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Strategic Thinking
STRATEGIC THINKING 2
ABTRACT
According to Ebersole (2014), strategic thinking is the ability to come up with effective plans in
line with an organization's objectives within a particular economic situation. Strategic thinking
helps business managers review policy issues, perform long term planning, set goals and
determine priorities, and identify potential risks and opportunities (Ebersole, 2014). In this
presented assignment I will identify and analyze various elements that comprise my health care
industry's trends and policies, define and explain the economic and business conditions,
premises, policies, and other related forces that form the basis for generating change in your
health care organization, identify and analyze specific issues revolving around health care
management and policy analysis specific to your selected organization, and examine the different
types of markets in the health care system and the determinants of supply and demand in each
According to Ebersole (2014), strategic thinking is the ability to come up with effective plans
in line with an organization's objectives within a particular economic situation. Strategic thinking
helps business managers review policy issues, perform long term planning, set goals and
determine priorities, and identify potential risks and opportunities (Ebersole, 2014). In this
presented assignment I will identify and analyze various elements that comprise my health care
industry's trends and policies, define and explain the economic and business conditions,
premises, policies, and other related forces that form the basis for generating change in your
health care organization, identify and analyze specific issues revolving around health care
management and policy analysis specific to your selected organization, and examine the different
types of markets in the health care system and the determinants of supply and demand in each
Assisted Living Facilities have become increasingly dedicated to innovation and an emphasis
the resulting assisted living trends and policies will be helpful to families that are in the process
of exploring the various options available for aging loved ones. The elements that comprise
Cedar Hill Assisted Living industry trends and policies are the aging population, governmental
technology.
Aging Population
The population of the U.S. and much of the industrialized world is aging at unprecedented
rates as life expectancy improves and baby boomers begin to reach retirement age (University of
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California, 2006). According to the University of California (2006), by the year 2030, nearly
20% of the population will be over age 65. National trends indicate that the elderly more
frequently choose to receive long-term care services in a variety of settings that are less
restrictive than nursing homes (University of California, 2006). Trends suggest that the most
likely sectors of future growth in long-term care services will be in assisted living/residential
care and home and community based services (University of California, 2006). The number of
beds in assisted living has nearly doubled an increase of 97% in the last twelve years. Consumers
have expressed a preference for less restrictive settings of care (University of California, 2006).
The demand for professionals (physicians, nurses, physical therapists, etc.) needed to care for
the future aging population will be dwarfed by the need for unlicensed formal and informal
caregivers (University of California, 2006). Retirees, youth, and part-time workers, as well as an
increased number of immigrant workers, may be a source of the many new workers needed for
long-term care (University of California, 2006). By the end of the decade, there will be growth
in the number of jobs in all long-term care settings (University of California, 2006). The greatest
increase in jobs for direct care workers will be in home health settings (70%), followed by
Government Regulations
While there are federal laws which impact the ALF industry, the majority of regulation in this
industry comes from the state. ALFs must comply with the Americans with Disabilities Act, the
Fair Housing Act, and typical fire and safety regulations. The high growth and level of diversity
in this industry has made it difficult to regulate. Regulation reform for this industry has the
Financing
Approximately seven out of every ten people who live in an ALF must depend on their
personal wealth or that of their family to pay for their services (Ortiz, 2014). For this reason, the
majority of individuals who reside in retirement communities are those living above the median
wage for their regions (Ortiz, 2014). The growing popularity of assisted living facilities is
prompting many states to expand the scope of Medicaid, in an attempt to help individuals pay for
the high costs of living in retirement communities (Ortiz, 2014). According to Ortiz (2014),
there are currently an estimated 115,000 individuals living in assisted living situations who
receive Medicaid payments to cover the costs for their services. Medicaid, which is financed by
both federal and state governments, pays 73% of the money allocated for the long term care
industry to individuals living in nursing homes, despite the fact that the majority of individuals
prefer to live at home or in a retirement community (Ortiz, 2014). The amount of Medicaid spent
on one individual in a nursing home can support almost three individuals in a retirement
community (Ortiz, 2014). To make assisted living facilities more affordable for low income
individuals, many states are enacting changes to the portion of Medicaid which can be applied to
ALFs (Ortiz, 2014). Until recently, only individuals living in nursing homes were typically
provided Medicaid assistance, but there are now a growing number of states that have recognized
the importance of offering Medicaid dollars to individuals living in ALFs (Ortiz, 2014).
