1

1.
EXECUTIVE
SUMMARY
 2

EXECUTIVE SUMMARY

The industry profile includes some details about laptop industry and
history of laptops. It also includes some of the major brands of laptop today.

The company profile includes some important details about Acer such as
products of Acer, awards & achievements, milestones and controversies.

The objective of this project i.e. Brand Awareness of Acer Laptops is to

find out that how much people are aware about Acer and which brand laptop
they are using.

I have used descriptive research design for the project and have collated
primary data by filling questionnaire which have been analysed and a
meaningful conclusions are drawn out of it. The sample size used for
conducting the field survey is 100 respondents in Surat city.

Analyses and finding includes tables and graphs which were followed by
meaningful interpretation.

Conclusion of the project includes the expression expressed by various

respondents from whom the data are collected
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2.
INDUSTRY PROFILE
 4

INDUSTRY PROFILE

INTRODUCTION
Today’s changing environment is creating huge competition among
companies. Market conditions have started to change much faster than any other
time in market history. Companies are competing globally and want to achieve
best results in any circumstances. For achieving good results companies want its
employees to perform better and play an important role in the growth of the
company. Similarly the laptop market is growing at a fast rate because of
change in work life of consumers. As the need for “anytime anywhere” access
to information is increasing, the sales of laptops are also increasing. Other
factors those are responsible for the hike in the sales figure are reduction in
prices and affordability. Laptops are now sold at approximately half the prices
at which they were sold two years ago. Laptop prices are now almost at par with
the desktop computer prices. The third most important factor is duty free import
of laptops as a personal baggage that has helped a lot in increasing the
penetration level of the product among the consumer population. Awareness
about laptops has also increased over.

In the laptop industry every company want achieve success and want to
gain attention of consumers. For attracting consumers companies come up new
products introducing new technology and features. If a company wants to differ
itself from others than it is necessary that company should identify the
consumer and at the same time also identify the needs of the consumers. If a
 5

company want to gain success than it will have to

provide consumers what they want. Company will also have to keep in mind the
price of the product which can be an important factor in increasing the sales.
Further in future companies may have to face tough competition from each
other and even from the new brands of product.

HISTORY OF LAPTOP

Earlier laptop computers were technically feasible. The first commercially

available portable computer was the Osborne 1 in 1981. Although it was large
and heavy compared to today’s laptops, with a tiny CRT monitor, it had a near
revolutionary impact on business as professionals were able to take their
computer and data with them for the first time. This and other “luggables” were
inspired by the was probably the first portable computer. The Osborne was
about the size of portable sewing machine and importantly could be carried on a
commercial aircraft. However it was not possible to run Osborne on batteries, it
had to be plugged into mains.

In 1982 Kaypro introduced the Kaypro II. Based on competitor in the

Osborne 1. The Kaypro II featured a display nearly twice as big as the
Osborne’s and double sized floppy drives with twice the storage capacity. A
more enduring success was the Compaq Portable, The first product from the
Compaq, introduced in 1983. Another significant machine announced in 1981,
 6

although first sold widely in 1983, was the Epson

HX-20. Two other noteworthy early laptops were the sharp PC-5000 and the
Gavilan SC announced in 1983 but first sold in 1984. The year 1983 also saw
the launch of what was probably the biggest selling early laptop, the Kyocera
Kyotronic 85, which owned much to the design of the previous Epson HX-20.
Possibly the first IBM-compatible laptops was the Kaypro 2000 introduced in
1985. Also among the first commercial IBM-compatible laptops were the IBM
PC Convertible introduced in 1986, and the two Toshiba models, the T1000 and
T1200, introduced in 1987.

