SAAB MARFIN MBA

A REPORT ON

COMPARITIVE STUDY OF UNIT LINKED POLICIES

AND

ITS MARKET RESEARCH

 SAAB MARFIN MBA

EXECUTIVE SUMMARY

After privatization and liberalization in 1991,private sector is

growing very fast across wide spectrum of Indian economy. A major part
of such liberalization process is finance sector.

That is also applicable to Insurance Industry. Large number of

multinational companies in collaboration with the Indian companies is
competing with the strong LIC.

At the same time bank rates are going down. So investors are going
for alternatives. They are investing in market for good returns.

This report titled Comparison study of unit linked policies and its
market research contains detail study of unit-linked policies and
comparison unit linked schemes of different companies and also their
market potential in Bangalore city.

The main object behind taking this project is to find outstanding

terms and conditions of different companies who issue unit linked
policies and market potential for unit linked policies.

At the same time we are interested to know

1. Whether people are aware about unit linked policies or not?
2. What factor they are consider while purchasing unit linked policy?
3. What is their expectation from unit linked policy?
4. How much they want to invest in Life Insurance?
5. In which type of fund they prefer to invest.?
 SAAB MARFIN MBA

Based on this an appropriate questionnaire was prepared. Data was

collected through market survey . The data is analyzed using code sheet,
percentages, averages, sums and weightages .

Findings

1. 96% of the people know about life insurance and 18% know about
unit linked policy
2. Responded people ranked LIC as first, ICICI as second and Allianz
Bajaj as third
3. Most people want to invest in Life insurance in the range of Rs
300000 to
Rs 500000
4. The Responded people mostly want to invest in balanced fund.
 SAAB MARFIN MBA

Above study shows that awareness of Allianz Bajaj is

very low. But there is a potential market for unit-linked policies. So ALBJ
should come up with some salient features to tap the market. They
should come up with some special offers like giving bonus or fixing some
minimum guarantee amount.
 SAAB MARFIN MBA

BACKGROUND

AN INTRODUCTION:

The insurance industry in India is evolving and

assuming different proportions since it was privatized. There was a time
when only traditional insurance products used to dominate the arena, but
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with innovation coming into play, unit-linked/market-linked products

have also found a place.

It is worth mentioning here that world over unit-linked

products constitute quite a substantial chunk of the total portfolio of
insurance companies.

The emergence of unit-linked insurance policies

combines the characteristics of both endowment insurance policies and
mutual funds. With falling interest rates questioning the economics of
traditional products, most insurers are launching unit-linked policies.

In the developed market, products more in

common with mutual funds have overtaken traditional life insurance
products. Customers too are looking for products that give stability of
returns in the long run and total protection.

In India, Birla Sun Life, ICICI Prudential, Allianz

Bajaj, LIC are the some life insurance companies dealing in unit-linked
insurance products.

HOW THE UNIT LINKED PLAN WORKS?

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Unit linked plans combines the protection of life

insurance and benefits of mutual fund .The main reason for increasing
interest towards unit linked plans is that they allow you to earn more
return on your investment in this declining interest scenario, and at the
same time offer financial protection to your family in unfortunate event of
your death. They also allow you the flexibility of withdrawing or
surrendering your unit wholly or partially to meet any contingency like
your childrens education marriage, etc.

Unit linked plans come in the form of units where the

premium paid by you is used to buy units and an investment fund is
allotted to you. Most of the companies offer two or more options to you
with regard to the fund. The choice of the fund allows you to determine
as to how much premium paid by you should be invested and in which
financial instrument. The performance of the fund depends upon the
current value of units in the market.

For e.g. if current value of unit is Rs 10/- and you

pay annual premium of Rs 10000/-, than the number of units you buy
with this premium is 1000 units. If the market is bullish and the value of
a unit become Rs 13 /- then you can surrender the units for a profit.
 SAAB MARFIN MBA

According to the IRDA, a company offering unit linked

plans must give the investor an option to choose among debt, balanced
and equity funds.

If you opt for a unit-linked endowment policy, you can

choose to invest your premiums in debt, balanced or equity funds. If you
choose a debt fund, the majority of your premiums will get invested in
debt securities like gilts and bonds.

If you choose equity, then a major portion of your

premiums will be invested in the equity market. The type of fund you
choose would depend on your risk profile and your investment need.

In case of death during the premium paying term or

the term of the policy, the sum assured, or value of policy fund,
whichever is higher, is paid to the beneficiaries.

In case of survival up to maturity, the value of the fund

is paid out. Therefore, the risk here is transferred to the policyholder and
nothing is guaranteed. So, if the fund value falls below the amount
invested, the policyholder will receive a lower amount.

Taking a closer look at charges and feesone comes to

knows that, there is an initial administrative charge deducted every
month from units. This could be very high, around 15% per annum in the
first year, around 7% p a in the second and around 2-3% p a thereafter.

Suppose you buy a policy wherein the annual premium

works out to Rs 10,000, in the first year, Rs 1,500 would be deducted
towards administrative charges, Rs 700 in the second year and around Rs
300 from the third year. These rates vary from company to company but
are more or less in this range.
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There is an investment management charge too, which

would vary according to the fund selected; for instance, an equity fund
would attract a higher investment management fee of around 1% p a
compared with a debt fund that might attract a fee of 0.25%.

So continuing with the same example, a sum of Rs 100

would be deducted from the annual premium if an equity fund is opted
for. Next, companies charge an annual administration charge. In case of
some companies this charge is a flat rate, say, Rs 20 per month. In the
case of others, this charge is again a percentage of net assets for each
fund.

Finally, there is a deduction for risk cover. This goes

towards contribution to the sum assured or the life insurance cover. It is
based on mortality rates as calculated by actuaries. For comprehensively
summarising our example, we will assume the age of the male
policyholder to be 30 years and sum assured Rs 1,00,000.

Of a total premium of Rs 10,000 paid in the first year,

Rs 1,500 is deducted towards initial administration fees, Rs 100 towards
investment management fees (assuming the fund opted for is equity) and
Rs 240 towards annual administration fees.

That leaves a balance of Rs 8,160 in the first year. Out

of this, Rs 169 would be deducted towards risk cover. Hence, finally Rs
7,991 would be invested in the fund. In the second year, the figure would
stand at Rs 8,791 and third year onwards, around Rs 9,191 for the term
of the policy. So, every time you make your premium payment, only a part
of it is actually invested in the fund of your choice.
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Combination of mutual fund and insurance cover:

Unit-linked plans are a combination of an investment

fund and an insurance policy. A major part of the premium amount
received on such policies is invested in the stock market by the insurer in
select funds depending on the risk level chosen by the customer. Mind
you, this is after deducting administration charges and management
expenses that may vary from one fund to the other.

Choice of Funds:

The customer has the option of choosing from debt, balance and equity
funds. If the individual chooses a debt fund, a major part of his premia is
invested in debt securities like gilts and bonds. But if it is equity, a major
portion goes towards investments in the stock market. So depending on
the risk profile the individual may choose his investment option.

Survival Benefits:

As regards survival benefits the fund value as on that date is paid to the
individual.