Demographics
According to the U.S. Census Bureau, the number of individuals in the US between the ages
of 65 and 84 will increase by 38.8 percent between 2010 and 2020, while the population over age
85 will increase by 18.7 % (Ortiz, 2014). There are currently large discrepancies in the
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communities were 69% female and only 31% male (Ortiz, 2014). The typical resident for an ALF
is an 85 year old female (Ortiz, 2014). Individuals over 85 years old make up the largest
percentage of residents at ALFs (Ortiz, 2014). The highest concentration of ALFs is in the
Southeast portion of the U.S., which houses 23% of all ALFs in the nation (Ortiz, 2014). The
trend of retirees moving to the Sunbelt region of the U.S. is expected to spur further growth for
Advance in Technology
service delivery and support healthy ageing across the spectrum of care (International Federation
on Ageing, 2012). With the increasing number of older people globally there will be a higher
demand and need to access supportive healthcare environments, such as assisted living
services and assisted living communities will need to accommodate the increased health and
Electronic Health Records help lower the incidence of errors and duplications by giving more
Ageing, 2012). Electronic health records also allow medical practitioners to have quick access to
data, patient medical history, and critical decision support when needed (International Federation
teams can easily access a residents' health record to make knowledgeable decisions in respect to
care plans (International Federation on Ageing, 2012). Coupled with electronic health records
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there is a growing use of telemonitoring systems by home health care providers in providing
virtual visits for persons managing chronic health and care conditions (International Federation
on Ageing, 2012).
New healthcare technology can support people to take more control and responsibility for
their own health and wellbeing (self-care). Home monitoring systems enable health
professionals to remotely monitor patients physiology or activity in the patients own home to
look for signs of change in their condition, enabling an early intervention and avoiding hospital
admission. The information can also be made available to carers, as primary and secondary users
Forces that Form the Basis for Generating Change in Assisted Living Facilities
Demography
The aging-in-place movement has been touted as an effective strategy to keep folks in their
homes, either delaying or avoiding altogether the need to enter senior-oriented housing, and this
trend could potentially have chain-reaction implications for senior living communities business
models and marketing strategies (Gerace, 2012). According to Gerace (2012), greater numbers
of people choosing to age in place could mean communities will lose appeal to younger,
healthier prospective residents, forcing them into a growing reliance on older, frailer residents in
order to maintain occupancy. As a community ages and acuity rises, it can become less attractive
to younger and healthier prospective residents; communities are relying more heavily on their
ability to attract older and frailer residents to maintain occupancy (Gerace, 2012).
The average age of those living in independent living has shifted a few years older to the mid-
80s with the average age of assisted living residents in the late 80s to early 90s (Gerace, 2012). It
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could be challenging to reverse these trends and attract younger residents especially if an
independent living community reaches a tipping point where the community feels more like a
senior home than an active older adult environment (Gerace, 2012). And if newer residents
continue to be older and frailer, the effective market size for these residents is smaller on a
relative basis (Gerace, 2012). Thats because older prospective residents represent a smaller pool
of age and income qualified people and frailer residents are more likely to move into a senior
living community due to current or anticipated health needs than by the attraction of a care-free
Available Capital
Americas aging population is expected to create a demand for new and expanded services in
our nations senior living communities, as the senior citizen population is expected to grow from
six million to 20 million by the year 2050 (Matt et al., 2014). According to Matt et al. (2014),
long-term care providers have recently adapted to changes in payer models and are continually
seeking methods to increase their marketability by adding amenities such as libraries, pools and
walking paths, and by extending service lines. Therefore, the need to access capital to meet these
changing demands is as important now as it will be in the future (Matt et al., 2014).
Funding a nonprofit senior living organizations growth through the most appropriate
financing methods helps ensure the proper maintenance of its capital structure (Matt et al., 2014).
A strong capital structure is at the foundation of an organizations credit strength and, as such, is
critical to its ability to optimally fund organizational growth, generate operating income, and
deliver enhanced services (Matt et al., 2014). Accessing capital requires the precise matching of
an organizations financial plans with its strategic plans and an informed, unbiased understanding
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of an organizations ability to borrow (Matt et al., 2014). Whether a provider chooses to build or
improve cash flows, its strategic plans and credit strength will determine its financing options
Competitors
Competition in the assisted living industry is very high. Low barriers to entry have made it
difficult for providers in this industry to retain high profit margins (Ortiz, 2014). The typical
barriers to entry for this industry include licensing and regulation, economies of scale for the
largest assisted living services providers, and the low cost structure that non-profit ALFs are able
to acquire which are not available to for-profit businesses (Ortiz, 2014). The lower cost for non-
profits can include the ability to finance capital expenditures on a tax-exempt basis and receive
charitable contributions that are unavailable to for-profit corporations (Ortiz, 2014). Factors
influencing the local markets include geographic location, knowledge of the elderly population
trends currently and going forward and regulatory issues (Ortiz, 2014). Also critical are supply-
and-demand forces shaping the local market in its current phase and what is expected for the
future (Ortiz, 2014). The only competition that Cedar Hill has is from the local nursing homes
Issues Revolving Around Health Care Management and Policy Specific to Cedar Hill
Financial challenges and uncertainty continue to pervade the general economy. While the
passage of the Patient Protection and Affordable Care Act provided clarity and guidance to the
healthcare industry regarding healthcare reform, and technological advancements may introduce
more uncertainty than expected into the healthcare landscape in the future.