The first laptop successful on a large scale in large part due to a Request
For Proposal (RFP) by the U.S. Air force in 1987. This contract would
eventually lead to the purchase of over 20000 laptops. Competition to supply
this contract was fiercely contested and the major PC companies of the time.
IBM, Toshiba, Compaq, NEC and Zenith Data Systems (ZDS), rushed to
develop laptops in an attempt to win this deal. ZDS, later on was awarded this
contract. The NEC Ultra Lite, released in mid-1989, was perhaps the first
notebook computer, weighting just over 2 kg. The first laptop computers to
include hard drives were those of the Compaq. LITE series, introduced toward
the end of that year.
 7

As technology improved during the year

1990’s, the usefulness and popularity of laptops increased. Corresponding
prices went down. Several developments specific to laptops were quickly
implemented, improving usability and performance. Among them were:
improved battery technology, power saving processors, improved display,
improved storage technology, improved connectivity, other peripherals such as
video camera and finger print sensor.
 8

MAJOR BRANDS

Acer : Travelmate, Extensa, Ferrari and Aspire

Apple : Macbook, Macbook Air and Macbook Pro

Compaq : Evo, Armada, LTE and Presario

Dell : Inspiron, Latitude, Precision, Vostro

and XP Gateway

HP : HP Pavilion and HP Omnibook

Lenovo : Thinkpad and 3000 series

Panasonic : Toughbook Let’s notebook (available in

Japan only)

Sony : VAIO, C Series, FJ series, N Series, Sz Series

Fz Series, Ar Series

Toshiba : Dynabook, Equium, Portege, Tecra, Satellite,

Qosmio, Libretto
 3.
COMPANY PROFILE
 COMPANY PROFILE

Multitech, founded by Stan Shih, his wife Carolyn Yeh, and a group of five
others in 1976, was renamed Acer in 1987. It began with eleven employees and
US$25,000 in capital. Initially, it was primarily a distributor of electronic parts
and a consultant in the use of microprocessor technologies. The global
headquarters is in Hsichih city, Taiwan.

Acer has focussed on globally marketing its brand-name products: mobile

and desktop PCs, servers and storage, LCD monitors and high-definition TVs,
projectors, and handheld/navigational devices.

Since its founding in 1976, Acer has constantly pursued the goal of breaking
the barriers between people and technology. Focused on marketing its brand-
name IT products around the globe, Acer ranks as the world’s no.3 vendor for
total PCs and no.2 for notebooks, with the fastest growth among the top-five
players. A profitable and sustainable Channel Business model is instrumental to
Acer’s continued growth, while a successful merger of Gateway Inc. as a
wholly owned subsidiary completes the company’s global footprint by
strengthening its presence in U.S. and enhancing its strong position in Europe.
 PRODUCTS OF ACER

Desktops Notebooks

Tablet PCs Servers & Storage

Handhelds Monitors

Projectors DSC

LCD TV
.

ACER IN INDIA

Acer India has its headquarters in Bangalore, with branch offices in New
Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Ahmadabad, Pune,
Nagpur, Cochin, Guwahati and Chandigarh. Our 120-person strong team in
India comes with over 1000 man years of IT experience, geared to listen and
provide to the IT user in India the very best in Sales & Marketing support,
After-Sales support backed up with infrastructure to bring fresh technology to
India.

Within a short span of operations, Acer India has managed several

accolades in its endeavours: A state of the art reconfiguration centre for fast and
flexible offerings to different customer needs; Acer Customer Service Centres
to service notebooks in about 60 cities in the country and a unique unmatched
guarantee within the warranty period to provide peace of mind to the customer.
An extremely robust service coupled with the ability to make the latest
technology affordable makes Acer India a force that shapes the dreams of
millions of people.
 Acer Company Profile

2007/2006 IW 1000 Rank: 289/290

Revenues (US$ Millions) 11347.98

Revenue Growth (%) 16.03

Net Income(US$ Millions) 314.17

Earnings Per Share (US$) NA

Total Equity (US$ Millions) 2276.04

Profit Growth (%) 20.53

Profit Margin (%) 2.77

Return On Equity (%) 15.53

Debt To Equity Ratio (%) 0

Market Cap ($ Millions) NA

 Acer’s performance in 2007
Acer announced 2007 preliminary financial results with consolidated revenues of
NT$461.7 billion (US$14.06 billion) representing 25%in annual growth. The preliminary
results includes revenues of the final 2.5 months in 2007 from Acer’s wholly owned
subsidiary, Gateway,

Acer 2007 operating income reaches NT$ 10.2 billion marking 30% on year growth and
represented 80% of profits after tax (PAT), which were NT$ 12.9 billion. Meanwhile,
earnings per share (EPS) was NT$5.4.