Death Benefits:
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In case of death the individual is paid higher of the sum assured or the
fund value standing to his account.

Fund Value:

The fund value is the value of your investment as on a given date. This is
influenced by the ups and downs in the sensex.
So Fund Value = Unit Price x Number of Units

Switching between Funds:

The advantage one gets in case of a unit linked fund is that the working
is similar to a mutual fund. One can ship out of a fund if he feels its
performance is not up to the mark. Companies allow certain number of
free switches in a year. For any more switches one may have to pay.

Risk Element:

On the face of it investment in unit-linked plans are not

entirely safe. An element of risk is definitely in the hands of the individual.
An individual choosing to park his funds in equities stands to gain or lose
depending on the bull run in the stock market. When the market is
buoyant he stands to gain handsomely but on the other hand he may lose
heavily when it tanks out.

Unit-linked insurance plans are all of a sudden much talked

about, publicized and sold. While these are not a recent phenomenon,
since a number of insurance companies already had these products as a
part of their portfolio, of late these plans have seen sudden frenzy.
 SAAB MARFIN MBA

It is perhaps the bull phase or the lure of market-linked

returns that insurance companies have been shouting hoarse about that
is responsible for these products outselling others.

While this is not to dissuade from purchasing unit linked

covers it would be once own interest to take a peek at the market linked
returns you can expect. And if you think that the entire premium you pay
is invested in avenues chosen by you to maximize returns you could be
wrong.

Expenses during the first year:

The insurance company towards various charges reducing

the investable amount considerably deducts a substantial amount from
your premium income. In the first year Allianz Bajaj through its Unit Gain
SP Plus claims to allocate 100 percent of the single premium you invest
but cancels units on a monthly basis towards various charges from your
fund.

Accordingly Kotak Safe Investment Plan allocates 86 percent

and LifeTime of ICICI Pru Life allocates 80 percent for amounts less than
Rs 50,000 and 82 percent for those above Rs 50,000 towards
investments.

Administration expenses:

The fund expense is the highest in the first year. ICICI Pru
Life charges administration expenses of 20 percent of the premium for
amounts below Rs 50,000 and 18 percent for amounts over Rs 50,000 in
the first year while it is 7 percent for amounts upto Rs 20,000 in case of
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Kotak Safe Investment plan.

Again there are annual administrative charges that are as

high as 1.25 percent per annum of net assets on Life Link of ICICI Pru Life
and on Unit Gain SP Plus of Allianz Bajaj Life Insurance.

Mortality charges:

While the annual administrative charges stand at 1.25 percent of net

assets for ICICI Pru Life and Allianz Bajaj Life Insurance the differences in
mortality charges is quite a bit. ICICI Pru Life charges 1.48 per thousand
of sum assured at age 30 while Allianz Bajaj charges 1.29 at age 31.

Switching:

Now what if you plan to switch from one fund to the other.
ICICI Pru Life offers only one free switch every year and charges a
switching fee of 1 percent for extra switches. In contrast Allianz Bajaj
offers three switches free with subsequent switches charged at the rate of
1% of switch amount or Rs 100 which ever is higher while with OM Kotak
s Safe Investment plan you can switch any number of times at no extra
cost.

Besides there are fund management charges that varies

depending on the type of fund you choose to park your funds. OM Kotak
charges 0.6 percent if you choose to invest in money market funds, on
gilt funds it is 1 percent, on balanced funds it is 1.3 percent and on
growth funds it is 1.5 percent.

Transaction costs:
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Also Allianz Bajaj charges transaction costs at 0.5 percent

but not exceeding 0.7 percent of the equity investment while it is 0.1
percent not exceeding 0.2 percent of the debt investments. Moreover,
there exist underwriting charges on the basis of the age of the individual.

Know that when you buy unit-linked insurance products, a

major part of the risk is transferred to you from the insurance company.
Unit linked risk products may not be a good investment option when
taken into account the high costs and the risk associated with volatile
markets.

These products will entail regular monitoring since they are

market linked and may perhaps be a good bet when the market is at a
peak but if the market bottoms out you may lose heavily. So know that
you are playing with your risk cover.

Unit-linked vs. traditional insurance products.

While in a unit-linked insurance product part of

the premium paid by the policyholder goes towards administrative and
mortality charges (that provides life cover) and the balance into an
investment account, in a traditional policy (with or without profit policy),
the premiums are put in a common fund, part of which is invested and
part goes into paying for the risk cover.
 SAAB MARFIN MBA

However, the entire profit from investment is not

declared as bonus in a traditional policy. Some is held back by the
insurance company to build reserves to pay end bonus and other returns.

Also, there is a chance of using the money to

cross-subsidise other products i.e. paying more returns towards single
premium products. The performance of the investible portion of premium
in a unit-linked scheme is monitored in the form of mutual fund units.

Unit-linked insurance products allow

policyholders to define their underlying investment with choices varying
from a conservative to an aggressive option.

In effect, a customer can create his/her own

personal investment plan backed by an insurance policy with at least a
minimum guaranteed return, in some cases. On the contrary, a traditional
policyholder has to rely on the investment manager.

Besides, unit-linked products offer benefits like

transparency, liquidity and flexibility. The insured has the flexibility of
changing the investment option after completing one policy year taking
advantage of market movements to plan investments and earn returns,
giving him complete control of his funds.

Thus, in a scenario when the equity market is not

performing well, a policyholder with high exposure to equities can switch
to the option, which has a high proportion of fixed income instruments.
 SAAB MARFIN MBA

Above all, as in the case of other insurance products,

the premiums are taxing deductible and the benefits i.e. the maturity
benefit, withdrawal, surrender and death benefits are all tax-free.

Mode of premium payment:

Paying single premium or regular premium in the form

of yearly /half yearly, quarterly and monthly installment and premium
paid by you is used to buy units.

Hence unit linked policies multiply your profits and

brings you the return and liquidity of the stock market and the safety of
the insurance at the same time.

Allianz Bajaj Life Insurance Company Limited

Allianz Bajaj Life Insurance Co. Ltd. is a joint

venture between two leading conglomerates- Allianz AG, one of the
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world's largest insurance companies, and Bajaj Auto, one of the biggest 2
and 3 wheeler manufacturers in the world.

Allianz AG with over 110 years of experience in over

70 countries and Bajaj Auto, trusted for over 55 years in the Indian
market, together are committed to offering you financial solutions that
provide all the security needed for once family and oneself

Allianz Bajaj Life Insurance

Is the fastest growing private life

Insurance company in India

Currently has over Rs 3,00,000 p.a. satisfied customers

Is backed by a network of 68 Customer Care Centers spanning 55

locations across the country

One of India's leading private life insurance companies

COMPANY PROFILE
Allianz Group
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Allianz Group is one of the world's leading insurers and financial services providers.

Founded in 1890 in Berlin, Allianz is now present in over 70 countries

with almost 174,000 employees. At the top of the international group is
the holding company, Allianz AG, with its head office in Munich.

