MAKERERE UNIVERSITY

COLLEGE OF VETERINARY MEDICINE AND ANIMAL BIOSECURITY

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BUSINESS PLAN

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 OASIS MILK

Table of Contents

1. EXUCUTIVE SUMMARY............................................................................................. 3
i) Background:............................................................................................................ 3
i. Core values:......................................................................................................... 3
ii. Vision:.................................................................................................................. 3
iii. Mission:................................................................................................................ 3
Expenses:................................................................................................................... 4
2. MARKET PLAN......................................................................................................... 4
i. Introduction:......................................................................................................... 4
ii. Location and time:............................................................................................... 4
iii. Competitive strategy............................................................................................ 4
iv. Price strategy:...................................................................................................... 4
v. Promotion............................................................................................................. 5
vi. Tabulated sales forecast....................................................................................... 5
3. FINANCIAL PLAN..................................................................................................... 5
i. Source of the finances:............................................................................................ 5
Tabulated summary for the break down/expenditures:..............................................6
i. Carrying capacity calculations:............................................................................6
5. HUMMAN RESOURCE PLAN..................................................................................... 6
i.) Management team................................................................................................. 6
ii.) Hierarchy of the management team:....................................................................7
iii.) Criteria for recruiting workers:..........................................................................7
iv) Workers responsibilities and salary scale:.............................................................8
v) Payment terms for the working team:.................................................................8
6. PRODUCTION PLAN................................................................................................. 9
i) Breeds and reproduction......................................................................................... 9
ii) Feeding and production.......................................................................................... 9
iii) Sales and record keeping...................................................................................... 9

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 1. EXUCUTIVE SUMMARY.

i) Background:
OASIS MILK is to be started a sole business with the aim of reducing the scarcity milk in Uganda today,
and also boost Ugandas economy since the dairy sector contributes 50% of the countrys livestock G.D.P,
which contributes 13% A.G.D.P and this is 21% of N.G.D.P .This is to be situated at Atira trading centre,
20Km off Soroti town, along Soroti-Lira express high way, this location will simply aid transportation of
farm produce and people to and from the farm. This is also aimed at creating employment targets to the
massive unemployed citizens this era, and meanwhile it will be strategized to act as a consultancy eye for
the local farmers within and without Atira. My farm will aim at producing 1,350 liters milk a month and
hence 16,200ltrs annually with greater hopes of exporting in the near future. This is based on the fact that
each individual cow hopefully will produce 15ltrs milk a day. I will aim at maximizing profits to boost
production and give offers and discounts to esteemed customers, this will boost the demand for my
products (milk) and hence sail me to economic excellence. This farm business will be personally under
my control and I will oversee its success despite employing a few working team to help, me run activities
smoothly and faster to maintain the production pace and customer/consumer satisfaction. I will emphasize
no delays and efficiency will be our slogan. And I know many hardworking farmers out there will try to
out compete me but am certain they will fluke no chance being my level and will in place collapse. And
finally am destined to start up with 3healthy zebu dairy cows on my piece of land in the backyard, hence I
will dare not incurring expenses on land purchase.
i. Core values:
Qu
ality assurance, best quality milk will be a routine; customer care will be our first priority and our
pleasure too.
ii. Vision:
Production and valiance of the best milk ever and with consistence than ever before.
iii. Mission:
Quality satisfaction and at affordable prices, and we will always want to hear from our customers
(customer platform).

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 Expenses:
Purchase of animals 6.000.000
Purchase of farm structures 400.000
Water 200.000
Equipment(feeding/drinking) 180.000
Vet services 100.000
Transport costs 100.000
Feeds 200.000
Farm records 10.000
Human resource 1.600.000
GRAND TOTAL 8.790.000

2. MARKET PLAN.

i. Introduction:
This will involve the location and time, market analysis, customer research and target, pricing,
competition strategy and promotions.
ii. Location and time:

For our customers who are a bit far from the farm, we will go an extra mile for them and make sure they
we avail milk at the specific agreed convenient places and in time with consistence, at around 8:00pm
morning and 5:00pm evening on a daily schedule to keep routine. Failure to avail milk within the agreed
time and place, we will always apologies and promise to adjust effectively. This will serve to keep our
bond stronger with our customers hence business efficiency and success.

iii. Competitive strategy: Due to stiff competition from other farmers, we will always be of a distinct
character by giving discounts and offers to our daily customers; this will help us out compete the
ridged farmers.
iv. Price strategy: Our prices will neither be too high or low, this will make our customers not doubt
our milk, a liter will range between UGX1000-800sh depending on the season of the year and
consumption rate.
v. Promotion strategy:
Routinely I and my team will routinely organize exhibitions, promotions and media advertisements for
our milk, for example on parties, physical manual oral interaction, audio broadcast on radio, news papers,
among others.
vi. Tabulated sales forecast

Period (months) Fixed sale prices(UGX) Forecast sale

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 prices(UGX)
Jan-March 1000 800
April-July 1000 1000
Aug-Nov 1000 700
Dec 1000 1200

3. FINANCIAL PLAN.

i. Source of the finances:

Definitely, I had personally saved up to UGX4500.000sh only for the previous two years. And since
my estimated initial capital is twice the readily available cash, I will take a step to kindly ask my
family member, relatives and friends for financial contributions to rise up to UGX4.290.000sh and
top up the estimated figure as my initial capital of UGX8.790.000sh.

