IKEA

1. Analyse the companys history, (BUT NOT LONG HISTORIES, RECENT ONE)
development and growth.

2. Identify the companys internal strengths and weaknesses (Value Chain

Analysis plus other theories & models)

3. Analyse the industry environment (Porters Five Forces, PESTEL, etc.)

4. Evaluate companys strategic position using the above analyses.

5. Analyse corporate & business level strategies

6. Understand strategic issues / challenges

7. Evaluate organisations responses

8. Make recommendations and decide what information you need to justify

them.

1. Internal & external factors responsible for companys development & success

2. The companys internal strengths, capabilities, competencies & weaknesses

(Value Chain Analysis, etc.)

3. Analyse the industry environment (PESTEL, Five forces, etc. key

opportunities, threats and issues.)

4. Evaluation of companys strategic position

5. Identification of corporate & business level strategies

6. Identification of strategic issues / challenges

7. Prepared recommendations for development and evidence for justification

As well as recent history, you need to know CURRENT SITUATION.

 Check news and other sources on the internet for the latest information on
M&S strategy and status

Current external analysis PESTEL, Five Forces, etc to reveal and

understand OPPORTUNITIES & THREATS

Current internal analysis Value Chain, VRIO, strategic capabilities to

reveal and understand STRENGTHS & WEAKNESSES

Combine the above analysis to understand nature, strength and longevity of

COMPETITIVE ADVANTAGE(s).

Ansoff (Product development, market development, market penetration,

diversification)

Porters Generic Strategies (Focus, Differentiation, Cost) {These can be

combined with Ansoff options}

Acquisition

Partnership

Development of distinctive advantages innovation or efficiency

Tools, Models & Frameworks for Assessing Business Strategy ( for

IKEA)

1. SAFe

2. Balanced Scorecard

3. McKinsey 7-S

4. Core competencies

5. BCG

6. GE matrix

Gap Analysis

Remember competitors
 1. Identify M&S competitors

2. Analyse their strategy(ies)

3. List and explain their key reasons for success (see Key Success factors in core
text p5)

4. Compile notes

Types of strategy example: Apple

Corporate Strategy

Business Strategy

IKEA covering the obvious

What is Ikeas Business Strategy?

What are the critical success factors for Ikea?

What are Ikeas competitive advantage(s)?

What are the sources of these advantages?

What else is distinctive about Ikeas culture?