For the fourth quarter of 2007, Acer consolidated revenues were NT$146.7 billion a
growth of 24% on year. In addition Gateway was also profitable in the fourth quarter, and the
smooth integration with Acer is underway.

Holding an optimistic outlook for the 2008 PC industry. Acer expects its notebooks
shipments to grow by 40%.

Acer: Revenues performance, 4Q, 2006, 2007 (NT$b)

2007 2006 4Q07 4Q06

Consolidated revenue 461.7 369.1 146.7 118.58
Operating income 10.2 7.8 3.5 2.4
PAT 12.9 10.2 2.3 1.3
EPS (NT$) 5.4 4.5
 Acer strategies in 2008

Acer has initiated several new strategies for 2008 which include heading
into Japan, launching a low-cost PC, and letting its Gateway team handle the
company’s desktop PC business.

The company has already signed cooperation deals with the channels in
Japan and expects to ship around 10 million notebooks and the company will
also be more aggressive as it heads into China and India.

Acer will launch its low-cost PC contender between the second or the third
quarter. The company will focus more over the product’s mobility rather than
low-cost.

Acer has evaluated and concluded that Gateway has stronger research and
development, and market experience in the desktop market, and therefore has
decided to let Gateway’s desktop division handle the related business.
 AWARDS & RECOGNITION

 Acer aspire L3 series, Ferrari 1000 and c500 won Red Dot 2007 award
for product design.

 Acer Aspire L320 won Best Choice of Computers Taipei 2007 award.

 Acer c500 portable navigator won 2007 iF design award.

 Ferrari 1000 and 5000 laptops won Japan Good design award.

 Acer Aspire E series desktop and CU-6530 digital camera won 2006
Red Dot Award.

 Acer Travelmate 8200 and 5-series LCD monitors 2006 IF design

award.
 Acer got the “Gold” computer super brand in Asia for seven
consecutive years.

 Acer Travelmate 3000 won conveted Red Dot Award for product
design.

 Acer AL 2032 W LCD monitor won 2005 IF design award

 Milestones
PHASE-1
1976 – 1986: Commercialize Microprocessor Technology

In its first ten-year stage of development, Acer established a corporate

culture based on the founders' firm belief in "the goodness of human nature."
This belief was exemplified by the offering of stock to all employees. During
this stage in Acer's history, the company significantly contributed to the
popularization of computers in Taiwan.

1976 Acer is founded under the name Multitech, focusing on trade

and product design.
1978 Acer founds the Microprocessor Training Centre, where 3,000
engineers are trained for Taiwan's information industry.
1979 Acer designs Taiwan's first mass-produced computer for export.
1981 Acer manufacturing operations are established in Taiwan's
Hsinchu Science-based Industrial Park.
Microprocessor-I debuts as Acer's first branded product.
1982 Microprocessor-II is unveiled as Taiwan's first 8-bit home
computer.
1983 Acer is the first company to promote PC/XT products in
Taiwan.
1985 Acer Land, Taiwan's first and largest franchised computer
retail chain is founded.

PHASE-2
1987 – 1992: Introducing Chip-Up technology

In 1987, Multitech formally became known as Acer, marking the start

of Acer's efforts toward creating a strong brand name. During this second
ten-year stage of development, Acer grew extensively and expanded both
strategically as well as geographically. The company grew to be ranked 8th
largest PC brand in the world.

1987 The Acer name is created.

1988 Acer Inc. launches IPO.
1989 TI-Acer DRAM joint venture with Texas Instruments is
formed.
1991 Acer introduces Chip Up technology - the world's first 386-
to-486 single-chip CPU upgrade solution.
1992 Acer creates the world's first 386SX-33 chipset.

Acer initiates its first corporate re-engineering.

