Digital Training & Development Facility for the Co-

operative Banks
Dear Sir,

We sincerely thank you for giving us an opportunity to present our proposal for your
perusal.

The challenging stage of economic churning is impacting all the segments of the Indian
economy. Banking sector is not aloof to these challenges either. In fact being the most
finance sensitive sector, banking is going through a lot of churning. Apart from the
economic issues, there are other factors like regulatory reforms, increasing costs, up-
gradation of services, HR development etc. which are keeping the banks on their toes.

Cooperative Banks have their own challenges too. Though having the socio-
developmental priorities, every cooperative bank is getting exposed to the fiercely
competitive banking environment. Cooperative finance institutions are under increased
scrutiny for compliance, efficiency and viability. Also, with an ambitious agenda on social
reforms, the implementation of Govt. initiated programs assumes greater importance.
Nobody doubts the importance of cooperative banking in the larger scheme of the things;
but RBI is also determined to formulate their functioning, professionally at par with the
other commercial banks.

The muted question is not only about survival or growth but about staying relevant in the
current scenario. As the management plans for each year are drawn, the core parameters
like deposit mobilization, loan distribution, NPA and recovery are looked into thoroughly.
Also the revenue generation from allied services and products is expected to contribute
substantially to the banks income. At the center of all this would be the HR
personnel, who ultimately have the responsibility of execution. Their development
in terms of skill and knowledge would be the defining factor in the final outcome
of results.

By now every banker has also realized the need for efficient banking, customer centric
services, compliant execution, cross selling of products and importance of fee based income
to improve their balance sheets. But many of them are constrained by the lack of well
trained manpower. The lack of intricate knowledge about business aspect of banking is
stifling the growth at every desk and counter. As an adage goes, No opportunity can turn to
an occasion, unless we are trained for it. Else it might well turn to a nightmare.

All the Bankers genuinely believe in facilitating the training for its personnel, particularly
a younger generation, which is much more driven and motivated. But cost concerns and the
lack of visible outcome from training, made it difficult for them to integrate two of the most
important facets of financial services - Training and Execution. At a lot of places, bankers
could not even acquire necessary skills and knowledge related to their respective functions,
roles or grades. Functions like Management, Sales & Marketing, CRM, IT Services, Frauds &
Security, Bancassurance, HR development are still viewed as non-banking and secondary
aspects. There are many in banking sector who have failed to keep pace with the
requirement of modern day banking.
 Training should not be looked merely as an add-on function but through the spectrum of
holistic HR developments and growth. We request your attention to the possibility of a
bigger push from your influential office, to achieve the broader organisational goals. As a
part of our training philosophy we ensure managerial development of the staff members to
help them understand and appreciate their respective positions in the system. Unless they
own the responsibility and learn to enjoy those with necessary knowledge & skills, the
results would always be below par.

Keeping this in mind, we earnestly seek your perusal of our Digital Training Content and
Facilities for the Cooperative Banks. To further the benefits of training, we are providing a
Blended Learning facility, a combination of Digital and Instructor led learning, which is
currently the most sought after training methodology in the world.

Pls find attached herewith, the presentation handout for your perusal. This would give an
insight into our services and the proposal.

Your suggestions, opinion or queries would be invaluable for this venture. Looking forward
to a valued response and kind support,

Warm Regards,

Girish Tiwaskar (B.Tech, VNIT)

Arthashay, Pune
M. 9890979711

Annexures Attached

I. A brief note on efficacy of training at organisational level

II. SWOT Analysis of Cooperative Banking Sector and its fundamental challenges
III. India Specific Course Catalogue
IV. Presentation on Digital Training Academy & Development for Cooperative Banks

Annexure I

Organisational Efficacy of Training & Development -

Human Resources
 o Acquisition and Retention of required manpower
o Loyalty Built-up within staff
o Skill and Knowledge Development
o Building In-house training expertise
o Improving bandwidth, multi-tasking skills
o Making most out of the opportunities by competent decision making
o Training to sync Technology, Operations and HR together

Operations
o Efficiency - improving TATs, matching customer expectations, product
innovations, optimising use of IT etc.
o Revenue Generation Vs. Investments in the areas of Services, Training,
Manpower, Infrastructure, IT
o Up-gradation and Integration of technology
o Outsourcing and Monitoring of ICT based BC model, Institutional tie-
ups
o Financial Inclusion Microfinance, JLG/SHG related services
o Developing New Channels
o Being a step ahead on Technology, Products and Services curve

Regulation and Compliance

o Increased vigilance on KYC and AML
o Transparency and Disclosures, Documentation
o Corporate Governance and setting up best practices

Customer Relationship Management

o Tackling Competition
o Customer Engagement
o Grievance Redressal
o Enhancing customer Experience
Strategic Focus on additional revenue generation avenues
o Mobile Banking
o Mortgage Growth
o Demographic Shift towards Semi Urban and Rural areas
o Technology penetration
o Built-up of JLG (Joint Liability Groups) and SHG (Self Help Groups)
o Growth of BC / ICT models

Annexure - II

SWOT ANALYSIS OF COOPERATIVE BANKs

Strengths
Geographical Spread and local knowledge
Captive customer base
Well developed CA-SA
Goodwill between staff and customer
High level of footfall
 Huge pool of Knowledgeable (service in conventional banking) Staff
Higher level of trust
Most key driver for Financial Inclusion
Continuing Govt. support and encouragement to improve operations
Core is better suited to Indian culture

Weakness
Still working in submissive service provider role
Limited and reluctant use of technology
Resistance to change
Low level of knowledge and skill related to modern day banking
Commitment to training still lacking
Conflict between banking and non-banking services
Lack of role clarity and ownership
HR is not treated as an asset
Management review systems are not robust
Passive work culture
Less respect from customers and regulators .. What about ourselves????

Opportunity
Huge untapped market
Our time has come . We can now be the focus
Best placed to run cross sell model
Integration point for financial services and delivery
Having no option but to perform better may work as a huge opportunity
Threats
Are we trained enough to convert this opportunity to occasion?
Do we recognise the threat from NBFCs and others?
Can we have collaborative arrangements rather than being used?
Can we be more proactive and accountable?
Do we need to inculcate more ownership values?
Can we be committed and passionate to deliver?

WE ARE NOW INDISPENSIBLE PART OF ECONOMY. WE NEED TO BE GOOD

ENOUGH TO GRAB OUR RIGHTFUL POSITION. IF WE DONT, SOMEBODY ELSE WILL DO
IT.