Allianz Group provides its more than 60 million customers worldwide

with a comprehensive range of services in the areas of

Property and Casualty Insurance,

Life and Health Insurance,
Asset Management and Banking.

ALLIANZ AG- A GLOBAL FINANCIAL POWERHOUSE

Worldwide 2nd by Gross Written Premiums - Rs.4, 46,654 cr.

3rd largest Assets Under Management (AUM) & largest amongst
Insurance cos. -
AUM of Rs.51, 96,959 cr.
12th largest corporation in the world
49.8 % of global business from Life Insurance
Established in 1890, 110 yrs of Insurance expertise
70 countries, 173,750 employees worldwide

Bajaj Group
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Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group
is the largest manufacturer of two-wheelers and three-wheelers in India and one of
the largest in the world.

A household name in India, Bajaj Auto has a strong brand

image & brand loyalty synonymous with quality & customer focus.

A STRONG INDIAN BRAND- HAMARA BAJAJ

One of the largest 2 & 3 wheeler manufacturer in the world

21 million+ vehicles on the roads across the globe
Managing funds of over Rs 4000 cr.
Bajaj Auto finance one of the largest auto finance cos. in India
Rs. 4,744 Cr. Turnover & Profits of 538 Cr. in 2002-03
It has joined hands with Allianz to provide the Indian consumers
with a distinct. Option in terms of life insurance products

As a promoter of Allianz Bajaj Life Insurance Co. Ltd., Bajaj Auto

has the following to offer - Financial strength and stability to
support the Insurance Business

A strong brand-equity.

A good market reputation as a world-class organization.

An extensive distribution network.

Adequate experience of running a large organization.

Shared Vision
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A household name in India teams up with a global conglomerate...

Bajaj Auto Ltd, the flagship company of the Rs. 8000

crore Bajaj group is the largest manufacturer of two-wheelers
and three-wheelers in India and one of the largest in the world.

A household name in India, Bajaj Auto has a strong

brand image & brand loyalty synonymous with quality & customer focus.
With over 15,000 employees, the company is a Rs. 4000 crore auto giant,
is the largest 2/3-wheeler manufacturer in India and the 4th largest in
the world. AAA rated by Crisil, Bajaj Auto has been in operation for over
55 years. It has joined hands with Allianz to provide the Indian
consumers with a distinct option in terms of life insurance products.

As a promoter of Allianz Bajaj Life Insurance Co. Ltd.,

Bajaj Auto has the following to offer

Financial strength and stability to support the Insurance Business.

A strong brand-equity.
A good market reputation as a world class organization.
An extensive distribution network.
Adequate experience of running a large organization.
A 10 million strong base of retail customers using Bajaj products.
Advanced Information Technology in extensive use.
Experience in the financial services industry through Bajaj Auto
Finance Ltd
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BOARD OF DIRECTORS OF ALLIANZ BAJAJ ARE

1. Rahul Bajaj
2. Niraj Bajaj
3. Sanjivnayan Bajaj
4. Ranjit Gupta
5. Govind Prasad Laddha
6. J.Shridhar
7. Bajaj Auto Limited
8. Dr Wemer Zedelius
9. Heinz Dollberg
10. Don Nguyen
11. Alan Wilson
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Allianz Bajaj brings several innovative products, the details of which as

followes

ALLIANZ BAJAJS PRODUCTS

Individual Plans

UNITGAIN
A Unit Linked Plan

UNITGAIN SP
A Single Premium Unit Linked Plan

INVESTGAIN
An Endowment Plan

CHILDGAIN
Children's Policy

CASHGAIN
Money Back Plan

SWARNA VISHRANTI
Retirement Plan

RISK CARE
Pure Term Plan

TERM CARE
Term Plan with Return-of-Premium

LIFETIME CARE
Whole Life Plan

SAVE CARE ECONOMY SP

Single Premium Endowment Plan

LOAN PROTECTOR
A Mortgage Reducing Term Insurance Plan

KEYMAN INSURANCE
A Promising Business Opportunity
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Group Plans

GROUP CREDIT CARE

Available for Employer - Employee Groups
and Non Employer-Employee Groups
GROUP TERM LIFE
Available for Employer - Employee Groups
and Non Employer-Employee Groups
GROUP TERM LIFE SCHEME
in lieu of EDLI (Employees Deposit Linked Insurance)
COMPARISON STATEMENT
Particular Allianz Bajaj Birla sun life ICICI LIC
SAAB MARFIN MBA
s
1) Types a) Unit Gain a) Flexi Save a) Lifetime a) Life Time
of policy b) Unit Gain SP Plus b) Life link b) Life Time SP
Issued Endowment
Plan
b) Flexi cash
flow money
back Plan
c) Flexi Life
Line Plan

2) From 1year to 60 From 30 days From 0year to From 12 years

Eligibility years to 65 years 60 years to 55 years
3)Minimu Rs 10,000 regular 50,000 for 18,000 p.a. 5,000regular
m Rs 25,000 single minor or 20,000 single
premium premium 75,000 for 9,000 for half
amount adults yearly and
( in Rs) 1,500 for
monthly.
4) Term Death or low As per policy At the age of 10 years
of the balance whichever term 100
Plan is first 5,10,15,20,25o
r30
or as per
maturity age
15,20,25,30or
35years for
minor &
60,65,70,80
for adult
5) Yearly, Half Yearly, Half Yearly, Half Yearly, Half
Premium yearly, yearly, yearly, and yearly,
payment Quarterly and Quarterly and Monthly Quarterly and
frequency Single premium Single Single
[Monthly with premium premium
 SAAB MARFIN MBA

6) Total value of that Total value of Total value of Bid value of

Maturity you hold in fund that you hold that you hold the fund along
benefit /funds in fund /funds in fund with maturity
/funds bonus at 5% of
sum assured.
7) Death Sum assured Face amount Sum assured -Death in 1st
benefit chosen or value of + chosen or 6months 30%
units Policy fund value of units of S.A+fund
Whichever is Whichever is value
higher higher -Death in 2nd
half of 1st year
60% of S.A
+ fund value
-1st year &
above S.A +
fund Value
-On 10th year
5% bonus of
SA
+ bid value of
fund```

8) Free Three free One free switch One free Twice during
switches switches every every year. switch every the term of
year. year. plan.
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9)Minimu For Single Premium Amount For Single
m and Min=1.01 time the SP chosen by Premium
maximum Max=Y time the SP the Min =Rs
Sum Where Y as per following customer 20,000
Assured table Max =Rs
A 0- 31- 36 41 46 10,00,000
g 30 35 -4 -4 -6
e 0 5 0
For
Y 45 40 25 15 5
Regular
For Regular Premium
Premium
Min=5 time AP
Min =Rs
Max=Y time the AP
50,000
Where Y as per following
Max =Rs
table
10,00,000
A 0 31 36 41- 46 56
g - -3 -4 45 -5 60
e 3 5 0 5
0
Y 1 10 75 55 30 20
2 5
5