Phase-3

1996 - 2000: Offer fresh technology for everyone, everywhere

During the company's 20th anniversary celebration, the third stage of

development was launched, including basic goals for technological
innovation and simplification of operations. Top priority was placed on
delivering the freshest, most affordable technology for the benefit of
consumers worldwide.

1996 Sertek is listed on the Taiwan stock exchange.

1997 Official groundbreaking ceremony is held for Aspire Park,
Acer's multifunction high-tech intelligence park.
1998 Acer is the official IT Sponsor of the 13th Asian Games in
Bangkok, introducing the world's first PC-based management
system for a major international sporting event.
1999 Aspire Academy is set up in Aspire Park to help managers of
Asian firms and MNCs with offices in Asia improve their
organizational and leadership effectiveness.
2000 Re-engineering for the future, Acer splits off its OEM
business unit to create Wistron Corp., an independent design
and IT manufacturing company.

Phase-4

2001 - Beyond: Transform from manufacturing to services

Since the company's founding in 1976, Acer has evolved from a

manufacturing powerhouse to a globally recognized computer brand,
marketing world-class IT products and services.

2001 Acer adopts a new corporate identity to symbolize Acer's

commitment to enhancing people's lives through
technology.
2002 The new Acer Aspire is launched, bringing fresh home-PC
standards to the global PC arena.
 The Acer Value Labs are inaugurated to enhance Acer's
customer-centric focus, and integrate technologies that add
value to customers' lives.
Launch of the Travelmate C100 Convertible Tablet PC, the
first convertible Tablet PC available in the worldwide
market.
2003 The next-generation Empowering Technology platform is
launched, integrating hardware, software and service to
provide easy-to-use, dependable end-to-end technologies.
Acer launches the Ferrari 3000, the first notebook in the
world to sport the patented Ferrari-red colour.
2004 Acer unveils the new Folio design for notebooks, featuring
pure functional simplicity, smooth curves and subtle
elegance.
Founder Stan Shih retires from the Acer Group.
J.T. Wang assumes the position of Chairman and Chief
Executive Officer, while Gianfranco Lanci steps into the role
of President of Acer Inc.
Acer becomes the world's No. 4 brand for PCs and
notebooks.
Acer launches the Ferrari 4000 as the first carbon-fibber
notebook available in the worldwide market
2005 A series of Empowering Technology products are unveiled.
Acer becomes the world’s No. 4 vendor for Total PCs and
notebooks.
Acer becomes the No. 1 brand in EMEA and Western
Europe for notebooks.
2006 Acer is the first-to-market with a full line of Intel Centrino
Duo mobile technology notebooks.
Acer is voted Reader's Digest gold-medal Computer Trusted
Brand in Asia for the eighth consecutive year.
Acer becomes Sponsor of Scuderia Ferrari.
Acer celebrates its 30th anniversary.
Acer AT3705-MGW LCD TV becomes the world's first
digital TV to pass Intel® Vii technology verification.
Acer becomes the No. 3 notebook and No. 4 desktop brand
worldwide.
 CONTROVERCY

Acer has been subject to lawsuits, notably from its rival, Hewlett-Packard.
According to lawsuits, Acer was infringing numerous technological patents,
including power management in notebooks.

Acer has also been subject to numerous complaints about its customer
service department: the website avoid Acer.com, for example notes various
complaints, including those from the site owners, as well as the patent
infringement lawsuits, the site also encourages disappointed Acer buyers to
contact company management and report grievances. Poor service mainly from
Acer’s French branch but also in the U.K and U.S was reported and discussed in
Notebooksforums.com.
 4.
THEORETICAL
C ONCEPT
 CONCEPT OF BRAND AWARENESS

BRAND:

A brand is a product from a known organisation. The name of the

organisation can also serve as a brand. The brand value reflects how a product
name or company name is perceived by the market place, whether that is a
target audience for a product or a market place in general. It is important to
understand the meaning and the value of the brand in order to develop an
effective marketing mix, for each target audience.