Source of finance Amount (UGX)

Personal savings 4.500.000
Family and friends 4.290.000
TOTAL 8.790.000

Tabulated summary for the break down/expenditures:

NO: ITEM UNITS QUQN UNIT TOTAL
TITY COST COST
1. Purchase of dairy Zebu cows 3 2.000.000 6.000.000
cows
2. Construction of farm Zero grazing unit 1 300.000 400.000
structures Crush 1
3. Water 100.000 200.000
4. Equipment Feeding 4 20.000 180.000
Drinking 2 50.000

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 5. Vet services Drugs 100.000
Vet. Equipment
6. Transport costs 200.000
7. Feeds Silage, hay, fodder 200.000
production
8. Farm records Log books, receipts 10.000
9. Human resource 1.600.000
GRAND 8.790.000
TOTAL

i. Carrying capacity calculations:

we apply knowledge got from the field attachment about animal nutrition and estimation of their feed
intake to sustainably match their maintenance and production requirement in relation to their ages,
sizes and species.

5. HUMMAN RESOURCE PLAN.

i.) Management team

Here I will talk about how I and my operation team will be organized and conduct different activities
assigned. This will follow a hierarchy of different titles assigned different tasks and responsibilities.

ii.) Hierarchy of the management team:

HEAD MANAGER

HEAD OF
ASSISTANT HEAD OF LAY
SECURITY
MANAGER WORKERS
VET. ASSISTANTR TRANSPORTER CASUAL STORE MAN
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LABOURERS
iii.) Criteria for recruiting workers:
Th
e above working team will have to meet the following education qualifications prior to attaining merit
working with me. I.e.; at least a PLE certificate or its equivalent, a working experience in a related field,
and lastly one must be self-motivated and willing to cooperate work with me. For proof of the above, one
must come along with photocopies and originals of the above documents to ease our work. This will serve
to build a team of understanding and skilled effective workers.
For the manager, he/she should have attained a minimum of a Uganda Certificate of Education or its
equivalent and should be able to speak at least 3 languages English inclusive and should be God fearing.
Interested individuals will come at our farm and pick application forms and fill in appropriately then
submit at a cost of UGX0shs. Once ones application is considered, he/she will be will be called upon for
interview and once its succefuly done, one definitely qualifies to work for Oasis milk. And finally all our
workers MUST be adults, i.e. 18yrs of age and above.

iv) Workers responsibilities and salary scale:

STAFF RESPONSIBILITY MONTHLY
SALARY(UGX)
Head manager Manages the staff and overseas the farms progress. 300.000
Asst. manager Runs managers duties due to his absensure 250.000
Security head Ensures safety at the farm 250.000
Workers head Guides and instructs workers 200.000
Casual laborers Manual work, like cleaning, milking, feeding. 150.000
Transporter Monitors in and out movement of material into the farm 100.000
Vet. assistant Veterinary services 200.000
Store man Safety of farm records, feeds and equipment. 150.000
TOTAL 1.600.000

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v) Payment terms for the working team:
The workers will be paid strictly according to the above tabulated structure, and this will be done once
every month with effect from 25th to the end of the month. Salary will be issued in receipt form by me the
supreme head. Failure to sign the money in the designated period, one will have to come to me and give a
there explanation before being given late pay. This will be issued in receipt form as seen below.

OASIS MILK PAYEMENT VOUCHER

Date: Receipt NO:

..
NAME:
..
Amount
.

Amount in
Paid
by..Sign/stamp

6. PRODUCTION PLAN.

i) Breeds and reproduction.

Aim to start up with 3 mature ready to breed Zebu cows with an aim of instant breeding. On my
farm, natural insemination will not be apriority, I will merit Artificial Insemination of which
semen will be imported from Netherlands.

ii) Feeding and production.

It is estimated scientifically each dairy cow is to eat Dry matter equivalent to 2% it body weight and thus
approximately 10kgDM/day/silage. At my farm, I and my working team will ensure our animals are
housed independently per compartment with close proximity to feeding, drinking troughs and resting
areas. Feeds like maize silage, fodder, and supplementary feeds like cotton seed cake will be given
routinely and in time to maximize production. The feeds will be given thrice a day and adlibtum of clean

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water availed 24hrs. Milking will be done twice a day : early morning at 8:00Am, then late evening at
5:00Pm.

COW Feeds/Cow/Day Qty of milk produced/Day

Cow 1 10kgDM silage, CSC 15ltrs
Cow 2 1okgDM silage, CSC 15ltrs
Cow 3 10kgDM silage, CSC 15ltrs
45ltrs
iii) Sales and record keeping.

Our milk will be sold at UGX1000shs/ltr and our prices will vary according to the season of the year and
production quantities. Each daily sales, profits and losses will be put down I n record book for future
references and this will serve to ensure the best in our endeavors. OASIS MILK, CUSTOMER
SATICIFACTION IS OUR PRIORITY.