10) Cash You may withdraw money You may You may After 3
withdrawa any time after 3 full years withdraw withdraw years the
l option money any money any policy
time after time after 3 holder
4full years full years can
withdraw
max of
50%.
11)Invest Equity Fund Protecto Maximiser Secure
ment Balanced fund r Protector d fund
option Debt fund Builder Balancer Balanc
Cash fund Enhance ed
r fund
Risk
fund
 SAAB MARFIN MBA

The fund value is always depend upon the market

condition. On the total premium the deductions are
Allocation charges
Other charges

ALLOCATION RATES
 Allianz Bajaj Birla Sunlife ICICI Om Kotak
Yearl Cumula Com Yearl Cum Com Yearl Cum Co Yearl Cumula Commi
y tive missi y ulativ missi y ulativ m y tive ssion
SAAB MARFIN MBA
Alloc Allocati on Alloc e on Alloc e mis Alloc Allocati (%)
ation on (%) (%) ation Alloc (%) ation Alloc sio ation on(%)
(%) (%) ation (%) ation n (%)
(%) (%) (%)
Year 1 30 30 40 35 35 35 80 80 8 86 86 10
Year 2 98 128 5 96.5 5 92.5 5 86.5 182.5 3.50
127. 172.
5 5
Year 3 99 227 5 95 5 96 3 86.5 279 3.50
222. 268.
5 5
Year 4 100 327 5 95 5 96 2 86.5 375.5 3.50
317. 364.
5 5
Year 5 100 427 5 95 5 96 2 86.5 472 3.50
412. 460.
5 5
Year 6 100 527 5 95 5 96 2 86.5 568.5 3.50
507. 556.
5 5
Year 7 100 627 5 95 5 96 2 86.5 665 3.50
602. 652.
5 5
Year 8 100 727 5 95 5 96 2 86.5 761.5 3.50
697. 748.
5 5
Year 9 100 827 5 95 5 96 2 86.5 858 3.50
792. 844.
5 5
Year 100 927 5 95 5 96 2 86.5 954.5 3.50
10 887. 940.
5 5
Year 100 1027 5 95 5 96 1036 2 86.5 1051 3.50
11 982. .5
5
Year 100 1127 5 95 1077 5 96 1132 2 86.5 1147.5 3.50
12 .5 .5
Year 100 1227 5 95 1172 5 96 1228 2 86.5 1244 3.50
13 .5 .5
Year 100 1327 5 95 1267 5 96 1324 2 86.5 1340.5 3.50
14 .5 .5
Year 100 1427 5 95 1362 5 96 1420 2 86.5 1437 3.50
15 .5 .5
Year 100 1527 5 95 1457 5 96 1516 2 86.5 1533.5 3.50
16 .5 .5
Year 100 1627 5 95 1552 5 96 1612 2 86.5 1630 3.50
17 .5 .5
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Non al l ocat ed amount

Particulars Allanz Birla Sunlife ICICI Om Kotak

Bajaj
Year 1 70% 65% 20% 16%
Year 2 2% 7.5% 7.5% 3.5%
Year3 1% 5% 4% 3.5%
Year4 5% 4% 3.5%
Year5 5% 4% 3.5%
Year6 5% 4% 3.5%
Year7 5% 4% 3.5%
Year8 5% 4% 3.5%
Year9 5% 4% 3.5%
Year10 5% 4% 3.5%
Non allocation
charge(cumulat 73% 112.5% 59.5 47.5
ive)
In the long run say 20 years, the non allocation will be

Particulars Allanz Birla ICICI Om Kotak

Bajaj Sunlife

Non allocation 73% 162.5% 99.5% 82.5%

Charges(cumulat
ive)
Average non
allocation per 3.65% 8.125% 5% 4.125%
year will be
 SAAB MARFIN MBA

The main determinant of how policy operates is

allocation of fund and growth rate of the company. The growth rates are
available in the newspaper.

However, some insurers do guarantee a part of the

return. Birla, for instance, guarantees a minimum return of 6% in case of
Protector option, 4.5% in Builder and 3% in Enhancer. Birla, as of
November 2003 has declared, since inception, a return of 13.55 % on
Protector, 18.23% on Builder and 25.61% on Enhancer.
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RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY

PROBLEM DEFINITION

` In the market, bank interest rates are coming down

and peoples prefer other investment avenues like mutual funds. The main
focus of this project is to know about unit-linked policy ( combination of
mutual fund and life coverage), how this plan works in the market and
how people consider its attributes and factors.

OBJECTIVE

The main objective of the research is to find potential

market for the unit linked plans in Bangalore city.

SUB OBJECTIVES

1. To know potential market for life insurance.

2. To know awareness of different insurance companies.
3. To know which attributes people consider most important.
4. To know what factor people consider while purchasing unit linked
policy.
5. To know the investment criteria
6. To know in which range people want to invest.
 SAAB MARFIN MBA

Keeping above objective in mind a questionnaire was

designed and field survey conducted in Bangalore city.

SAMPLE PROFILE

Businessmen, Employees and other are population for

this project. Efforts were made to get the respondents with income of Rs
3,00,000 & more. Sampling units are taken from the Bangalore city.

SAMPLE SIZE

Sample size was 100 in Bangalore city

SAMPLING TECHNIQUE

Samples were chosen from different areas of Bangalore i.e.

Jayanagar, M G Road, Corporation area, Electronics city and tried to
maintain 1:1:1 ratio of businessman, employees and other among the
respondents

DATA COLLECTION PROCEDURE

Data collection for unit linked policy

Secondary data collected from following source
1. Literature from Allianz Bajaj office
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2. Articles from Economictimes

3. Article from Insurance Cover
Primary data was collected through field survey by framing
the questionnaire

DATA ANALYSIS TECHNIQUE

The data collected was consolidated, the sum average

was calculated. Various charts were prepared which helped to analyze the
data better .Data analysis involved converting of recorded observation in
to descriptive statement.

LIMITATION OF THE STUDY

1. The findings are relevant only to Bangalore city , however a

generalized view can be applicable to cities with similar
characteristics.
2. Since the sampling technique was random, the finding might not
give an accurate picture.
3. Since the time and cost were the a constraints, result may not be
accurate, as surveyor could not survey the entire customer and
potential investors.
4. Some of the customers could not give an accurate response to
some of the questions
 SAAB MARFIN MBA

SCOPE OF THE STUDY

The project includes

1. Study of unit linked policy.

2. The eligibility criteria of the applicant
3. Brief idea about the company called Allianz Bajaj life insurance
company limited.
4. Comparison study of different unit inked policies of different
companies
5. Terms and conditions of different companies unit linked policies
6. Different types of policies issued by Allianz Bajaj
 SAAB MARFIN MBA

FINDINGS
 SAAB MARFIN MBA

Findings:

1) Have you bought any Insurance policy/ know about unit linked
policy?
 SAAB MARFIN MBA

2) Rank the Insurance companies you are aware of?

Respondents ranked life insurance companies as below

 SAAB MARFIN MBA

The ranking is
1. Life Insurance Corporation
2. ICICI
3. Allianz Bajaj Life Insurance Company Limited
4. Tata AIG Life Insurance Company Limited
5. Aviva Life Insurance Company Limited

3) Have you bought any unit linked policy?

