Escolar Documentos
Profissional Documentos
Cultura Documentos
Communications
Plan
CONTENTS
CONTENTS
1 Introduction.......................................................................................................
2 Internal Communications Objectives.................................................................
3 External Objectives............................................................................................
4 Key Messages....................................................................................................
4.1 Internal Key Messages.................................................................................
4.2 Error! Hyperlink reference not valid.4.2..............................................
Proof Points for Key Messages..................................................................
Error! Hyperlink reference not valid.4.3.....................................................
4.3 Benefits for the Organisation..............................................................
4.4 Benefits for the Individual............................................................................
4.5 External Key Messages................................................................................
5 Project Communications Team...........................................................................
Error! Hyperlink reference not valid.5.1.....................................................
Roles and Responsibilities..................................................................................
6 High LevelIGH lEVEL Communications CaAlendar 2015....................................
7 Internal Communications...................................................................................
7.1 Internal CSL stakeholders and primary communicators..............................
7.2 Approach.....................................................................................................
8 External Communications...................................................................................
8.1 External Stakeholders..................................................................................
SAP Project Communications Plan 21 April 2017 Page 1 of 23
Enter doc id in properties SAP Project Communications Plan
"subject" field
8.2 Approach...................................................................................................
9 Communications channels and timeframes.....................................................
10......................................................................................... Communications Ramp-Up
16
10.1 Risk analysis............................................................................................
10.2 Key project milestones.............................................................................
10.3 Preparation for Go-Live............................................................................
10.4 Cutover....................................................................................................
10.5 Training Sessions.....................................................................................
10.6 Post Go-Live and Hypercare.....................................................................
11....................................................... Use of mMarketing collateral and pProject logo
17
12..................................................................................................................... Evaluation
18
Revision History
Amended
Author Full
Version Date Section Description
Name
Number/s
New
0.1 30/05/14 Rosangela Nicolo Initial Version
document
Zenobia Allie
1 INTRODUCTION
The purpose of the SAP Australia Communications Plan is to document the
framework that will ensure stakeholders are provided with regular, consistent
and timely information throughout the project.
Information provision is the key mechanism for stakeholder engagement and
minimising uncertainty, which in turn are crucial elements of a successful
project delivery.
Project logo
3 EXTERNAL OBJECTIVES
The key objectives for external communications are:
4 KEY MESSAGES
4.1 Internal Key Messages
1. SAP Australia is fundamental to the integration of CSL Behring
Broadmeadows, R&D and Corporate in Australia into CSL globally. The
project is a key deliverable for 2014-15.
2. SAP is used by our colleagues in King of Prussia, Kankakee, Bern,
Marburg, Boca Raton as well as many other global CSL sites.
3. The SAP Australia project will use the SAP system and processes used
at CSL Bern as a foundation for our new system and processes.
4. SAP Australia will be launched on 1 July 2015, and will replace the BPCS
system.
Outside of CSL:
1. We are changing our ERP system to better align with our colleagues
overseas and improve our ability to optimize manufacturing and
quality
2. We are working to ensure that there is minimal impact on your
operations.
3. We will communicate the impact in a timely manner to ensure we can
adequately work through the transition together.
SAP
Business
Project
Ros
Kylie
Williamso
Huang
n
Jennifer
Rosangel
Zimmerm
a Nicolo
an
5.1
7 INTERNAL COMMUNICATIONS
7.1 Internal CSL stakeholders and primary
communicators
7.2 Approach
In order to maximise key messaging impact and engagement face-to-face
channels will be the default communications mechanism where
practicable. The project team will:
Introduce Project Team members to the business;
Ensure Super Users are present in different areas;
Ensure Key Stakeholders and decision makers are present to help
build confidence around the project;
Announce major goals and milestones achieved;
Communicate across a variety of channels to ensure that key
messages are accessible to all.