BRAND AWARENESS:

The level of brand recognition that consumers have of a particular brand

and its specific product category. Brand awareness examines three levels of
recognition: whether the brand name is first to come to mind when when a
consumer is questioned about a particular product category; whether the brand
name is of several that come to mind when a consumer is questioned about a
particular product category; and whether or not a consumer has heard of a
particular brand name.
 5.
OBJECTIVE
OF
PROJECT
 OBJECTIVE

It is obvious that every project has some objective. The objective behind
working on this project is as follows:

 The objective of this project is to know how much consumers are aware
about Acer laptops.

 If they are using laptop than which brand of laptop they are using.

 To know what respondents thinks about Acer laptops and would like to
buy Acer laptop in future or not.
 6.
RESEARCH
METHODOLOGY
 RESEARCH METHODOLOGY

RESEARCH PROBLEM
The main problem is to find why people are not using Acer laptop. Whether
they are not aware about Acer, less availability or not satisfied with the features
of Acer.

 Units of Analyses:

The individual whose characteristics are to be measured is known as units

of analyses. In this project category of buyers include students, businessman
and professionals. No matter what their caste or sub caste.

 Characteristics of Analyses:

In this research, characteristics of interest is to know the know how much

consumers know and aware about Acer laptops and how they are informed.

FORMULATION OF RESEARCH DESIGN

Research design is a plan, structure and strategy of investigation so as to
obtain answer to the problem. Research design is mainly of three types:

 Exploratory Research Design:

 Exploratory research design focuses on discovery of ideas and generally is
based on secondary data.

 Descriptive Research Design:

Descriptive research study is undertaken when the researcher wants to

know the characteristics of certain groups such as age, gender education
level, income, occupation etc.

 Causal Research Design:

Causal research design is undertaken when the researcher want to study the
cause and effect relationship between two or more variables.

I am applying descriptive research design; it means a type of conclusive

research that has its major objective of the description of something.

SELECTION OF SOURCES OF DATA

The choice of the sources of data should be according to the objective and
suitability to the information required. There can be two main classifications of
data sources:

 Primary data

 Secondary data
 Primary data means data which is collected for the first time by the
researcher. Sources of data collection in this project are both of primary as well
as secondary data.

The secondary data means data which is previously collected by any

researcher and same is used by another researcher. The detail regarding the
sources of secondary data is mention in bibliography.

DATA COLLECTION
The data in this project are collected through survey method by personal
interview, and Data collected tool is Questionnaire.

 Types of information to be collected:

I have decided to collect information regarding how much customers are

about Acer.

 Types of Questions:

I have used open ended, close ended, dichotomous questions and multiple
choice questions in questionnaire.

 Phrasing Questions:

I have used simple language while formulating questionnaire so the

respondents don’t get confused.
 Order of Questions:

The simple questions were put in the starting to make the respondents
familiar with subject & to gain interest of respondent while filling
questionnaire.

SAMPLE DESIGN AND SAMPLE SIZE

In selecting the sample the simple random sampling for easy access. Here
the sample size is 100 consumers.

Analysing Data
Once the field survey is over, the next task is to aggregate the data in to
meaningful manner to bring out the main characteristics of data collection.
Tables and Graphs are used to analyse the data.

 Editing:

The first task in data processing is editing. It is the process by which the
data are prepared for subsequent code.

 Coding:

Process of classifying the answers to questions in to meaningful categories.

The symbol use to indicate these categories are called code.

 Tabulation:
 Tabulation comprises of sorting of the data in to different categories and
counting the number of cases that belongs to easy categories. Here different
types of graphs are used for analysing the data collected.

PREPARING THE RESEARCH REPORT

I have used chart and diagrams in preparing this report. This chart &

diagrams are prepared using different colours and texture so that the findings

&analyses can be interpreted with less effort. The content of the report are

formulated in a standard format which is as follows:

 Executive Summary

 Industry Profile

 Company Profile

 Objective of Project

 Research Methodology of the Project

 Limitations of the Project

 Findings and Analyses of Research

Bibliography
 7.
LIMITATIONS
OF
STUDY
 LIMITATIONS OF THE STUDY

I will try my best in preparing this project report, still there were some
limitations. These limitations are unavoidable. Some major limitations which
I faced while preparing this project are as follows:

 Two months were very less time period, as the area project is very wide.