Out of 100 samples only 2 people bought unit linked policy.

 SAAB MARFIN MBA

4) Are you interested in buying unit linked policy?

 SAAB MARFIN MBA

5)Rank the below attributes do you consider while purchasing?

 SAAB MARFIN MBA

6) Rank the factors do you consider while purchasing Life

Insurance/Unit Linked policy?
 SAAB MARFIN MBA

7) How much do you want to invest?

 SAAB MARFIN MBA

8) In which fund do you prefer to invest(rank them accordingly)

SAAB MARFIN MBA
 SAAB MARFIN MBA

ANALYSIS

ANALYSIS HAS BEEN MADE IN THREE PARTS

Respondents in general
Respondents whose income is more than
Rs Rs 3,00,000 p.a.
Respondents who knows about Unit Linked
Policy
 SAAB MARFIN MBA

RESPONDENTS IN GENERAL

INCOME OF THE RESPONDENTS

In Rs

Four types of income group has been responded, accordingly respective

percentage has been given.
1. Below Rs 1,50,000 28%
2. Rs 1,50,000-Rs 3,00,000 p.a. 20%
3. Rs Rs 3,00,000 p.a.-5,00,000 30%
4. Above Rs 5,00,000 22%
 SAAB MARFIN MBA

AWARENESS OF LIFE INSURANCE

Awareness of the life insurance is out of the 100

samples 2 peoples dont know about the life insurance.
 SAAB MARFIN MBA

AWARENESS OF UNITLINKED POLICY

Out of 98 people 22% know about the unit linked policy.

RANKING OF LIFE INSURANCE COMPANIES

 SAAB MARFIN MBA

Respondents ranked life insurance companies as below

The ranking is
1. Life Insurance Corporation
2. ICICI
3. Allianz Bajaj Life Insurance Company Limited
4. Tata AIG Life Insurance Company Limited
5. Aviva Life Insurance Company Limited

Respondents ranked Allianz Bajaj as 3rd among 6 life insurance

companies.That means awareness is less about the company. Therefore
company should take some measure to create awareness.
 SAAB MARFIN MBA

While purchasing unit linked policy, people consider

the attributes like Creation of estate, Life coverage, Mode of paying premium,
Withdrawal benefits, Saving component echo much importance they give to each
attribute is given below

While purchasing life insurance people

considered most important is life coverage than Creation of estate than
saving component than other attributes like maturity benefits,
withdrawal benefits and mode of paying premium .the least important
attribute is charges levied.

As people consider most important as life

coverage, in the policy of Unit gain they should concentrate on Death
benefits and life coverage period.
 SAAB MARFIN MBA

After consideration of attributes the next step towards the

purchase of life insurance by the prospective buyer are following factors
1. Brand Image
2. Risk Factor
3. Income
4. Age factor
5. Influence of relatives and friends
6. Market condition

Respondents considered very important as Risk factor

than the factors like Income, Age, and Market conditions. Brand image
 SAAB MARFIN MBA

as less important and Influence of relatives and friends as very least

important.
As people are tend to avoid risk and give more
importance to risk factor it shows that people are willing to take risk.

PEOPLES INTEREST OF INVESTING IN LIFE INSURANCE

Respondents got a option of five categories as shown above. The

response was
Below Rs 1,00,000 13%
Rs 1,00,000 2,00,000 18%
Rs 2,00,000 Rs 3,00,000 p.a. 27%
Rs Rs 3,00,000 p.a.- 5,00,000 29%
Above Rs 5,00,000 13%
 SAAB MARFIN MBA

Most peoples are interested in taking the policy of Rs

3,00,000 p.a. to 5,00,000.Next to it is the policy of Rs2,00,000 to Rs
3,00,000 p.a..

PEOPLE S PREFERENCE OF INVESTING PREMIUM AMOUNT

Customer got several option to invest their premium .The preference

according to respondents are given below

Rankings are given below

1. Balanced fund 28%
2. Equity fund 25%
3. Cash fund 24%
4. Debt fund 23%
 SAAB MARFIN MBA

RESPONDENTS WHOSE INCOME IS MORE THAN

RS Rs 3,00,000 p.a.

Ranking according to respondents whose income is more than Rs

3,00,000 p.a.
1. LIC
2. ICICI
3. Birla Sunlife
 SAAB MARFIN MBA

4. Allianz Bajaj
5. Tata AIG
6. Aviva

Respondents whose income is more than Rs 3,00,000

p.a. considered attributes as below

Respondents considered very important attribute as Creation

of estate, Saving components and life coverage. Next important as
Mode of paying premium and next is Withdrawal benefits next is
Maturity benefits and the least important is Charges levied.
Respondents even consider Saving component and creation
of estate as very important.
 SAAB MARFIN MBA

Respondents whose income is more than Rs 3,00,000 p.a.

considered factors affecting to buy life insurance as below

Respondent considered all the above-mentioned

attributes as most important In percentage most important is Age,
Income, Market conditions, Risk Factor and least important is Brand
image and influence of relatives and friends.
 SAAB MARFIN MBA

Respondents whose income is more than Rs 3,00,000 p.a.

considered the investment criteria as follows

Respondent interested to invest money more between

Rs3,50,000-5,00,000 p.a.
Next is Rs2,00,000-3,50,000 p.a. and same percentage of people wants
to invest in
Rs1,00,000-2,00,000 p.a. and 19% want to invest in above Rs
5,00,000 p.a. and least people want to invest in below Rs 1,00,000 p.a.
 SAAB MARFIN MBA

Respondents whose income is more than Rs 3,00,000 p.a.

considered investing their money in following funds

Rankings are given below

1. Balanced fund 31%
2. Cash fund 25%
3. Equity fund 22%
4. Debt fund 22%
 SAAB MARFIN MBA

OPINION OF THE RESPONDENTSWHO KNOW ABOUT THE

UNITLINKED POLICY.

Respondents considered very important attribute as Life

coverage next important as Withdrawal benefits next is Saving
components and Creation of estate next important as Maturity benefits
next important attribute is Mode of paying premium and the least
important is Charges levied.
Here most important to note is every attribute is
considered important because all the percentage is more than 10%.
 SAAB MARFIN MBA

Very important Risk factor

Less important Income, age
Important Market conditions
Not important Brand image
Least important Influence of relatives &friends
 SAAB MARFIN MBA

Respondents got an option of five categories as shown above. The

response was
Below Rs 1,00,000 09%
Rs 1,00,000 2,00,000 00%
Rs 2,00,000 Rs 3,00,000 p.a. 09%
Rs Rs 3,00,000 p.a.- 5,00,000 55%
Above Rs 5,00,000 27%
 SAAB MARFIN MBA

Rankings are given below

1. Balanced fund 32%
2. Equity fund 25%
3. Cash fund 23%
4. Debt fund 20%
 SAAB MARFIN MBA

SUGGESTIONS:

1. The above study showed that the awareness about Allianz Bajaj is
less . People ranked it 3rd in the life insurance companies .So
companies should take some measure to create awareness in the
minds of customer .For that it may go for aggressive advertising
campaign or sponsor for some events, go for banners or hoardings

2. The competitor companies of ALBJ is very strong in unit linked

policies Birla Sunlife and LIC are going extremely well in the
market.their growth rates are very high .So ALBJ should highlight
their strong points like
Choosing the sum assured
Low allocation charges in the long run
Good service
Low switching charges
Term of policy is unlimited
Salary deduction schemes

3. The unit-linked policies are suitable to those who are active

investors and at the same time they want to cover their life.
 SAAB MARFIN MBA

4. There are various categories of people who can be differentiated

like
Men and Women
Men usually take the risk, where as women hesitate to take risk.
So this policy is more suitable to men
Age factor
Young people are more willing to take the risk, where old people
are not. So it is suitable to young income people
Income group
If income of the person is high than he can take risk but
low-income group cant take the risk. So this policy is suitable to
high-income group people.