8 EXTERNAL COMMUNICATIONS
8.1 External Sstakeholders
8.2 Approach
The main purpose of external communications for this project is to keep
CSLs stakeholders informed of the changes that affect them directly. To
achieve this, the project team will:
Project
Communicatio Target Audience Communicatio Respon
n Type Objective (Internal) n Channel Frequency Person
General pVarious project information:
SAP Project All who have iNet Intranet Bi-Weekly Rosange
Direct links to important information,
iNet Page access Updates Nicolo/R
training materials, documentation lists
Williams
Updates on project milestones
Rosange
Cutover preparation
Nicolo
Key people on the project, . Include
their roles and responsibilities. Include
For example: Who are the SAP Super
Users and Subject Matter Experts (SMEs),
what is their role, what are they
responsible for etc
Project
Communicatio Target Audience Communicatio Respon
n Type Objective (Internal) n Channel Frequency Person
FAQs address common questions
being asked
Contact information: who to contact
and where to obtain further information,
who to contact for queries/concerns
Updates on project milestones
Key people on the project. Include their
roles and responsibilities. For example:
Who are the SAP Super Users and
Subject Matter Experts (SMEs), what is
their role, what are they responsible for
etc
FAQs address common questions
BioNews ( link Email link, iNet
being asked Rosange
to SAP All employees with and link to SAP
Contact information: where to obtain Bi- Weekly Nicolo/R
Project i-net access to emails Project iNet
further information, who to contact for Williams
page) page
queries/concerns Key people on the
project, roles and responsibilities. Include
SAP Super Users and Subject Matter
Experts (SMEs)
FAQs address common questions
Contact information: who to contact
and where to obtain further information,
for queries/concerns
Information Education session for
departments directly impacted as part of
their regular meetingsby SAP
Project
Communicatio Target Audience Communicatio Respon
n Type Objective (Internal) n Channel Frequency Person
Executive
Keep the Executive Sponsors abreast of SALT , Bio CSL
Leadership
challenges and risks to enable effective Executive, R&D Face to face Weekly Chris Ro
Meetings/Brie
decisions for the SAP Project. executive
fings
Chris
High level Updates from Executive
Powerpoint slide Rodgers
Town Halls Sponsors about the project, key Employees across site As required
pack. se/Chris
achievements.
Rodgers
Send PowerPoint
Key messages about the project slide with
Digital Updates on project milestones information to
Every Rosange
screens Contact information: where to obtain Employees across site BMW Site
month Nicolo
across site further information, who to contact for Comms Team.
queries/concerns in 12 sec grab. Slide designed
and uploaded
Project
Communicatio Target Audience Communicatio Respon
n Type Objective (Internal) n Channel Frequency Person
the first formal point of communication:
Brief overview of SAP: What does it
mean for CSL? Why SAP? What does it
mean for people? Etc;
Introduction to the SAP modules
starts creating awareness of SAP and areas where
its functionality. staff dont have Nicolo
access to emails
Subsequent communication:
Key messages
Project updates milestones achieved
Access to Commencement of training:
how to book in, who is it for, etc;
Project
Communicatio Target Audience Communicatio Respon
n Type Objective (Internal) n Channel Frequency Person
Fact Key information about SAP to support Target SAP Users only A4 attachment Monthly Project C
Sheets/Desk education to email; via Team
Drops FAQs address common questions Managers
Contact information
8 COMMUNICATIONS RAMP-UP
During major project milestones, communications will need to
increase in frequency.
There are a number of risks that need to be considered during the roll-out
of the SAP Communications Plan:
Electronic channels might not reach the Medium Use of face-to-face channels, meetings an
entire workforce reach entire workforce.
Loss of engagement: Managers dont fully High Thorough briefing sessions and direct com
understand their role and dont champion the leaders to ensure their support and mana
change resilience training.
Change resistance High Communications will link into Change Man
Messages need to remain clear and conci
Use evaluation methods to ensure messa
understood and utilise the project suppor
10.4 Cutover
Cutover team will provide guidance to the business during the
cutover period;
A cutover schedule is being created & managed by the Cutover
Manager.
11 PROJECT LOGO
12
14
19 EVALUATION