 I was able to interact and analyse only 100 questionnaires which were
very less to know about perception of people in current market.

 Some respondents showed unwillingness in responding the

questionnaire due to time factor.

 Some respondents were not able to fill the questionnaire properly. They
leave some questions and don’t feel necessary to answer.
 8.
ANALYSES
OF
DATA
 ANALYSES OF DATA
The analyses are required to come on any conclusion.
This analysis is made from the data collected from the questionnaire, which is
filled up by various types of people who are using different laptops.

Q-1. Have you ever used a laptop?

 Asking this question I got the result as follows:

ANSWER RESPONDENTS PERSENTAGE

YES 74 74%
NO 26 26%

The main objective of asking this question is to find whether the

respondent have ever used a laptop or not even if they possess the laptop of
their own or not. From this survey I found that 74% of respondents have used
laptop and only 26% of respondents have not used laptop
Q-2. Which brand laptop you used?

 Asking this question I got the result as follows:

ANSWER RESPONDENT
H.P 19
COMPAQ 20
LENOVO 05
ACER 10
TOSHIBA 05
DELL 10
SONY 05
SAMSUNG 02

From this survey I found that 19 are using H.P, 20 are using Compaq, 5
are using Lenovo, 10 are using Acer, 5 are using Toshiba, 10 are using Dell, 5
are using Sony and 26 are have never used laptop.
Q-3. What you think is important while purchasing a laptop?

 Asking this question i got the result as follows:

ANSWER RESPONDENT
WARRENTY & SERVICE 40
REASONABLE PRICE 50
QUALITY & STABILITY 67
DESIGN 38
MOBILITY(WEIGHT) 25
BUNDLED SOFTWARES 40

In this question I have kept multiple choices for the respondents. From
this survey i found that 40 respondents said Warranty & Service, 50 respondents
said Reasonable Price, 67 respondents said Quality & Stability, and 38
respondents said Design, 25 respondents said Mobility and 40 respondents said
Bundled software
Q-4. Which range of laptop you prefer?

 Asking this question i got the result as follows:

ANSWER RESPONDENT PERSENTAGE

AFFORDABLE PRICE 20 20%
MID-RANGE 10 10%

UPPER RANGE 10 10%

LATEST 60 60%
TECHNOLOGY

From this survey I found that 20% people wants product at Affordable
Price, 10% said Mid-Range, 10% said Upper Range and 60% of people said that
they want latest technology even if the product is somewhat costly.
Q-5. From where you prefer to buy laptop?

 Asking this question I got the result as follows:

ANSWER RESPONDENT PERCENTAGE

LAPTOP MARKET 36 36%
WEB
SHOPPING MALLS 33 33%

STREET RETAIL 24 24%

SHOP
INTERNET 07 07%

From this survey I found that 36% people would like to buy from Laptop
Market Web, 33% from the Shopping malls, 24%from the street retail shop and
remaining 7% from internet
Q-6. Are you aware about Acer laptop?

 Asking this question I got the result as follows:

ANSWER RESPONDENT PERCENTAGE

YES 60 60%
NO 40 40%

From this survey I found that 60% people are aware about Acer laptops
and 40% people are not aware about Acer laptops.
Q-7. Which first thing comes to your mind while hearing name of

ACER?

 Asking this question I got the different type of answers as it is an open

ended question and from that answers I have made research through Pie-
chart, answers were:

1. Hrithik Roshan

2. Quality

3. Design

4. Price

5. Technology

6. Speed

7. Style

8. Acer’s Tag Line

Q-8. Comment on Acer laptop.

 Asking this question I got the result as follows:

PERCENTAGE OF USERS

PARAMETERS VERY POO AVER GOOD VERY

POOR R AGE GOOO

PRICE 03 03 21 18 15
QUALITY 02 07 14 22 15
DESIGN 04 07 11 20 18
WARRENTY 02 14 26 15 03
VARIETY 03 14 25 13 05
AVAILABILITY 05 23 12 10 10
 From the above graph we can evaluate that each respondents have given
there view in the best, good, average, bad and worst about various features of
Acer laptop. The caompany have to improve in various segments which
respondents thinks that they are bad or worst.
Q-9. Why you are not using Acer laptop?