5. Life insurance is the classical example of unsought goods. The

nature of that is the consumer does know about or does not
normally think of buying.
It requires personal selling support. So agents should be fully
informative and they should be able to tell the entire information
customer needed.

6. As awareness is less , Allianz Bajaj should open some more

branches
so that acccess becomes easy. So that people can approach the
company and take service.
 SAAB MARFIN MBA

7. As people consider risk factor as very important company should

give minimum guarantee of money so that people may consider
this policy as most secured and also giving good profit.
8. Company should come up with group unit linked plans so that
people may have option to go for unit-linked policy.

CONCLUSION

In new economy things are moving at a nanosecond pace; that our

markets are characterised by hyper competition; that disruptive

technologies are changing every business and every business must adapt

to the empowered consumer. In such an environment ALBJ is performing

on a consistence basis. It is not a result of luck, trick plays or misfortune

of the competitors, but service and attractive schemes of ALBJ. Allianz

Bajaj sustained efforts are yielding superior long-term result.

The above study showed that unit linked policy has attractive

market. But main problem is awareness. So Allianz Bajaj should create

awareness among the people. They should explain the advantages they
 SAAB MARFIN MBA

are getting out of unit-linked policy. They should come up with some

salient features like different investment criteria, group investment plans

etc.In India people are not willing to invest their money in market but

they make idle investment. So it is the work of middlemen win the

willingness of people to invest in market. Also company should

concentrate on death benefit and term of policy.

BIBLIOGRAPHY

1. Donald .S.Tull & Hawkins Marketing research measurement and

method,

Prentice Hall of India Private Limited,New Delhi-2001

2. Literature available at Allianz Bajaj Branch office, Bangalore.

3. www.AllianzBajaj.com
 SAAB MARFIN MBA

4. www.economictimes.com
 SAAB MARFIN MBA

APPENDIX

MARKET SURVEY ON UNIT LINKED POLICIES

Sir/Madam,
 SAAB MARFIN MBA

I am MBA student studying in KLSs IMER ,Belgaum. I am doing

survey on unit linked plans. Please co-operate and spare a few minutes of your
time to fill up the following questionnaire. The information provided by you will
be kept confidential since this project is for academic purpose.

Name :
Address :

Ph .No :

Gender : Age :

Profession/Occupation:

Annual income: a) below 150000 b)150000-300000

c) 300000-500000 d) above 500000

1. Have you bought any Insurance policy / know about unit linked policy?

Yes No

2. Rank the insurance companies you are aware off

LIC Allianz Bajaj

Birla Sunlife Aviva

I CI C I Tata AIG

3. Have you bought any unit linked policy?

Yes No
If Yes
Company name :
If No
4. Are you interested in buying unit linked policies
Yes No
If yes
From which company
And why
 SAAB MARFIN MBA

5 . Rank the below attributes do you consider while purchasing Life Insurance/
Unit Linked policies (For very important 5 to least important 1)
Attributes 5 4 3 2 1
Creation of estate
Life coverage
Mode of paying
premium
Withdrawal benefits
Maturity benefits
Saving component
Charges levied

6. Rank the below factors are you consider while purchasing Life Insurance/
Unit Linked policies (For very important 5 to least important 1)

Factors 5 4 3 2 1
Brand image
Risk factor
Income
Age
Relatives and friends
Market conditions

7. How much do you want to invest?

Below -10000 100000-200000
10000-50000 Above 200000
50000-100000
8. In which fund do you prefer to invest (rank them accordingly)
Equity fund Cash fund
Debt fund Balance fund

Thank you
 SAAB MARFIN MBA

1 1
2 1
3 1
4 1
5 1
6 1
7 1
8 1
9 1
10 1
11 1
12 1
13 1
14 1
15 1
16 1
17 1
18 1
19 1
20 1
21 1
22 1
23 1
24 1
25 1
26 1
27 1
28 1
29 1
30 1
31 1
32 1
33 1
34 1
35 1
 SAAB MARFIN MBA

36 1
37 1 1
38 1
39 1
40 1
41 1
42 1
43 1
44 1
45 1
46 1
47 1
48 1
49 1
50 1
51 1
52 1
53 1
54 1
55 1
56 1
57 1
58 1
59 1
60 1
61 1
62 1
63 1
64 1
65 1
66 1
67 1
68 1
69 1
70 1
71 1
72 1
73 1
74 1
75 1
76 1
77 1
78 1
79 1
80 1
81 1
82 1
83 1
84 1
85 1
 SAAB MARFIN MBA

86 1 1
87 1
88 1
89 1
90 1
91 1
92 1
93 1
94 1
95 1
96 1
97 1
98 1
99
100
28 20 30 22 100

dont
Know know unit
insurance Dont know insurance know unit linkedlinked
policy policy policy policy
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
0
1
1
1
1
1
1
1
1
 SAAB MARFIN MBA

1
0
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
0
1
1
1
1
1
1
1
1
1
 SAAB MARFIN MBA

0
1
1
1
1
1
1
1
1
1
1
1
1
1
1

1
1
1
1

1
1

96 4 18 0
 SAAB MARFIN MBA

LIC Birla Sunlife ICICI Allianz Bajaj Aviva Tata AIG

1 2 3
1 3 4 2
1 4 2 5 6 3
1 2 3
1
2 4 3 1
1 2 4 3 6 5
1 2 3
4 1 3 2 5 6
4 3 5 1 6 2
1 3 2
1 4 2 5 6 3
1 2 3
1 4 2 3 6 5
1 5 2 4 6 3
1 5 2 4 6 3
1 4 2 3 6 5
1 4 2 3 6 5
1 5 2 3 6 4
1 3 2 4 6 3
1 6 2 4 5 3
1 6 2 4 3 5
1 2
1 4 2 3
1 4 2 5 6 3
1 3 2
1 5 2 4 6 3
1 2 4 3
1 2 3 4 5 6
1 4 2 3 6 5
1 3 2 4 6 5
1 3 5 2 6 4
1 5 2 6 4 3
2 3 1 4 6 5
 SAAB MARFIN MBA

