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Company Overview
Roche was founded on 1896. The founder of Roche is Fritz Hoffman-La
Roche and the headquarters are located in Basel, Switzerland. Roche is a health-
care global company that has two divisions; Pharmaceutical and Diagnostics.
Pharmaceutical division has some research and development units, they are
pharma research and early development. While diagnostics division has three
research and development units which are professional diagnostics, molecular
diagnostics, tissue diagnostics, and diabetes care. Roche also has partnership
with more than 150 external partners. The employees of Roche nowadays
around 88,509 people. There are subsidiaries of Roche which are Genentech and
Ventana.
Strategic Business Units of
Roche
Medicines produced by the company
Diseases
Roche Gilead Astrazeneca Bayer Novartis Merck GSK
Vitamin Redoxon CDR
Influenza Tamiflu Relenza
Cardiovascular Madopar Lexiscan Byetta Entresto
Crestor
Respiratory Esbriet Letairis Daliresp/ Zaditen Streptom
(pirfenidone) Flolan Daxar ycin
Rhinocort
Inflammation Toradol Voltaren Remicad
& Actemia e
autoimmunity
HIV/AIDS Fuzeon Complera Isentress
Viracept
Invirase
Cancer Herceptin Nexavar Femara Keytruda
Bondronat
Blood diseases Mircera Xaretto Amturni
Trasylol de
Brinaldix
Hepatitis C Pegasys Harvoni
Referon-A Sovaldi
Hepatitis B Pegasys Hepsera
Bone diseases Elecsys vit. D Betaseron Aclasta/ Fosamax
total Reclast
Pharmaceuticals
Diagnostics
Diagnostic tools produced by the company
Diseases Roche bioMerieu Sysmex Alere Becton Siemens
x Dickinson
Blood Cobas b 121 Worksafe BD
system blood microcontai
Cobas culture ner
Tapscreen kits BD
quickheel
BD
vacutainer
BD
hemograd
Cancer BenchMark AXIOM
ULTRA aristos
Elecsys AXIOM
calcitonin iconos
Hemo FEC test AXIOM
sensis
Diabetes Accu check BD save
active meter clip
Tina quant BD magni-
HbA1c gen 3 guide
Immunology Roche Vidas 3 AtheNA
CustomBiotech multi-
Technology lyte test
elecsys ECL system
Nucleic Acid Roche Nucli
Purification CustomBiotech SENS
minimag
Hemotasis Multiplate Symex
analyser CA-
ADP test 620
ASPI test system
Coagucheck Symex
system CA-
660
system
Symex
CA-
1500
system
Symex
CA-
7000
system
Urinalysis Cobas 6500 Sysmex
urine analyser UF-
Cobas U 411 1000i
urine analyser Clinite
Combur-test x
strips AUWi
Urisys 1100 system
urine analyzer
Weaknesses :
1. Roche does not made a cheap product for those with the low income
2. Roche is a lack of marketing company
3. Roche spend too much cost production
Opportunities:
1. With its advanced technology and already being well known in the market, Roche can
make more differentiated product to reach those with the low income
2. With thier connection, Roche can reach Indonesias hospital for example, to promote
their product
Threats :
1. There are a lot of competitors who want to compete with Roce
2. There is a big risk for Roche if they want to expand their product
3. Strict government regulations that do not allow the spread of certain drugs