 Asking this question I got the result as follows:

ANSWER RESPONDENT PERCENTAGE

LACK OF 52 52%
AWARENESS
LESS AVAILABILITY 16 16%
POOR SERVICR 10 10%

HIGH PRICE 22 22%

From this survey i found that 52% of respondents are not using Acer
laptops because of lack of awareness. 16%are not using Acer laptop because of
less availability, 10%are not using because of poor service and 22% are not
using because of high price.
Q-10. Is there another laptop that you are using?

 Asking this question I got the result as follows:

ANSWER RESPONDENT PERCENTAGE

YES 40 40%
NO 60 60%

The main objective of asking this question is to find that whether the
respondent possess laptop of its own. From this survey I found that only 40%
of respondents posses the laptop of their own and from remaining 60% of
respondents, 34% OF respondents have used a laptop but not possess the laptop
of their own and remaining 26% of respondents have never used a laptop.
Q-11.Which brand laptop you use?

 Asking this question i got the result as follows:

ANSWER RESPONDENT
H.P 10
COMPAQ 15
DELL 05
ANY OTHER 10

This question is specially asked to those respondents who possess the

laptop of their own. From this survey i found that 10respondents uses H.P
laptops, 15 respondents use Compaq laptops, 05 respondents uses Dell laptop
and remaining 10 respondents uses any other laptops.
Q-12. According to you which things Acer should improve?

 Asking this question I got the result as follows:

ANSEWR RESPONDENT
SERVICE 09
AVAILABILITY 13
DESIGN 10
SPEED 08

This question is also asked to those who possess the laptop of their own i.e.
to 40 respondents. From this survey I found that 13 respondents said
availability, 10respondents said design, 09 respondents said service and 08
respondents said service.
Q-13. If in future you need to purchase a laptop, which company product

You prefer to purchase?

 Asking this question I got the result as follows?

ANSWER RESPONDENT
H.P 18
COMPAQ 12
LENOVO 11
ACER 26
DELL 05
SONY 10
NOT DECIDED 18

Thi
s is an
open
ended
question and
the
respondents were free to respond any of the brands of laptop which they would
like to buy in future. From this survey I found that 18 respondents said H.P
laptops, 12 respondents said Compaq laptops, 11 respondents said Lenovo, 26
respondents said Acer, 05 respondents said Dell, and 10 respondents said Sony
and 18 respondents have not yet decided.

Thus by this research I have found some negative aspects of Acer it that
people are not much aware about Acer laptops and they are even not satisfied
with the availability of Acer laptops. Another problem with Acer is that it is
getting tough competition from its competitors such as H.P, Compaq, Dell,
Sony, etc.

Acer still has some benefits such as some respondents are satisfied with the
design, quality and technology of Acer.
14. Suggestions given by each respondent while responding to

Questionnaire.

 Create more awareness of Acer laptops.

 Should increase availability of Acer laptops.

 Provide better service to the consumers.

 Laptop should be light in weight.

 Acer should improve the battery life.

 Acer should provide warranty to consumers.

 9.
FINDINGS
 FINDINGS

 Majority of the respondents are aware about Acer laptops.

 There are many other laptop manufacturing companies such as H.P,

Compaq, Dell, Sony, Lenovo, and Toshiba which are also attractive
features in a laptop such as new technology, good design, and light in
weight and even after sales service to consumers. This laptop
manufacturing companies are giving tough competition to Acer in
laptops.

 As Hrithik Roshan is the brand ambassador of Acer, consumers are

familiar with Acer.

 Majority of the respondents are satisfied with the price, quality and
design of Acer and at the same time they are not satisfied with warranty,
availability and awareness of Acer.

 Many of the respondents who does not possess laptop or want to change
their laptop would like to purchase Acer in future.
 10.
CONCLUSION
 CONCLUSION

As I have done survey on Brand Awareness of Acer i.e. how much

consumers are aware about Acer. I have conducted a survey through
questionnaire and got information about what respondents feel about Acer
laptops. From this survey I found that 60% are aware about Acer laptops and
40%are not aware about Acer.