1 4 2 3 6 5
1 2
1 4 2 3
1 4 3 6 5 2
1
1
1 3 2
5 3 2 4 6 1
1 5 2 4 6 3
1 2
1 3 4 2 6 5
1 2 3 5 6 4
1 5 4 2 6 3
4 1 5 2 6 2
1 2
1 2 3
1 3 4 2
1 4 2 5 6 3
1 2 3
1
2 4 3 1
1 2 4 3 6 5
1 2 3
4 1 3 2 5 6
4 3 5 1 6 2
1 3 2
1 4 2 5 6 3
1 2 3
1 4 2 3 6 5
1 5 2 4 6 3
1 5 2 4 6 3
1 4 2 3 6 5
1 4 2 3 6 5
1 5 2 3 6 4
1 3 2 4 6 3
1 6 2 4 5 3
1 6 2 4 3 5
1 2
1 4 2 3
1 4 2 5 6 3
1 3 2
1 5 2 4 6 3
1 2 4 3
1 2 3 4 5 6
1 4 2 3 6 5
1 3 2 4 6 5
1 3 5 2 6 4
1 5 2 6 4 3
2 3 1 4 6 5
1 4 2 3 6 5
 SAAB MARFIN MBA

1 2
1 4 2 3
1 4 3 6 5 2
1
1
1 3 2
5 3 2 4 6 1
1 5 2 4 6 3
1 2
1 3 4 2 6 5
1 2 3 5 6 4
1 5 4 2 6 3
4 1 5 2 6 2
1 2

LIC

552 222 366 286 94 228

1 85 6 510
2 4 5 20
3 0 4 0
4 6 3 18
5 2 2 4 Bought unit linked policy
6 0 1 0 2

Interested to buy unit li

552 policy
9

1 4 6 24
2 6 5 30
3 16 4 64
4 24 3 72
5 14 2 28
6 4 1 4

222

1 2 6 12
2 52 5 260
3 16 4 64
4 6 3 18
5 6 2 12
6 0 1 0

366
 SAAB MARFIN MBA

1 4 6 24
2 20 5 100
3 16 4 64
4 26 3 78
5 8 2 16
6 4 1 4

286

1 0 6 0
2 0 5 0
3 6 4 24
4 2 3 6
5 8 2 16
6 48 1 48

94

1 2 6 12
2 12 5 60
3 30 4 120
4 6 3 18
5 7 2 14
6 4 1 4

228

LIC ICICI Allianz Bajaj Tata AIG Birla Sunlife Aviva

552 366 286 228 222 94

31.57895 20.93822 16.36156 13.04348 12.70023 5.377574

1748
 SAAB MARFIN MBA

attributes
Creation ofLife Mode of paying Withdrawal Maturity Saving
estate coverage premium benefits benefits component Charges levied
1 1 1 5 5 3 2 4
2 5 1 5 5 5 5 5
3 1 1 4 1 1 1 1
4 2 1 4 1 1 1 3
5 3 1 1 3 2 1 4
6 2 5 3 5 5 4 5
7 3 2 3 1 3 2 5
8 2 1 2 3 1 3 4
9 1 3 1 2 3 2 3
10 1 1 1 1 1 1 2
11 3 5 3 1 3 3 4
12 3 2 3 4 4 2 5
13 1 5 1 5 1 1 5
14 1 2 2 4 3 4 4
15 2 5 5 3 4 3 5
16 2 2 3 2 2 1 3
17 3 4 4 5 3 4 4
18 4 2 2 1 3 2 3
19 1 2 1 3 1 1 5
20 5 2 3 4 1 2 3
21 2 1 3 1 1 1 1
22 2 1 3 2 4 3 1
23 1 1 2 1 3 1 4
24 1 2 1 3 4 2 5
25 1 2 1 3 1 3 2
26 1 1 1 3 2 2 4
27 1 2 1 2 3 2 2
28 1 2 1 2 1 3 4
29 2 1 2 1 3 4 5
30 2 1 3 2 4 1 5
31 3 1 3 2 2 1 4
32 1 1 2 2 2 1 4
 SAAB MARFIN MBA

33 2 1 3 1 1 1 2
34 1 2 1 3 1 3 4
35 1 2 2 1 1 1 4
36 1 1 2 1 3 1 4
37 1 2 1 3 4 2 5
38 1 1 5 2 3 4 2
39 3 1 1 4 3 1 5
40 2 1 3 2 1 1 3
41 3 1 1 1 1 1 1
42 7 1 3 2 2 3 4
43 4 1 4 1 1 1 4
44 1 1 3 3 2 4 5
45 2 1 3 1 3 2 5
46 2 1 3 2 3 2 5
47 2 1 3 2 4 3 5
48 1 2 1 2 3 2 5
49 1 1 5 2 3 4 5
50 1 1 5 5 3 2 4
51 5 1 5 5 5 5 5
52 1 1 4 1 1 1 1
53 2 1 4 1 1 1 3
54 3 1 1 3 2 1 4
55 2 5 3 5 5 4 5
56 3 2 3 1 3 2 5
57 2 1 2 3 1 3 4
58 1 3 1 2 3 2 3
59 1 1 1 1 1 1 2
60 3 5 3 1 3 3 4
61 3 2 3 4 4 2 5
62 1 5 1 5 1 1 5
63 1 2 2 4 3 4 4
64 2 5 5 3 4 3 5
65 2 2 3 2 2 1 3
66 3 4 4 5 3 4 4
67 4 2 2 1 3 2 3
68 1 2 1 3 1 1 5
69 5 2 3 4 1 2 3
70 2 1 3 1 1 1 1
71 2 1 3 2 4 3 1
72 1 1 2 1 3 1 4
73 1 2 1 3 4 2 5
74 1 2 1 3 1 3 2
75 1 1 1 3 2 2 4
76 1 2 1 2 3 2 2
77 1 2 1 2 1 3 4
78 2 1 2 1 3 4 5
79 2 1 3 2 4 1 5
80 3 1 3 2 2 1 4
81 1 1 2 2 2 1 4
82 2 1 3 1 1 1 2
 SAAB MARFIN MBA

83 1 2 1 3 1 3 4
84 1 2 2 1 1 1 4
85 1 1 2 1 3 1 4
86 1 2 1 3 4 2 5
87 1 1 5 2 3 4 2
88 3 1 1 4 3 1 5
89 2 1 3 2 1 1 3
90 3 1 1 1 1 1 1
91 7 1 3 2 2 3 4
92 4 1 4 1 1 1 4
93 1 1 3 3 2 4 5
94 2 1 3 1 3 2 5
95 2 1 3 2 3 2 5
96 2 1 3 2 4 3 5
97 1 2 1 2 3 2 5
98 1 1 5 2 3 4 5
99
100 382 418 342 356 358 378 216
16.89518 18.48739 15.12605 15.74525 15.8337 16.71827 9.553295
1 42 5 210 1 30 5

