Putu Andika Wira Bangsawan / 014201600022

Company Overview
Roche was founded on 1896. The founder of Roche is Fritz Hoffman-La
Roche and the headquarters are located in Basel, Switzerland. Roche is a health-
care global company that has two divisions; Pharmaceutical and Diagnostics.
Pharmaceutical division has some research and development units, they are
pharma research and early development. While diagnostics division has three
research and development units which are professional diagnostics, molecular
diagnostics, tissue diagnostics, and diabetes care. Roche also has partnership
with more than 150 external partners. The employees of Roche nowadays
around 88,509 people. There are subsidiaries of Roche which are Genentech and
Ventana.
Strategic Business Units of Roche
Medicines produced by the company
Diseases
Roche Gilead Astrazeneca Bayer Novartis Merck GSK
Vitamin Redoxon CDR
Influenza Tamiflu Relenza
Cardiovascular Madopar Lexiscan Byetta Entresto
Crestor
Respiratory Esbriet Letairis Daliresp/ Zaditen Streptom
(pirfenidone) Flolan Daxar ycin
Rhinocort
Inflammation Toradol Voltaren Remicad
& Actemia e
autoimmunity
HIV/AIDS Fuzeon Complera Isentress
Viracept
Invirase
Cancer Herceptin Nexavar Femara Keytruda
Bondronat
Blood diseases Mircera Xaretto Amturni
Trasylol de
Brinaldix
Hepatitis C Pegasys Harvoni
Referon-A Sovaldi
Hepatitis B Pegasys Hepsera
Bone diseases Elecsys vit. D Betaseron Aclasta/ Fosamax
total Reclast

Pharmaceuticals

Diagnostics
Diseases Diagnostic tools produced by the company
Roche bioMerieu Sysmex Alere Becton Siemens
 x Dickinson
Blood Cobas b 121 Worksafe BD
system blood microcontai
Cobas culture ner
Tapscreen kits BD
quickheel
BD
vacutainer
BD
hemograd
Cancer BenchMark AXIOM
ULTRA aristos
Elecsys AXIOM
calcitonin iconos
Hemo FEC test AXIOM
sensis
Diabetes Accu check BD save
active meter clip
Tina quant BD magni-
HbA1c gen 3 guide
Immunology Roche Vidas 3 AtheNA
CustomBiotech multi-
Technology lyte test
elecsys ECL system
Nucleic Acid Roche Nucli
Purification CustomBiotech SENS
minimag
Hemotasis Multiplate Symex
analyser CA-
ADP test 620
ASPI test system
Coagucheck Symex
system CA-
660
system
 Symex
CA-
1500
system
Symex
CA-
7000
system
Urinalysis Cobas 6500 Sysmex
urine analyser UF-
Cobas U 411 1000i
urine analyser Clinite
Combur-test x
strips AUWi
Urisys 1100 system
urine analyzer

Intensive Growth Strategies

Current Products New Products
Current Markets Market-penetration strategy : Product development strategy :
Redoxon Madopar
Tamiflu Esbriet (pirfenidone)
Toradol
Actemia
Fuzeon
Viracept
Invirase
 Herceptin
Bondronat
Mircera
Pegasys
Referon-A
Pegasys
Elecsys vit. D total
New Markets Market development strategy : Diversification strategy :
Cobas b 121 system
Cobas Tapscreen
BenchMark ULTRA
Elecsys calcitonin
Hemo FEC test
Accu check active meter
Tina quant HbA1c gen 3
Technology elecsys ECL
Roche CustomBiotech
Multiplate analyser
ADP test
ASPI test
Coagucheck system
Cobas 6500 urine analyser
Cobas U 411 urine analyser
Combur-test strips
Urisys 1100 urine analyzer

Explanations :
1. Redoxon and Tamiflu belong to market-penetration strategy because they are the
original medicines from Roche company. The first product that Roche company
produce was Synthetic Vitamin C and they were known as the mass produce
synthetic vitamin C. Roche also become the first company who authorized to
manufacture the drugs for influenza and they named it Tamiflu.
 2. As time goes by many consumers have thought Roche as the trusted products and the
diseases are more complex as well. Looking at that situation, Roche develops more
medicines to resolve that complex diseases.
3. Since Roche was established, they were manufactured drugs and known as a
pharmaceutical company. As time goes by they try to approach more consumers by
manufacturing medical tools.

SWOT analysis of Roche

Strength :
1. Roche company has an exclusive product because not all the pharmacial company has
the product that being produce by Roche company.
2. Roche company has been known since a long time ago almost by all the market.
(since 1896)
3. Roche has been produce an advanced cancer drugs.
4. Roche has a powerfull research power that make them possible to made a spesific
product for certain deadly disease for example, HIV/AIDS.
5. Roche also made the pharmacial tools, a differentiated product.

Weaknesses :
1. Roche does not made a cheap product for those with the low income.
2. Roche is a lack of marketing company.
3. Roche spend too much cost production.
Opportunities:
1. With its advanced technology and already being well known in the market, Roche can
make more differentiated product to reach those with the low income.
2. With thier connection, Roche can reach Indonesias hospital for example, to promote
their product.

Threats :
1. There are a lot of competitors who want to compete with Roche.
2. There is a big risk for Roche if they want to expand their product.
3. Strict government regulations that do not allow the spread of certain drugs.

References
All Clinical Products. Retrieved from Biomerieux: http://www.biomerieux-usa.com/az?page=1

Bayer. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Bayer

Clinical Immunology. Retrieved from Alere: http://www.alere.com/en/home/products-

services/other/clinical-immunology.html

Hoffmann-La Roche. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Hoffmann-

La_Roche#Products

Inflammation and Autoimmunity. Retrieved from Astrazeneca: https://www.astrazeneca.com/our-

focus-areas/inflammation-and-autoimmunity.html

List of Siemens products. Retrieved from Wikipedia:

https://en.wikipedia.org/wiki/List_of_Siemens_products

Medicines. Retrieved from Gilead: http://www.gilead.com/medicines

Product Overview. Retrieved from Merck: http://www.merck.com/product/overview.html

Product Portofolio. Retrieved from Novartis: https://www.novartis.com/our-work/product-portfolio

Products. Retrieved from bd: https://www.bd.com/us/products/

Products. Retrieved from Bayer: https://www.bayer.com/en/products-from-a-to-z.aspx

Products List. Retrieved from Roche: http://www.roche.com/products/products-list.htm?

type=diagnostics&id=cfe23523-6f46-40fa-8bbd-7aa8e57a07d8

Relanza - Pharmas's Biggest Flops. Retrieved from Fiercepharma:

http://www.fiercepharma.com/special-report/relenza-pharma-s-biggest-flops

Sysmex Product Overview. Retrieved from Sysmex:

https://www.sysmex.com/US/en/Products/Pages/Sysmex-Product-Overview.aspx