I have derived following conclusion on the basis of analyses done:

 I have concluded that from the analyses that 76% of respondents have
used laptop at least once of any brand.

 Different consumers have used different brands of laptops such as H.P,

Compaq, Lenovo, Acer, Toshiba, Dell, Sony, Samsung.

 Majority of the respondents thinks that quality & stability is most

important while purchasing a laptop.

 Majority of the respondents feels that latest technology is an important

factor and they are even ready to pay somewhat more amount for that.
 Respondents feel that buying a laptop from web market would be best
option. Number of respondents has even opted for shopping malls. Some.

 Majority of the respondents are aware about Acer laptops.

 Different things came in the mind of consumers while hearing name of

Acer such as Hrithik Roshan, quality, design, price, technology, speed,
style Acer’s tag line.

 While commenting on various features of Acer laptops respondent have

given rating according to what they think. Relating to price, quality,
design, warranty, variety, availability.

 Majority of respondents are not using Acer laptops because they are not
aware about Acer.

 Majority of respondents are not using any other brand laptop. From the
analyses it is concluded that 60%respondents are not using Acer laptops
and only 40% are using Acer laptops.

 Majority of respondents who are using laptop of their own thinks that
Acer should improve in avail
 11.
RECOMMENDATION
 RECOMMENDATION

 Acer should undertake necessary steps regarding advertising and

publicity of its product. Without advertising and publicity they will not be
able to create people aware about their product and increase their sales.

 Acer should also increase the availability of their product. Through this
survey I have found that respondents are not satisfied with the availability
of Acer.

 In laptop industry, every manufacturing company try to introduce

something new and more importantly provide consumers what they want,
it can be new technology or anything. It is always challenging for any
company to introduce something new and survive in the market.

 Acer should also provide good warranty and after sales services to the
consumers.

 They can also provide as many accessories as they can to attract

consumers.
ANNEXURE
 ANNEXURE

Name : __________________________

Address : __________________________

__________________________

Contact : _____________ Age: ___

Q-1. Have you ever used a laptop?

 Yes
 No, If No than move to Q-13

Q-2. Which brand laptop you used?

_________________________________________

Q-3. What you think is important while purchasing a laptop?

 Warranty & Service
 Reasonable Price
 Quality & stability
  Design
 Mobility (Weight)
 Bundled Software

Q-4. Which range of laptop you prefer?

 Affordable Price
 Mid Range
 Upper range
 Latest technology

Q-5. From where prefer to buy laptop?

 Laptop Market’s Web
 Shopping Malls
 Street Retail Shop
 Internet

Q-6. Are you aware about Acer laptop?

 Yes
 No, If No than move to Q-9

Q-7. Which first thing comes to your mind while hearing name of
Acer laptops?
 _________________________________________

Q-8. Comment on Acer laptop. (1-Poor; 2-Very Good)

COMMENTS 1 2 3 4 5
PRICE
Quality
Design
 Warranty
Variety
AVAILABILITY

Q-9. Why you are not using Acer laptop?

 Lack of Awareness
 Less Availability
 Poor Service
 High Price

Q-10. Is there another laptop you are using?

 Yes
 No, If No than move to Q-13

Q-11. Which brand of laptop you use?

 H.P
 Compaq
 Dell
 Any Other

Q-12. According to which things Acer should improve?

  Service
 Design
 Availability
 Speed

Q-13. If in future you need to purchase a laptop, which company

Product you prefer to purchase?
_________________________________________

Q-14. Any suggestions

_________________________________________
_________________________________________

Date:- ________ Sign:-

________
BIBLIOGRAPHY
 BIBLIOGRAPHY

BOOKS:

 Marketing Management By Philip Kotler

 Marketing Research By G.C. Beri

SEARCH ENGINE:

 www.google.com/Acer

 www.yahoo.com/Acer

WEBSITES:

 www.Acer.co.in

 www.Industryweek.com

 www.Digitimes.com

 www.cio.com

 www.Leamthat.com