpA (A) (Chap 5)
D2. Beer (T6) Chap 7.1-
10 Game 7.5 Chap 3.3-3.4 and (C2) ElecComp (Chap 3)
Games:
Each group designs and runs its own simulation and is evaluated based on the design
of the simulation and the resulting insight on the focused topic.
Every group needs to play both games and submit a report on their simulation design,
process and results.
Each game will only be presented by five groups, pre-determined in the beginning of
the semester. Each presentation should be within 10 minutes.
Chapter Presentation
The core contents of the chapters will be enriched and presented by groups.
Presentation formats should be beyond slides, with videos and/or other rich media.
Presentation should be well coordinated rather than simply division of labor and be
done within 40 minutes.
Do NOT spend too much time talking about simple and obvious issues.
Focus on explaining clearly key issues of the chapter.
Case Presentation
Each case should be studied by all the students and discussed in group before class
and will be presented in class by one of the groups for no more than 30 minutes,
followed by discussion.
Discussion will be for the entire class and the subsequent report, if assigned, will be
considered as homework for groups.
Submission
Reports and presentation files should be submitted to the TA ONE DAY before the
presentation date (Sunday, 13.00).
Late submission will be penalized.
1-6 hours late: -5% from Class Participation grade
6-24 hours late: -20% from Class Participation grade
Reports and presentation files should be sent to Indie at dewabharata@gmail.com