The above table-21 revels the customer behavioural intentions towards positive thins about your

handset to other people mean value is 3.51 and Standard deviation is 1.13, recommend your

handset to someone who seeks your advise hand set mean value is 3.74 and standard deviation is

0.91, encourage friends and relatives to purchase your cellphone brand mean value is 3.74 and

standard deviation is 0.98, consider your cellphone first choice of cellphones that offer a service

mean value is 3.60 and standard deviation is 0.98, I do purchase more cellphones of this brand

in the next few years mean value is 3.56 and standard deviation is 1.00, I do purchase less cell

phones of this brand in the next few years mean value is 3.43 and standard deviation is 1.05, you

do purchase in a competitors cellphone that offers a more attractive prices mean value is 3.54 and

standard deviation is 1.06, continue purchasing the same branded cellphone if its prices increases

somewhat mean value is 3.57 and standard deviation is 1.02. pay a higher price thant other

products charge for the befits your currently receive from your cellphone mean value is 3.55 and

standard deviation is 1.05. switch to another branded cellphone if you experience a problem with

current cellphone mean value 3.52 and standard deviation is 0.97. complain to other customers if

you experience a problem with cellphone mean value is 3.63 and standard deviation is 1.04.

complain to employees if you experience a problem with cellphone mean value is 3.50 and

standard deviation is 1.05. Hence it can conclude that customer behavioural intentions of handset

recommended handset to friends and relatives mean value 3.74 with standard deviations 0.91 and

0.98 is greater than other factors influencing to buying decision.

The mean value of male respondents 3.60 and mean value of female is 3.56 , the calculated F-

value is 1.175 and the significance value is 0.279 is greater than 0.05 significance level. Hence

there is no significant difference between male and female respondents.

The table presents the difference between age groups and emotional buying behavior below 18

years mean value is 3.36, 18-25 years mean value is 3.51, 26-40 years mean value is 3.65, above

40 years mean value 3.96, the F- value is 11.847 and the significance value is 0.000 is less than

0.05 significance level. Hence there is a significant difference between age group of

respondents.

The occupation and emotional buying behavior of students mean value is 3.46, buying behavior

of public mean value is 3.53, buying behavior of private mean value 3.53, buying behavior of

self-business mean value 3.69. The F-value is 5.57 and the significance value is 0.001 is less than

0.05 significance level. Hence there is a significant difference between occupation levels.

The income levels and emotional buying behavior of respondents below 50,000 mean value is

3.48, buying behavior of 50000-100000 mean vlaue 3.44, buying behavior of 100000-150000

mean value 3.71 , buying behavior above 150000 mean value 3.79. the F value is 11.219 and

significance value is 0.000 is less than 0.05 significance level. Hence there is a significant

difference between income levels.

The Education levels and emotional buying behavior of respondents below PUC mean value is

3.51, buying behavior of graduation/diploma 3.58, buying behavior of P.G level 3.58 .The F

-value is 0.459 and significance value is 0.711 is greater than 0.05 significance level. Hence there

is a significant difference between education levels.