2 28 4 112 2 30 4
3 16 3 48 3 20 3
4 4 2 8 4 8 2
5 4 1 4 5 10 1

Creation of estate 382 Withdrawal benefits

1 56 5 280 1 32
2 30 4 120 2 16
3 2 3 6 3 34
4 2 2 4 4 14
5 8 1 8 5 4

Life coverage 418 Maturity benefits

1 30 5 150 1 38
2 16 4 64 2 26
3 34 3 102 3 18
4 8 2 16 4 14
5 10 1 10 5 2

Mode of paying premium 342 Saving component

1 8
2 10
3 12
4 32
5 36
 SAAB MARFIN MBA

Charges levied

factors
Brand Risk Relatives&frien
image factor Income Age ds Market condition
5 1 13 3 3 2
5 1 5 5 1 1
1 1 1 1 5 2
1 1 1 2 2 2
1 1 2 3 5 2
5 5 5 5 1 1
4 1 2 2 5 3
1 3 2 1 4 1
1 2 2 2 5 2
3 1 1 1 4 1
2 4 3 1 3 3
4 1 1 1 5 2
1 1 1 1 5 1
3 2 5 5 5 4
5 4 3 4 3 5
3 1 3 2 5 1
3 2 3 1 4 5
1 1 1 1 1 1
3 2 2 2 4 1
5 4 2 3 2 1
1 1 1 1 2 1
2 1 3 2 5 1
3 2 2 1 4 1
4 1 1 1 3 1
4 2 2 1 5 3
3 2 2 2 3 1
1 1 1 2 1 2
4 3 2 2 5 1
5 1 2 2 4 3
3 2 1 2 4 2
1 5 1 3 2 1
 SAAB MARFIN MBA

2 1 1 2 3 2
1 2 1 1 4 1
3 2 1 1 4 1
3 2 1 1 4 1
3 2 2 1 4 1
4 1 1 1 3 1
5 1 2 4 3 5
1 1 1 2 3 5
3 1 2 3 1 5
1 1 1 1 3 1
1 1 1 3 4 3
1 1 1 1 5 3
3 5 1 2 2 4
5 1 1 1 1 1
3 2 2 2 4 1
3 1 1 1 4 2
5 1 2 3 4 3
1 1 3 2 4 3
5 1 13 3 3 2
5 1 5 5 1 1
1 1 1 1 5 2
1 1 1 2 2 2
1 1 2 3 5 2
5 5 5 5 1 1
4 1 2 2 5 3
1 3 2 1 4 1
1 2 2 2 5 2
3 1 1 1 4 1
2 4 3 1 3 3
4 1 1 1 5 2
1 1 1 1 5 1
3 2 5 5 5 4
5 4 3 4 3 5
3 1 3 2 5 1
3 2 3 1 4 5
1 1 1 1 1 1
3 2 2 2 4 1
5 4 2 3 2 1
1 1 1 1 2 1
2 1 3 2 5 1
3 2 2 1 4 1
4 1 1 1 3 1
4 2 2 1 5 3
3 2 2 2 3 1
1 1 1 2 1 2
4 3 2 2 5 1
5 1 2 2 4 3
3 2 1 2 4 2
1 5 1 3 2 1
2 1 1 2 3 2
 SAAB MARFIN MBA

1 2 1 1 4 1
3 2 1 1 4 1
3 2 1 1 4 1
3 2 2 1 4 1
4 1 1 1 3 1
5 1 2 4 3 5

1 1 1 2 3 5
3 1 2 3 1 5
1 1 1 1 3 1
1 1 1 3 4 3
1 1 1 1 5 3
3 5 1 2 2 4
5 1 1 1 1 1
3 2 2 2 4 1
3 1 1 1 4 2
5 1 2 3 4 3
1 1 3 2 4 3

307 414 400 394 248 386 2149

14.28571 19.26477 18.61331 18.33411 11.54025 17.96184 100
1 32 5 160 1 42 5 210
2 6 4 24 2 32 4 128
3 30 3 90 3 14 3 42
4 12 2 24 4 4 2 8
5 9 1 9 5 6 1 6

307 394
1 56 5 280 1 12 5 60
2 26 4 104 2 10 4 40
3 4 3 12 3 20 3 60
4 6 2 12 4 32 2 64
5 6 1 6 5 24 1 24

414 248

1 46 5 230 1 48 5 240
2 32 4 128 2 20 4 80
3 12 3 36 3 16 3 48
4 0 2 0 4 4 2 8
5 6 1 6 5 10 1 10

400 386
 SAAB MARFIN MBA

person want to invest

Above 1Lakh-2 2 Lakhs-33 Lakhs
1Lakh Lakhs Lakhs -5Lakhs Above 5 Lakhs
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
 SAAB MARFIN MBA

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
 SAAB MARFIN MBA

1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

20 22 16 28 14 100

20 22 16 28 14

Equity Debt
fund fund Cash fund Balance fund
1 3 4 2
4 3 2 1
3 2 4 1
3 4 2 1
4 3 1 2
4 3 1 2
4 3 2 1
1 4 3 2
4 3 2 1
1 4 3 2
4 2 3 1
4 3 1 2
4 1 2 3
4 2 3 1
1 3 4 2
4 3 2 1
1 2 3 4
2 3 4 1
3 2 1 4
2 3 1 4
1 2 3 4
 SAAB MARFIN MBA

1 4 3 2
4 3 2 1
4 3 2 1
1 2 3 4
1 2 4 3
4 3 2 1
1 2 3 4
1 4 3 2
4 2 1 3
4 3 2 1
2 1 3 4
2 1 4 3
3 2 1 4
4 3 2 1
4 3 2 1
4 3 2 1
1 3 2 4
2 3 4 1
4 3 2 1
2 1 4 3
1 4 3 2
4 3 1 2
1 3 4 2
1 2 3 4
2 3 4 1
4 3 2 1
3 4 1 2
1 3 2 4
1 3 4 2
4 3 2 1
3 2 4 1
3 4 2 1
4 3 1 2
4 3 1 2
4 3 2 1
1 4 3 2
4 3 2 1
1 4 3 2
4 2 3 1
4 3 1 2
4 1 2 3
4 2 3 1
1 3 4 2
4 3 2 1
1 2 3 4
2 3 4 1
3 2 1 4
2 3 1 4
1 2 3 4
1 4 3 2
 SAAB MARFIN MBA

4 3 2 1
4 3 2 1
1 2 3 4
1 2 4 3
4 3 2 1
1 2 3 4
1 4 3 2
4 2 1 3
4 3 2 1
2 1 3 4
2 1 4 3
3 2 1 4
4 3 2 1
4 3 2 1
4 3 2 1
1 3 2 4
2 3 4 1
4 3 2 1
2 1 4 3
1 4 3 2
4 3 1 2
1 3 4 2

1 2 3 4
2 3 4 1
4 3 2 1
3 4 1 2
1 3 2 4

9
8
232 222 246 280 0
1
0
23.67347 22.65306 25.10204 28.57143 0
1 32 4 128 1 18 4 72
2 14 3 42 2 34 3 102
3 10 2 20 3 26 2 52
4 42 1 42 4 20 1 20

232 246

1 8 4 32 1 40 4 160
2 24 3 72 2 26 3 78
3 52 2 104 3 10 2 20
4 14 1 14 4 22 1 22

222 280
SAAB MARFIN MBA