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Healthcare Reform
While assisted living facilities have been concerned about how the Affordable Care Act
(ACA) will impact them and how they provide health insurance to their workers, they may not
realize that the comprehensive reform bill also contains funding for innovative methods of
providing careincluding for senior living residents (Gerace, 2012). Health care providers can
access these opportunities by participating in a variety of initiatives and programs both new and
old that seek to do several things, including increase the supply of geriatricians, develop
managed care models, and promote community-based, non-institutional care (Gerace, 2012).
When Congress passed the health care reform law in 2010, one of the Obama Administrations
major objectives was to improve care quality while saving money (Gerace, 2012). New ways to
deliver care will improve the quality of care individuals receive in medical and long-term care
Impending reimbursement cuts will threaten profitability as most of the revenues from skilled
nursing and assisted living facilities are from Medicare and Medicaid (Pavarini et al., 2012). To
reduce costs, the new law also encourages patients to receive home care services, which are less
expensive than receiving skilled nursing or assisted living care (Pavarini et al., 2012). To remain
profitable, facilities may have to raise prices for private pay patients to offset the losses from
According to Pavarini et al.(2012), general recommendations for skilled nursing and assisted
living facilities to prepare themselves financially for healthcare reform include changing a
facility's business model to diversify revenue streams, bundling services and contracting with
larger providers. However, to succeed at accountable care, facilities will need to successfully
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manage high acuity care at a lower cost and reduce hospitalizations (Pavarini et al., 2012). Many
provisions of the Affordable Care Act work to improve access to long-term care and home- and
community-based services and supports to seniors and people with disabilities (Pavarini et al.,
2012).
Technological Advancement
We continue to see health systems at all levels suffer in their ability to implement technology
related to healthcare. Whether this is in the payor processing world or with regard to electronic
medical records, it is not clear whether there is a systematic structural weakness or issues in the
labor force that will not allow systems and companies to use the type of technology that has been
and computerizes the necessary collaboration among the groups involved in medication
management and caregiver are achieved with e-MAR (Baker, 2012). It essentially is a software
system that tracks all resident medication-related activities, facilitates physician orders and
administration scheduling and monitoring (Baker, 2012). It eliminates errors due to illegible
Markets in the Healthcare System and Determinants of Supply and Demand in Market
With 10,000 people turning 65 each day for the next 20 years, seniors will continue to seek
housing and healthcare options that meet their growing needs (CNL Securities, 2014). However,
as this demand continues to rise, existing inventory remains fairly steady, placing demand on
Approximately 21,400 facilities established to care for the elderly exist (CNL Securities, 2014).
These are comprised of Continuing Care Retirement Communities (CCRCs), independent living,
assisted living and memory care facilities (CNL Securities, 2014). Given the 65 and older
population is expected to rise from 40 million in 2010 to 88.5 million in 2050, this creates a gap
between supply and demand that is expected to widen although recently new developments has
The healthcare sector has a finite supply of facilities as well, with approximately 5,200
ambulatory surgical centers, 7,200 hospitals (including specialty hospitals), and 16,500 skilled
nursing facilities (CNL Securities, 2014). As the number of medical visits per capita increases
with age, these types of facilities are expected to see an increase in demand as well (CNL
Securities, 2014). While the market for senior housing and healthcare properties is highly
competitive, as is the leasing market, the supply and demand characteristics within the senior
housing and healthcare sectors portray a favorable outlook both as the senior population grows
Strategic thinking is not a mystic art, but a logical process that stems from knowing where
you are and where you want to be, and thinking about how to move from one to the other. Its an
essential part of keeping yourself on track, whether in life or in business, and well worth
References
Living-Medication-Management
Understanding-Senior-Housing-Healthcare-Markets.stml
http://www.cssp.com/CD0808b/CriticalStrategicThinkingSkills/
Gerace, A. (2012). How Aging in Place Could Change Senior Living Communities Business
place-could-change-senior-living-communities-business-models/
Gerace, A. (2014). Senior Living Funding for Innovative Care. Retrieved from
http://www.alfa.org/News/2640/Health-Care-Reform-Gives-Senior-Living-Funding-for-
Innovative-Care
International Federation on Aging. (2012). Long Term Care and Technology. Retrieved from
http://www.ifa-fiv.org/wp-content/uploads/2012/11/som-2012-ltc-and-technology-final-
report.pdf
Matt, K. & Swacki, G. (2014). Financing Options for Nonprofit Senior Living Organizations.
Organizations
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http://www.healthadministrationdegrees.com/articles/trends-affecting-healthcare/
business-research-reports/assisted-living-facilities
Pavarini, P., Sanders, S., & Lindsay, M. (2012). Health Care Reform Going Forward: Whats the
management-administration/health-care-reform-going-forward-whats-the-impact-on-
providers.html
University of California. (2006). An Aging U.S. Population and the Healthcare Workforce:
Factors Affecting the Need for Genatric Care Workers. Retrieved from
http://futurehealth.ucsf.edu/Content/8877/2006_02_An_Aging_US_Population_and_the_Health_
Care_Workforce_Factors_Affecting_the_Need_for_Geriatric_Care_Workers.pdf
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